Presentation Deck for University of Utah Undergraduate Integrated Marketing Communications Class November 17, 2009

2. Who here is L33T?
WE’Z IN UR CLASS, P0WNIN’
UR BRAINZ #UOFUIMC

3. Social Media... Wha?
U of U Undergraduate IMC Class
November 17, 2009

4. Chris Carlston David Blain
Solutions Architect Executive Vice President
chris.carlston@raremethod.com david.blain@raremethod.com
@chriscarlston @dblain

5. Shifting Gears
Then
• broadcast (traditional media, brochure websites)
• communication (email, video conferencing)
• socialization (blogs, the statusphere)
Now • applications (SaaS, "the cloud")
• Monolithic service providers (Google, Micro$oft)
• Closed ecosystems (Facebook, Apple)
• Geolocation, Hyper-locality
Ahead
• Decentralization & Democratization of publishing
power (open source)

6. YOU NEED TO BE HERE?

7. You need to be here

8. Success
• Simple
• Mobile enabled
• Open & Remix-able
• Dramatic Adoption
• Zeitgeist
• Geolocation (coming)
Failure
• Fail Whale (Overload)

9. The Rise of the Personal Brand
• The Internet enables YOU as a publisher
• As a Publisher, You ARE a Brand!
• The Modern Brand is the collective external
perception of many factors;
a logo, touchpoint messaging, sub-brands,
and personal brands.

10. Rare Method Brand Map
Brand Emotion
How customers
feel about you.
Customer
Brand Personality Owns
Understood traits and
characteristics.
Shared
Ownership
Brand Logic
Facts, features and benefits.
Company Owns

11. Becoming a Publisher
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13. P.O.S.T. Methodology
People
Objectives
Strategy
Technology

15. Get a freakin’ job / Who we’d hire
PRACTIONERS
• Less resumes, more websites/profiles
• Experience in:
• Coding
• User Experience Design
• Advertising: Key Word, Display
• Analytics & Optimization
• Content & Promotion Creation
• Email Campaigns
• Social Media: Monitoring & Engagement
What are you teaching YOURSELF?!
• Academia struggles to keep up
• THINK!

16. www.raremethod.com