The document outlines a business plan for a mobile phone application development company called "Computer Relation". It describes the company vision, objectives, operations including marketing, competitors, management structure, and financial projections. The plan is to create a popular application for smart phone users and raise capital to launch the business.
Apple inc. strategic management implementation 978 3-659-92891-8Sobhi Braidy
This is a published book, written by Sobhi Braidy. It's contain information and studies about apple inc strategies and how apple implement it's strategies in the real market.
Apple Inc. was established by Steve Jobs, Wozniak and Ronald Wayne in 1976 (Gilbert 2-5). It
is an American company started by Wozniak who advised Steve Jobs to put his computer on
sale. The computer was known as Apple 1 computer. In 1977, they were able to sell their
computer during trade shows because they were also able to publicize it.
See more at: http://www.customwritingservice.org/blog/apple-inc/
Apple inc. strategic management implementation 978 3-659-92891-8Sobhi Braidy
This is a published book, written by Sobhi Braidy. It's contain information and studies about apple inc strategies and how apple implement it's strategies in the real market.
Apple Inc. was established by Steve Jobs, Wozniak and Ronald Wayne in 1976 (Gilbert 2-5). It
is an American company started by Wozniak who advised Steve Jobs to put his computer on
sale. The computer was known as Apple 1 computer. In 1977, they were able to sell their
computer during trade shows because they were also able to publicize it.
See more at: http://www.customwritingservice.org/blog/apple-inc/
1 Outline for Completing the Marketing Plan Assignment .docxfelicidaddinwoodie
1
Outline for Completing the Marketing Plan Assignment
MKT501– Strategic Marketing
Use this format to plan your research and complete the SLP assignments. Your final paper in
module 4 SLP should follow this outline. Note that the letters “a, b, c…” and the numbers “i, ii,
iii, iv…” in the outline below are used to show the major issues you need to include in your
paper and you should not use these letters and numbers to organize your paper.
Cover Page (1 page)
a. Marketing plan title
b. Course title and number
c. Your name and date
d. Name of Instructor
e. Executive Summary (2 pages maximum)
f. Summary of what plan is designed to achieve
g. Summary of key elements of internal environment and external environment
analysis (only points that are relevant to understanding the action plan, only the
point, not the analysis)
h. Summary of prescribed goals and strategic approach to achieving them.
i. Summary of key actions that are outlined.
Table of Contents (as many pages as needed)
I. Product Statement (2 pages maximum)
j. Describe the company/organization
k. Provide brief background of the organization
l. Describe charge you have for this marketing plan
m. Provide a brief overview of what issue you are studying, and how a marketing
perspective can help address the issue.
II. Situation Analysis (3‐6 pages)
NOTE: only include sections which are relevant to your charge. The relevance of
each section of analysis should be clear to the reader.
a. External Environment Analysis
i. Context Analysis
Industry forces that might impact success of any actions taken
ii. Competitor Analysis
Any organization or message which may prevent any actions
taken from being successful
iii. Technological and Economical situation Analysis
iv. Political, legal and cultural Analysis
2
b. Customer Environment Analysis
i. Customer Analysis
ii. Collaborator Analysis
c. Internal Environment Analysis
i. Company Analysis
III. SWOT Analysis (3‐6 pages)
a. Strengths and Weaknesses(Internal)
i. Strengths
ii. Weaknesses
b. Opportunities and Threats (External)
i. Opportunities
ii. Threats
c. SWOT Table
IV. Issues Analysis (2 pages maximum)
a. Given your complete marketing analysis, what are the key issues which the
company/organization must understand in order to address the charge that is
being considered?
i. NOTE: This section concisely identifies the most important issues and
decisions that the organization is likely to face when trying to promote
the product in your charge
Bullet points (or numbered statements) are acceptable.
V. Goals and Objectives (2 pages maximum)
a. The goals and objectives should be stated clearly and concisely
i. (Think S.M.A.R.T.).
b. Do not “Discuss” the goals/objectives. Just present them.
i. Each goal/objective should be easily understood given your ...
BUILDING COMPETITIVE STRATEGY, AND ALIGNING STRATEGY WITH THE EXECUTIONPankaj Kumar
BUILDING COMPETITIVE STRATEGY, AND ALIGNING STRATEGY WITH THE EXECUTION
Authors’ names and affiliations: Pankaj Kumar, CEO of Institute of Financial Leadership & Management, A-1202, Park Titanium, Park Street, Wakad, Pune -411057 pankaj.kumar@iflbm.com
Apple’s SWOT AnalysisPoints of Strength· Globally Recognize.docxarmitageclaire49
Apple’s SWOT Analysis
Points of Strength:
· Globally Recognized Brand: Since its establishment, Apple has built an astounding reputation of being one of the most reliable companies providing technological services and solutions. It has one of the largest customer bases to ever exist, making it the first company ever with a stock price of one trillion dollar.
· Demanded Brand: Apple is a highly demanded brand all over the globe, it is the number one choice in America for smart phones, accessories and corporate office supplies. It has a technology that is suitable for every age and domain.
· Focus on Research & Development: Apple as a company puts a lot of its efforts and money into product design, manufacturing, quality, and marketing. A lot of studies and researches are conducted before product release that are based on customer needs and demands.
· Innovation: Apple changed the way people interact and communicate back in June 2007 when they introduced the IPhone, and that trend continued on when they introduced the IPad in April 2010. Apple shed a new light on the way people use their smartphones and tablets. Nowadays these products are an essential part of work and everyday life.
Points of Weakness:
· High Prices: Apple products are generally considered in the market as a luxurious items due to their premium prices. These products are more oriented towards middle to high income customers than low income.
· Incompatibility: Apple is considered a unique product when it comes to software and cross platforming. Items purchased from Apple whether they are computers, phones, tablets, or accessories will only function on a particular software produced by the company which leaves small space for sharing and cross platform.
· Competitive Market & Penetration: Although Apple has a solid place in market, it does not lower the chances of growth of competitive brands such as Sony, Samsung, Google, and Microsoft. In 2018 a research was conducted stating that while IOS software (Software used by Apple) is dominant nationally, 72.23 of the global market uses Android (Software produced by Google).
· Underwhelming Marketing & Promoting Efforts: Due to its solid reputation in market place, Apple has a bad reputation for promoting or marketing their products. They have poor marketing strategies the barely promotes the products and depend solely on their name to attract customers towards their products.
Opportunities:
· Focus on Services: While the main source of profit is from smartphones and tablets, Apple gets a decent amount of revenue from the services that they offer. Apple gains revenue from selling products like IPhone or IPad to every customer once every year, while they can gain profit from their services on a daily basis. These services include Apple Pay, Apple Care, Apple Music…etc. It is estimated that if Apple can put these services into good use, the company can gain up to 10 million dollar in a quarter of a year.
· Partner.
Running Head; APPLE BALANCED SCORECARD1APPLE BALANCED SCOREC.docxrtodd599
Running Head; APPLE BALANCED SCORECARD1
APPLE BALANCED SCORECARD
The company under observation is Apple that deals in the creation of laptops and smartphone technology in the US, their mission statement is “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad." This is to mainly show that as a company Apple has a commitment to ensuring that its customers that include students, teachers and program creators globally enjoy the best computing experience through their efficient and effective software and hardware. Their vision statement is “We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple, not the complex. We believe that we need to own and control the primary technologies behind the products that we make and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self- honesty to admit when we’re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well.” This is mainly to indicate the company believes in their capacity to withstand in the long run, through continued success and expansion.
The strategy applied by Apple has focused on differentiation of their products despite continual production on a yearly basis it is the same technology with minimal changes in software and design of the appearance. In this aspect, the iPhone can clearly be used as an example on a yearly basis a new design is released with some changes in the physical appearance yet minimal software differences. As per 2015, the shares of Apple sold made about $233,715, the dividends paid were about $11.4billion at about $0.57 per share. In 2016 there was about $ 213, 000 purchase in shares that resulted in dividends of about $12 billion being paid out by the company.2017 resulted in about $15billion in returns to investors in form of dividends, with an overall $25 billion revenue generated by the company. This indicates an increasing trend from the three years indicated continuously.
The key staff working in Apple are based in the marketing and technical positions, with the company dealing in manufacture of electronic devices there arises need for qualified staff to deal wit.
Running head: NOKIA 1
NOKIA 6
Nokia
Lyndsey Burton
BUS692: Strategies in Human Resource Management
Instructor: Jean Gordon
November 28, 2016
Introduction
The Nokia company has a long history and has come a long way to the present day production and sale of the computers and other mobile gadgets. First, the company started as a convergence company between the years 1966-1967. Its primary operations were concerned with the works of rubber, electricity, energy, forestry, and cables. The cables department grew very fast, and the present day Nokia first operations are attributed to this. 20 years later, the company, expanded and included other items into its market, the items include; chemicals, floor covering, and television. It is in the year 1960s that the company decided to expand and support the Finnish cable works who thought of expanding its operations to the sales and production of computers. There is also the electronics division that was set up in the year 1960, and the primary role is the sales and marketing of the data center operation and the production of electronics. Electronics Division divided into two parts; one focused on selling party hardware and run the computer station, while the other was involved in R & D and production of its personal designs.
Nature of the Business
The character of the activity of the Nokia Company can trace back to the Department of Finish cable factory. The Nokia Company supplied large firms such as banks with the computers that were necessary for the ever growing business and administration needs. Besides, the companies also required the support of equipment system to manage the other operations, and the Nokia Company provided it. During the onset of Nokia as a supplier, sales and marketing agent of electronics, there was a great need for the computer center. To achieve that, the company shipped three computers, and from there, they developed their personal computers.
Information technology is closely related to the electrical equipment. The knowledge of one is fundamental to understanding the other. In 60 years’ time, the company began the manufacture of the mobile phones as a portable radio communication that developed in the department of electrical and later in the same time, the production continued as a joint venture with the Mobile. After that, cordless phones and other devices were designed and manufactured by the joint venture. In the year 1986, the new board of directors divided the company into three sectors: information systems, phones, and telecommunications. The company reached its peak in the year 1986 when it was involved in other 180 trade activities.
Organizational Chart Structure
Five companies report to the presidents ...
InstructionsFor this week’s assignment, you will synthesize the .docxdirkrplav
Instructions
For this week’s assignment, you will synthesize the most relevant information in the situation below, and present a solution in your own words, using your own analysis. You will not use all of the information included in the scenario. Remember it is not appropriate to cut and paste entire sections from the situation to substitute for your own analysis.
The objective of the assignment is to organize your message in a way that will be most effective in persuading the Chief Executive Officer (CEO) to take action.
Situation: Convincing the CEO to Approve a Public Relations Plan
You are the director of public relations for Easy to Be Green, the innovative new company that helps homeowners, businesses, and municipalities become more environmentally friendly. The company has been active in environmental issues in the community since its founding a few years ago and generally has good community relations. Recently EBG’s director of research, who is strongly opinionated about environmental issues, spoke in public about the environmental practices of some local companies who employ many people in the community. Lately, you’ve found that some of your local contacts seem a little less interested in EBG’s public relations initiatives, and there has even been a small drop in sales. There may be no connections between these events, but you want to be proactive about the company’s community relations.
You also want to protect the company against charges of hypocrisy. The other day you as walked through the parking lot, it occurred to you that the majority of the employees drive SUVs, pick-ups, and other kinds of gas guzzlers. This includes the CEO, whose family car is a luxury sedan. The company’s delivery and service vans are also not the most environmentally-friendly vehicles.
After a little research, you come up with a tentative plan. You have learned that a local hybrid car dealership has been offering an interesting deal. Employees of companies that buy hybrids as company vehicles can get discounts when they buy hybrids for themselves. You think that the company should consider purchasing a couple of hybrid vans and encourage employees to buy hybrids for themselves by offering substantial rebates for these purchases. You want to get the CEO’s approval before you pursue this idea any further. You anticipate that he will have significant resistance. The company vehicles are not due for replacement, and the rebates to employees could add up to quite a lot if many employees take up the offer. On the other hand, if only a few employees take up the offer, a significant environmental initiative will seem like a failure. The CEO is a risk-taker in terms of business initiatives but tends to be conservative in management practices. He might also be a little defensive about the hybrid promotion plan because of his own vehicle choices.
You feel strongly that the potential benefits of this plan—in long-term savings on gas, in goo.
Role of e commerce applications in business growth by amritpal singh - jul,...FugenX
E-commerce applications are a bit misleading terminology because it leads to two possible understandings: one, where e-commerce is used as a marketing medium; Retail and wholesale; Auction; E-banking; Booking, and so on.
1 Outline for Completing the Marketing Plan Assignment .docxfelicidaddinwoodie
1
Outline for Completing the Marketing Plan Assignment
MKT501– Strategic Marketing
Use this format to plan your research and complete the SLP assignments. Your final paper in
module 4 SLP should follow this outline. Note that the letters “a, b, c…” and the numbers “i, ii,
iii, iv…” in the outline below are used to show the major issues you need to include in your
paper and you should not use these letters and numbers to organize your paper.
Cover Page (1 page)
a. Marketing plan title
b. Course title and number
c. Your name and date
d. Name of Instructor
e. Executive Summary (2 pages maximum)
f. Summary of what plan is designed to achieve
g. Summary of key elements of internal environment and external environment
analysis (only points that are relevant to understanding the action plan, only the
point, not the analysis)
h. Summary of prescribed goals and strategic approach to achieving them.
i. Summary of key actions that are outlined.
Table of Contents (as many pages as needed)
I. Product Statement (2 pages maximum)
j. Describe the company/organization
k. Provide brief background of the organization
l. Describe charge you have for this marketing plan
m. Provide a brief overview of what issue you are studying, and how a marketing
perspective can help address the issue.
II. Situation Analysis (3‐6 pages)
NOTE: only include sections which are relevant to your charge. The relevance of
each section of analysis should be clear to the reader.
a. External Environment Analysis
i. Context Analysis
Industry forces that might impact success of any actions taken
ii. Competitor Analysis
Any organization or message which may prevent any actions
taken from being successful
iii. Technological and Economical situation Analysis
iv. Political, legal and cultural Analysis
2
b. Customer Environment Analysis
i. Customer Analysis
ii. Collaborator Analysis
c. Internal Environment Analysis
i. Company Analysis
III. SWOT Analysis (3‐6 pages)
a. Strengths and Weaknesses(Internal)
i. Strengths
ii. Weaknesses
b. Opportunities and Threats (External)
i. Opportunities
ii. Threats
c. SWOT Table
IV. Issues Analysis (2 pages maximum)
a. Given your complete marketing analysis, what are the key issues which the
company/organization must understand in order to address the charge that is
being considered?
i. NOTE: This section concisely identifies the most important issues and
decisions that the organization is likely to face when trying to promote
the product in your charge
Bullet points (or numbered statements) are acceptable.
V. Goals and Objectives (2 pages maximum)
a. The goals and objectives should be stated clearly and concisely
i. (Think S.M.A.R.T.).
b. Do not “Discuss” the goals/objectives. Just present them.
i. Each goal/objective should be easily understood given your ...
BUILDING COMPETITIVE STRATEGY, AND ALIGNING STRATEGY WITH THE EXECUTIONPankaj Kumar
BUILDING COMPETITIVE STRATEGY, AND ALIGNING STRATEGY WITH THE EXECUTION
Authors’ names and affiliations: Pankaj Kumar, CEO of Institute of Financial Leadership & Management, A-1202, Park Titanium, Park Street, Wakad, Pune -411057 pankaj.kumar@iflbm.com
Apple’s SWOT AnalysisPoints of Strength· Globally Recognize.docxarmitageclaire49
Apple’s SWOT Analysis
Points of Strength:
· Globally Recognized Brand: Since its establishment, Apple has built an astounding reputation of being one of the most reliable companies providing technological services and solutions. It has one of the largest customer bases to ever exist, making it the first company ever with a stock price of one trillion dollar.
· Demanded Brand: Apple is a highly demanded brand all over the globe, it is the number one choice in America for smart phones, accessories and corporate office supplies. It has a technology that is suitable for every age and domain.
· Focus on Research & Development: Apple as a company puts a lot of its efforts and money into product design, manufacturing, quality, and marketing. A lot of studies and researches are conducted before product release that are based on customer needs and demands.
· Innovation: Apple changed the way people interact and communicate back in June 2007 when they introduced the IPhone, and that trend continued on when they introduced the IPad in April 2010. Apple shed a new light on the way people use their smartphones and tablets. Nowadays these products are an essential part of work and everyday life.
Points of Weakness:
· High Prices: Apple products are generally considered in the market as a luxurious items due to their premium prices. These products are more oriented towards middle to high income customers than low income.
· Incompatibility: Apple is considered a unique product when it comes to software and cross platforming. Items purchased from Apple whether they are computers, phones, tablets, or accessories will only function on a particular software produced by the company which leaves small space for sharing and cross platform.
· Competitive Market & Penetration: Although Apple has a solid place in market, it does not lower the chances of growth of competitive brands such as Sony, Samsung, Google, and Microsoft. In 2018 a research was conducted stating that while IOS software (Software used by Apple) is dominant nationally, 72.23 of the global market uses Android (Software produced by Google).
· Underwhelming Marketing & Promoting Efforts: Due to its solid reputation in market place, Apple has a bad reputation for promoting or marketing their products. They have poor marketing strategies the barely promotes the products and depend solely on their name to attract customers towards their products.
Opportunities:
· Focus on Services: While the main source of profit is from smartphones and tablets, Apple gets a decent amount of revenue from the services that they offer. Apple gains revenue from selling products like IPhone or IPad to every customer once every year, while they can gain profit from their services on a daily basis. These services include Apple Pay, Apple Care, Apple Music…etc. It is estimated that if Apple can put these services into good use, the company can gain up to 10 million dollar in a quarter of a year.
· Partner.
Running Head; APPLE BALANCED SCORECARD1APPLE BALANCED SCOREC.docxrtodd599
Running Head; APPLE BALANCED SCORECARD1
APPLE BALANCED SCORECARD
The company under observation is Apple that deals in the creation of laptops and smartphone technology in the US, their mission statement is “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad." This is to mainly show that as a company Apple has a commitment to ensuring that its customers that include students, teachers and program creators globally enjoy the best computing experience through their efficient and effective software and hardware. Their vision statement is “We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple, not the complex. We believe that we need to own and control the primary technologies behind the products that we make and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self- honesty to admit when we’re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well.” This is mainly to indicate the company believes in their capacity to withstand in the long run, through continued success and expansion.
The strategy applied by Apple has focused on differentiation of their products despite continual production on a yearly basis it is the same technology with minimal changes in software and design of the appearance. In this aspect, the iPhone can clearly be used as an example on a yearly basis a new design is released with some changes in the physical appearance yet minimal software differences. As per 2015, the shares of Apple sold made about $233,715, the dividends paid were about $11.4billion at about $0.57 per share. In 2016 there was about $ 213, 000 purchase in shares that resulted in dividends of about $12 billion being paid out by the company.2017 resulted in about $15billion in returns to investors in form of dividends, with an overall $25 billion revenue generated by the company. This indicates an increasing trend from the three years indicated continuously.
The key staff working in Apple are based in the marketing and technical positions, with the company dealing in manufacture of electronic devices there arises need for qualified staff to deal wit.
Running head: NOKIA 1
NOKIA 6
Nokia
Lyndsey Burton
BUS692: Strategies in Human Resource Management
Instructor: Jean Gordon
November 28, 2016
Introduction
The Nokia company has a long history and has come a long way to the present day production and sale of the computers and other mobile gadgets. First, the company started as a convergence company between the years 1966-1967. Its primary operations were concerned with the works of rubber, electricity, energy, forestry, and cables. The cables department grew very fast, and the present day Nokia first operations are attributed to this. 20 years later, the company, expanded and included other items into its market, the items include; chemicals, floor covering, and television. It is in the year 1960s that the company decided to expand and support the Finnish cable works who thought of expanding its operations to the sales and production of computers. There is also the electronics division that was set up in the year 1960, and the primary role is the sales and marketing of the data center operation and the production of electronics. Electronics Division divided into two parts; one focused on selling party hardware and run the computer station, while the other was involved in R & D and production of its personal designs.
Nature of the Business
The character of the activity of the Nokia Company can trace back to the Department of Finish cable factory. The Nokia Company supplied large firms such as banks with the computers that were necessary for the ever growing business and administration needs. Besides, the companies also required the support of equipment system to manage the other operations, and the Nokia Company provided it. During the onset of Nokia as a supplier, sales and marketing agent of electronics, there was a great need for the computer center. To achieve that, the company shipped three computers, and from there, they developed their personal computers.
Information technology is closely related to the electrical equipment. The knowledge of one is fundamental to understanding the other. In 60 years’ time, the company began the manufacture of the mobile phones as a portable radio communication that developed in the department of electrical and later in the same time, the production continued as a joint venture with the Mobile. After that, cordless phones and other devices were designed and manufactured by the joint venture. In the year 1986, the new board of directors divided the company into three sectors: information systems, phones, and telecommunications. The company reached its peak in the year 1986 when it was involved in other 180 trade activities.
Organizational Chart Structure
Five companies report to the presidents ...
InstructionsFor this week’s assignment, you will synthesize the .docxdirkrplav
Instructions
For this week’s assignment, you will synthesize the most relevant information in the situation below, and present a solution in your own words, using your own analysis. You will not use all of the information included in the scenario. Remember it is not appropriate to cut and paste entire sections from the situation to substitute for your own analysis.
The objective of the assignment is to organize your message in a way that will be most effective in persuading the Chief Executive Officer (CEO) to take action.
Situation: Convincing the CEO to Approve a Public Relations Plan
You are the director of public relations for Easy to Be Green, the innovative new company that helps homeowners, businesses, and municipalities become more environmentally friendly. The company has been active in environmental issues in the community since its founding a few years ago and generally has good community relations. Recently EBG’s director of research, who is strongly opinionated about environmental issues, spoke in public about the environmental practices of some local companies who employ many people in the community. Lately, you’ve found that some of your local contacts seem a little less interested in EBG’s public relations initiatives, and there has even been a small drop in sales. There may be no connections between these events, but you want to be proactive about the company’s community relations.
You also want to protect the company against charges of hypocrisy. The other day you as walked through the parking lot, it occurred to you that the majority of the employees drive SUVs, pick-ups, and other kinds of gas guzzlers. This includes the CEO, whose family car is a luxury sedan. The company’s delivery and service vans are also not the most environmentally-friendly vehicles.
After a little research, you come up with a tentative plan. You have learned that a local hybrid car dealership has been offering an interesting deal. Employees of companies that buy hybrids as company vehicles can get discounts when they buy hybrids for themselves. You think that the company should consider purchasing a couple of hybrid vans and encourage employees to buy hybrids for themselves by offering substantial rebates for these purchases. You want to get the CEO’s approval before you pursue this idea any further. You anticipate that he will have significant resistance. The company vehicles are not due for replacement, and the rebates to employees could add up to quite a lot if many employees take up the offer. On the other hand, if only a few employees take up the offer, a significant environmental initiative will seem like a failure. The CEO is a risk-taker in terms of business initiatives but tends to be conservative in management practices. He might also be a little defensive about the hybrid promotion plan because of his own vehicle choices.
You feel strongly that the potential benefits of this plan—in long-term savings on gas, in goo.
Role of e commerce applications in business growth by amritpal singh - jul,...FugenX
E-commerce applications are a bit misleading terminology because it leads to two possible understandings: one, where e-commerce is used as a marketing medium; Retail and wholesale; Auction; E-banking; Booking, and so on.
1. Speaking and
Writing 3
Final Portfolio
Thursday's GroupC
s1170088 Tsuyoshi Anazawa
s1170103 Kenta Goto
s1170108 Sai Sano
s1170110 Tatsuru Shinba
2. • Complete Document Design Exercise # 1 (Due Week 3)
1.
Mobile phone have been used for many people recently. Most users use application software
on this machine. I thought that users have required new system that we have never seen.
Then I needed for launching this business. This business is very important for users to enjoy
life using mobile phone. I am going to collect capitals and join group members to start this
business. Group member is a president, a public relations officer, a programmer, and a
planner. Moreover, the president manages talent, public relations officer advertises the
application, the programmer makes the application, and the planner proposes the
application. Our company has a problem, and the problem is the following. What
application do you want?
2.
A,Mobile phone industry in japan is a example which is Galapagos Syndrom. Mobile
phones that are made in Japan has high ability, but they have individual platform and sales
way make wall which impedes an advance of Japanese mobile phone. However,result from
appearing smart phone in Japan such as iphone will break the wall.
Nowadays,Mobile phone industry in japan faces turning point. We fell getting a chance from
the turning point.
B,Japanese is unique language, we will find the language means of survival.
C,To be top of market share of smart phone's prediction converter in Japan.
D,Language is life
E,Smart phone user
F,Researching vogue words from Internet,Tv and more, and addition them words our
prediction converter in detail.
G,Important things are to collect information from various fields and to use Japanese
language certainly.
3. Individual Sections Development Exercise 2 (Due Week 4):
1.
A. Summarize the results from three online documents that you searched for
information that you planned to include as part of the final document OR used as a
reference / example?
MicroSoft:
http://www.microsoft.com/ja/jp/default.aspx
Top - Sereach for into its web site bar.
Middle - Advertasing of campaign.
Under - Advertase other product and saport.
Bottom - link to detail and not popluar infomation.
Apple:
Top - Sereach for into its web site bar and other products link.
Middle - Advertasing of Ipad.
Under - Advertasing of Ipad.
Bottom - hot news headlines.
Google:
Top - link to search another object.
Middle - logotype and search bar.
Under - liknt to other service.
Bottom - link to detail and not popluar infomation.
B. Why did you choose these reference documents? Why are they important? Write 5
major points in the document that are important for the current project.
1. Our company create application. So can't through the three company.
2. Our ADE(Application Development Environment) Android created by google.
3. Big company's web brochures have a certain thing in common. We should research
it and use it our web brochure.
4. Logotype should be big.
5. We should increase information.
C. How do you think the information that you are supporting will contribute towards
the final document? How should your group adopt some of the points that you
mentioned in the reference articles?
Apple advertise Ipad too. New Product should be emphasize the biggest most every
other.
Three company change infomation via kind of cliant.
D. Write a paragraph explaining the link between the reference documents and the
current project.
Actually, there is little connection with three companies and our company
unexpectedly, but after all there are many common points. Judging from the scale of
the company, it is different.However, I think that I tended to learn it.
2.
A.
The title is enlarged in blue. The background color is white. The subject enlarges the
character a little in
4. red. Additionally, others are black.
B.
・Example of application made in the past
・Information on enterprise
・Cost of application
C.
I see what the company is, what extent the company of the scale is, where the company is,
what actual
achievement before now and what is a popular
application.
D.
First, the title is large written. Second, a popular application is written before now. Third,
actual
achievement are written before now. fourth, the E-mail address in the company is written.
Finally, the
information map where the office is written. I wrote it up like this to know what application
you made.
3.
5. - Aizu Transform -
Company Outline
Mobile phone have been used for many people recently. Most users use
application software on this machine. I thought that users have required new
system that we have never seen. Then I needed for launching this business.
This business is very important for users to enjoy life using mobile phone. I
am going to collect capitals and join group members to start this business.
Group member is a president, a public relations officer, a programmer, and a
planner. Moreover, the president manages talent, public relations officer
advertises the application, the programmer makes the application, and the
planner proposes the application. Our company has a problem, and the
problem is the following. What application do you want?
A,Mobile phone industry in japan is a example which is Galapagos Syndrome.
Mobile phones that are made in Japan has high ability, but they have
individual platform and sales way make wall which impedes an advance of
Japanese mobile phone. However,result from appearing smart phone in Japan
such as Iphone will break the wall.
Nowadays,Mobile phone industry in japan faces turning point. We fell getting
a chance from the turning point.
6. Product
APT( Aizu Predictive Transform )
It is main and only product.
It is known widely, About 62% of the Japanese smart phone use this
product.
A quick prediction, precise candidate, and reference to search history of
Google and a note history of 2.ch, so the Japanese which continues changing
and Internet slang, of course, equivalent to a AA(ASCII art)
Copyright (C) 2010 Aizu Transform INC. All Rights Reserved.
7. 1. A.
BulldogMall.com:
It will be successful. This business plan has documented that the establishment of
BulldogMall.com is feasible.
All of the critical factors such as industry trends, marketing analysis, business operations,
competitive analysis, management expertise,
and financial analysis support this conclusion. We invite you to “surf” our site when it goes
online.
We will provide CSU Fresno students and alumni with the first web community tailored to
meet their needs, “BulldogMall.com--for work, play, and shopping”!
B.
1. A full-page back cover ad in The Collegian.
2. Posters and flyers on the CSU Fresno campus and dormitory bulletin boards.
3. Mailers to apartment complexes that have high student populations.
4. Participation in all campus events that allow business booth promotions.
5. Direct marketing to student and alumni clubs, fraternities, sororities, and associations.
C.
BulldogMall.com will feature the following free products to generate online traffic:
・Personal Email Accounts
・Classified Advertising (Personal & Product)
・A CSU Fresno Event Calendar
D.
The financial and other data may or may not represent industry practice and are provided to
illustrate formats, not actual business operations.
Therefore, we should not rely on the figures, but should do our research and find current
information that fits our business idea.
2.
A
To write down detailed idea,and to collect it.
B
Business plan is so important and it must be collected compact, clear and adequately.
C
Vision statement is essential, if it's not existence, Business plan don't have meaning.
Mission Statement is also important, we must know it.
Marketing is necessary, because we sell our goods.
Trouble must be existence, so we must need Support Personnel.
Financial Information is involve Marketing.
D
I think these information are so important which is relation with management, mainly
marketing.
10. II. Executive Summary
A.
Orange and application
B.
Goal of the plan is raising sales.
C.
We create the application and refer to opinion of the user.
D.
The business can be efficiently done.
A.
Name of the business is 'Computer Relation'. Our company use a new set of skills.
And our company create the popular application which is not defeated at other
company.
B.
10 million yen
C.
We use to make the application.
D.
The business goes well because we can advertise the application to many people if
we have more money.
11. Ⅲ. Table of Contents
01. Cover Page
02. Executive Summary
03. The Business
A. Description of the Business
B. Industry Analysis
C. Vision Statement
D. Vision Trigger
E. Mission Statement
F. Business Objectives
04. Business Operations
A. Marketing
B. Competitive Analysis
C. Legal Structure
D. Management Expertise
E. Support Personnel
05. Financial Planning Tools
Financial Information
06. Summary
07. Supporting Documentation
12. Ⅳ. The Business
A. Description of the Business
1. Business is a group work to fulfill objects.
2. I will run it to collect members and talk together about business.
3. Business chance is here.
B. Industry Analysis
・Is it a fad?
Yes
Is it seasonal?
Yes
Is it increasing or decreasing?
increasing
Does it simply grow with the population?
Maybe
Is the market always there, always the same?
Yes
What are the factors affecting the growth of the market, and of market share?
Business plan
Where are they located?
Company
How large is the market?
All over the world
What are their characteristics?
Novelty
What percentage of that market is the business' share?
sixty persents
13. Who are the potential customers for the business' product or service?
Mobile phone user
C. Vision Statement
Business will state to support people's life.
D. Vision Trigger
They should do before starting business.
E. Mission Statement
It should do that to ensure business training to estimate business statement.
F. Business Objectives
To give people to enjoy life.
14. Ⅴ. Business Operations
A. Marketing
For smart phone user.
B. Competitive Analysis
There are some companies which are similar to our company in this field.
C. Legal Structure
Company's duties have rights that is to negotiate with company's officers.
D. Management Expertise
Our company need Java or objectiveC programer.
E. Support Personnel
If you discover bug, send a E-mail at “ aaaaaaa@xxx.com ”,please.
15. VI.Financial Information
Management is important to maintain a company.The thing which is the most important
in capitalism is capital. We should do the management without a Carelessness.
Financial Objectives
The following objectives are for the first three years of Fast ¡Æn Fresh Premium
Ice Cream Parlor:
1. Owner draw of $80,000 in Year 1.
2. Cash balance of $44,277 end of Year 1.
3. Owner draw of $30,000 in Year 2.
4. Cash balance of $77,334 end of Year 2.
5. Owner draw of $16,000 in Year 3.
6. Cash balance of $6,918 end of Year 3.
Monthly Living Expenses For J. B. Entrepreneur
Exhibit 2, Monthly Living Expenses - J. B. Entrepreneur, shows the amount required by
the owner to pay for living expenses and compute the draw. Taxes have not been
included.
One-Year Cash Flow Projection
The purpose of Exhibit 3, Summary Year 1 Cash Flow Projection, is to give you a
¡Èquick look¡É at the financial feasibility of your business plan. Please note that the
numbering of the line items corresponds to the annotations (descriptions) presented
below. Cash inflows and outflows come and go at different times. This is why it is
necessary to prepare a monthly cash flow projection (Exhibit 4, Monthly Cash Flow
Projection, Year 1)for the first year and quarterly cash flow projections (Exhibits 5 and
6, Quarterly Cash Flow Projections, Years 2 and 3) for years two and three.
16. Prestart-up Period.
Normally a business needs a period of time to get organized and prepare to do business.
For example, time to install equipment. This period may last from one to three months
or even more depending on the type of business. Exhibit 4, Monthly Cash Flow
Projection, Year 1, was designed to allow for a one month Prestart-up period.
Annotations (Explanations) For Cash Flow Projections
The line items in the Exhibits 4 through 6 have been numbered. These must be annotated
or explained so the reader can understand the reasoning behind each line item. Note that
there are no annotations for Exhibits 5 and 6 for one-time items such as Personal Funds
and Signs. Also note that that as sales increase in years 2 and 3, line items such as cost
of goods, payroll and payroll taxes increase.
1.
Sources of Cash. This is a title.
2.
Bal. Brought Fwd. The remaining cash balance from line item 30, Balance
Remaining, from the previous period.
3.
Personal Funds. The owner will invest $75,000 into the business.
4.
Loans. The owner will borrow $75,000 from Valley City National Bank as a five-
year revolving line of credit at 10%. Interest will be charged only on the amount actually
borrowed with principal payments of 20% of the amount borrowed due each year (See
item 26).
5.
Cash Receipts. $154,000 in cash receipts net of sales taxes is estimated. This
projection involves selling 10,000 single scoop cones, 5,000 single scoop cups, 6,000
double scoop cones, 4,000 double scoop cups, 5,000 double scoop waffle cones, 4,000
sandwiches, about 5000 soft drinks, and about 2000 cups of coffee plus apparel,
breakfast items, and other foods and beverages. The total is calculated by multiplying
the number of each item sold by their sales and totaling the revenue from all items. This
is a conservative estimate of cash receipts. The Institute estimates that the industry
17. average cash receipts last year for a start-up ice cream parlor were $194,000.
6.
Available Cash. Total of sources of cash.
7.
Uses of Cash. Title.
8.
Equipment/Supplies. Basic is estimated to be $32,200. This expense includes:
dipping cabinets, refrigerators, tempering freezer, display freezers, holding freezer,
three-compartment sink, ice machine, stove, serving equipment, dishwashing equipment,
and equipment installation. Operating supplies such as napkins are also included.
Estimate is from Valley City Restaurant Fixtures Supply, Inc.
9.
Vehicle Purchase/Lease. A utility van will be leased at $360/month for three years
from Valley City Motor Sales for a total of $4,320.
10.
Fixtures. Fixture costs will total about $9,300 based on an estimate from Valley City
Restaurant Fixtures Supply, Inc. These cost will include purchasing tables, chairs, and
removable service items.
11.
Security Deposits. Security and other deposits will include $5,000 for lease-related
deposits, $2,000 for utility deposits, and $2,000 for miscellaneous deposits for a total of
$9,000.
12.
Signs. Fast ¡Æn Fresh Premium Ice Cream will have extensive Riverside Faire
approved signage on all four side of the building. Signage and installation will cost
$9,200 according to an estimate by Valley City Quality Sign Co.
13.
Leasehold Improvements. Net leasehold improvements after the $10/sq.ft. allowance
by the landlord will total $7,500. This estimate was provided by Smith Construction of
Valley City and includes floor and wall coverings, window treatments, painting and
decorating, window decorations, and miscellaneous minor improvements.
14.
Cost of Goods Sold. Cost of goods sold is based on the sales projection of $154,000
and is estimated to be an average of 34% of sales totaling $52,360. This information was
18. provided by an industry trade journal, Ice Cream News.
15.
Telephone/Utilities. Valley City Gas, Electric, and Telephone Company estimate
telephone and other utilities at $400/month for an annual total of $4,500.
16.
Lease/Rent. Lease payments are $4,500/month ($3/sq.ft.) plus $275 for Common
Area Maintenance (CAM) fees for an annual total of $57,300. The first year lease cost is
$40,500 reflecting the three months free rent allowance (($54,000-$13,500). The CAM
fees must be added to this amount for a total of $43,800. This information was provided
by the commercial real estate agent representing Riverside Faire.
17.
Business License Fee. The business license fee based on business revenue (2% of
gross revenue) will be $3,080 (License and Permits Office, Valley City).
18.
Insurance Premiums. Goldsmith Insurance Agency, Valley City, estimated annual
premiums at $6,000. These premiums will cover business liability, property damage,
workman¡Çs compensation, and all other types of insurance.
19.
Office Expense. This item includes all office-related expenses including copying and
paper supplies. The owner will perform office duties. Total is estimated at $2,000
annually based on the owner¡Çs previous experience.
20.
Legal And Accounting. Jerome and Associates, CPAs, and the Jensen, Barker, and
Symthe law firm will provide basic bookkeeping, accounting, and legal services. Jerome
and Associates, CPAs has a bookkeeping subsidiary, Personal and Business
Bookkeeping LTD that specializes in low cost bookkeeping. This firm will be engaged
for bookkeeping with Jerome and Associates providing tax preparation and other
professional services. The total estimated annual cost is $6,760.
21.
Advertising And Promotion. $9,000 will be allocated to the advertising and
promotion campaigns discussed in the Marketing section above. Source is Valley City
Creative Advertising.
22.
Real Estate/Other Taxes. Real Estate and Personal Property taxes will total
$3,700/year. The Management Office, Riverview Faire, provided this information.
19. 23.
Miscellaneous Expenses. $6,000 has been estimated for miscellaneous expenses
based on information provided by the Institute.
24.
Payroll. Wages total $46,200. This total includes 126 winter workdays, with one
employee working 5 hours a day at $6.50/hour. It also includes 217 summer workdays,
with two employees each working five hours a day at $6.50/hour. Payroll includes the
manager¡Çs annual salary, employer taxes such as FICA, unemployment insurance, and
workers¡Ç compensation, but does not include withholdings.
25.
Payroll Taxes and Benefits. These are estimated to be $9,240, 20% of wages and
include FICA, scholarships, and manager benefits.
26.
Loan Payments (Principal and Interest). All of the $75,000 loan allocation will be
used during the first year of operations. Assuming this amount was available at the
beginning of the business¡Ç fiscal year, interest at 10% totals $7,500. In addition,
according to the loan agreements, principal payment of $15,000 was also required. One
semi-annual payment of $7,500 will be made during the fiscal year while the second
payment will be made at the beginning of the second fiscal year. The total payments for
this category will be $15,000 (interest and principal).
27.
Owner¡Çs Draw. This information was obtained from Exhibit 2, Monthly Personal
Living Expenses, and is $1,000 per month or $12,000 annually. This amount is
increased in future years.
28.
Total Expenditures. Total uses of cash.
29.
Balance Remaining. Available cash (line 6) less Total Expenditures (line 28). Please
note that balance remaining can never be a negative number because the Cash Flow
Projections assume cash spent during the period.
30.
Data. Numbers used to make calculations in spread sheet. For example, 0.34 is used
to calculate Cost of Goods Sold which is estimated to be 34% of expected cash receipts
for the following month.
20. VII.Summary
At First, we have to pullin funds.Money is the first consideration. Next, will be catch
and keep chain about look like SOHO or Cloud Computing. It is not important that our
company have adobe in real world, Cloud Computing and SOHO can get same function
in stead of it and more low cost.
VIII. Supporting Documentation
We have big share in this field. Every time, we are praised by many
consumers.
23. A. What was the basic purpose for launching this business? Write 5 points to explain how you think
the idea / concept will be successful.
We improve our product more useful.
we make the class of custermers clear.
Our product's price lower as we could.
Custemer's support must be surely.
An advertisement display frequently.
B. How easy or difficult will it be to obtain the required permissions, the human resources, the
machines to set up your business? Provide logical evidence to explain how you will obtain the
necessary items and how it will be done successfully?
1. How to permit of the company
The establishment procedure of the company makes documents by a method along a
procedure determined by a law and must report it to the government offices.
2.How to gether new employee.
Our conection is a little. So, depend to our graduate callage,the apprentice of
go fourth grader of the DB laboratory, language of the job hunting resemble it
again, and receive it warmly.
3.How to make environment
Use and depend Google Apps, and restrain to spend money. Fortunately, Our
company don't needs special or expensive machine.
have no choice to spend money, use a subsidy from gavament(http://www.act-
66.com/). If satisfy some rule, we can get Return-Free money.
C. Identify three problems that you might face while launching your company or obtaining the
necessary items, setting up the location, obtaining the necessary permission etc.
First, we boil up the problem of costing a pretty penny when we start to run our
company. Second, even if our company is set up on the side of the popular
company, but our company cannot be expected high sales. Moreover, we boil up
the problem of the place where the company is set up because our company is set
up in the place where the person hardly comes, it isn't significant. Finally, we
boil up the problem of using exploitation cost. How do we advertise to obtain
the items when a necessary items are obtained, moreover we boil up the problem
of the cost used for the advertisement.
D. What will be some of the considerations when deciding on the following: a. company hours b.
pricing of your product c. the location that will be rented or bought d. advertising your product.
What will be some of the considerations when deciding on the following:
a. company hours
Our company will start at 9:00 and end at 18:00.
b. pricing of your product
We are companies that offer the application.
Therefore, It is necessary to offer it cheaply to use it for more people.
c. the location that will be rented or bought
It is likely to build in the overseas center of a city to have to introduce a
newer technology.
24. d. advertising your product.
It will be felt that more people are convenient to use the new application that
we make.
25. A
To write Designing Instructional Guide in detail.
B
Think through your instructions
C
To understand Briefly.
To read easily.
To look easily.
To be in detail.
To be for custamers.
D
26. Because it is so important.
1、
A.Summarize the results from three online documents that you
searched for information that you planned to include as part of the
final document OR used as a reference/example?
http://www.writershelper.com/instruction-manuals.html
http://www.articlesbase.com/writing-articles/how-to-write-better-
instruction-manuals-57578.html
http://eia.unu.edu/ins_guide.html
B.Why did you choose these reference documents? Why are they
important? Write 5 major points in the document that are
important for the current project.
・ It is important to be written Future Development.
・ It is important to be written Details of Pre-Feasibility Study.
・ It is important to be written Most Feasible Solution.
・ How to write is written about Feasibility Reports in detail.
・ It is important to be written Detailed Report.
C.How do you think the information that you are supporting will
contribute towards the final document? How should your group
adopt some of the points that you mentioned in the reference
articles?
Because reference site is written 'Give some special information'
and 'Use formatting to clarify your message', the important point
is written referring to reference site.
D.Write a paragraph explaining the link between the reference
documents and the current project.
First, our project has not written the important thing written on
the web site.Therefore, it is necessary to write like the web site.
Second, Because our project don't keep writing simple, we keep
writing simple. .
27. Complete Document Design Exercise # 5 (Due Week 11)
A. A brief overview of the company and its products.
The article of this company is to give the hot spring. And this company offer more service.
For instance, open restaurant, massage, and more service.
B. How is one of the products created or used?
We take a bath and heal fatigue.
C. How does a person (customer or employee) decide what to do (what to make or what to
buy)?
Our company has 20 workers. Fee counters are two, and people who manage the key are
three. In addition, people who manage the bath are six, and people who clean it are nine.
Finally, I ask for your help. I think that customers will be interested in our web brochure
because the information that I am supporting will contribute towards the final document.
D. How are the products packaged?
The package of hot spring heals people's minds. In addition, it has the effect of recovering
people's tiredness. According to circumstances, it is also useful for curing sickness and
injury. Our plan is we think that how make the hot spring where the young and old man and
woman can relax and enjoy and how to make it. Also, I explain the role for each group
member in this business.
E. Is there a training program to teach employees or customers about the product? (How to
use it or how to make it?)
Program is nothing but, you have memories and it is Manual and training program.
You teach to need information to find in your memories. However, when you teach, you must
attention to easy to understand your explanation.
F. Is there any extra support available for employees or customers if they need it? For
example, is there a help line? Is there a FAQ (frequently asked questions)? Is your guide
multi-lingual?
Yes, there is. We have question center. If employees or customers have questions, there
solves or guide. So, if you don't know, I recommend that you go to question center.
G. How can employees or customers contact human sources of help?
Employees or customers can contact human sources of help by e-mail or telephone, and
they will be able to meet directly them. Therefore, their worry will be solved.
29. Web Brochure
Create New IME system.
Why IME?
1. The number of use cell phone
2. Smart phone`s potential
0120-XX-XXXX
say.0213@gmail.com
30. Business Plan
High Extendibility born a wealth of
vocabulary.
IME Can Get TPO and Speeding Up.
31. Web brochure change the image of not to
have gone to the company.
Company should open the information as
many as possible.
32. Keep a certain amount of money.
To pay many employee, to advertise, to
develop, e.t.c.
33. Our web brochure is simple and easy to
understand.
Information be needed by consumers is
collected briefly and it is plain for reader.
Company out line informs our work, idea
intelligible.
Explanation of product tells consumers to our
product's feature.
34. Our business plan is made for person
when use often Internet.
After we explained our product
"Predictive Transform", we advertise
for particular users. So our business
plan made for particular users.