Salesforce.com focuses on employer branding through interactive experiences that allow customers and potential employees to engage with the company culture. They emphasize building their brand through online communities and social networks rather than traditional products, and measure their success through web analytics and participation in online conversations about the company.

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Salesforce.com Employer Branding
NCHRA Talent Management Conference
Scotty Morrison
Director, Global Recruiting Programs & Marketing
July, 2010

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About Me

3. 3
About Salesforce.com

4. 4
How do I define the Employer Brand?

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We don’t own the brand. Our customers do.

6. TYPE Brand the experience
Brand the Experience.
Experience the Brand.

7. TYPE - Brands of the future
The great brands of the future
will not be about products,
but about interactive cultures
around which people resonate.

8. 8
How have we executed it (programs)

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RSS Feeds/Alerts,
Tagging,
Opt-ins, Chat,
SEO/SEM
Extending the Brand in the Cloud
Blogs, Microblogs—
Twitter, YouTube
Social Networks:
LinkedIn, Facebook,
Xing, Ning
Mobile
Careers Site
CRM

10. Joining the Conversation

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How have we measured it?