The document presents a model for developing design projects in Colombia's Bottom of the Pyramid population with a focus on co-creation. It includes an agenda outlining the problem statement, objectives, methodology, state of the art, archetypes, model, and validation of the model. It proposes a flexible model called Social Cooking Design that guides the design process from understanding the community's needs to creating solutions that can be sustained over time. The model includes a toolbook with basic social design principles and a toolkit with 57 tools across four phases - comprehend, define, construct, and conserve - to support each step of the design process.

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Model for developing design
projects in the Colombian BoP
(Bottom of the Pyramid)
population with focus on co-
creation
Jackie Arango Z.

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• Problem Statement
• Objectives
Agenda •
•
Methodology
State of the art
• Archetypes
• Giant
• Model

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Social innovation is any novel
solution to a social problem that is
more effective, efficient, sustainable or
just fair that the current options.
Center for Social Innovation de la
Universidad de Stanford

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"Social design" - Design for the
Base of the Pyramid
Product and services design for
people, those products have to be
economically, environmentally and
socially responsible

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Problem

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Absence of projects and design models in
Colombia to work with communities

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Why design a model for the Base of the Pyramid?
Designers who create products are used to design with trends in personal tastes, they forget
that a quarter of the world is populated by people with less purchasing power and higher
unmet needs.
It is not a unique and definitive model for designing with and for users.

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General objective
Propose and validate a model for the
development of design projects in the
Colombian BoP (Bottom of the Pyramid)
population.

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METHODOLOGY USED
TO DEVELOP THE
PROJECT

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Conclusions from the analysis of
the State of the Art
(Models, Institutions, Bibliography)

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Features and archetypes of the
community

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MODEL VERSION
SOCIAL COOKING

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VALIDATION MODEL
SC – GiANT

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Understanding the
community

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Understanding the
community

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Community work

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Co-creation

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Designers

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Fotos
presentación
resultads
Results

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Fotos
presentación
resultads
Results

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Results

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Validation results

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New tools
Tools that were not used

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Easily remembered
name

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Community
Design
Cooking
!"! #$

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!"!Evaluate Evaluate
#$
Evaluate
Comprehend Define Construct Conserve

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Who can use the model?

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Those who want to work
with the BOP

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Designer
Non - Designers

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Students

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Education
institutions

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NGOs
Public and Private Enterprise

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The model guides the design
process to understand the
needs of a community and
create new solutions that can be
sustained over time.

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CDC2 Toolbook: Basics principles of
"social design”
CDC2 Toolkit: collection of tools and
activities that supports the design
process. cdc2tool.blogspot.com

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Toolbook + Toolkit
+ (Blog)
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Toolbook

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Introduction
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Immerse in the community
! " #
Promise only what you can deliver
Identify community strengths
Design with the voice of the !"#$%&'(()*" Understanding
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community +,-./01 +,-.401 +,-.781

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Immersion from the beginning ensures better
results

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Open possibilities to new
opportunities

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KISS (Keep it
Stupidly Simple)

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Do not pretend to solve all
the problems of the
community

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Social problems
require simple
solutions but
realistic, not idealistic
promises.

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Remember that community is the expert

56. !"!#$
Shows times and steps that
must be performed prior to
!
the development of a project.
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Forming team Define key players
Define specific activities and tasks for each of the
Define work schedule
actors.
Defining community which will work on the
Search sponsorships and support
project.
Training for the team
Define project budget Select participants
Project Design Brief

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Toolkit

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The CDC2 toolkit consists of 57 tools
and a blog cdc2tool.blogspot.com. that
support the design process.

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Define design situation
Identify team
Identify tools toolkit
Evaluate Evaluate Evaluate
Comprehend Define Construct Conserve

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Comprehend
It covers the activities of community
discovery, information gathering,
sharing stories, identify the
environment and context.

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Comprehend
Participant observation
No Participant Observation
Self-documentation
Designer Active Participation
25 tools

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Define-Design
Tools to have continuous work with
the community, realization of ideas,
opportunities and solutions.

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Define
Synthesize
Idea Generation
22 tools

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Construct
Materialization of ideas into models or
prototypes that can be used by the
community for further refinement

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Construct
Prototyping
Product Redesign
2 tools

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Conserve
Stage support through the project
time, launching new solutions.

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Conserv
Affordability
implementation
Business Plan
5 tools

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How to identify the tools in the toolkit?

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How to identify toolkit icons ?

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About the model

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Relevant model for
educational institutions
and businesses

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Is flexible

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Can be used for
any type of co-
creation

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Study tool for co-creation projects and social design

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¡Thanks!