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creatingadvantage in 2016
"Coming together is a beginning; keeping together is progress; working together is success.“ – Henry Ford
genesis
x
x
x
x
x
x
x
one grayling
Seattle
Tech
Enterprise
Cloud
San
Francisco
Tech
Consumer
B2B
Los Angeles
T&T
Consumer Tech
Gaming
Whiteboard
New York
Corp/Crisis
IR
LATAM
T&T
Tech
Energy
Tallahassee
State & Local
Lobbying
Washington
D.C.
Federal Lobbying
& Policy
Sacramento
State & Local
Lobbying
the hits
o Tale of two halves – 1H vs 2H
o Improved unification across the network
o Key talent additions across all offices
o We won a lot of new business ($8M for the entire
year)
o The new brand; ambassadors offsite in SF
o Continuing to make progress as One Grayling
2015 in review
the misses
o Missed budget
o Talent turnover
o Management of cross-office accounts
o Erosion, erosion, erosion
2015 in review
Establish Grayling
as THE agency to
Work For
and Work With
2016 business objectives
• Current revenue target of
$20,065mm
• Achieve second half Profit
Margin of 10%
• Maintain client base; mitigate
erosion
• Attract and retain the best people
2016 So Far …
some great work has been done…
new business wins…
awards…
2016 so far …
new business pipeline
• Mitigate Erosion
• Drive Organic Growth
• Land 2 new $1 million cornerstone accounts
• Land 10 cool innovative clients
• Launch thought leadership platforms
quantitative
goals
• Build a culture reflective of who we want to
be
• Turn up the volume: Receive industry
recognition
• Enhance collaboration across the network
• Utilize Advisory Board
• Accelerate Training and Development
qualitative
goals
how are we going to do it?
COMMUNICATIONS
UNLIMITED
REPUTATION
MGMT
KEY SECTORS
creating advantage in 2016
analytics &
insights
what is the problem
and opportunity?
strategy & content
what is the
roadmap?
creative design
apply creative life to
the strategy
channel execution
Paid, earned,
owned, social
technology
energy
financial services t&t
shared economy
audience reach
measurement for
effectiveness
5
core sectors
Consumer
Enterprise
Wearable
IOT
Mobile
Financial Tech
Payments
Security
Renewables
Utilities
Carbon Capture
Cyber Security
Tourism
Hospitality
E-commerce
Lifestyle
Hospitality
Transportation
Financial services
brand positioning
unbound
inventive, integrated
comms solutions
flexible
engineered for opportunity
and real-time adaptation
enterprising
enabling the
connections you need
to advance
always on
senior counsel and on
the ground support
available 24/7
tenacious
tireless commitment to
delivering great results
borderless
agile global network for
rapid, efficient
scalability
communicationsunlimited
communications that are…
new talent and tools
G
CORE
strategic imperatives
bring new
brand to life
o Increase accountability
o Personal branding
o Train everyone on selling
“new” Grayling
o Look at new services and
offerings
leverage
unique model
at all times
o Increase accountability
o Train and ingrain with
everyone
o Showcase where it’s
coming to life
o Hire talent to advance
o Reinforce in all biz dev
and marketing messaging
o Increase accountability
o Launch a formal Grayling
way to delight our clients
o Conduct virtual jam
sessions and client
swarms
o Showcase internally and
through case studies
drive client-
centric culture
creatingadvantage series
• May 4 – Will Kunkel – Upselling Creative
• May 18 – Deb Morgan & Meghan Gross –
How to Connect With the Workforce of the
Future
• June 1 – Peter Harris – Managing Reputation
• June 15 – Lucia Domville – Navigating the
New World of SEC Guidelines and Policies
creating a people centric culture
future creatingadvantage series
• GCore training
• GMint training
• Spotlight on the 5 core sectors
• Spotlight on communications unlimited
• and?
our most important imperative
people first
meaningful work
recognition
rewards
professional development
enhanced communication
flexibility
service
flexibility
recognition
meaningful work
enhanced communication
professional development
rewards
enhanced communication
service
empowered
listen
fun
fun
entrepreneurial
empowered
what’s next?
what’s next?
CSR
Recognition/R
ewards
Performance
ReviewsClient PACT
Annual
Performance
Management
Cycle
Set
Objectives
January
Follow up
and
Coaching
March
Performance
and Salary
Review
July
Follow up
and
Coaching
October
Setting
Objectives Vision & Strategy,
Organizational Capabilities
Group Objectives (Office,
Department)
Individual Objectives
Link individual
objectives to
Grayling’s
business goals
TImeline • April 28 – May 6 Local Leaders to schedule All
Hands Meetings with respective
teams to share local goals
• May 2 – May 13 Download Self Appraisal forms
and complete along with 3-4 goals
for balance of 2016
• May 15 – June 3 1st meeting to review Self
Appraisals and goals. Complete
draft of Performance Appraisal
• June 6 - June 17 Final Meeting to complete
Performance Review and confirm
rating.
Completed
Reviews due
to HR by June
23rd
Performance Management Spreecast
Tuesday May 3rd at 2:00pm
“Unless a commitment is made there are only promises and hopes but no plans.” –
Peter Drucker, Business and Management Leader
“Most people fail, not because of lack of desire, but, because of lack of commitment.”
– Vince Lombardi, Super Bowl winning football coach
• Delight our clients.
Every. Single. Time.
• Hold yourself, and others,
accountable.
• Live our values: Switched On,
Connected, Fearless.
• Create a culture that attracts the
best talent and clients in the
world.
Q&A

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Q1 business update jm v7

  • 2. "Coming together is a beginning; keeping together is progress; working together is success.“ – Henry Ford
  • 4. one grayling Seattle Tech Enterprise Cloud San Francisco Tech Consumer B2B Los Angeles T&T Consumer Tech Gaming Whiteboard New York Corp/Crisis IR LATAM T&T Tech Energy Tallahassee State & Local Lobbying Washington D.C. Federal Lobbying & Policy Sacramento State & Local Lobbying
  • 5. the hits o Tale of two halves – 1H vs 2H o Improved unification across the network o Key talent additions across all offices o We won a lot of new business ($8M for the entire year) o The new brand; ambassadors offsite in SF o Continuing to make progress as One Grayling 2015 in review
  • 6. the misses o Missed budget o Talent turnover o Management of cross-office accounts o Erosion, erosion, erosion 2015 in review
  • 7. Establish Grayling as THE agency to Work For and Work With 2016 business objectives • Current revenue target of $20,065mm • Achieve second half Profit Margin of 10% • Maintain client base; mitigate erosion • Attract and retain the best people
  • 8. 2016 So Far … some great work has been done… new business wins… awards…
  • 9. 2016 so far … new business pipeline
  • 10. • Mitigate Erosion • Drive Organic Growth • Land 2 new $1 million cornerstone accounts • Land 10 cool innovative clients • Launch thought leadership platforms quantitative goals
  • 11. • Build a culture reflective of who we want to be • Turn up the volume: Receive industry recognition • Enhance collaboration across the network • Utilize Advisory Board • Accelerate Training and Development qualitative goals
  • 12. how are we going to do it?
  • 14. analytics & insights what is the problem and opportunity? strategy & content what is the roadmap? creative design apply creative life to the strategy channel execution Paid, earned, owned, social technology energy financial services t&t shared economy audience reach measurement for effectiveness 5 core sectors Consumer Enterprise Wearable IOT Mobile Financial Tech Payments Security Renewables Utilities Carbon Capture Cyber Security Tourism Hospitality E-commerce Lifestyle Hospitality Transportation Financial services
  • 15. brand positioning unbound inventive, integrated comms solutions flexible engineered for opportunity and real-time adaptation enterprising enabling the connections you need to advance always on senior counsel and on the ground support available 24/7 tenacious tireless commitment to delivering great results borderless agile global network for rapid, efficient scalability communicationsunlimited communications that are…
  • 16. new talent and tools G CORE
  • 17. strategic imperatives bring new brand to life o Increase accountability o Personal branding o Train everyone on selling “new” Grayling o Look at new services and offerings leverage unique model at all times o Increase accountability o Train and ingrain with everyone o Showcase where it’s coming to life o Hire talent to advance o Reinforce in all biz dev and marketing messaging o Increase accountability o Launch a formal Grayling way to delight our clients o Conduct virtual jam sessions and client swarms o Showcase internally and through case studies drive client- centric culture
  • 18. creatingadvantage series • May 4 – Will Kunkel – Upselling Creative • May 18 – Deb Morgan & Meghan Gross – How to Connect With the Workforce of the Future • June 1 – Peter Harris – Managing Reputation • June 15 – Lucia Domville – Navigating the New World of SEC Guidelines and Policies creating a people centric culture future creatingadvantage series • GCore training • GMint training • Spotlight on the 5 core sectors • Spotlight on communications unlimited • and? our most important imperative
  • 19. people first meaningful work recognition rewards professional development enhanced communication flexibility service flexibility recognition meaningful work enhanced communication professional development rewards enhanced communication service empowered listen fun fun entrepreneurial empowered
  • 23. Setting Objectives Vision & Strategy, Organizational Capabilities Group Objectives (Office, Department) Individual Objectives Link individual objectives to Grayling’s business goals
  • 24. TImeline • April 28 – May 6 Local Leaders to schedule All Hands Meetings with respective teams to share local goals • May 2 – May 13 Download Self Appraisal forms and complete along with 3-4 goals for balance of 2016 • May 15 – June 3 1st meeting to review Self Appraisals and goals. Complete draft of Performance Appraisal • June 6 - June 17 Final Meeting to complete Performance Review and confirm rating. Completed Reviews due to HR by June 23rd
  • 26. “Unless a commitment is made there are only promises and hopes but no plans.” – Peter Drucker, Business and Management Leader “Most people fail, not because of lack of desire, but, because of lack of commitment.” – Vince Lombardi, Super Bowl winning football coach
  • 27. • Delight our clients. Every. Single. Time. • Hold yourself, and others, accountable. • Live our values: Switched On, Connected, Fearless. • Create a culture that attracts the best talent and clients in the world.
  • 28. Q&A

Editor's Notes

  1. Here are the things that I’m so proud of: HR, finance, client service, talent cultivation Collaborative wins: Mindbody, NRG, Persado,
  2. Here’s where we struck out
  3. ($24,435mm in 2015)
  4. Heres some highlights that we are excited about: Award-winning work everywhere
  5. As I’m focusing on the rest of the year, I’m focusing on these 5 quantitative goals
  6. Excited about this Agency’s direction and committed to having more of a focus on communicating with you – already have seen the beginning of it with NY Minute, the Newsletter and our broadcast today but I cannot do it all. We all have a role to play in creating the culture we want. We have to manage our clients, collaborate/leverage the incredible talent around the network and focus on the four objectives I shared with you earlier, there’s nothing we can’t do.
  7. Reference work for NRG, ZTE
  8. Meghan Gross, EVP, New York – Energy Will Kunkel, EVP, New York – Creative Adam Emery, EVP, New York – Tech Sarah London, Account Executive, Los Angeles – Social Alaina Laszewski, Account Coordinator, Seattle – Digital Owen Sexton, Account Director, New York – Enterprise Michael Fullem, Account Executive, Los Angeles Alan Auyeung, Account Supervisor, San Francisco – Tech Matt Russell, Senior Account Executive, New York – B2B Tim Black, Vice President, San Francisco – B2B
  9. In the SF offsite, you asked for upselling training. Pleased to offer as part of our Creating Advantage growth and development series a 4 part
  10. In the SF offsite, you asked for upselling training. Pleased to offer as part of our Creating Advantage growth and development series a 4 part Upselling course. First and third Wednesdays of the month Make reference to New York Minute and Yammer
  11. Excited about this Agency’s direction and committed to having more of a focus on communicating with you – already have seen the beginning of it with NY Minute, the Newsletter and our broadcast today but I cannot do it all. We all have a role to play in creating the culture we want. We have to manage our clients, collaborate/leverage the incredible talent around the network and focus on the four objectives I shared with you earlier, there’s nothing we can’t do.
  12. Need one rep from each office - First meeting the week of May 9 Please send your name to Karla by end of week We realize the importance of publicly recognizing the great work that you do each and every day and we love your ideas on how you’d like to see that happen. Ashley Colette recently went in to ZTE and won an additional $40,000! We sent her a gift card, but I wanted to use this forum to let her know that we appreciate her hard work. (We’ll bring her on camera) Ariel in NY is killing it with NRG..(talk about that report she does) and she was also recognized. Karla has a program she’d like to roll out but we want to make sure we have input from you. Send Karla and I your thoughts I’ll come on talk about goals, self appraisal and timeline ( 5 min max)