Publishers Digital Lab Profile, www.publishersdigitallab.com

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Publishers
Digital Lab
Science of Success
www.publishersdigitallab.com

2. Publishers Digital Lab is an initiative to help websites and apps get better
at their core functions, skills, efficiency, and effectiveness. It will help
digital units win over competition, and deliver desired results in all key
areas, using scientific methodology. Publishers Digital Lab is a vision of
Sandeep Amar, who is a senior leader in the digital publisher space. He has
led multiple publishers to leadership positions in comScore and created
multi-fold growth in revenues. He has been a pioneer in AI/ML in the Indian
digital publishing space. He was the CEO of Indian He has got over 120
million new users for various publishers and over $50 million of new
revenues. He took ZEEL Digital to black with 5x revenue growth in 3 years.
He took Indian Express Digital to 20% Net Profit with 3x revenue growth.
His team includes the digital Industry's top professionals to serve the
clients in the best possible manner. He is an MBA from FMS, Delhi and a six
sigma black belt.
Publishers Digital Lab
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Sandeep Amar
Digital Industry leader

3. What We Do
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AUDIENCEGROWTH
TECHNOLOGY
SOLUTIONS
PROGRAMMATICAD
TECH

4. Our Service Philosophy -
Pay for Performance
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AUDIENCEGROWTH
TECHNOLOGY
SOLUTIONS
PROGRAMMATICADTECH
Take the best traffic month out of last six months, and pay
for growth over that traffic base.
Get the technology for free, and pay for growth on mutually
agreed metrics. The best global delivered at a performance
metric.
Using the best header bidding tech and creative bidding
strategy, pay for incremental growth in programmatic
revenue.

5. C
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Key Clients
NEWS
Times Now
Jagran
India Today
Aajtak
ABP Group
The Hindu
ENTERTAINMENT
Pinkvilla
Spotboye
Zoom
Panipuri
EDUCATION
Jagranjosh
Careers360
Adda247
Pagalguy
aglasem
FINANCE
Mintgenie
(Livemint)
tomorrowmakers
ET Now
HEALTH AND
LIFESTYLE
askmen
Curlytales
onlymyhealth
herzindagi
hauterrfly
TECH/SPORTS
/OTHERS
ESPN
Mashable
IGN
OTTPLAY (HT MEDIA)
Slurrp (HT MEDIA)

6. Case Studies
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Times Now - https://publishersdigitallab.com/case-study-
times-now.html
India Today - https://publishersdigitallab.com/case-study-
india-today.html
Pinkvilla - https://publishersdigitallab.com/case-study-
pinkvilla-ag.html
Aajtak - https://publishersdigitallab.com/case-study-
aajtak.html
Contact us: raj@inaaj.org, sandeep@inaaj.org