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Gamification
Sinyoo
GAMIFICATION

Use idea and techniques in game
to engage users in real life(service)

Because game is fun and addictive
GAME DESIGN
MDA frameworks - Mechanics
Points / Levels / Leader boards / Badges / challenges & quests / On boarding / engagement loops

Reward / Achievement / status / Self expression / Competition / Altruism

Engagement
(Real)EXAMPLES
Game mechanics (MDA)
Points / Levels / Leader boards / Badges / challenges & quests / On boarding / engagement loops

<Level>

<Challenge & Quest>

<Point>
(My Idea)EXAMPLE

Cookie Run

Library
(focus on reading)
PROBLEM

Many people don’t read a book.
Because reading is boring and
they don’t have many opportunity to reading.
So, library visiting rate is low.

If library apply game mechanics to reading?
(My Idea)APPLY
Point / Level

1. Make membership card, gives
stamp when visit a library each
time. If collect stamp, gives
reward.

have higher level,
receive more benefits

2. Make levels, then give a level
depending on book rental
number. Give more benefits to
higher level.
(My Idea)APPLY
Challenge / quest

1. Give challenge like various
reading course depending on
the degree of difficulty.
2. Make competition like book quiz
congress, book report congress.
(->leader board)

If win a quest,
give a reward
(My Idea)APPLY
engagement loop 1

Various character,
So fun to choose

Make various theme room like
simple style space, colorful space,
nature space, etc…
(My Idea)APPLY
engagement loop 2

Selecting random Item is
fun and bring expectations

Make random book box, then
change book everyday. So don’t
need to worry choose a book.

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Gamification

  • 2. GAMIFICATION Use idea and techniques in game to engage users in real life(service) Because game is fun and addictive
  • 3. GAME DESIGN MDA frameworks - Mechanics Points / Levels / Leader boards / Badges / challenges & quests / On boarding / engagement loops Reward / Achievement / status / Self expression / Competition / Altruism Engagement
  • 4. (Real)EXAMPLES Game mechanics (MDA) Points / Levels / Leader boards / Badges / challenges & quests / On boarding / engagement loops <Level> <Challenge & Quest> <Point>
  • 6. PROBLEM Many people don’t read a book. Because reading is boring and they don’t have many opportunity to reading. So, library visiting rate is low. If library apply game mechanics to reading?
  • 7. (My Idea)APPLY Point / Level 1. Make membership card, gives stamp when visit a library each time. If collect stamp, gives reward. have higher level, receive more benefits 2. Make levels, then give a level depending on book rental number. Give more benefits to higher level.
  • 8. (My Idea)APPLY Challenge / quest 1. Give challenge like various reading course depending on the degree of difficulty. 2. Make competition like book quiz congress, book report congress. (->leader board) If win a quest, give a reward
  • 9. (My Idea)APPLY engagement loop 1 Various character, So fun to choose Make various theme room like simple style space, colorful space, nature space, etc…
  • 10. (My Idea)APPLY engagement loop 2 Selecting random Item is fun and bring expectations Make random book box, then change book everyday. So don’t need to worry choose a book.