This document discusses how gamification and gaming can be used by nonprofit organizations to increase engagement and drive behavior change. It explains that gamification applies game design elements like points, leaderboards, and levels to motivate people to complete tasks. The document outlines different types of motivators and recommends using game mechanics like challenges, feedback, and rewards to create an engaging experience. It provides examples of gamification tools and serious games that have been used in educational contexts to make learning more fun.

1. GAMIFICATION AND GAMING
FOR NONPROFIT ORGANIZATIONS
Gamification and Game-based Learning by Caitlin Cahill is licensed under a
Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

2. Gamification
“Applying game-design thinking
to non-game applications to
make them more fun and
engaging."
Gamification Wiki

3. WHY GAMIFICATION?
Behavior Change
&
Engagement

4. Motivation
Increased productivity and engagement
Photo by World Bank Photo Collection / CC BY-NC-ND

5. Drive
The Surprising Truth About What Movtivates Us
By Daniel H. Pink

6. Motivation 2.0
Rewards & Punishment
Routine tasks
• Points
• Leaderboards
• Status
• Calculated Bonuses

7. Motivation 3.0
Autonomy, Mastery, Purpose
Learning, creating, innovating
• Missions/Challenge
• Levels
• Badges
• Unexpected Bonuses

8. Fun!
Spoonful of sugar with your medicine

9. Effective Learning
Goal-oriented / Backwards Design
Photo by Will Scullin / CC BY
1
•Define desired outcomes
2
•Determine acceptable evidence
3
•Develop learning experience

10. Game Elements
Dynamics
Narrative, Progression, Constraints
Mechanics
Challenges, Feedback, R
ewards
Components
PBL

11. Dynamics
 Narration
What’s the story?
 Progression
On-boarding to Mastery
 Constraints
What are your limits?

12. Mechanics
 Challenges / Quests
 Competition vs. Cooperation
 Feedback
 Reward
 Discovery and Exploration
 Transactions

13. Challenges / Quests
 Difficult, but achievable
 Cannot proceed unless task mastered
 Meaningful Choices

14. The Unknown
Exploration & Discovery
Don’t provide all the answers
Bonuses
Use unexpected rewards

15. Feedback
1. Where am I? How am I doing?
2. Where do I need to get to?
3. How do I get there?

16. Swedish Speed Camera Lottery
http://youtu.be/iynzHWwJXaA

17. Game Components
 Points
 Leaderboards
 Levels & Status
 Badges
 Progress Indicators
 Avatars
 Virtual Goods

18. Badges
Mastery of specific skills

19. Points
On-going, repetitive tasks, e.g. logging
in, turning in homework on time

20. Leaderboards
 Display: closest, not top
 Constant effort to maintain status

21. GAMIFICATION TOOLS

22. Photo by Rose Aphro / BY SA
Adaptive Lessons
Completion Tracking
Automated Feedback

26. Leaderboarded

28. Additional Resources
• Gamification MOOCs
• Gamification Book List
• Gamfication Wiki
• Free Media Resources
• Gamification Service List

29. GAMING

30. Making an Epic Win
a.k.a. why games are so engaging
Jane McGonigal - Gaming can make a better world

31. Tell me, I’ll forget
Show me, I’ll remember
Involve me, I’ll Understand
Gaming for Learning

32. Edutainment
“Kids can smell that [stuff] a mile away.“
– Gabe Zichermann
Content presented in a game-like
format with actual games given as a
reward for completing a level

33. Serious Games
Examples
Primary purpose
is to train or
educate, often
with simulations
of real-life
situations.
 iCivics
 Wolf Quest
 Peacemaker
 Fold.it
 Plague Inc.
 Quandry

34. Consumer Games

35. Finding Games
 Common Sense Media
 Games for Change
 Game Learning Society
 GameUp
 App Review Sites
 Diigo

36. Game Makers
 Sploder
 Scratch
 Tynker
 StarLogo TNG
 GameSalad
 Kodu
 Alice
 YoYo Games
 Gamestar Mechanic

37. QUESTIONS?
Presentation and resources available at
http://learn.caitlincahill.com