This document compares and contrasts the game covers of F1 2012, Assassin's Creed, and Kinectimals by examining their themes, age restrictions, target audiences, and use of color. F1 2012 is aimed at ages 3+ and uses blue to target males for its non-violent racing theme. Assassin's Creed has an 18+ restriction due to its violent assassinations and gore, targeting males with darker colors. Kinectimals has no age limit and uses a variety of bright colors to appeal to both genders and all ages for its peaceful animal theme.

1. What is the difference of these game covers?

2. F1 2012
Age:
• There is an age restriction of 3+ which is very low and
aimed at a lot of people.
• The age recommendation for this game is for anybody
over the age of 3+.
• The reason why they have given this game an age
restriction and age recommendation of 3+ is because it
is a very simple game to play if you put it on the lowest
settings but if you fancy more of a challenge you can
Theme: raise the difficulty level, this is why this game is aimed
• The title and the cover at ages 3 and above. Also because there is no blood or
tells you that it is a gore in the game.
non-violent game and
that it is also a racing Gender:
game. This is going to The colours that are used on the front cover are blue, red and white but blue is
appeal to fans of racing defiantly the most outstanding colour on the case. They have done this because
they are targeting the game mainly towards the male gender. It is stereotypical
games. that a male is on the front of the F1 cover because males are the only gender that
race F1 cars.

3. Assassin’s Creed
Age:
• There is an age restriction of 18+ which is the highest
and aimed at a very specific audience.
• The age recommendation for this game is for ages 18
and over.
• The reason why they have give Assassin’s Creed a 18+
age restriction and recommendation is because of the
games violent nature, acts of a sexual kind and mature
language. Another reason is that your missions on the
game is to kill other people and when you kill them it
Theme: has a lot of gore.
• The title and the cover
tells you that the game
is very violent because
it has somebody on the Gender:
front of it choking and The colours that are used on the front cover are red, blue, silver and black but the
stabbing somebody main colour which is used is white this give a neutral feel to the game and doesn’t
really give that much away about what kind of setting the game is in. Also
else. This is going to because the main colour is white but the are hints of blue, red, brown and black
appeal to fans of action in on the front cover means that they are aiming it mainly at men because it is a
and assassin games. game were you kill people and isn’t much for women as it is for men.

4. Kinectimals
Age:
•There is no age restriction on this game because the age
restriction on the front has an E which allows anybody of
any age to buy this game.
•The age recommendation for this game is E-Everybody.
•It has been given this age recommendation and
restriction because it has nothing of any violence, bad
language, gore or anything like that it is just a nice
peaceful game for the whole family to enjoy. Also the
Theme: The title and the difficulty of this game is incredibly easy and anybody can
cover of the game tell you do it because it is just a game for youngsters to have fun
that it is not a violent game on.
but a peaceful one instead
because it has 2 fluffy
Gender:
animals on the cover that The colours that are used on the front cover of this game are a mixture of a lot of
are both smiling and the different colours for example there is some white, black, orange, green, blue,
title is written in a way so brown and purple. They have done a wide range of different colours so that it
that it appeals to children appeals to both genders and all ages. This is because it is a nice and friendly
game, so they want to appeal to as much as a target audience as they can also
also it tells use that it is a
they want to appeal to families and not just half of a family (male side or female
game about animals. side, young side or old side)