This document discusses different issues around targeting audiences in the video game and media industries. It provides information on video game rating systems like PEGI and how they classify games based on their content for different age groups. It also describes differences between casual and serious gamers, with casual gamers typically playing easier, family-oriented games while serious gamers seek out realistic, competitive multiplayer titles. One issue highlighted is how to satisfy both types of audiences. Additionally, a study is discussed showing that many parents allow their children to play games rated above their age, despite classification systems, which can cause problems when targeting audiences.