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CISummit 2013: Karen Gardner,
This document summarizes five case studies of companies that used organizational network analysis (ONA) to address business issues: 1. ABC, Inc. used ONA to identify bottlenecks between its geographic locations that were hindering knowledge sharing, and implemented interventions like video conferences that improved productivity, quality, and reduced costs. 2. Acme Corporation used ONA to understand why it had low rates of reselling to existing customers, and identified an employee who was overloaded with information responsibilities. 3. Speakeasy, Inc. used ONA to identify which employees to connect after a merger to most efficiently integrate the two companies. 4. Widget Corp. used ONA to facilitate education and adoption of
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- 1. Connected Insight Summit 2013 617.558.0210| info@activatenetworks.net | www.activatenetworks.net 1 Newton Executive Park, Suite 100 | Newton, MA 02462
- 2. Real World Approachesto Handling 5 Challenging Organizational Issues © 2013 Activate Networks 2
- 3. Case Study 1â ABC, Inc. ABCâs Business Issues âą Experiencing low productivity/quality, dissatisfied customers, and delayed product launches âą Suspect disparate geographic locations failing to acquire and leverage expertise and knowledge across the organization © 2013 Activate Networks 3
- 4. ABCâs ONA MapReveals Bottlenecks Brazil Canada Italy Japan Spain United States France © 2013 Activate Networks 4
- 5. ABCâs ONA Reveals Interventions:meetings with 3 bottlenecks, changed decision-making authorities, monthly video cams with teams Before: Problematic Organization Brazil Canada Japan After: Efficient Organization Italy Japan Brazil UK Spain Nigeria Canada Spain France USA Saudi France Arabia Brazil Italy Gulf of Mexico USA Canada Angola Measurable Improvement on Business Results: âą Increased new product revenue 22% âą Decreased cost of poor quality 66% âą Decreased customer dissatisfaction 24% © 2013 Activate Networks 5
- 6. Case Study 2â Acme Corporation Acmeâs Business Issues Low levels of resell/upsell to existing customers. Why⊠Is it the product? Is it the service? © 2013 Activate Networks 6
- 7. Acmeâs ONA Reveals ©2013 Activate Networks 7
- 8. Acmeâs ONA Reveals GreaterAccess Ties Masters, Fred OVERLOAD Information Ties © 2013 Activate Networks 8
- 9. Case Study 3â Speakeasy, Inc. Speakeasyâs Business Issue: pic Telecommunications company merging recently acquired company. Desired: the fastest and most efficient way to connect two organizations © 2013 Activate Networks 9
- 10. Speakeasyâs ONA Reveals Whoto connect © 2013 Activate Networks 10
- 11. Speakeasyâs ONA Reveals AcquiredCompany Speakeasy © 2013 Activate Networks 11
- 12. Case Study 4â Widget Corp. Widgetâs Business Issue: Manufacturing company introducing new product Goal: facilitate new product education and adoption © 2013 Activate Networks 12
- 13. Widgetâs ONA Reveals ©2013 Activate Networks 13
- 14. Widgetâs ONA Reveals ©2013 Activate Networks 14
- 15. Case Study 5â Cool Stuff, Inc. Cool Stuffâs Business Issue: Sales declining Is it the product? Is it the service? Is it sales? Is it the market? Is it the company name? © 2013 Activate Networks 15
- 16. Cool Stuffâs ONAReveals Observations: âą âą Client information is flowing well between engineering, client services, and marketing. Sales is clearly separated from the rest of the organization, connecting to the key client facing groups through a single point of contact © 2013 Activate Networks 16
- 17. Cool Stuffâs HeatMap Interpretation Levels of Collaboration Significantly higher than average Higher than average Average to slightly above average Below average Significantly lower than average to none Information Seekers Information Providers © 2013 Activate Networks 17
- 18. Questions? © 2013 ActivateNetworks 18
Editor's Notes
- #17Â What do you see?-animation-The heat map quantifies the issue