The document outlines American Apparel's strategy and change management plan, focusing on the impacts of technology in production, which increased efficiency but resulted in job losses. It also discusses the company's mission and vision, emphasizing ethical practices, worker retention, and adaptation to market challenges. The analysis highlights American Apparel's rise in the clothing industry, its branding strategies, and the controversies surrounding its founder and advertisements.

1. American Apparel:
Submit your completed strategy and change management plan.
It should include all critical elements of the final project,
incorporating all feedback and knowledge gained in the course.
1 Assignment:Economic Environment
In 2018 I worked in a soft drinks company where they adopted
the recent technology in the production to increase the
production rates and the accuracy of the quality of the products.
After the introduction of the technology in the company, a large
number of people lost their jobs since the tech replaced the
labour and was cheaper than the manual production that
involved individuals directly. The technological factors are one
of the external factors that are increasingly affecting the
business organization. The business changes relate to the
presence and the development of technology.
The technology increases the supply of the products. The
increase in the supply enables the company to keep up with the
demand for the soft drinks. The technology enables the company
to increase the productivity and the communication between the
suppliers and the consumers. The company can cut down the
waste as well as keep up with the demands due to technological
advancement. The technology also increased the accuracy in
production due to the machinery that was more accurate than the
human labour and the company was able to cut down the waste
again. The company reduced its expenditure in terms of the
losses incurred due to poor production.

2. It is important to consider the environment while thinking about
the strategy change. The supply and demand within the business
affect organizational ability. The demand and the supply
stimulate each other impacting the prices of the goods and
services in the budget. The customer's interest in specific
products exhausts the supply available and increases demand.
The demand and supply of goods and services have a high
influence in determining the prices of goods and services. The
prices of the product are likely to fall if the supply keeps on
growing and if the supply keeps on decreasing the prices are
likely to keep on growing (Becker, 2017). However, with the
market economy, the interest consumers, as well as the
companies, produce limits product that matches the demand and
the supply and it is used in determining the product
development and production.
References
Becker, G. S. (2017).
Economic theory
. Routledge.
Introduction to Economics; Market Equilibrium and Market
Forces
Macroeconomics: Crash Course Economics #5
2 Assignment: American Apparel
American Apparel Company is a clothing Manufactures

3. Company. The company designs its clothing distributes and
markets its products. It is situated in North America. It is one of
the largest marketing companies situated in Northern America.
The mission declaration of American Apparel Firm declares that
the company is dedicated to high-quality yields, underling care,
confines in the business and art, project and tech. The mission
statement indicates that the company ensures they preserve the
needs of the workers. The company makes Quality clothes
without exploiting the workers (Moor, and Littler, 2014). Most
of the company workers have indicated that they remain in the
company due to the company's mission statement. The company
manufactures in the US because the states is a vivacious T-shirt
arcade globally. That makes the market the most effectual
residence to produce the T-shirts.
Company Vision
The Vision declaration of the company is a commitment to High
Feature Goods through Art, enterprise and tech. The company
meets the mission statement through the strategies indicated in
the vision statement. The company utilized the technology and
passion to cope with the ethical practices within the clothing
industry (Keist, 2015). The company has integrated
manufacturing, distribution and creative processes that ensure
that the company is more efficient in comparison to the
companies that rely on the offshore subcontracting.
The company's culture identifies an exceptional enactment and
endorses the performances in the interior. The company
embraces the ideas of the workers. The workers have an opinion
and they impact the path of the corporation. Through the labors,
the company is embraced with several ideas and a high number
of innovations through the worker's creativity. The company
ensures that they maintain their worker through ethical
practices. They do not exploit the workers due to the labor and
transport costs that have been increasing since the company

4. believes it is morally offensive.
Company Challenges
The company faces challenges that affect efficiency. The first
challenge the company faces is how best the company can reach
its evolving customer. The supply chain has become important
to consumers due to transparency (Ma, Lee, and Goerlitz, 2016).
The consumer does not pay for sustainability since many
consumers cannot afford which eaves the brands in a pickle.
The costs are then pushed upstream on the consumers or
downstream to the consumers if they are not out rightly
absorbed by the brands.
The second challenge that the company faces is how to adapt to
the rapidly changing sourcing environment. The apparel source
series is founded on big-data gears and artificial intellect tech
that are an indication of prospect for style businesses. The
business is rapidly shifting in nature fetching more globalized,
supply series founded, tech concentrated and data determined in
nature.
References
Keist, C. N. (2015). Quality control and quality assurance in the
apparel industry. In
Garment Manufacturing Technology
(pp. 405-426). Woodhead Publishing.
Ma, Y. J., Lee, H. H., & Goerlitz, K. (2016). Transparency of
global apparel supply chains: Quantitative analysis of corporate
disclosures.
Corporate Social Responsibility and Environmental
Management
,

5. 23
(5), 308-318.
Moor, L., & Littler, J. (2014). Fourth worlds and neo-Fordism:
American apparel and the cultural economy of consumer
anxiety. In
Cultural Studies and Anti-Consumerism
(pp. 192-215). Routledge.
3 Assignment: Introduction and Analysis of Business
Environment
Introduction
The company is a clothing manufacturer is in North America. It
was formed by Dov Charney who a prominent businessman in
the year was 1989. The company was vertically integrated and
ranked as one of the top manufacturers in the North of America.
He formed the company when he was just a student. By the time
of its formation, the company was not really destined for
greatness (Noel, 2015). The idea behind its formation was to
sell t-shirts. However, even after ten years down the line the
company continued to be featured in the news for many reasons.
This paper aims at critically reviewing the setting of American
Apparel.
Internal and External Setting of American Apparel
Despite of its initial setup, the company the company was
ranked as one of the fastest growing companies in the United
States. When the company was starting, it was mainly a

6. wholesale business which was selling blankets that were
manufactured ethically as well as t-shirts. Other related
garments such as panties were also among the products it sold.
However, it better to note that since its early days, the company
was still involved in the selling of clothes that had some
sexuality elements. The company capitalized on a big market.
When it opened its very first store in 2003, it fast expanded its
market to 11 countries having opened 143 stores in 2007 (Noel,
2015). During this time, the products of interest were mean
accessories, garments. Later on, the company became
synonymous with t-shirts, undergarments as well as jeans. The
products were moderately an unbranded as well. The strategy it
laid promoted a very high demand from young employees. The
publications made during this time made it known far and
beyond. The founder was as well as one of the youngest
entrepreneurs of the year. By developing a strong foundation,
the company was able to obtain further boost from Endeavour
Corporation which bought the company.
Although American Apparel was still a new company in the
United States, it managed to take on challenges emanating from
the larger competitors. The success was largely attributed to its
branding using free garments as well as the edgy advertisements
it made. At this point the advertisements made by this company
were majorly provocative characterized by girls wearing almost
nothing. Although criticism from such advertisements was
witnessed, this did not pull the company back from its mandate.
By the year 2007, the company had developed to become the
largest manufacturer of T-shirts in America (Won,Myung-Sim,
2010). It was one the companies that were exporting products
that were labeled as “Made in the USA”. At this time the
company managed to make sales of up to $125 million of
clothing that were domestically manufactured outside the
American borders. However, as company progressed, it created
an internal hostile environment which subjected it actual acts
dominated its markets ranging from the advertisements made to

7. the controversies surrounding the CEO and the founder.
Conclusion
From the above context, it is evident that American Apparel had
sufficiently developed its internal and external setting. The
coordination that existed in the company when it begun
promoted its success. The huge investments made by the
company on creation of advertisements created awareness of its
existence beyond the boundaries of America. Although it was
surrounded by many controversial deeds, it had established a
successful environment.
References
Noel, H. (2015). Branding Guilt: American Apparel Inc. and
Latina Labor in Los Angeles.
Diálogo
, 18(2), pp.37-52.
Won,Myung-Sim (2010). American Apparel Industry's Niche
Market Strategy: Tween Apparel Industry.
Journal of Korea Design Forum
, null(29), pp.7-20.