1. Strategy and social networking
SEPTEMBER 2013
JOHN B. LARRERE

2. Context
Market A
ABC Inc.
Number 1
Market A
XYZ Inc.
Number 2
Market A
DEF Inc.
Number 1
Market B
XYZ Inc.
Number 2
Market B
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Market B
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3. Question
What would you do?
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4. Strategy
ABC Inc.
Number 1
Market A
Market A
Market C = A + B
XYZ Inc.
Number 2
Market A
DEF Inc.
Number 1
Market B
XYZ Inc.
Number 2
Market B
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Market B
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5. Implementation
What behavior is required for success in
C = A+B?
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6. Social networking
How would you use ONA to enhance implementation?
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7. L2 Social Network
 Connectedness amongst L2
leaders
 High level of connectivity with
exception of Outlier
Business A
 All of Business B connections
are also connected to Business
A, but Business A has
additional connections
Business B
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8. Collaboration by L2 Leader
Information Seekers
Number of
people
Support
Support
1
Bus. C
2
Product
Develop
ment
Bus.
A
OPS
Finance
Bus. B
Bus. E
Bus. D
Customer
Service
HR
ADM
146
-0.2
-0.17
-0.09
1.56
0.55
-0.07
0.21
-0.02
0.01
0.38
-0.15
0.34
-0.38
144
-0.13
-0.23
-0.08
0
0.49
0.01
0.08
1.53
-0.26
0.05
-0.4
0.1
-0.1
Customer Service
Business E
Business C
Business D
Support 3
Information Providers
Business A
Business B
Product Development
OPS
Support 2
Finance
ADM
HR
55
0.01
-0.02
-0.33
0.24
2.78
0.08
0.13
0.39
-0.33
0.39
0.04
-0.02
-0.15
233
-0.22
-0.17
-0.19
-0.15
-0.1
1.05
-0.14
-0.11
-0.33
-0.05
0.02
0.1
-0.15
328
-0.26
-0.18
0.86
-0.11
-0.25
-0.08
-0.18
-0.19
-0.32
-0.21
-0.1
-0.23
-0.27
89
-0.21
-0.3
-0.22
-0.12
-0.14
-0.04
2.78
-0.19
-0.19
-0.32
0.4
0.04
0.06
183
-0.25
-0.31
-0.24
-0.17
-0.18
-0.02
0.15
-0.15
-0.32
-0.07
0.05
-0.06
1.18
21
-0.27
-0.2
-0.34
-0.44
0.13
-0.05
0.54
-0.29
-0.38
-0.17
12.68
0.19
-0.14
163
-0.21
-0.09
-0.14
0.15
0.06
0.37
0.07
0.07
-0.27
-0.24
0.27
1.38
-0.15
24
-0.06
-0.5
0.03
-0.17
-0.17
-0.08
-0.36
-0.11
7.23
-0.2
-0.38
-0.07
-0.54
272
-0.18
0.87
-0.17
-0.3
-0.37
-0.18
-0.2
-0.36
-0.15
0.22
-0.2
-0.4
-0.24
30
-0.09
-0.07
-0.05
0.53
-0.02
0.07
0.35
-0.32
-0.27
3.86
-0.5
0.22
-0.03
205
1.37
-0.34
-0.14
-0.22
0.22
-0.09
-0.18
-0.42
-0.47
-0.24
0.07
-0.29
-0.27
Levels of Collaboration
Significantly higher than average
Higher than average
Average to slightly above average
Below average
Significantly lower than average to none
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 Collaboration amongst full population by L2 Leader –
inclusive of prior heat map but includes employees of all
levels
 High levels in groups such as Finance and Product
Development, low levels in groups such as Business E
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9. Solution
What would you do?
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