Gaming Market In Vietnam
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This study surveyed 700 Vietnamese gamers online over 3 days in October 2016 about their gaming habits and preferences. Some key findings include: - Male gamers prefer action games while females prefer casual games. Facebook ads and game forums are the main sources for learning about and keeping up with new games. - 40% of gamers update game information every day, primarily through Facebook ads and game forums. Good graphics, many players, and free games are the top factors influencing gamers to try new games. - The majority of gamers play games at home and online. While most gamers have paid for games or in-game items, 59% who pay spend under $5 per month. High prices for games and
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Gaming Market In Vietnam
- 1. STUDY ABOUT GAMING MARKET IN VIETNAM BY DI-MARKETING (www.di-onlinesurvey.com) Oct, 2016
- 2. 1 SCOPE OF WORK This survey was conducted to study about Gaming Market In Vietnam Methodology: Online survey Fieldwork time: 3 days (29/10/2016 to 31/10/2016) Sample size: N = 700 Geography: Nationwide
- 3. 2 KEY FINDINGS • Male gamers like action games while female gamers like casual games • Facebook ads (55%) & Game forums (47%) are main source to gain awareness about game • Facebook ads (48%) & Game forums (47%) are main source for updating game information. • 40% gamers update game information everyday • Good graphic design is the main reason when choosing game (55%) • Good graphic design, many players & free are top 3 factors can make gamers try new game • 82% gamers usually play game at home • 95% gamers play game online • 87% gamers have paid for their game (subscriptions, items, characters, cosmetics,…) • 59% of those who paid for game, spend under $5 per month • 69% gamers have bought official copyrighted games
- 4. 3 N = 700 DEMOGRAPHIC INFORMATION GenderAge OccupationLiving Place 15% 41% 40% 4% Over 30 26-30 18-25 Under 18 40% 60% Female Male 12% 2% 7% 11% 18% 51% Others Cần Thơ Hải Phòng Đà Nẵng Hà Nội Hồ Chí Minh 4% 5% 5% 5% 6% 9% 20% 46% Others Housewife Job seeker/Retired Self-employed Factory Worker Engineer/Doctor/Teacher Student Officer
- 5. 4 NEARLY A HALF OF GAMERS PLAY GAME EVERYDAY In general, how frequently do you play game? (By gender) N = 700 N = 422 N = 278 4% 20% 28% 48% Once / week 2-3 times/week 4-6 times/week Every day Total 3% 23% 31% 43% Male 6% 15% 24% 55% Female
- 6. 5 In general, how frequently do you play game? (By age) 4% 20% 28% 48% Once / week 2-3 times/week 4-6 times/week Every day Total 3% 18% 33% 46% Under 18 4% 24% 23% 48% 18-25 7% 15% 27% 51% 26-30 N = 700 N = 306 N = 290 N = 104 48% OF GAMERS PLAY GAME EVERYDAY
- 7. 6 MALE LIKES ACTION & ADVENTURE GAMES WHILE FEMALE LIKE ACTION & CASUAL GAMES What game genre are you playing the most right now? (By gender) 0% 2% 3% 4% 6% 12% 12% 13% 20% 25% Others FPS (First Person Shooter) Simulation Sports MMORPG (Massively Multiplayer Online Role-Playing Game) Casual (music, board, card and puzzle games) Strategy Role play Adventure Action Total 0% 2% 2% 5% 8% 4% 14% 13% 23% 28% Male 1% 2% 5% 3% 4% 26% 9% 14% 16% 20% Female N = 700 N = 422 N = 278
- 8. 7 OVERALL, ACTION & ADVENTURE GAMES ARE TOP 2 GAME GENRES ACROSS ALL AGE GROUPS What game genre are you playing the most right now? (By age) Over 30 group likes Casual game more than other age groups 0% 2% 3% 4% 6% 12% 12% 13% 20% 25% Others FPS (First Person Shooter) Simulation Sports MMORPG (Massively Multiplayer Online Role-Playing Game) Casual (music, board, card and puzzle games) Strategy Role play Adventure Action Total 0% 2% 3% 6% 5% 7% 12% 16% 25% 24% Under 18-25 0% 2% 3% 3% 8% 14% 13% 12% 16% 28% 26-30 0% 2% 4% 6% 6% 23% 9% 11% 19% 21% Over 30 N = 700 N = 306 N = 290 N = 104 .
- 9. 8 FACEBOOK ADS AND GAME FORUMS ARE MAIN SOURCES TO GAIN AWARENESS ABOUT GAME How do you know about your favorite game? (By gender) 0% 12% 15% 16% 21% 22% 24% 25% 30% 31% 33% 42% 47% 55% Others Via out-of-home banners Magazines/newspapers Blogs Offline events (by gamers or official events) Via Internet coffee Gaming website (not forums) from smartphone/tablets Video clips from gamers (online) Facebook fan pages From friends & relatives TV Commercials Gaming website (not forums) from PC Game Forums Facebook Ads Total 0% 11% 12% 14% 20% 21% 23% 24% 26% 24% 30% 38% 45% 52% Male 0% 14% 18% 21% 22% 24% 26% 27% 37% 42% 38% 47% 51% 58% Female N = 700 N = 422 N = 278
- 10. 9 AGAIN, FACEBOOK ADS AND GAME FORUMS ARE MAIN SOURCES TO GAIN AWARENESS ABOUT GAME ACROSS ALL AGE GROUPS How do you know about your favorite game? (By age) 0% 12% 15% 21% 16% 24% 22% 25% 31% 30% 33% 42% 47% 55% Others Via out-of-home banners Magazines/newspapers Offline events (by gamers or official… Blogs Gaming website (not forums) from… Via Internet coffee Video clips from gamers (online) From friends & relatives Facebook fan pages TV Commercials Gaming website (not forums) from PC Game Forums Facebook Ads Total 0% 16% 16% 27% 16% 30% 25% 30% 32% 32% 34% 44% 47% 49% 26-30 1% 9% 9% 13% 16% 17% 19% 20% 26% 25% 32% 38% 44% 60% Under 18-25 1% 12% 26% 24% 18% 26% 25% 30% 45% 40% 35% 46% 58% 55% Over 30 N = 700 N = 306 N = 290 N = 104
- 11. 10 FACEBOOK ADS AND GAME FORUMS ARE MAIN SOURCES FOR UPDATING GAME INFORMATION Which source of information do you often update about your favorite game? (By gender) 0% 1% 11% 14% 15% 18% 21% 21% 23% 28% 28% 29% 39% 47% 48% I do not update game news Others Via out-of-home banners Magazines/newspapers Blogs Offline events (by gamers or official events) Via Internet coffee Video clips from gamers (online) Gaming website (not forums) from smartphone/tablets TV Commercials From friends & relatives Facebook fan pages Gaming website (not forums) from PC Game Forums Facebook Ads Total 0% 1% 12% 17% 21% 18% 22% 21% 26% 33% 38% 37% 42% 50% 53% Female 0% 1% 11% 11% 11% 18% 20% 21% 21% 25% 22% 24% 37% 45% 45% Male N = 700 N = 422 N = 278
- 12. 11 FACEBOOK ADS AND GAME FORUMS ARE MAIN SOURCES FOR UPDATING GAME INFORMATION ACROSS ALL AGE GROUPS Which source of information do you often update about your favorite game? (By age) 0% 1% 11% 14% 15% 18% 21% 21% 23% 28% 28% 29% 39% 47% 48% I do not update game news Others Via out-of-home banners Magazines/newspapers Blogs Offline events (by gamers or official events) Via Internet coffee Video clips from gamers (online) Gaming website (not forums) from smartphone/tablets TV Commercials From friends & relatives Facebook fan pages Gaming website (not forums) from PC Game Forums Facebook Ads Total 1% 1% 8% 9% 14% 10% 16% 15% 17% 26% 21% 26% 35% 44% 52% Under 18-25 0% 0% 14% 16% 16% 25% 24% 27% 29% 31% 32% 28% 42% 48% 42% 26-30 0% 2% 14% 21% 17% 22% 24% 23% 22% 29% 40% 40% 42% 54% 53% Over 30 N = 700 N = 306 N = 290 N = 104
- 13. 12 40% GAMERS UPDATE GAME INFORMATION EVERYDAY How often do you use that source of information? (By gender) 1% 1% 0%1% 1% 2% 4% 4% 4% 7% 8% 6% 25% 27% 21% 22% 24% 20% 40% 35% 47% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Male Female Everyday 4-6 times/week 2-3 times/week 1 times/week 2-3 times/month Once/month Every 2-3 months More than 3 months N = 698 N = 420 N = 278 Female usually update game information everyday more than male
- 14. 13 40% GAMERS UPDATE GAME INFORMATION EVERYDAY How often do you use that source of information? (By age) 0% 0% 0% 0% 1% 1% 1% 2% 4% 4% 5% 2% 7% 7% 7% 9% 25% 26% 21% 31% 22% 24% 22% 15% 40% 37% 42% 41% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18-25 26-30 Over 30 Everyday 4-6 times/week 2-3 times/week 1 times/week 2-3 times/month Once/month Every 2-3 months More than 3 months N = 698 N = 304 N = 290 N = 104
- 15. 14 GETTING OFFICIAL GAME NEWS IS THE MAIN PURPOSE WHEN GAMERS FOLLOW THEIR GAME NEWS SOURCES Why do you choose that source of information? 1% 16% 27% 32% 33% 39% 41% 43% 45% 62% Others My friends use it That's my habit to visit it It organize many tournaments Lots of discussions shared by other gamers It shares reliable information It provides un-official news about that game (tips/walkthrough, etc.. ) It frequently update news (both official & unofficial) about that game It has the largest amount of game information It provides official news about that game (updates, launching dates, etc..) N = 698
- 16. 15 MALE = GOOD GRAPHIC + DIVERSE ITEMS FEMALE = GOOD GRAPHIC + FANTASTIC GAMEPLAY Why do you choose this game? (By gender) 0% 14% 16% 17% 18% 21% 22% 19% 25% 22% 25% 33% 37% 36% 45% 54% Male 0% 23% 22% 27% 27% 24% 26% 32% 33% 38% 38% 46% 50% 59% 47% 56% Female N = 700 N = 422 N = 278 0% 17% 18% 21% 22% 22% 23% 24% 28% 28% 30% 39% 42% 45% 46% 55% Others Easy to play Famous game publishers Latest addition of my series game Famous video game creators Amazing storyline Good reviews from other players/Magazines/Game websites Affordable price (with official copyrighted games) Have online mode Many players Realistics/lively sounds Low system requirements Multiple game modes Fantastic gameplay Diverse items Good graphic Total
- 17. 16 HIGH GRAPHIC IS THE MAIN REASON WHEN CHOOSING GAME Why do you choose this game? (By age) 0% 13% 12% 16% 17% 16% 19% 23% 21% 25% 29% 36% 42% 45% 52% 60% Under 18-25 1% 19% 21% 25% 23% 30% 28% 24% 34% 30% 30% 39% 38% 42% 40% 48% 26-30 0% 26% 30% 26% 31% 21% 24% 28% 33% 36% 36% 44% 52% 51% 42% 59% Over 30 N = 700 N = 306 N = 290 N = 104 0% 17% 18% 21% 22% 22% 23% 24% 28% 28% 30% 39% 42% 45% 46% 55% Others Easy to play Famous game publishers Latest addition of my series game Famous video game creators Amazing storyline Good reviews from other players/Magazines/Game websites Affordable price (with official copyrighted games) Have online mode Many players Realistics/lively sounds Low system requirements Multiple game modes Fantastic gameplay Diverse items Good graphic Total
- 18. 17 HIGH PRICE FOR GAME ITEMS & FOR OFFICIAL COPYRIGHTED GAMES ARE TOP 2 FACTORS MAKE GAMERS FEEL UNHAPPY Is there anything make you feel unhappy about this game? (By gender) 16% 11% 12% 12% 13% 13% 17% 16% 19% 24% 28% 33% 33% I totally satisfied with this game Few players Hard to play Game rarely updates Too few game modes Tedious storyline Boring gameplay Lack of items Bad graphics Poor audio High system requirements High price (with official copyrighted games) High price for ingame items/characters Total 14% 9% 10% 10% 10% 11% 14% 14% 18% 23% 28% 32% 36% Male 17% 13% 15% 15% 18% 16% 21% 18% 20% 26% 27% 36% 30% Female N = 700 N = 422 N = 278
- 19. 18 HIGH PRICE FOR GAME ITEMS & FOR OFFICIAL COPYRIGHTED GAMES ARE TOP 2 FACTORS MAKE GAMERS FEEL UNHAPPY Is there anything make you feel unhappy about this game? (By age) 16% 11% 12% 12% 13% 13% 16% 17% 19% 24% 28% 33% 33% I totally satisfied with this game Few players Hard to play Game rarely updates Tedious storyline Too few game modes Lack of items Boring gameplay Bad graphics Poor audio High system requirements High price (with official copyrighted games) High price for ingame items/characters Total 12% 10% 12% 14% 13% 13% 16% 15% 18% 22% 26% 29% 39% Under 18-25 16% 10% 10% 11% 12% 12% 14% 14% 18% 24% 27% 36% 27% 26-30 25% 17% 16% 7% 15% 18% 20% 27% 24% 26% 33% 37% 35% Over 30 N = 700 N = 306 N = 290 N = 104
- 20. 19 GOOD GRAPHIC, MANY PLAYERS & FREE ARE TOP 3 FACTORS CAN MAKE GAMERS TRY NEW GAME Suppose there is a new game to be launched, which factors make you try that game? (By gender) 1% 17% 17% 18% 19% 20% 20% 25% 27% 28% 33% 36% 42% 43% 51% Others Famous video game creators Famous game publishers Famous game in foreign countries Recommendation from websites/magazines/bloggers/Youtuber Latest addition of my series game Attractive advertisement New gameplay Interesting reviews from other players Friends/relatives' suggestion Suitable system requirements Interesting content Free (don’t have to pay any fees) A lot of people are playing the games Good graphics Total 1% 16% 15% 17% 17% 18% 17% 23% 23% 23% 28% 30% 34% 37% 48% Male 1% 19% 20% 19% 21% 23% 26% 27% 35% 36% 40% 46% 55% 52% 57% Female N = 700 N = 422 N = 278
- 21. 20 OVERALL, GOOD GRAPHIC, MANY PLAYERS & FREE ARE TOP 3 FACTORS CAN MAKE GAMERS TRY NEW GAME Suppose there is a new game to be launched, which factors make you try that game? (By age) 1% 17% 17% 18% 19% 20% 20% 25% 27% 28% 33% 36% 42% 43% 51% Others Famous video game creators Famous game publishers Famous game in foreign countries Recommendation from websites/magazines/bloggers/Youtuber Latest addition of my series game Attractive advertisement New gameplay Interesting reviews from other players Friends/relatives' suggestion Suitable system requirements Interesting content Free (don’t have to pay any fees) A lot of people are playing the games Good graphics Total 1% 12% 13% 11% 12% 12% 17% 21% 24% 24% 36% 34% 41% 43% 52% Under 18-25 1% 20% 25% 20% 26% 28% 30% 23% 34% 35% 37% 50% 55% 43% 53% Over 30 1% 21% 19% 24% 23% 24% 20% 30% 28% 31% 29% 34% 39% 43% 50% 26-30 N = 700 N = 306 N = 290 N = 104 Over 30 group care about content more than other groups
- 22. 21 82% USUALLY PLAY GAME AT HOME Where do you usually play game? (By gender) 18% 20% 14% 82% 80% 86% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Male Female Home Internet café N = 700 N = 422 N = 278
- 23. 22 82% USUALLY PLAY GAME AT HOME Where do you usually play game? (By age) 18% 16% 22% 10% 82% 84% 78% 90% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18-25 26-30 Over 30 Home Internet café N = 700 N = 306 N = 290 N = 104 26-30 groups like playing game at internet café more than other age groups
- 24. 23 95% GAMERS PLAY GAME ONLINE What kind of your favourite game? (By gender) 5% 4% 8% 95% 96% 92% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Male Female Game online Game offline N = 700 N = 422 N = 278
- 25. 24 95% GAMERS PLAY GAME ONLINE What kind of your favourite game? (By age) 5% 6% 3% 9% 95% 94% 97% 91% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18-25 26-30 Trên 30 Game online Game offline N = 700 N = 306 N = 290 N = 104
- 26. 25 87% GAMERS HAVE PAID FOR THEIR GAME Have you ever paid for your current game? (subscriptions, items, characters, cosmetics,…) Male spend money for game more than female 13% 8% 21% 87% 92% 79% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Male Female Yes No N = 700 N = 422 N = 278
- 27. 26 87% GAMERS HAVE PAID FOR THEIR GAME Have you ever paid for your current game? (By age) 13% 14% 11% 18% 87% 86% 89% 82% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18-25 26-30 Over 30 Yes No N = 700 N = 306 N = 290 N = 104
- 28. 27 59% SPEND UNDER $5 PER MONTH If yes, on average how much are you paying per month? (subscriptions, items, characters, cosmetics,…) N = 606 N = 262 N = 259 N = 85 N = 606 N = 41 N = 187 N = 198 N = 108 N = 72 23% 24% 22% 25% 36% 45% 31% 20% 12% 12% 8% 24% 9% 8% 7% 19% 8% 6% 11% 8%7% 1% 14% 4%3% 2% 5% 0%2% 3% 2% 1% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18-25 26-30 Over 30 Under $3 $3 - $5 $5.1 - $7 $7.1 - $10 $10.1 - $15 $15.1 - $23 $23.1 - $50 Over $50 2% 2% 1% 0% 1% 11% 3% 0% 0% 1% 7% 10% 7% 0% 3% 4% 14% 19% 8% 2% 3% 9% 13% 17% 9% 5% 6% 9% 14% 14% 12% 10% 16% 16% 5% 4% 36% 49% 42% 42% 20% 18% 23% 32% 29% 20% 26% 7% Total Under $200 $201 - $450 $451 - $700 $701 - $1000 Over $1000 The higher income, the more spending on game
- 29. 28 69% GAMERS HAVE BOUGHT OFFICIAL COPYRIGHTED GAMES Have you ever buy official copyrighted game? (By gender) 31% 26% 39% 69% 74% 61% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Male Female Yes No N = 700 N = 422 N = 278
- 30. 29 OVERALL , THE HIGHER INCOME, THE MORE SPENDING ON GAME Have you ever buy official copyrighted game? (By age) N = 700 N = 65 N = 212 N = 221 N = 118 N = 84 69% 52% 70% 72% 79% 56% 31% 48% 30% 28% 21% 44% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under $200 $201 - $450 $451 - $700 $701 - $1000 Over $1000 No Yes
- 31. 30 CONTACT US • Japan & Taiwan: o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan o Contact person: Mr. Hideyuki Kato (CEO) o Email: hideyuki.kato@di-mktg.com o Contact number: +81 3-5532-3200 • Vietnam: o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1, Ho Chi Minh City, Vietnam o Contact person: Mr. Ho Hai Dang (Manager - DI Marketing) o Email: dang.h@di-mktg.com o Contact number: +84 902-73-9944 • Thailand o Address: 246 Time Square Bld., 10th Fl., Room 10/04, Sukhumvit 12-14 Rd. Klongtoey, Bangkok 10110, Thailand o Contact person: Ms. Pimparima Piriyametha (Business Analyst - DI Marketing) o Email: pimparima.p@di-mktg.com o Contact number: +66 96 245 3656
- 32. 31 CONTACT US • Indonesia: o Address: Jalan Prof Dr Satrio Kav 18, 45th floor AXA Tower, Jakarta 12940, Indonesia o Contact person: Mr. Hendry Pratama (Manager - DI Marketing) o Email: hendry.p@di-mktg.com o Contact number: +65 822 1345 2555 | +62 21 3005 3541 • India: o Address: 10 Anson Road, #14-06, International Plaza, Singapore 079903 o Contact person: Mr. Sujit Kunte (Regional representative) o Email: kunte.sujit@dreamincubator.com.sg o Contact number: +65 9127 7654