The document discusses the significance of digital transformation, emphasizing a culture of continuous experimentation to navigate many small disruptions over time. It highlights key challenges traditional businesses face in transitioning to digital, including the need for adaptability, the right technology, and a change in mindset. Deloitte's approach incorporates a digital transformation lab model to foster innovation through ideation, validation, and scaling of new ideas.

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Successfully Making the Digital
Transformation Leap
César Marto | Head of Deloitte OutSystems Centre of Excellence

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Digital Transformation

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Digital Transformation

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Portfolio
management
Speed &
risk taking
Communication
Partnerships
Digital Transformation Journey
SET INNOVATION
LANDSCAPE
LEARN THROUGH
EXPERIMENTATION
SCALE TO ENTERPRISE
Leadership
Empowerment
Digital teams
Technology enablers
Change
management
Develop
new leader
Balance
(efficiency & performance)
New vision / mission

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Mobile
Operations
Virtual Cellar Management
Viticulturist App
Temperature
Sensors and Automation
Intuitive User
Interface
Viticulturist Deliveries and Financial Management
Product Costing and Stock
Management
5 + 3
Months
3Developers +2
Trainned Developers
Digital
Transformation
Ignition

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Digital transformation is really about many
little disruptions that occur over time, only
achieved by developing a culture of
continual experimentation!

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Main challenges of Traditional versus Digital Business
Source: G.C. Kane, D. Palmer, A.N. Phillips, D. Kiron, and N. Buckley, “Coming of Age Digitally”
MIT Sloan Management Review and Deloitte Insights, June 2018.
20%Experimentation
13%
Ambiguity
23%Pace of Business
What is the environment biggest difference? The biggest challenge on ability to compete?
19%
Culture and Mindset
18%
Flexibility/Disributed Workplace
12%Right Technology
10%Distributed
Decision Making

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Digital Transformation - Lab Model
Digital Transformation Lab
Team up on extending capabilities to accelerate global
approach on Digital Transformation
Deloitte
OutSystems
CoE
Customer
Innovation
Team
DevOps
Other Partners
Iot | AR/VR | ROBOTICS | STARTUPS | …
GARAGE FACTORY
Experimentation
STUDIO
Ideate & test
Scale-up
Use
cases

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Digital Transformation – Lab Approach
In order to boost the generation and development of new ideas, Deloitte established a digital powerhouse,
that follows a framework built-up on four stages.
IDEATE
Discovery
VALIDATE
Sense, Frame & Prototype
EXPERIMENT
Proof of concept
RUN
Build & scale up
INCUBATE EXPLORE
EVERY 2 MONTHS UP TO 8 WEEKS FROM 6 WEEKS UP TO 3 MONTHS N/A
Live

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Digital Transformation

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Speed

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Flexibility

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Integration

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Usability

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Scalability

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Control

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Fun

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Outsystems Center of Excelence

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The biggest, necessary change is the need to begin thinking of
business differently as a result of the new organizational capabilities
enabled by emerging digital technologies.
Thank You!