The document discusses the evolution of branding from Branding 1.0 through wallpaper, to Branding 2.0 through video, and how it is now evolving to Branding 3.0. Branding 3.0 will involve following people everywhere as the media landscape changes, through opportunities like smart broadcasting to mass audiences, microcasting to niche audiences, providing power and relevancy as opinions matter more, and orchestrating different platforms to all work together. Video has become integral as it has the magic of sight, sound, and motion, and online video will continue to grow as a medium with no distinction between online and traditional video.