Game design starbucks

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Game design starbucks

  1. 1. Game Design apply to STARBUCKS bazinga
  2. 2. Game Design use MDA Framework • Mechanics : the base components of the game. • Dynamics : interaction of the players. • Aesthetics : the emotional responses by the player.
  3. 3. The important thing is the MECHANICS • Points : Obtainable things in the game. • Levels : Indicate progress. • Leaderboards : Shows the names and positions of the leading competitors in a competition. • • • • Badges : Show the status. Challenges/quests : Direction for what to do. Onboarding : Tutorial for beginner. Engagement loop : Enthusiasm about game.
  4. 4. Game Mechanics in STARBUCKS ‘My Starbucks Rewards’ • Points & Levels - Starbucks point is a star. - Earn a star for one purchase. - Collect stars, level goes up. - 0~5 stars : Welcome level 6~30 stars : Green level More stars : Gold level
  5. 5. Game Mechanics in STARBUCKS ‘My Starbucks Rewards’ • Points & Levels - The more you earn star, the greater your rewards. - Gold level offers the most benefits. (e.g. personalized offer coupon, get a free drink reward every 12 Stars.)
  6. 6. Game Mechanics in STARBUCKS ‘My Starbucks Rewards’ • Badges - Reach the gold level, get A personalized Gold Card. - You can engrave your text. - Gold card is not for sale. - Shows that you are STARBUCKS VIP!!
  7. 7. Game Mechanics in STARBUCKS ‘My Starbucks Rewards’ • Challenges/Quests - Every christmas season, E-frequency event held. - Collect all sticker, get reward. - Reward is starbucks diary or free drink.
  8. 8. Game Mechanics in STARBUCKS ‘My Starbucks Rewards’ • Onboarding - All levels(including welcome level) can get one free extra. (shot, drizzle, syrup, whipping..) - All levels(including welcome level) can get Birthday coupon.(free drink)
  9. 9. Game Mechanics in STARBUCKS ‘My Starbucks Rewards’ • Engagement Loops - To maintain Gold Level, you must earn at least 30 new Stars during 12 months. - If you do not obtain Stars, you will be placed at the Green Level. - Others like this. - So, you cannot help drinking coffee in starbucks!!
  10. 10. Reference • Book Gamification by Design • Web site http://en.wikipedia.org/wiki/MDA_framework http://www.istarbucks.co.kr/index.asp http://www.starbucks.com/

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