This document summarizes a mobile marketing service for golf courses. The service allows courses to capture customers' mobile numbers and send instant text communications to promote offers, fill spots, and share timely information. Benefits include universal opt-ins via text, time-sensitive offers, increased visits and reviews. The process involves discovery, planning, setup, training, promotion to build a subscriber list, ongoing engagement via text, and utilizing redemptions to gain referrals. Overall statistics show the power of mobile and texting to reach customers who are constantly on their phones, especially in the golf and entertainment industries.