Generational conflict has been around for as long as there has been 2 or more generations present on the plant. What makes today different? Social media and the Internet have become the greatest equalizers. These innovations have enabled individuals to start a business or build a brand in an afternoon at a local coffee shop for $0. This puts a new urgency and accountability on the shoulders of leaders, corporations and personal brands. It’s become imperative that we understand tomorrow’s trends in order to leverage them as our catalysts for mega success in the future. Follow the blog/podcast: www.ryan-jenkins.com

2. todaysgoal
Learn and leverage next
generation trends to
thrive in tomorrow’s
multi-generation
marketplace.

3. theagenda
1) the millennial
2) culture shifts
3) corporate shifts
4) consumer shifts

4. THE
MILLENNIAL
#1

5. Age Numbers
iGen < 14 50+ million
Millennials 14-34 80 million
Gen X 35-49 51 million
Boomers 50-68 76 million
Builders 69-89 56 million*
G.I. Generation 90+ 60 million*
thegenerations

6. 36%
18% 30%
16%
Builders (’25-’45)
Baby Boomers (’46-’64)
Generation X (’65-’79)
Millennials (’80-’99)
2014workplace

7. 25%
75%
Millennials
Other Generations
2025workplace

8. Millennials are a critical mass of
early adopters.

9. CULTURE
SHIFTS
#2

10. 50% of
bloggers are
Millennials.

11. of Millennials have a Bachelor’s Degree
making them the most educated
generation in American history.63%

12. of Millennials (vs 29% of non-
Millennials) are engaged in uploading
videos, images and blog entries.
60%

13. of Millennials have
liked more than 20
brands on Facebook.
43%

14. of Millennials
either want
to start a
business or
already have
started one.
54%

15. of bloggers are Millennials.
21% of
freelancers are
still enrolled in
a university.

16. of Millennials would
give away personal
information to get
more relevant
advertising.
25%

17. of youth play
computer and video
games.
97%

18. Millennials will
insist on a more
tech dependent,
engagement rich,
reward based, &
transparent
culture.

19. CORPORATE
SHIFTS
#3

20. of Millennials would
rather be mobile than
static when working.
79%

21. 70%of Millennials might reject
traditional business to
work independently.

22. of Millennials won’t accept
jobs from companies that
ban social media.56%

23. of U.S executives will be
eligible to retire in the next 5
years.
63%

24. of Millennials want to work for
companies that reward idea
generation and creativity.39%

25. of Millennials prefer to be
rewarded or recognized for
their work at least monthly.41%

26. of Millennials will choose
workplace flexibility
over pay.45%

27. years is the
average
tenure for
Millennials.
2

28. of iGen teens
hope they will
have a hobby that
turns into a full-
time job.
76%

29. Millennials will
demand more
entrepreneurial,
project-based,
remote & innovative
work.

30. CONSUMER
SHIFTS
#3

31. is the year Millennials will
have the most spending
power of any generation.
2018

32. of Millennials have already made
purchases with their smartphones.
41%

33. 60% of millennials
are engaged in
rating products &
services.

34. of Millennials stay updated
on brands through social
networks.63%

35. of Millennials report that
user-generated content
influences what they buy.
:)
:(
84%

36. of Millennials would share information
with a company if they got something
in return.
51%

37. are more likely to
buy a brand they
know supports a
cause.
50%

38. Millennials desire
a mobile, social
conscious, and
collaborative
marketplace.

39. maintainperspective
1) constantly converse
2) closely listen
3) consume relevant content

40. www.ryan-jenkins.com/subscribe
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41. references
The logos used in this presentation are the property of the respective third parties.
disclaimer
Bazaar, 2013, http://resources.bazaarvoice.com/rs/bazaarvoice/images/
201202_Millennials_whitepaper.pdf
Boston College Center for Work & Family, CreatingTomorrow’s Leaders: the Expanding Roles of
Millennials in theWorkplace, Lauren Stiller Rikleen, 2011,
http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20EBS-Millennials%20FINAL.pdf
Forbes, May 2012, Generation Gap How Technology Has Changed How We Talk About Work,
http://www.forbes.com/sites/ciocentral/2012/05/16/generation-gap-how-technology-has-changed-how-
we-talk-about-work/
MrYouth, 2013, http://www.howcoolbrandsstayhot.com/2012/01/23/meet-the-class-of-2015/]
Jason Ryan Dorsey, Y-SizeYour Business: How GenY Employees Can SaveYou Money and GrowYour Business
(Wiley, 2009)
Jeff Fromm & Christie Garton, MarketingTo Millennials: Reach the Largest and Most Influential
Generation of Consumers Ever (NewYork: Barkley Inc, 2013)
Barkley, The Boston Consulting Group (BCG), and Service Management Group (SMG), 2011-2013