Effective Business Change, Training and Internal Communication through Gamification

1. CONFIDENTIAL© 3SEVEN9 AGENCY LTD 1
Gamification
Solutions
Effective Business Change, Training and
Internal Communication through
Gamification
Oct 2015
3seven9.com

2. CONFIDENTIAL© 3SEVEN9 AGENCY LTD 2
IN SUMMARY – GAMIFICATION BENEFITS TO EMPLOYEE ENGAGEMENT
Challenge: Staff Communication
How does a business ensure their message is
communicated
across the organisation for maximum effect ?
Zzzzz..Zz..

3. CONFIDENTIAL© 3SEVEN9 AGENCY LTD 3
IN SUMMARY – GAMIFICATION BENEFITS TO EMPLOYEE ENGAGEMENT
Solution: Gamification
"Gamification is the process
of using game mechanics
and design to engage and
motivate people to achieve
company goals”

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IN SUMMARY – GAMIFICATION BENEFITS TO EMPLOYEE ENGAGEMENT
Solution: Architecture
3seven9 build gamification solutions specifically to meet a business’ internal
communications or training objectives.

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IN SUMMARY – GAMIFICATION BENEFITS TO EMPLOYEE ENGAGEMENT
Gamification Award Nominations
3seven9’s Gamification Platform has been recognised for multiple industry leading awards:

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IN SUMMARY – GAMIFICATION BENEFITS TO EMPLOYEE ENGAGEMENT
Gamification & Internal Communication
Benefits of Gamification
 Reinforces & rewards attention,
encouraging interest & influencing
behaviour change
 Greater engagement with corporate
messages, feedback you can track
and collaboration between peers
 Making work fun by gamifying
processes and messages
 Creative and innovative way to bolster
loyalty, foster collaboration & increase
employee engagement
Example of a 3seven9 gamification scene

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3SEVEN9.COM3SEVEN9.COM
A Gamification Success Story

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IN SUMMARY – GAMIFICATION BENEFITS TO EMPLOYEE ENGAGEMENT
Case Study: Business Transformation
Q: “How do you motivate a workforce to keep
innovating when they have a majority
share of their market?”
A: Gamify the way you communicate the
message

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IN SUMMARY – GAMIFICATION BENEFITS TO EMPLOYEE ENGAGEMENT
COLLABORATION: Level of employee interaction
EDUCATION: The desired outcome
INCENTIVE: How to drive engagement?
NARRATIVE: The business context?
Cornerstones of Gamification
The 4 key elements of 3seven9’s gamification solutions:

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IN SUMMARY – GAMIFICATION BENEFITS TO EMPLOYEE ENGAGEMENT
Gamification Platform Architecture
(Aligned to the culture of the orgnisation)
3seven9 works with clients to create a tailored combination of messages
and gamification triggers to drive education and engagement.

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IN SUMMARY – GAMIFICATION BENEFITS TO EMPLOYEE ENGAGEMENT
Real world
environments
transformed
into an animated
game
Narrative: Environments

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IN SUMMARY – GAMIFICATION BENEFITS TO EMPLOYEE ENGAGEMENT
Senior Execs
transformed
into animated
characters
Narrative: Leadership Team

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IN SUMMARY – GAMIFICATION BENEFITS TO EMPLOYEE ENGAGEMENT
Collaboration: Employee Engagement
Employees
assigned to cross-
department
squads to
encourage
collaboration

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IN SUMMARY – GAMIFICATION BENEFITS TO EMPLOYEE ENGAGEMENT
Competition
systems created
in line with
company
objectives
Incentives: Points, Badges And Competition

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IN SUMMARY – GAMIFICATION BENEFITS TO EMPLOYEE ENGAGEMENT
Daily challenges
and content to
win points,
recognition and
rewards
Education: Bite Sized Content

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IN SUMMARY – GAMIFICATION BENEFITS TO EMPLOYEE ENGAGEMENT
Employee Engagement Journeys
3seven9 works clients to identify
the workflow and how frequent
the messages needed to be
delivered throughout the
campaign:

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IN SUMMARY – GAMIFICATION BENEFITS TO EMPLOYEE ENGAGEMENT
“3seven9 presented an important message that created high impact in
the minds of our employees from the offset.
What really impressed us was the difference that the game and its
interactive delivery made compared to traditional delivery formats.”
Campaign Results (1 Month)
Up to 92%
engagement with
the game by
participating
teams
73%
of employees
shared info and
collaborated
during the game
32%
increase in
understanding
of campaign‘s
key messages 51%
of game
interactions
were outside of
working hours
Client testimonial

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IN SUMMARY – GAMIFICATION BENEFITS TO EMPLOYEE ENGAGEMENT
Contact 3seven9 to hear how your company could benefit from using
gamification to communicate essential information across your business
in an effective, enjoyable and engaging way !
Gamification – Internal Communications
STRONGER
COLLABORATION
Solution fosters peer-to-peer
interaction and competition
GREATER
EDUCATION
Innovative message delivery
increases education & buy-in
BETTER
ENGAGEMENT
Triggers aligned to employee
culture improves response rates
Proven Benefits of Employee Engagement

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3SEVEN9.COM3SEVEN9.COM
About 3seven9

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3seven9 is an award-winning digital
agency providing creative solutions
to business problems.

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IN SUMMARY – GAMIFICATION BENEFITS TO EMPLOYEE ENGAGEMENT
Who We’ve Worked With

22. CONFIDENTIAL© 3SEVEN9 AGENCY LTD 22© 3seven9 Agency Ltd CONFIDENTIAL
• Digital Market Intelligence
• Digital Marketing
Campaigns
• Content, Social Media,
SEO & PPC
• Gamification &
Bespoke Web Apps
• Websites
• Content Management
Systems
CREATIVE
DESIGN
DIGITAL
MARKETING
WEB
DEVELOPMENT
CONSULTANCY
What we do
• Branding
• Web Design & UX
• Graphic Design & Print
• Video, Animation
& Illustration

23. CONFIDENTIAL© 3SEVEN9 AGENCY LTD 23
3seven9 Agency Ltd
Abbey House, Grenville Place
Bracknell, Berkshire, RG12 1BP, UK
+44 (0)1344 667 410
WWW.3SEVEN9.COM
hello@3seven9.com
Contact us to explore how your
business could benefit from
gamification to make internal
communication effective,
enjoyable and engaging !