The target audience for the media product is males aged 15-21 who enjoy violence, action, and taking risks. They likely live in socioeconomic groups C2/D and have a relaxed lifestyle punctuated by daring acts. They are interested in technology and social media and enjoy violent video games and TV shows. The film would receive a 15 rating from the BBFC for strong horror and threats but no sexual content or sustained focus on sadism. It aims to appeal to middle-aged teenagers.