Gamesia Tate Capella University October 15, 2016 REI Marketing Environment Worksheet List the current characteristics of each environmental factor as they relate to REI. U.S. Economy How does the current U.S. economy affect REI retail operations? 1. The economy affects the purchasing power of the people. There has been poor economic conditions. Because of this, people have been unable to cater for recreational activities in their budget. On their part, the situation has affected REI retail such that there has been a reduction in the purchases. 2. Another economy element to consider is the loss of revenue. Without sufficient revenue, the company loses its ability to sustain its operations. Because of this, loss of revenue forces REI retail to cut down on its expenses to support its operations. Global Economy How does the current global economy affect REI retail operations? 1. In the aspect of global economy, exchange rates are crucial. The current exchange rates affect the costs and prices of the products. REI retail would therefore faces a fluctuation in their prices depending on the exchange rates. 2. A decrease in the global economy affects the costs and subsequently the revenue of REI retail. To enumerate, an increase in global economy results in an increase in revenue and in production. Legal and Regulatory Environment What types of legal and regulatory forces affect REI in the U.S.? 1. There exists laws and regulations in relation to advertising and marketing. Knowledge of such laws is crucial for REI retails. The retail company needs to understand the specific guidelines that pertain to their industries to be able to align their activities to the rules. 2. Training and the workplace environment of employees is crucial. REI retails needs to promote an environment that lies in accordance to Work place safety and health laws. Without that, the company might face adverse legal retaliation that might affect their business activities. Socio-Cultural Forces What types of social and culture trends affect REI? 1. The use of social media has become a predominant activity in the world today. In the same manner, REI retail should gain an understanding of the use of social media for their business activities. Such a criterion can be achieved through marketing their products online. Further, an online community can be created where customers interact and share about the company’s product. 2. Different behaviors exist for every cultural group. REI retail should understand the cultural orientation of their customers. Such an understanding assists in aligning the company’s product to suit the preferences and taste of each market segment. Technological Forces What type of technology changes affect REI? 1. Technological development has been rampant. REI retail needs to upgrade its activities to the latest technologies in the market. Without that, the company can face the threat of displacement in the highly competitive market. 2. Te ...

1. Gamesia Tate
Capella University
October 15, 2016
REI Marketing Environment Worksheet
List the current characteristics of each environmental factor as
they relate to REI.
U.S. Economy
How does the current U.S. economy affect REI retail
operations?
1. The economy affects the purchasing power of the people.
There has been poor economic conditions. Because of this,
people have been unable to cater for recreational activities in
their budget. On their part, the situation has affected REI retail
such that there has been a reduction in the purchases.
2. Another economy element to consider is the loss of revenue.
Without sufficient revenue, the company loses its ability to
sustain its operations. Because of this, loss of revenue forces
REI retail to cut down on its expenses to support its operations.
Global Economy
How does the current global economy affect REI retail
operations?
1. In the aspect of global economy, exchange rates are crucial.
The current exchange rates affect the costs and prices of the
products. REI retail would therefore faces a fluctuation in their
prices depending on the exchange rates.
2. A decrease in the global economy affects the costs and
subsequently the revenue of REI retail. To enumerate, an

2. increase in global economy results in an increase in revenue and
in production.
Legal and Regulatory Environment
What types of legal and regulatory forces affect REI in the
U.S.?
1. There exists laws and regulations in relation to advertising
and marketing. Knowledge of such laws is crucial for REI
retails. The retail company needs to understand the specific
guidelines that pertain to their industries to be able to align
their activities to the rules.
2. Training and the workplace environment of employees is
crucial. REI retails needs to promote an environment that lies in
accordance to Work place safety and health laws. Without that,
the company might face adverse legal retaliation that might
affect their business activities.
Socio-Cultural Forces
What types of social and culture trends affect REI?
1. The use of social media has become a predominant activity in
the world today. In the same manner, REI retail should gain an
understanding of the use of social media for their business
activities. Such a criterion can be achieved through marketing
their products online. Further, an online community can be
created where customers interact and share about the company’s
product.
2. Different behaviors exist for every cultural group. REI retail
should understand the cultural orientation of their customers.
Such an understanding assists in aligning the company’s product
to suit the preferences and taste of each market segment.
Technological Forces
What type of technology changes affect REI?

3. 1. Technological development has been rampant. REI retail
needs to upgrade its activities to the latest technologies in the
market. Without that, the company can face the threat of
displacement in the highly competitive market.
2. Technology can also be used to conduct business activities.
Particularly, technology can be integrated to allow customers to
make orders and purchases online without necessarily having to
visit the premises of the retail shops.
Running Head: ASSIGNMENT 2 PROJECT PROPOSAL 1
ASSIGNMENT 2 PROJECT PROPOSAL 4
New community Baseball Park
xxxxxxxxxxx
Professor: xxxxxxxxx
Course: Bus 375 Project Management
11/10/2016
PROJECT: NEW COMMUNITY BASEBALL PARK
Brief summary
The project is a new Baseball Park for the community.
There is a need for the facility to meet the needs of the people
in the community. It was seen as necessary for the park to be
constructed so that it can be used by the members of the

4. community. It is a community project that should be delivered
in time so that it can be put to use. All the necessary resources
are available, and the project should be started.
Project goals and project objectives
Goals are long term, and they include the following. First,
the project needs to be an additional resource to the community
in future. Secondly, it should keep the members of the
community busy. Third, the future generation of the community
should have somewhere to play. Objectives are short-term, one
of which is to complete the project within ten months. The
second objective is for the project to be a source of income for
the community as soon as it is completed. The third objective is
for the project to provide a venue for local schools to play
baseball.
Key customers and stakeholders
It is a community project. Therefore, the community is the
customer. A project also needs to have stakeholders (Lewis,
2006). The legal authorities and suppliers are the major
stakeholders in the project. The authorities will ensure it is safe
for the project to go on while suppliers will make sure the
necessary raw materials are available in the best quality.
Milestones
Project milestones are the greatest achievements that a
project should meet. Depending on the project, milestones differ
(Larson & Gray, 2014). The first milestone, in this case, is for
the project to be delivered within the expected time. Secondly,
the budget should be sufficient to cover all financial needs. The
third milestone is for the project to serve the purpose for which
it was intended.
Timeline
The overall project needs to be delivered within ten
months. A project needs to have a definite timeline. One of the
major tasks involve surveying the proposed site to see if it is
suitable; this will take three weeks. The construction of the park

5. will take the most amount of time, and it is will be eight
months.
Project cost and other resources
The project is expected to take $5 million to be completed.
This amount is to cover all the financial needs. Staffing
resources will require the project manager to higher
professionals in different fields. Non-staffing resources will
involve obtaining all other necessary resources in the right
qualities and quantities.
Challenge and recommendation
The greatest challenge that the project is likely to face is
the strict deadline. To deal with this, it is recommended that all
resources are availed on time and the human resources are
committed and dedicate to their work.
References
Larson, E., & Gray, C. (2014). Project management: The
managerial process (6th ed.). New York, NY: McGraw-Hill
Education.
Lewis, R. (2006). Project Management. New York: McGraw-
Hill
Running head: PRODUCT ANALYSIS
1
PRODUCT ANALYSIS
6
Product Analysis
Gamesia Tate

6. Capella University
Product Analysis
REI has over the years transformed its production activities to
technologically advanced operations and products that meet the
outdoor preferences of its clients. Through increased
productions, REI serves a large market due to product
specialization. This paper shall focus on REIs outdoor wear
production by reviewing the product line to determine the
effectiveness of its operations and comparing it with its
competitors L.L Bean who also manufacture outdoor wear.
REI has different categories for outdoor clothes based on age
gender and size. This has helped the organization to specialize
its product to satisfy the needs of different segments. For
instance, REI recently launched its camping bags which were
produced in different sizes. The sizes were further modified to
suit the needs of different segments; the boys and girls bags go
are smaller in size while adults` bags are bigger to
accommodate various needs ("REI – Top-Brand Clothing, Gear,
Footwear and Expert Advice for All Your Outdoor Adventures -
REI.com", 2016). REI has tried to develop products that suit
different needs of its clients. However, the cooperative is run on
the principle of quality. Therefore, most of its products from
hiking boots to t-shirts and vests are relatively more expensive
than those of other companies. The REI management believes
the quality of its products should reassure and consequently
retain clients. Through the use of the company website REI
marketed the new bags and every other new product launched.
Similarly, the organization also posts discounts on different
products and has many outlets to ensure smooth distribution of

7. products.
L.L. Bean is a fierce rival to REI as they both compete for the
same market. However, both organizations have tried to
diversify their products in a bid to gain strategic edges over
their respective competitors. L.L. Beans products are more
focused on trends and prevailing market preferences as can be
identified by its variety of clothes manufactured. Through its
website, L.L. Bean has managed to make its operations
international. Also, the company prices its products reasonably
higher than its competitors but relatively lower than REI.
REI has increased its influence in the consumer market as a
result of expanding operations. This has helped the organization
to diversify operations and consequently satisfy a larger
consumer segment. Also, the quality of products has ensured the
REI retains its already amassed market share. The various
services offered by REI appears to give the organization an
edge over its competitors especially since clients can receive
multiple services at REI such as camping gear, camping shoes
and camping services. This has enabled REI to maintain a loyal
segment of customers especially those who prefer purchasing
from one organization.
Assignment two
Apple has gradually grown and developed into the world`s
leading handset producer in the cell phone manufacturing
industry. Often referred to as the hub of technology, Apple has
spearheaded the phone manufacturing industry through its
consistent assimilation of advanced technology components in
its devices. The iPhone 6S was the latest handset device before
the recent iPhone 7 launch. The iPhone 6S was well marketed
and designed to meet the user`s needs. For instance, until then,
the iPhone 6S had the most developed camera specs in the entire
industry (Clark, 2016). This allowed for increased clarity which
enhanced the social media experience for most of its clients.
The iPhone 6S was intricately designed with a more enhanced
body to screen ratio which ensured the user experience is
enhanced. Also, the device came with IOS upgrades that

8. ensured users have unlimited access to Apple applications and
services. The product, through its slim and classy design,
targets the high-end market which explains its pricing. All
Apple products are significantly more expensive than other
products due to the level of research put into developing the
handset devices and the various technological inclusions that
are specific to the iPhone6.
References
Clark, R. (2016). Pedi-Anesth (iPhone app) v1.1.1.
Anesthesiology, 124(6), 1421.
REI – Top-Brand Clothing, Gear, Footwear and Expert Advice
for All Your Outdoor Adventures - REI.com. (2016). Rei.com.
Retrieved 31 October 2016, from https://www.rei.com/c/kids-
clothing

9. References
Running head: PRICE AND PLACE 1
BUSINESS 2
PRICE AND PLACE
Gamesia Tate
Capella University

10. Apple sells its products in a different way compared to any
other company using channel pricing and the right strategy to
both its online and retail stores. Apple’s sales and channel
strategy are so unique because does not allow discounts; it
discounts products refurbishment and price changes also occur.
Apple still manages to maintain a stable retail pricing. It does
so by maintaining dealer margins small or by not offering
discounts. Apple's retail and online customer facing facades are
one of a kind. They're more about training and support than an
offering. Apple items are situated as exceptional classes. To the
degree that it's plausible. Apple likes affiliates to offer its items
as one of a kind classes, instead of one next to the other
alongside contenders, either on retail facade racks or the web.
They're unmistakable and particular. Presently, the procedure of
situating an item as extraordinary in respect to contenders and
keeping uptight channel control and estimating to deal with that
situating is just the same old thing new.
The organization likewise deals with its stock through a
progression of metric methodologies that has empowered it to
monitor its item improvement and sales. The organization
utilizes different strategies, for example, first in, first out
technique, toward the end in, first out strategy, beat the line and
primary concern development approach, kept up gross edge
approach, and total margin rate of profitability approach. Apple
Inc. is the world's driving stock administration organization. Its
stock management procedure helps the organization know the
best segment of the market where it should offer its items. The

11. organization has executed a stock administration system that
includes making an article for every utilization. Utilizing this
procedure, the organization has additionally possessed the
capacity to recognize the market fragment that pays higher for
the particular item that the organization gives. Stock
administration methodology has empowered the organization to
disregard planned purchasers who are not willing to pay the
right cost for their item.
References
Top of Form
Hill, C. W. L., & Jones, G. R. (2013). Strategic management
theory.
Top of Form
Mohr, J. J., Sengupta, S., & Slater, S. F. (2010). Marketing of
high-technology products and innovations. Upper Saddle River,
NJ: Prentice Hall.
Bottom of Form
Bottom of Form
Running head: PROMOTION STRATEGY 1
APPLE 2
Promotion Strategy for iPhone 6S
Gamesia Tate

12. Capella University
In most businesses, competitors are always trying to out-
perform the other by trying to gain an advantage when it comes
to advertising. Apple, on the other hand, have taken another
direction by being different in their approach leading them to be
the top players globally in the mobile phone industry. Apple as
the company doesn't have a budget for marketing since they do
not advertise their iPhone 6s whatsoever. What we see mostly is
other companies advertising their iPhones.What Apple have
done is get other companies paying and doing advertisements
for them. In fact, Apple is not considered the best phone
available in our markets when compared to other phones like
Samsung , but they have adopted a marketing strategy that is the
Exclusivity Technique which is a technique where a selected set
of customers are given special offers or deals on products and
services. This has enabled Apple to create a good relationship
with their clients as well as making individuals loyal to the
brand.
Apple has been able to garner free publicity from the media due
to the exclusive nature of their products which is something that
has worked well for them. They intentionally restrict how their

13. products and phones flow to their mobile providers and
customers. By using this technique, they have been able to
create a marketing system that costs much less and is more
successful than any other seen before. Despite the fact that their
products are so exclusive, Apple still ranks as the most popular
phone in the world. Much improvement, however, needs to be
done on the stock problems that were being experienced given
that iPhones were initially released on a first come first serve
basis meaning those who missed out had to wait for the next
release.
Reference
Mohr, J. J., Sengupta, S., & Slater, S. F. (2010). Marketing of
high-technology products and innovations. Upper Saddle River,
NJ: Prentice Hall.
Stretch 'r Wings Business plan review
Gamesia Tate
Capella University

14. Introduction
In this study, we will be analyzing the sales plan of Stretch 'r
Wings. Stretch 'r Wings is a start-up company making
healthcare equipment for airplane providers and medical center
flight programs. Stretch 'r Wings will style innovative,
complete, and cost-effective healthcare internal alternatives and
sub-contract some of the production.
Stretch 'r Pizza has recognized and is working to finish four
goals that will assist them on their path to profits. The first
purpose is to get Supplemental Type Certification (STC)
acceptance from the FAA. The second goal is an initial model of
the design. Next is the need to secure parts producer approval.
Lastly, there is the need to build up a wide marketing plan and
promotional strategy.
The company seems to have set well thought of ideas and on
how to achieve them. When coming up with a business plan, it
is very critical that you come up with the objectives you need to
achieve first. Once this is done, you then come up with a plan
towards ensuring the same is achieved. To do this, you need to
apply the relevant sales components that work to your
advantage.
For the case of Stretch 'r Wings, some of the components of
their sales plan include their application of competitive edges
which one can basically say its their innovation. Stretch 'r
Wings also has well educated and motivated staffs. Their
enrolment in this plan is a quality component. Stretch 'r Wings
will also apply their strong financial muscle on this plan. The
company intends to grow its revenue to $634,000 by the fifth
year of applying this business plan.
The product that Stretch 'r Wings is offering is unique leading
to high regulation. This aspect of Stretch 'r Wings’ industry
makes it very crucial for a company that has big ambitions to
ensure that they are well prepared of the uncertainty. The plan

15. set up is solid to me and has a high chance of succeeding. The
company has laid out the plan in a way that it begins with the
essentials before moving into the implementation part.
The company has planned about getting certain certifications
first before moving to the next step. This has sealed all possible
loopholes due to regulation. When dealing with a sector like the
air industry regulation is the first aspect that you need to
consider when setting up a plan. This will reduce headaches and
possible failures in future. The people that you use for the
project are also an important component. Stretch 'r Wings has
deployed some of its best management team to ensure that the
project is successful. This is commendable.
In my opinion, Stretch 'r Wings’ plan covers all the basics that
are required for a business plan. A business plan needs to have
an executive summary, the company summary, the actual plan, a
management summary and the financial plan. The Stretch 'r
Wings` plan has all this leading to my conclusion that it is
adequate for use.
To better improve this plan I think that they needed to have a
clear Swot analysis of their company. They tried to have it
inside the plans details; I, however, feel that they needed to
have had it as a separate topic all together. A clear SWOT
analysis enables potential investors and other stakeholders to
have a 360 degrees view of the company. However, all in all, I
believe that the plan is remarkable.
Print
Marketing Analysis Scoring Guide
InstanceBeginEditable name="Body"
Due Date: End of Unit 10.
Percentage of Course Grade: 20%.
CRITERIA
NON-PERFORMANCE
BASIC
PROFICIENT

16. DISTINGUISHED
Examine basic use of product in the marketing mix.
14%
Does not examine basic use of product in the marketing mix.
Generally discusses basic use of product in the marketing mix.
Examines basic use of product in the marketing mix.
Examines basic use of product in the marketing mix and
recommends improvements.
Examine basic use of place in the marketing mix.
14%
Does not examine basic use of place in the marketing mix.
Generally discusses basic use of place in the marketing mix.
Examines basic use of place in the marketing mix.
Examines basic use of place in the marketing mix and
recommends improvements.
Examine basic use of price in the marketing mix.
14%
Does not examine basic use of price in the marketing mix.
Generally discusses basic use of price in the marketing mix.
Examines basic use of price in the marketing mix.
Examines basic use of price in the marketing mix and
recommends improvements.
Examine basic use of promotion in the marketing mix.
14%
Does not examine basic use of promotion in the marketing mix.
Generally discusses basic use of promotion in the marketing
mix.
Examines basic use of promotion in the marketing mix.
Examines basic use of promotion in the marketing mix and
recommends improvements.
Relate the implications of an integrated marketing program to
business economic success.
14%
Does not relate the implications of an integrated marketing
program to business economic success.
Generally discusses the implications of an integrated marketing

17. program to business economic success.
Relates the implications of an integrated marketing program to
business economic success.
Examines the implications of an integrated marketing program
to business economic success, and draws conclusions related to
a specific business situation.
Examine the relationship of basic marketing strategies to
business success.
15%
Does not examine the relationship of basic marketing strategies
to business success.
Generally discusses the relationship of basic marketing
strategies to business success.
Examines the relationship of basic marketing strategies to
business success.
Examines the relationship of basic marketing strategies to
business success, and draws conclusions related to a specific
business situation.
Evaluate the management implications of marketing and sales
plans.
15%
Does not evaluate the management implications of marketing
and sales plans.
Generally discusses the management implications of marketing
and sales plans.
Evaluates the management implications of marketing and sales
plans.
Evaluates the management implications of marketing and sales
plans, and draws conclusions related to a specific business
situation.