SlideShare a Scribd company logo
2
3
4
Total Player Scores, by Segment
Segment 1
Segment 2
Most Least
 A 
 B 
 C 
 D 
 E 
 F 
5
6
7
8
9
10
11
12
13
–
–
–
14
•
15
35% 35% 33%
22% 19% 19%
18-24 25-34 35-44 45-54 55-64 65+
Have you played a PC or video game in the past 30 days?
16Source: Insights Meta poll, US Internet population, n=7,977.
35% 35% 33%
22% 19% 19%
not born 0-2 2-11 12-21 22-31 32+
Have you played a PC or video game in the past 30 days?
17Source: Insights Meta poll, US Internet population, n=7,977.
35% 35% 33%
22% 19% 19%
not born 0-5 6-15 16-25 26-35 36+
Have you played a PC or video game in the past 30 days?
18Source: Insights Meta poll, US Internet population, n=7,977.
35% 35% 33%
22% 19% 19%
0-2 3-12 13-22 23-32 33-42 43+
Have you played a PC or video game in the past 30 days?
19Source: Insights Meta poll, US Internet population, n=7,977.
•
•
•
•
20
Let’s Play! How Blizzard Entertainment Harnesses Gamification by Jason Anderson of Insights Meta - Presented at Insight Innovation eXchange North America 2013

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Let’s Play! How Blizzard Entertainment Harnesses Gamification by Jason Anderson of Insights Meta - Presented at Insight Innovation eXchange North America 2013

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  • 4. 4 Total Player Scores, by Segment Segment 1 Segment 2
  • 5. Most Least  A   B   C   D   E   F  5
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  • 16. 35% 35% 33% 22% 19% 19% 18-24 25-34 35-44 45-54 55-64 65+ Have you played a PC or video game in the past 30 days? 16Source: Insights Meta poll, US Internet population, n=7,977.
  • 17. 35% 35% 33% 22% 19% 19% not born 0-2 2-11 12-21 22-31 32+ Have you played a PC or video game in the past 30 days? 17Source: Insights Meta poll, US Internet population, n=7,977.
  • 18. 35% 35% 33% 22% 19% 19% not born 0-5 6-15 16-25 26-35 36+ Have you played a PC or video game in the past 30 days? 18Source: Insights Meta poll, US Internet population, n=7,977.
  • 19. 35% 35% 33% 22% 19% 19% 0-2 3-12 13-22 23-32 33-42 43+ Have you played a PC or video game in the past 30 days? 19Source: Insights Meta poll, US Internet population, n=7,977.