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HOW TO 
COMMUNICATE 
ENTERPRISE 
GAMIFICATION 
WHY YOU SHOULD COMMUNICATE GAMIFICATION AND HOW
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 2
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 3
Well, it never works like this 
You can build an enterprise gamification project 
and they may not come… 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 4
You need to 
communicate your 
enterprise 
gamification project 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 5
And that isn’t 
necessarily bad news 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 6
Communicating enterprise gamification – for 
sales, customer service, learning and more – 
is good for you 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 7
It’s good for you because 
you don’t want 
employees to think you 
are tracking them big 
brother style…. 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 8
But the real reason it is good for communication is 
that it’s an opportunity to talk about culture, 
objectives and best practices… and to form them 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 9
“I never knew you 
expected me to talk to 
a lead 5-12 times 
before I close…” 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 10
Give employees the 
information they NEED 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 11
So they understand 
corporate objectives, 
expectations, game rules 
and more 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 12
Communication and gamification can even 
form habits 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 13
Enterprise Gamification communications for 
sales: 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 14 
What to sell? 
Which offerings should I combine? 
How many times am I expected to touch a lead? 
What type of performance is expected of me? 
What should I take the time and learn on our learning management system?
Enterprise gamification communications for 
customer service: 
What matters more – call handling time or resolution? 
Am I doing well for a new rep? 
What information am I missing? 
Can I help or be helped by my team mates? 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 15
Enterprise gamification communications for 
elearning: 
What are the basic things I should learn? 
How proficient do I need to be? 
What are the must reads for this month? 
Can I improve my weaknesses? 
Should I contribute my knowledge? 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 16
THE ACT + E Model 
Audience 
Content 
Timing 
+ Enhancement 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 17
AUDIENCE 
Craft the right 
messages to the 
right people 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 18
CONTENT 
Invest in content 
that is right for 
your users 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 19
TIME 
time communications to tie 
in with game events and 
organizational goals 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 20
+ Enhancement 
All your communications should enhance the 
game narrative by extending it beyond the 
enterprise application 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 21
Fanfare isn’t 
enough 
You got to tell them 
what the rules are 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 22
Game rules that seem intuitive 
to you may be completely 
counter-intuitive or unknown 
to your employees. 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 23
Tutorial 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 24
Launch with a splash (a video splash) 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 25
Communicate weekly 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 26
Use the main 
gamification applet to 
communicate 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 27
Weekly emails should include: 
1. recognition 
2. reminders on pending actions 
3. progress reports 
4. relevant statistics 
5. show personal performance alongside team and 
personal benchmarks 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 28
Communication creates a 
routine of continuous 
self-improvement. 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 29
Be social when communicating 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 30
And don’t forget to celebrate success! 
(and communicate it too) 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 31
Subscribe to our blog 
www.gameffective.com/blog 
Request a demo

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How to communicate your enterprise gamification project

  • 1. HOW TO COMMUNICATE ENTERPRISE GAMIFICATION WHY YOU SHOULD COMMUNICATE GAMIFICATION AND HOW
  • 2. © 2014 GamEffective. all rights reserved to BizEffective. Confidential 2
  • 3. © 2014 GamEffective. all rights reserved to BizEffective. Confidential 3
  • 4. Well, it never works like this You can build an enterprise gamification project and they may not come… © 2014 GamEffective. all rights reserved to BizEffective. Confidential 4
  • 5. You need to communicate your enterprise gamification project © 2014 GamEffective. all rights reserved to BizEffective. Confidential 5
  • 6. And that isn’t necessarily bad news © 2014 GamEffective. all rights reserved to BizEffective. Confidential 6
  • 7. Communicating enterprise gamification – for sales, customer service, learning and more – is good for you © 2014 GamEffective. all rights reserved to BizEffective. Confidential 7
  • 8. It’s good for you because you don’t want employees to think you are tracking them big brother style…. © 2014 GamEffective. all rights reserved to BizEffective. Confidential 8
  • 9. But the real reason it is good for communication is that it’s an opportunity to talk about culture, objectives and best practices… and to form them © 2014 GamEffective. all rights reserved to BizEffective. Confidential 9
  • 10. “I never knew you expected me to talk to a lead 5-12 times before I close…” © 2014 GamEffective. all rights reserved to BizEffective. Confidential 10
  • 11. Give employees the information they NEED © 2014 GamEffective. all rights reserved to BizEffective. Confidential 11
  • 12. So they understand corporate objectives, expectations, game rules and more © 2014 GamEffective. all rights reserved to BizEffective. Confidential 12
  • 13. Communication and gamification can even form habits © 2014 GamEffective. all rights reserved to BizEffective. Confidential 13
  • 14. Enterprise Gamification communications for sales: © 2014 GamEffective. all rights reserved to BizEffective. Confidential 14 What to sell? Which offerings should I combine? How many times am I expected to touch a lead? What type of performance is expected of me? What should I take the time and learn on our learning management system?
  • 15. Enterprise gamification communications for customer service: What matters more – call handling time or resolution? Am I doing well for a new rep? What information am I missing? Can I help or be helped by my team mates? © 2014 GamEffective. all rights reserved to BizEffective. Confidential 15
  • 16. Enterprise gamification communications for elearning: What are the basic things I should learn? How proficient do I need to be? What are the must reads for this month? Can I improve my weaknesses? Should I contribute my knowledge? © 2014 GamEffective. all rights reserved to BizEffective. Confidential 16
  • 17. THE ACT + E Model Audience Content Timing + Enhancement © 2014 GamEffective. all rights reserved to BizEffective. Confidential 17
  • 18. AUDIENCE Craft the right messages to the right people © 2014 GamEffective. all rights reserved to BizEffective. Confidential 18
  • 19. CONTENT Invest in content that is right for your users © 2014 GamEffective. all rights reserved to BizEffective. Confidential 19
  • 20. TIME time communications to tie in with game events and organizational goals © 2014 GamEffective. all rights reserved to BizEffective. Confidential 20
  • 21. + Enhancement All your communications should enhance the game narrative by extending it beyond the enterprise application © 2014 GamEffective. all rights reserved to BizEffective. Confidential 21
  • 22. Fanfare isn’t enough You got to tell them what the rules are © 2014 GamEffective. all rights reserved to BizEffective. Confidential 22
  • 23. Game rules that seem intuitive to you may be completely counter-intuitive or unknown to your employees. © 2014 GamEffective. all rights reserved to BizEffective. Confidential 23
  • 24. Tutorial © 2014 GamEffective. all rights reserved to BizEffective. Confidential 24
  • 25. Launch with a splash (a video splash) © 2014 GamEffective. all rights reserved to BizEffective. Confidential 25
  • 26. Communicate weekly © 2014 GamEffective. all rights reserved to BizEffective. Confidential 26
  • 27. Use the main gamification applet to communicate © 2014 GamEffective. all rights reserved to BizEffective. Confidential 27
  • 28. Weekly emails should include: 1. recognition 2. reminders on pending actions 3. progress reports 4. relevant statistics 5. show personal performance alongside team and personal benchmarks © 2014 GamEffective. all rights reserved to BizEffective. Confidential 28
  • 29. Communication creates a routine of continuous self-improvement. © 2014 GamEffective. all rights reserved to BizEffective. Confidential 29
  • 30. Be social when communicating © 2014 GamEffective. all rights reserved to BizEffective. Confidential 30
  • 31. And don’t forget to celebrate success! (and communicate it too) © 2014 GamEffective. all rights reserved to BizEffective. Confidential 31
  • 32. Subscribe to our blog www.gameffective.com/blog Request a demo