This document discusses the potential of big data and outlines Professor Peter Fisk's expertise in helping business leaders develop innovative strategies. It summarizes Fisk's background, including his experience working with major brands to help them adopt value-based marketing and launch into new markets. The document highlights Fisk's work helping clients develop more innovative business and brand strategies through his company GeniusWorks. It also briefly outlines some of Fisk's bestselling books on topics like marketing, leadership, customers, and sustainable innovation.
DIGITAL LEADERSHIP: An interview with Saul Klein Partner with Index VenturesCapgemini
Saul Klein, Partner with Index Ventures
Saul Klein is a Partner with Index Ventures, one of the largest venture capital firms specializing in technology investments. Saul has 20 years of experience in building tech companies in both the US and Europe. He is the co-founder of Kano and Seedcamp; he also co-founded and was the original CEO of Lovefilm International, which was acquired by Amazon; and part of the original executive team at Skype, which was acquired by eBay. Capgemini Consulting spoke to Saul Klein to examine the disruptive impacts of startups and their implications for traditional incumbents.
DIGITAL LEADERSHIP: An interview with Caspar de Bono, Financial TimesCapgemini
Caspar de Bono is the Managing Director, B2B at the Financial Times (FT).
The FT is one of the world’s leading business news organizations, providing news, comment, data and analysis for the global business community. In
2014, the FT’s total circulation reached an all-time high with 700,000 subscriptions and sales across print and online. Significantly, digital subscriptions increased 23% yearon-year and now constitute nearly two-thirds of the FT’s total paying audience. Further, the FT has seen sustained mobile growth - mobile now accounts for almost 50% of the FT’s total traffic and 20% of new digital subscriptions. In an industry that has been swept by digital disruptions in the last decade, the FT stands out as one of the few incumbents that have successfully managed these disruptions. Capgemini Consulting spoke with Caspar de Bono, Managing Director, B2B at the FT, to discuss the impactof digital on the news media industry and the response of the organization to that tidal
wave of change.
DIGITAL LEADERSHIP: An interview with Serguei Netessine Chaired Professor of ...Capgemini
Serguei Netessine is The Timken Chaired Professor of Global Technology and Innovation at INSEAD and the Research Director of the INSEAD-Wharton alliance. Before joining INSEAD in 2010, Professor Netessine was a faculty member at the Wharton School, University of Pennsylvania. He has co-authored dozens of publications in prominent management journals. His latest book - “The Risk-Driven Business Model: Four Questions that will Define Your Company” (www.defineyourcompany.com) - co-authored with Professor Karan Girotra of INSEAD, provides a toolkit to help organizations design innovative business models. Capgemini Consulting spoke with Professor Netessine to understand how companies
should adapt their business models to survive digital disruptions.
These are the slides for today's seminar for Texas Christian University on the Complete Community Connection. To lhttp://stevebuttry.wordpress.com/2009/04/27/a-blueprint-for-the-complete-community-connection/earn more about C3, read the Blueprint for the Complete Community Connection:
How do you strike a balance between data and creative hunch in a digital marketing world obsessed with metrics and ROI? Slides from a session with the Hyper Island Digital Data Strategy class of 2015, at the school's Stockholm campus.
DIGITAL LEADERSHIP: An interview with Saul Klein Partner with Index VenturesCapgemini
Saul Klein, Partner with Index Ventures
Saul Klein is a Partner with Index Ventures, one of the largest venture capital firms specializing in technology investments. Saul has 20 years of experience in building tech companies in both the US and Europe. He is the co-founder of Kano and Seedcamp; he also co-founded and was the original CEO of Lovefilm International, which was acquired by Amazon; and part of the original executive team at Skype, which was acquired by eBay. Capgemini Consulting spoke to Saul Klein to examine the disruptive impacts of startups and their implications for traditional incumbents.
DIGITAL LEADERSHIP: An interview with Caspar de Bono, Financial TimesCapgemini
Caspar de Bono is the Managing Director, B2B at the Financial Times (FT).
The FT is one of the world’s leading business news organizations, providing news, comment, data and analysis for the global business community. In
2014, the FT’s total circulation reached an all-time high with 700,000 subscriptions and sales across print and online. Significantly, digital subscriptions increased 23% yearon-year and now constitute nearly two-thirds of the FT’s total paying audience. Further, the FT has seen sustained mobile growth - mobile now accounts for almost 50% of the FT’s total traffic and 20% of new digital subscriptions. In an industry that has been swept by digital disruptions in the last decade, the FT stands out as one of the few incumbents that have successfully managed these disruptions. Capgemini Consulting spoke with Caspar de Bono, Managing Director, B2B at the FT, to discuss the impactof digital on the news media industry and the response of the organization to that tidal
wave of change.
DIGITAL LEADERSHIP: An interview with Serguei Netessine Chaired Professor of ...Capgemini
Serguei Netessine is The Timken Chaired Professor of Global Technology and Innovation at INSEAD and the Research Director of the INSEAD-Wharton alliance. Before joining INSEAD in 2010, Professor Netessine was a faculty member at the Wharton School, University of Pennsylvania. He has co-authored dozens of publications in prominent management journals. His latest book - “The Risk-Driven Business Model: Four Questions that will Define Your Company” (www.defineyourcompany.com) - co-authored with Professor Karan Girotra of INSEAD, provides a toolkit to help organizations design innovative business models. Capgemini Consulting spoke with Professor Netessine to understand how companies
should adapt their business models to survive digital disruptions.
These are the slides for today's seminar for Texas Christian University on the Complete Community Connection. To lhttp://stevebuttry.wordpress.com/2009/04/27/a-blueprint-for-the-complete-community-connection/earn more about C3, read the Blueprint for the Complete Community Connection:
How do you strike a balance between data and creative hunch in a digital marketing world obsessed with metrics and ROI? Slides from a session with the Hyper Island Digital Data Strategy class of 2015, at the school's Stockholm campus.
Isobar predicts that 2018 will be the year of Augmented Humanity, a year where technology enhances and scales our most human attributes. In 2018, technological interfaces will become more natural and instinctive, technology will automate repetitive tasks to free up time for creativity and compassion, and artificial intelligence will meet emotional intelligence.
10 Superpowers of Hyper Growth Companies 1.0 jbatistich
The fastest growing companies on the planet overweight on 10 superpowers:
1. Inspiring founders and visionary storytellers
2. Invention culture solving big problems
3. Build better products with beautiful UX
4. AI fuelled personalisation creating intense customer love
5. New business models to dominate/create categories with tailwinds
6. Recurring revenue models with high switching costs
7. Positive unit economics and scaling at zero marginal cost
8. Vertical with massive global networks effects
9. Active venturing and acquisitions
10. Career and wealth accelerator for talent
Businesses of any size can learn from these hyper growth companies
Slides from my keynote w/ Capgemini in Copenhagen - looking at how Microsoft, GE, KLM and Uber use Salesforce Marketing Cloud to innovate, disrupt and build customer relationships faster.
Iot & Digital Signage: The invisible Elephant in the roomviewneo
White Paper: Contents
1. We are undergoing a significant transformation
1.1. Online and offline worlds are growing closer together
1.2. An insight into the consumers of the future: Millennials
2. What happens when IoT meets Digital Signage?
2.1. Digital signage meets Big Data
2.1. Event Driven Content & Content Driven Events
3. Digital Signage: smarter through IFTTT
4. How the Internet of Things will change Digital Signage
The next big wave of digital disruption for consumersWard Hemeryck
Digital Transformation is very though, disruption is everywhere and new retail trends are just around the corner. What is the impact of this "new normal" for consumers and how can your company react?
WTF - What's The Future Impact of Disruptive Technology on Communications?Stephenie Rodriguez
Presented at the IABC World Conference in San Francisco this presentation reviews the four trends that are causing disruption, articulates the Axis of Relevance and how we can use available data to create contextual intelligence. We review the growth in the internet of things, and how sensors Ibeacons, wearable technology and social media are disruptive and review dynamic data models to help business gain real time insights and solve complex business problems. #bigdata #Communication
Digital Leadership Interview : Gavin Starks, CEO of the Open Data Institute (...Capgemini
"Large organizations should think about releasing their data and rely on third parties to innovate on their behalf rather than trying to innovate internally."
2014 Global Programmatic Insights Report: From Scale to SophisticationJaldous888
The 2014 Global Programmatic Insights Report is the first study of both buying and selling behaviors in the OpenX marketplace, covering programmatic trading across screen types and buying models.
The global programmatic industry saw substantial growth in 2014, driven in large part to the increasing sophistication among buyers and sellers. We continue to see important trends emerging such as the substantial growth of mobile channels and configurable buying/selling models making programmatic an increasingly desirable transaction method for digital advertisers who are now more than ever interested in collecting and executing deals backed by audience data.
Visit http://openx.com/blog/ to view our Infographic
Data vs Hunch - Beyond Lecture at Hyper Island 2015Beyond
How do you strike a balance between data and creative hunch in a digital marketing world obsessed with metrics and ROI? Slides from a session with the Hyper Island Digital Data Strategy class of 2015, at the school's Stockholm campus.
Simpler, Clearer, Faster Government ServicesThoughtworks
Paul Shetler is the CEO of the Digital Transformation Office within the Australian Government, and was previously an executive at the UK's highly regarded Government Digital Service.
At ThoughtWorks Live Australia 2016, he shared how he is leading the transformation to simpler, clearer, and faster government services using a user-centred design approach.
The End of Stability: Rethinking Strategy for an Uncertain AgeCapgemini
Rita McGrath, a Professor at Columbia Business School, is one of the foremost experts on strategy and innovation. Her work focuses on strategy development in uncertain environments and her latest book is called The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. Rita McGrath has been recognized among the Top 10 Most Influential Business Thinkers by Thinkers50 in 2015. Capgemini Consulting spoke to Rita McGrath to understand how organizations should go about strategy development in an era of accelerated change and disruption.
As brands get even deeper into content marketing, further improvements and challenges emerge. Here were some of the more interesting themes around content at this year's SXSW: Timing, Design, Commerce, and Privacy.
In September 2013, Steven Van Belleghem and Peter Hinssen organized an inspiration journey to the West Coast of the US. Together with 20 top executives, we visted a large group of companies. In this paper, we wrote down our conclusions of this very inspiring tour.
We learned the power of combining a customer first mentality with a networked organization and a purpose driven culture. Check out our paper to understand all details.
Therefore in order to acknowledge some of the greatest contributors of excellence in ICT solutions space, Insights Success has shortlisted “The 10 Most Innovative ICT Disruptors to watch in 2019”
Le fameux rapport d'Amy Webb, sur les Les nouvelles tendances technologiques qui influenceront le business, l'éducation, la politique, les gouvernements, l'éducation et la société dans l'année à venir.
ACCORDING to AG Lafley, CEO of Procter & Gamble, collaboration is a key ingredient in a company’s arsenal to help it innovate better and faster, and proactively
respond to the increased demand we face in a global and connected economy.
What is Social Networking?
The power behind the new communication paradigm exemplified by internet sites such as Facebook, Wikipedia and YouTube is that it promotes the flow of ideas — including
advice, feedback and criticism — all of it free of charge.
I think that AG Lafley puts it best when he says: “No company today, no matter how large or how global, can innovate fast enough or big enough by itself.
Isobar predicts that 2018 will be the year of Augmented Humanity, a year where technology enhances and scales our most human attributes. In 2018, technological interfaces will become more natural and instinctive, technology will automate repetitive tasks to free up time for creativity and compassion, and artificial intelligence will meet emotional intelligence.
10 Superpowers of Hyper Growth Companies 1.0 jbatistich
The fastest growing companies on the planet overweight on 10 superpowers:
1. Inspiring founders and visionary storytellers
2. Invention culture solving big problems
3. Build better products with beautiful UX
4. AI fuelled personalisation creating intense customer love
5. New business models to dominate/create categories with tailwinds
6. Recurring revenue models with high switching costs
7. Positive unit economics and scaling at zero marginal cost
8. Vertical with massive global networks effects
9. Active venturing and acquisitions
10. Career and wealth accelerator for talent
Businesses of any size can learn from these hyper growth companies
Slides from my keynote w/ Capgemini in Copenhagen - looking at how Microsoft, GE, KLM and Uber use Salesforce Marketing Cloud to innovate, disrupt and build customer relationships faster.
Iot & Digital Signage: The invisible Elephant in the roomviewneo
White Paper: Contents
1. We are undergoing a significant transformation
1.1. Online and offline worlds are growing closer together
1.2. An insight into the consumers of the future: Millennials
2. What happens when IoT meets Digital Signage?
2.1. Digital signage meets Big Data
2.1. Event Driven Content & Content Driven Events
3. Digital Signage: smarter through IFTTT
4. How the Internet of Things will change Digital Signage
The next big wave of digital disruption for consumersWard Hemeryck
Digital Transformation is very though, disruption is everywhere and new retail trends are just around the corner. What is the impact of this "new normal" for consumers and how can your company react?
WTF - What's The Future Impact of Disruptive Technology on Communications?Stephenie Rodriguez
Presented at the IABC World Conference in San Francisco this presentation reviews the four trends that are causing disruption, articulates the Axis of Relevance and how we can use available data to create contextual intelligence. We review the growth in the internet of things, and how sensors Ibeacons, wearable technology and social media are disruptive and review dynamic data models to help business gain real time insights and solve complex business problems. #bigdata #Communication
Digital Leadership Interview : Gavin Starks, CEO of the Open Data Institute (...Capgemini
"Large organizations should think about releasing their data and rely on third parties to innovate on their behalf rather than trying to innovate internally."
2014 Global Programmatic Insights Report: From Scale to SophisticationJaldous888
The 2014 Global Programmatic Insights Report is the first study of both buying and selling behaviors in the OpenX marketplace, covering programmatic trading across screen types and buying models.
The global programmatic industry saw substantial growth in 2014, driven in large part to the increasing sophistication among buyers and sellers. We continue to see important trends emerging such as the substantial growth of mobile channels and configurable buying/selling models making programmatic an increasingly desirable transaction method for digital advertisers who are now more than ever interested in collecting and executing deals backed by audience data.
Visit http://openx.com/blog/ to view our Infographic
Data vs Hunch - Beyond Lecture at Hyper Island 2015Beyond
How do you strike a balance between data and creative hunch in a digital marketing world obsessed with metrics and ROI? Slides from a session with the Hyper Island Digital Data Strategy class of 2015, at the school's Stockholm campus.
Simpler, Clearer, Faster Government ServicesThoughtworks
Paul Shetler is the CEO of the Digital Transformation Office within the Australian Government, and was previously an executive at the UK's highly regarded Government Digital Service.
At ThoughtWorks Live Australia 2016, he shared how he is leading the transformation to simpler, clearer, and faster government services using a user-centred design approach.
The End of Stability: Rethinking Strategy for an Uncertain AgeCapgemini
Rita McGrath, a Professor at Columbia Business School, is one of the foremost experts on strategy and innovation. Her work focuses on strategy development in uncertain environments and her latest book is called The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. Rita McGrath has been recognized among the Top 10 Most Influential Business Thinkers by Thinkers50 in 2015. Capgemini Consulting spoke to Rita McGrath to understand how organizations should go about strategy development in an era of accelerated change and disruption.
As brands get even deeper into content marketing, further improvements and challenges emerge. Here were some of the more interesting themes around content at this year's SXSW: Timing, Design, Commerce, and Privacy.
In September 2013, Steven Van Belleghem and Peter Hinssen organized an inspiration journey to the West Coast of the US. Together with 20 top executives, we visted a large group of companies. In this paper, we wrote down our conclusions of this very inspiring tour.
We learned the power of combining a customer first mentality with a networked organization and a purpose driven culture. Check out our paper to understand all details.
Therefore in order to acknowledge some of the greatest contributors of excellence in ICT solutions space, Insights Success has shortlisted “The 10 Most Innovative ICT Disruptors to watch in 2019”
Le fameux rapport d'Amy Webb, sur les Les nouvelles tendances technologiques qui influenceront le business, l'éducation, la politique, les gouvernements, l'éducation et la société dans l'année à venir.
ACCORDING to AG Lafley, CEO of Procter & Gamble, collaboration is a key ingredient in a company’s arsenal to help it innovate better and faster, and proactively
respond to the increased demand we face in a global and connected economy.
What is Social Networking?
The power behind the new communication paradigm exemplified by internet sites such as Facebook, Wikipedia and YouTube is that it promotes the flow of ideas — including
advice, feedback and criticism — all of it free of charge.
I think that AG Lafley puts it best when he says: “No company today, no matter how large or how global, can innovate fast enough or big enough by itself.
Small Shifts, Big Impact: Closing the Gap to Empowered Learning Pt 2 BLC13sewilkie
Small Shifts, Big Impact: Closing the Gap to Empowered Learning
How large is the gap that truly exists between the real and ideal for learners? Are there ways to “tweak” (small shift) instruction that will enlist students as deep questioners, critical thinkers and effective problem-solvers (big impact)? What if we created a “Destination Postcard” of the ideal learner, and designed learning experiences from there? Join this Switch-inspired think-tank on lesson design and implementation strategies that empower students to think and act their way to the acquisition and connection of content while developing enduring learning dispositions. (Common Core Compatible)
Attendees will engage in discussion and consider activities designed to help educators:
Consider content acquisition as a vehicle for learning (means not end).
Develop learner-driven ways to leverage digital tools, environments and processes.
Apply concepts from Switch (Chip & Dan Heath) to identify “small shift / big impact” possibilities in lesson (re)design.
Small ideas: Big impact. 20 e-learning micro-innovations from around EuropeAnthony Fisher Camilleri
The powerpoint presents 20 micro-innovations - improvements in education motivated by individual innovators in Europe's schools, universities and workplaces. These are the best 20 cases found from more than 120 submissions through the VISIR project - www.visir-network.eu.
The presentation was given at the :
- EDEN 2013 'Joy of Learning' Conference in Oslo, Norway.
- ICT Innovations Conference 2013 in Ohrid, Macedonia
- The EFQUEL Innovation Forum 2013 in Barcelona, Spain
- The VISIR International Seminar at the Committee of the Regions, Brussels Belgium in March 2014
I have consulted for businesses making less than $100k per year on up to over $20 million. The same marketing principles apply. The following are marketing strategies used by big businesses, boiled down and applied to small companies.
Little “i” Innovation: Why Small Ideas Matter as much as Big OnesGuthrie Dolin
When it comes to design-led innovation, we love the big idea — those breakthrough inventions that signal a disruptive change. But these big ideas are rarely the result of a single moment of genius. Instead, it comes from the culmination of smaller ideas, developed over time, from the minds of many. The ideas that really stick in our fast-paced digital world are the ones that “live in beta” — embracing a culture of learning, adapting and improving everyday. In Little “i” Innovation, we will explore how the process of continual, incremental improvement has been used to develop some of the worlds most innovative and dominant consumer brands.
Did you know that small actions can create big change -- especially when it comes to the environment? Here are 10 low-cost ways to lessen your impact on the planet and create a healthier, more eco-friendly office.
The way financial planners are communicating with client, prospects and one another is changing at a dramatic pace. Here a review of some of that change.
As presented at the FPA Northeast Wisconsin Annual Symposium 2011-10-06 by Nathan Gehring.
My presentation to Insurance Post's eBusiness Strategy conference on 24/03/2010.
2010 is the year of accountability, pervasive Internet access has changed consumer expectations dramatically, HTML 5 is coming and eBusiness adoption is explosive so insurance companies can't afford to wait.
Over the past few decades, the demographics and psychographics of people have shifted. As has the world around through through the prevalence of technology, content and social communications. These factors have shifted what people look for when deciding where to live. As a result, cities are having to change the ways in which they plan their spaces, provide services and communicate with current and prospective residents. Assuming they want to remain relevant, that is. Marketers in the private sector have been doing these things successfully for hundreds of years. It is time cities learned a thing or two from marketers in order to use more modern tools such as big data and content marketing to attract and retain visitors and residents.
Presented by Michael Barber and Matt Carmichael from Livability.com
What Cities Can Learn from Marketers: Livability Presentation: TN City Manage...Livability.com
What Cities Can Learn from Marketers: Big Data, Content Marketing and the new Urban Tool Kit. A presentation from Livability.com's Matt Carmichael and Michael Barber.
The world is ever-changing, and technology is taking the lead. Today, everything goes digital - amusement, health, property, banking and even currencies. This is, however, comprehensible. In North America alone, eighty nine of the population is on-line (subscription required).
Social Media Marketing Local Business Social Media Manager Leedsshaflink
Social media manager in leeds reveals why local businesses are leaving cash on the table to their competititors, social media uk, social media boss http://www.socialmediaboss.co.uk
Top Trends from SXSW Interactive 2014. The Big Roundup.Ashika Chauhan
SXSW wasn’t just about one or two pieces of new tech, what it actually felt like was a glimpse into the not-so-distant future.
Trends you might of heard of like wearables, data and the internet of things are still around, but they’re beginning to grow-up and different industries are beginning to be disrupted as a result.
More than anything, the conference instilled a sense of responsibility in me. The decisions we make today, as people, as agencies and as brands will define the future we live in tomorrow.
The deck covers the most prominent trends from this year. I'd love to hear your thoughts, say hello @ashikachauhan.
Ashika Chauhan is Big’s Digital Experience Director and is passionate about creative innovation.
The Hubezoo is a powerful, ground breaking platform that changes how you interact with the Internet. Our new technology is designed to integrate and organize all information at a global level, creating a techno globall network. Find everything at hyperspeed. Go directly to information that you want to access. Hubezoo invites you into a formula that enhances every walk of life.
Big data is a big deal, especially when trying to justify marketing spend. But for lots of marketers, breaking down data and understanding how to execute campaigns based on this information is still confusing. Blue Compass will help you crack the code on big data to help you engage better with your audience and increase your bottom line!
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
Show drafts
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
10. Globalisation
Turbulent markets
New economies
New business models
Biotech
Internet of things
Clean energy
Nano tech
Healthcare
Resource shortages
Transparency
Travel
Climate change
Urbanisation
Bio diversity
Population growth
Agelessness
Creative class
Digital natives
Women
Mobility
Open education
Cloud intelligence
Entrepreneurship
Sustainable living
Culture fusion
Localness
Storytelling
Wellbeing
Happiness
Caring
Tribal
Authenticity
Collaboration
Lifetime learning
Empowerment
Building blocks to the future
76. PIRMIAUSIA - JŪS
Customer-Centric
Brand Building
Workshop
What are our
propositions
to customers?
Summary of outputs
Trakai,
12-13 July 2011
with Peter Fisk
Customer Insight
Customer Proposition
Customer Experience
What is most important to
each target segment?
How do we enable them
to achieve more?
How will we deliver the
proposition?
PROCESSPIRMIAUSIA JUS
+genius
77. YOUNG PEOPLE (Pre-Paid)
Energisers
Enablers
Essentials
Freedom
Being part of what’s happening now
Fast and connected
Sex
Parties
Trends
Get more money
Finding a better job
Connecting with the right people
Have the coolest gadgets
Be part of social networks
Image
Friends
Money
+genius
78. YOUNG PEOPLE (Pre-Paid)
Youth/young adults, 15-24 years,
Students/graduates, facebookers
Target
Audience
Freedom to make the most of now
Customer
context
We give you the
freedom
to be part of what’s
happening
Distinctive
benefits
Fast speeds,
Connected with
People like you
Priority
features
5 to 10% above Tele 2
Price
position
Not the cheapest price
Not the largest community
Customer
Trade-off
We help you make
more money
so you can enjoy
life to the full
Opportunities to find
a better jobs through
apps and networks
+genius
79. YOUNG PEOPLE (Pre-Paid)
Choose
Start
Pay
Enjoy
Continue
Leave
New channels to market (eg Coffee Inn,
McDonalds), with relevant gifts
(from partners) and discounts
Personalised ID cards
Don’t lose friends, inform them new number
Info about events now (SMS, IVR, CC)
New channels to market (eg Coffee Inn,
McDonalds), with relevant gifts
(from partners) and discounts
Surprise when top-up
Top-up fun … play game, get more
Link to other types of purchases
Secrets events, parties, seminars
Offers with lovemark partners (RedBull etc)
Job Market apps, networks,marchmaking
You never leave us – Ezys alumni
Loyalty programme with other brands
+genius
80. Process for developing the customer strategy
Customer insights
Finding the essentials, enablers
and energisers
Customer context
Reframing in terms of what we
enable, not what we do
Customer narratives
Articulating the situation and
complication for customers
Customer solutions
Designing customised solutions
including the iconic features
Customer propositions
Defining the value to customers
as distinctive benefits and price
Customer experiences
How we will communicate, sell,
support and enable customers
1 2 3
4 5 6
81. Indispensible
Time can kill
How manage?
No more waste
Free (smart)phone
Free netbook
Limit tariffs
Yellow page listing
Cloud management
HSBC Business Info
Location-based news
Grow business
Limited time
Grow without time?
Digital office
Performance consultant
Start, tech, biz, mktg
Smartphone
Internet connection
Mobile payment
Mobile signature
Cloud management
Website design
Santex voice svs
Finance/Reg updates
Care but changing
Too busy to learn
Tech to care more?
Connect to your world
MED Talks
Best p, new tech, cases
Smartphone
PC, printer
Mobile office
PDX
Special numbers
Emergency call screening
Need to be in store
No freedom to live
How escape stor?e
Manage from distance
Prescription alerts
Smartphone
Internet broadband
Mobile internet
Mobile broadband
PC, printer
Sales database
Regulation updates
Cloud management
Success is selling best
Most time with buyers
How more with sellers?
Digital real estate
Seller alerts
Smartphone
Connecting w/banks
Instant credit checks
Mobile braodband
Payment caps
Buyer alerts
Business news
Route planning
Location house search
Most of day running
Lots of wasted time
More time for family?
Use time better
Law App
Cases, clients, community
Smartphone
Cloud internet
Client database
Mobile banking
E-timesheets
Route planning/traffic
Premium rate services
Artisans
Accountants
Doctors Real Estate
Pharmacists
Customer narratives … and emerging solutions
Lawyers
82. Artisans AccountantsDoctorsReal Estate Pharmacists
Integrating audiences and propositions
Lawyers
Time to do
more
Time to do
(sell) more
Time to do
more
Time to do
(care) more
More from
your time
More from
your time
Business
Network
Digital
Agency
Store
Manager
Mobile
Medic
Digital
Accountant
LawApp
M-Marketer
M-Office
M-Marketer
M-Alerts
M-Office
M-Alerts
Cloudmanager
M-Office
CloudManager
M-Office
CloudManager
Easyphone
Smartphone
TimeManager
Smartphone
Smartphone
TimeManager
Smartphone
Time Manager
Smartphone
TimeManager
Retail
mindset
Retail
mindset
Retail
mindset
Professional
mindset
Professional
mindset
Professional
mindset
Personal
motive
Business
motive
Personal
motive
Personal
motive
Business
motive
Personal
motive
$$$
$$
$
83. Time
Manager
Customer
Catcher
Store
Manager
Business Owner
Network
Time
Manager Pro
Easy
Office
Client
Manager
Specialist
Apps
Operational
“Retail Owners”
Professional
“Practice Owners”
Business
Network
Digital
Agency
Mobile
Medic
Digital
Accountant
LawApp
Client
Database
M Alerts
M-Office
Easyphone
Smartphone
TimeManager
Smartphone
Smartphone
TimeManager
Cloud
Manager
M-Marketer
M-Marketer
Cloud
Manager
Store
Manager
The solutions are largely customised packages of existing
products, and those of third parties.The overall goal is to add
value and differentiation, to thereby move away from tariffs.
Structuring and packaging the solutions
84. Inspiring solutions for business owners
Time
Manager
Customer
Catcher
Store
Manager
Business Owner
Network
Time
Manager Pro
Easy
Office
Client
Manager
Specialist
Apps
Operational
“Store Owners”
Professional
“Practice Owners”
Smartphone
3 dedicated tariffs
Time manager apps
Office manager apps
Personal/business PBX
Special numbers
Customer database
CRM/messaging
SMS alerts
Specialist content
Professional community
Law App, Med App
“Easy”smartphone
3 dedicated tariffs
Time manager apps
Office manager apps
Business process apps
Customer database
CRM/messaging
SMS alerts
Online/physical network
Awards/seminars
Exclusive yellow pages
105. He is a bestselling author, keynote speaker and expert consultant in helping
leaders to develop innovative strategies for business and brands.
He is a Professor of Strategy, Innovation and Marketing at IE Business School,
one of the world’s top ranked business schools, and leads his own company,
GeniusWorks, a boutique consulting firm, helping clients around the world to
develop more innovative business and brand strategies. He features on the
Thinkers 50 “Guru Radar” as one of the best new business thinkers.
Having trained as a nuclear physicist, Peter moved to managing brands like
Concorde at British Airways, helping Microsoft to adopt a value-based
marketing model, and Virgin to launch into new markets. He has worked in
every sector and region of the world. As CEO of the world's largest marketing
organisation, the Chartered Institute of Marketing, he became a global
authority on what's best and next in business and markets.
Finding his own space, he founded GeniusWorks, with offices in London and
Istanbul. He now works with the leaders of businesses - as diverse as Aeroflot
and Coca Cola, DSM and Mars, Philosophy and Red Bull, Sabre and Santander,
Tata and Virgin, Visa and Vodafone - to think bigger and smarter, develop
innovative strategies, bolder brands, and accelerate growth.
Peter’s best-selling book "Marketing Genius" explores the left and right-brain
challenges of success, and is translated into 35 languages. It was followed by
five others – “Business Genius” on leadership and strategy, “Customer Genius”
on customers and experiences, “People Planet Profit” on sustainable
innovation - and most recently "Creative Genius" defining what it takes to
be Leonardo da Vinci in the 21 Century.
His new book "Gamechangers ... Are you ready to change the world?" is
published in late 2014, based on extensive research into the 120 companies who
are shaking up markets, and making sense of how they lead, innovate and win.
It explores the challenges of new markets, changing customers, brand
building, digital media, new business models, inspiring leadership and
positive impact. And most of all, how to lead your business to a better future.
Peter Fisk