Assignment 2 task 1
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Digital marketing is evolving along with technology and society. As technology improves and makes purchasing more convenient, it also changes how marketing is done. Evidence shows that entertainment and shopping are increasingly moving online and to mobile phones. This provides more opportunities to sell and promote products. Social media usage is also shifting to mobile phones. Research shows that people increasingly search, compare options, and make purchases online for entertainment, shopping, and research. Younger generations that are more comfortable with technology are also consuming more online videos.
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The document discusses the evolution of the internet from the 1960s to present day and how consumer usage and behavior has changed. It provides statistics on internet, mobile, and social media usage globally as well as by region. Examples of common online consumer purchases and trends are presented. The rise of digital devices and how people spend time online is examined. The future of digital content and interactions is also considered.
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The document discusses the evolution of the internet from its origins in the 1960s as a network to connect computers for communication. It describes how internet usage and traffic have grown dramatically globally over the past decades. Several key topics are examined, including the rise of e-commerce, changes in how people consume digital media and video online, the impact of social media, and how internet and technology usage has impacted daily life and consumer habits.
Task 2 unit 1
The document summarizes how consumer use of technology and the internet has evolved over time. It shows that initially, the internet was used primarily for military and scientific purposes by a small number of people. However, usage has expanded greatly, with 71% of people in Great Britain now using mobile phones to access the internet. Most online shopping is for consumer electronics, books, and clothing. People primarily search for information using search engines rather than social media. Younger generations now watch online videos more for entertainment, while older people view them to relax. Social media usage has also grown significantly in recent years, becoming an important tool for businesses and a common way for people to connect.
Assignment 2 - Evolution of Digital Marketing
This document provides an outline for an assignment on digital technology and its impact on consumer behavior. It discusses several topics, including access to the internet via different devices, how consumers search for and purchase products online, trends in online video consumption, and how consumer technology usage has changed in recent years. The introduction frames how digital technology has radically changed consumer and business lives worldwide by increasing access to the internet through various affordable devices.
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Evolution of Digital Marketing Wendy Smalley
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- What's next for Google and Amazon?
Smart phones 1
Smart phones have a significant impact on productivity, social engagement, communication in workplaces, and education according to the document. A smart phone offers more advanced computing and connectivity capabilities than traditional phones. Smartphone sales doubled from 2009 to 2010 and now make up 19% of the mobile phone market share. Android surpassed Symbian as the top operating system in 2010. Smart phones affect education by giving students permanent internet access to textbooks and enabling online courses and mobile learning. They impact productivity at work by being used more for business than office or home phones. Smart phones also facilitate communication through email, social networks, and messaging apps like Blackberry Messenger.
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The document discusses the evolution of the internet from its origins in the 1960s as a network to connect computers for communication. It describes how internet usage and traffic have grown dramatically globally over the past decades. Several key topics are examined, including the rise of e-commerce, changes in how people consume digital media and video online, the impact of social media, and how internet and technology usage has impacted daily life and consumer habits.
Task 2 unit 1
The document summarizes how consumer use of technology and the internet has evolved over time. It shows that initially, the internet was used primarily for military and scientific purposes by a small number of people. However, usage has expanded greatly, with 71% of people in Great Britain now using mobile phones to access the internet. Most online shopping is for consumer electronics, books, and clothing. People primarily search for information using search engines rather than social media. Younger generations now watch online videos more for entertainment, while older people view them to relax. Social media usage has also grown significantly in recent years, becoming an important tool for businesses and a common way for people to connect.
Assignment 2 - Evolution of Digital Marketing
This document provides an outline for an assignment on digital technology and its impact on consumer behavior. It discusses several topics, including access to the internet via different devices, how consumers search for and purchase products online, trends in online video consumption, and how consumer technology usage has changed in recent years. The introduction frames how digital technology has radically changed consumer and business lives worldwide by increasing access to the internet through various affordable devices.
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The document discusses how consumer use of the internet has evolved significantly over time. It notes that the number of internet users has increased dramatically from 1995 to 2018, with over 4.6 billion users globally as of 2020. A key reason for this growth has been the rise of smartphones which have made internet access much easier. The document outlines how consumers primarily use the internet to search for information, shop online, watch videos, and engage with social media. It also shows trends towards increased online spending, video consumption, and social media usage. The future of the internet is presented as uncertain but continually evolving, especially in light of COVID-19's impact on driving more businesses and activities online.
Assignment two
The document discusses the history and evolution of the internet from its origins in the 1960s as a government communication system to the widespread commercial and personal use of today. It outlines key developments like the introduction of desktop computers and login terms. It also examines how consumers now use the internet for activities like online shopping, entertainment, and research. Common devices people access the internet with are also reviewed along with trends in areas such as cashless payments, telehealth, and the growth of e-commerce. Future projections involving 5G and voice technology are also mentioned.
The Digital Innovation for the world's population
Digital technology has transformed how people access and use the internet. Nearly 60% of the world's population now uses the internet, with access primarily through smartphones. Video content is also increasingly popular with online users, who watch hundreds of billions of videos each day on websites like YouTube. Many daily activities that used to require travel or physical stores can now be done online through e-commerce, including shopping, paying bills, and social media engagement. As internet access and capabilities continue expanding, digital technology will remain a dominant force shaping global populations.
The Evolution of Digital Marketing
Since the first internet connection in 1969, digital marketing has evolved significantly. As internet access expanded from 1% of the world in 1995 to over 3.8 billion users today, consumers began using various digital devices like smartphones and tablets to access the internet from anywhere. This led businesses to utilize online video marketing, search tools, and social media to reach consumers who increasingly search, learn, shop, and watch content online. The rise of e-commerce and mobile access further changed consumer trends and marketing strategies, shaping the current digital landscape.
Selfies are dead. Long live the user generated content!
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Τα brands πρέπει να βρουν τρόπους να δημιουργήσουν περιεχόμενο γι’ αυτά πέρα από τα συνηθισμένα. Να δημιουργήσουν τα κατάλληλα triggers, τα κατάλληλα συναισθηματικά connections για να μπουν οι χρήστες στη διαδικασία να παράξουν πραγματικά valuable και shareable περιεχόμενο, πέρα από π.χ. μια απλή selfie με το προϊόν.
Μεγάλο challenge. Αλλά εκεί θα κριθεί η... ηγεμονία του κάθε brand στο χώρο των social media.
Assignment 2 official (1)
The document discusses several topics related to internet usage. It notes that the number of internet users has increased tenfold from 1999 to 2013, with the third billion reached in 2014. Currently, only 3% of American internet users still use dial-up. It also discusses the rise of smartphones, with projections of 1.71 billion smartphone shipments in 2020, up from only 25% of the global population using smartphones in 2015. The document also references statistics about voice searches increasing, with predictions that 50% of all searches will be voice searches by 2020. It provides statistics about online video uploads to YouTube and consumer data usage and preferences.
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- Over half the global population is now connected to the internet, primarily using smartphones, desktops, and tablets. Most appliances and devices people use daily are now digital.
- People rely heavily on search engines like Google to find information online. Nearly half of all purchases are made online across various product categories.
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The document discusses how technology and internet usage has evolved and impacted consumers' lives. It notes that internet access and the number of internet users has grown rapidly in recent decades. The internet has largely replaced traditional methods for searching information like phone books due to its convenience, customization, choice, and lower costs. Many daily activities are now done online like shopping, browsing social media, and streaming videos. Trends show internet and technology usage, especially among mobile devices, is only increasing and becoming more ingrained in everyday life. This demonstrates how the internet has transformed into one of people's primary forms of recreation and information searching.
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Here are just some of the amazing facts you'll learn in this SlideShare deck:
• 91% of adults have their mobile devices within arm's reach 24/7
• 25% of Americans only use mobile devices to access the internet
• There are 5 times as many cell phones in the world as there are PCs
If you're interested in learning more about mobile marketing, this deck is for you.
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Google+ is growing and becoming more of an "all-in-one" platform by tying together search, video, local content, and user demographics. Mobile technology is central to the current digital ecosystem and driving social sharing, websites, and search activities. Many millennials in the Middle East have limited data access, so providing free WiFi can boost customer traffic. App usage and gaming are increasing in Saudi Arabia, Qatar, and the UAE, and brands are using apps to tell stories. Social media is driving online commerce, and understanding social shoppers will be important for retailers. Ecommerce is growing in Egypt, Saudi Arabia, and the UAE as online spending increases. Mobile commerce is also driving high-ticket purchases
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I was asked to give a quick talk to a marketing agency in Jonesboro and one of their clients (a hospital) on what's next in technology, marketing, etc.
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The document discusses the evolution of the internet and how consumers use technology. It provides a brief history of the development of the internet from the 1950s onward. By the 1960s, distributed network concepts were being developed. Today, the internet is a widespread infrastructure that allows electronic commerce, information access, and social connections. The document includes 15 figures that provide statistics on topics like internet usage trends, online activities, search behaviors, and e-commerce purchasing categories. It analyzes how digital technologies are impacting lives and how consumer preferences are changing over time.
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The evolution of the internet has had a massive impact on how consumers use technology in their daily lives. There are now over 4 billion internet users worldwide who can access information anytime through various digital devices like smartphones, laptops, tablets and smartwatches. Mobile phones have become the most popular device for internet access. Online shopping and video consumption have significantly increased as well, with over 50% of UK consumers preferring to shop online and online videos making up over 80% of consumer internet traffic by 2022. The constant advancement of technology is increasing its integration into consumers' lives.
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The evolution of the internet has transformed how consumers use technology and access information. Over the past few decades, internet access has grown exponentially from 0.04% of the world in 1995 to billions of users today accessing the internet through various digital devices like mobile phones, laptops, and tablets. This widespread access has changed consumer behaviors by enabling people to research products online through search engines before making purchases. It has also increased online video consumption and online shopping, where consumers can now purchase almost any item over the internet. As technology continues to advance, it will drive even more changes to consumer trends and a more digital-centric lifestyle.
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Elizabeth Carey is preparing a presentation for the South by Southwest conference on how consumers use technology and how it impacts their lives. In the presentation, Carey discusses how access to the internet has increased dramatically over time through various devices like smartphones, leading most people to go online daily. Carey also examines how consumers search for information, purchase goods online (with travel and fashion growing categories), and consume more video content through mobile devices. New technologies like artificial intelligence, voice assistants, and smart home devices are changing consumer behaviors further. Businesses must adapt to these trends, such as having an online presence and video content, in order to meet evolving consumer expectations.
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How Digital Marketing has impacted the lives of Consumers and Businesses around the World up to 2019.
Evolution of digital marketing pp
Throughout the years, technology usage has evolved tremendously from only a small number of people accessing the internet to over 4 billion people worldwide using multiple devices. How consumers search for information and what they purchase online has changed significantly in the past decade due to new technologies and consumer preferences. Video content is now a major part of online marketing as users expect video from brands across various social media platforms.
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- The document discusses the evolution and growth of internet usage over time. It provides statistics on household internet access, online shopping trends, video consumption, search behaviors, and devices used to access the internet.
- Key data points include that over 90% of households in Ireland have internet access, the most popular online purchases are clothes and sports goods, and smartphones are increasingly used to watch online videos.
- Statistics are also given on activities that happen online every minute, including videos watched, photos shared, and time spent on apps, as well as worldwide internet user distribution by region.
Assignment_2 Technology!!.pdf (4).pdf
The document discusses how technology has impacted consumer behavior and lifestyles. It notes that internet usage has skyrocketed globally with over 4.7 billion users in 2022. Consumers now rely heavily on digital devices like smartphones and tablets to access the internet anywhere. People use search engines and social media extensively to find information and make purchasing decisions. E-commerce has surged with consumers buying a wide range of products online. Online video consumption through platforms like YouTube has also increased significantly shaping entertainment and marketing. Over the past 3-5 years, trends show mobile dominance and demand for personalized content and voice control.
How Audiences use Technology and its impact on their lives
The document discusses the evolution of the internet and online video consumption. It provides an overview of how the internet started in the 1960s for government data sharing and has now transformed into a platform for global communication. Billions of people now access the internet daily on smartphones and other devices to search for information, watch videos, and make online purchases. Popular websites like Google, YouTube, and Facebook receive hundreds of millions of daily visits. The top streaming services are also summarized, showing how online video viewing has become a primary activity on various devices worldwide.
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The Evolution of the Internet
The document discusses how consumer use of the internet has evolved significantly over time. It notes that the number of internet users has increased dramatically from 1995 to 2018, with over 4.6 billion users globally as of 2020. A key reason for this growth has been the rise of smartphones which have made internet access much easier. The document outlines how consumers primarily use the internet to search for information, shop online, watch videos, and engage with social media. It also shows trends towards increased online spending, video consumption, and social media usage. The future of the internet is presented as uncertain but continually evolving, especially in light of COVID-19's impact on driving more businesses and activities online.
Assignment two
The document discusses the history and evolution of the internet from its origins in the 1960s as a government communication system to the widespread commercial and personal use of today. It outlines key developments like the introduction of desktop computers and login terms. It also examines how consumers now use the internet for activities like online shopping, entertainment, and research. Common devices people access the internet with are also reviewed along with trends in areas such as cashless payments, telehealth, and the growth of e-commerce. Future projections involving 5G and voice technology are also mentioned.
The Digital Innovation for the world's population
Digital technology has transformed how people access and use the internet. Nearly 60% of the world's population now uses the internet, with access primarily through smartphones. Video content is also increasingly popular with online users, who watch hundreds of billions of videos each day on websites like YouTube. Many daily activities that used to require travel or physical stores can now be done online through e-commerce, including shopping, paying bills, and social media engagement. As internet access and capabilities continue expanding, digital technology will remain a dominant force shaping global populations.
The Evolution of Digital Marketing
Since the first internet connection in 1969, digital marketing has evolved significantly. As internet access expanded from 1% of the world in 1995 to over 3.8 billion users today, consumers began using various digital devices like smartphones and tablets to access the internet from anywhere. This led businesses to utilize online video marketing, search tools, and social media to reach consumers who increasingly search, learn, shop, and watch content online. The rise of e-commerce and mobile access further changed consumer trends and marketing strategies, shaping the current digital landscape.
Selfies are dead. Long live the user generated content!
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Τα brands πρέπει να βρουν τρόπους να δημιουργήσουν περιεχόμενο γι’ αυτά πέρα από τα συνηθισμένα. Να δημιουργήσουν τα κατάλληλα triggers, τα κατάλληλα συναισθηματικά connections για να μπουν οι χρήστες στη διαδικασία να παράξουν πραγματικά valuable και shareable περιεχόμενο, πέρα από π.χ. μια απλή selfie με το προϊόν.
Μεγάλο challenge. Αλλά εκεί θα κριθεί η... ηγεμονία του κάθε brand στο χώρο των social media.
Assignment 2 official (1)
The document discusses several topics related to internet usage. It notes that the number of internet users has increased tenfold from 1999 to 2013, with the third billion reached in 2014. Currently, only 3% of American internet users still use dial-up. It also discusses the rise of smartphones, with projections of 1.71 billion smartphone shipments in 2020, up from only 25% of the global population using smartphones in 2015. The document also references statistics about voice searches increasing, with predictions that 50% of all searches will be voice searches by 2020. It provides statistics about online video uploads to YouTube and consumer data usage and preferences.
2015 US Global Mobile Consumer Survey
With smartphone and tablet ownership on the rise, device obsession is growing and spreading across generations, keeping consumers always-connected in new and unique ways. The 2015 US edition of the Deloitte global mobile consumer survey uncovers consumer preferences on a variety of topics from mobile device usage trends to the Internet of Things to security and privacy.
Download our 2015 US edition of the Deloitte global mobile consumer survey here: http://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/global-mobile-consumer-survey-us-edition.html?id=us:2sm:3ss:gmcs:awa:tmt
How consumers use technology and its impact on their lives
- Over half the global population is now connected to the internet, primarily using smartphones, desktops, and tablets. Most appliances and devices people use daily are now digital.
- People rely heavily on search engines like Google to find information online. Nearly half of all purchases are made online across various product categories.
- Online video consumption has also increased drastically, with people spending more time watching various content on mobile devices. Social media influencers have a growing impact on consumer purchasing decisions.
Jolene jenkins 86065383 unit 1 assignment 2 task 1 evolution of digital marke...
The document discusses how technology and internet usage has evolved and impacted consumers' lives. It notes that internet access and the number of internet users has grown rapidly in recent decades. The internet has largely replaced traditional methods for searching information like phone books due to its convenience, customization, choice, and lower costs. Many daily activities are now done online like shopping, browsing social media, and streaming videos. Trends show internet and technology usage, especially among mobile devices, is only increasing and becoming more ingrained in everyday life. This demonstrates how the internet has transformed into one of people's primary forms of recreation and information searching.
50 Amazing Facts About Mobile
Are you interested in learning more about mobile marketing? If so, then this mobile marketing SlideShare deck is for you. It was compiled by Jamie Turner from the 60 Second Marketer and Jeanne Hopkins while she was at HubSpot.
Here are just some of the amazing facts you'll learn in this SlideShare deck:
• 91% of adults have their mobile devices within arm's reach 24/7
• 25% of Americans only use mobile devices to access the internet
• There are 5 times as many cell phones in the world as there are PCs
If you're interested in learning more about mobile marketing, this deck is for you.
Ema's Mega #MENA Social Media Trends 2014
Google+ is growing and becoming more of an "all-in-one" platform by tying together search, video, local content, and user demographics. Mobile technology is central to the current digital ecosystem and driving social sharing, websites, and search activities. Many millennials in the Middle East have limited data access, so providing free WiFi can boost customer traffic. App usage and gaming are increasing in Saudi Arabia, Qatar, and the UAE, and brands are using apps to tell stories. Social media is driving online commerce, and understanding social shoppers will be important for retailers. Ecommerce is growing in Egypt, Saudi Arabia, and the UAE as online spending increases. Mobile commerce is also driving high-ticket purchases
What's next
I was asked to give a quick talk to a marketing agency in Jonesboro and one of their clients (a hospital) on what's next in technology, marketing, etc.
Evolution of internet
The document discusses the evolution of the internet and how consumers use technology. It provides a brief history of the development of the internet from the 1950s onward. By the 1960s, distributed network concepts were being developed. Today, the internet is a widespread infrastructure that allows electronic commerce, information access, and social connections. The document includes 15 figures that provide statistics on topics like internet usage trends, online activities, search behaviors, and e-commerce purchasing categories. It analyzes how digital technologies are impacting lives and how consumer preferences are changing over time.
The Evolution of the Internet
The evolution of the internet has had a massive impact on how consumers use technology in their daily lives. There are now over 4 billion internet users worldwide who can access information anytime through various digital devices like smartphones, laptops, tablets and smartwatches. Mobile phones have become the most popular device for internet access. Online shopping and video consumption have significantly increased as well, with over 50% of UK consumers preferring to shop online and online videos making up over 80% of consumer internet traffic by 2022. The constant advancement of technology is increasing its integration into consumers' lives.
The Evolution of the Internet Presentation
The evolution of the internet has transformed how consumers use technology and access information. Over the past few decades, internet access has grown exponentially from 0.04% of the world in 1995 to billions of users today accessing the internet through various digital devices like mobile phones, laptops, and tablets. This widespread access has changed consumer behaviors by enabling people to research products online through search engines before making purchases. It has also increased online video consumption and online shopping, where consumers can now purchase almost any item over the internet. As technology continues to advance, it will drive even more changes to consumer trends and a more digital-centric lifestyle.
The evolution of the internet
How and where did the internet start?
Digital Devices used to surf the Internet?
What advancements are there in Technology?
Assignment 2 task 1 - How consumers use technology and its impact on their lives
Elizabeth Carey is preparing a presentation for the South by Southwest conference on how consumers use technology and how it impacts their lives. In the presentation, Carey discusses how access to the internet has increased dramatically over time through various devices like smartphones, leading most people to go online daily. Carey also examines how consumers search for information, purchase goods online (with travel and fashion growing categories), and consume more video content through mobile devices. New technologies like artificial intelligence, voice assistants, and smart home devices are changing consumer behaviors further. Businesses must adapt to these trends, such as having an online presence and video content, in order to meet evolving consumer expectations.
Evolution of Digital Marketing
How Digital Marketing has impacted the lives of Consumers and Businesses around the World up to 2019.
Evolution of digital marketing pp
Throughout the years, technology usage has evolved tremendously from only a small number of people accessing the internet to over 4 billion people worldwide using multiple devices. How consumers search for information and what they purchase online has changed significantly in the past decade due to new technologies and consumer preferences. Video content is now a major part of online marketing as users expect video from brands across various social media platforms.
The History of The Internet
- The document discusses the evolution and growth of internet usage over time. It provides statistics on household internet access, online shopping trends, video consumption, search behaviors, and devices used to access the internet.
- Key data points include that over 90% of households in Ireland have internet access, the most popular online purchases are clothes and sports goods, and smartphones are increasingly used to watch online videos.
- Statistics are also given on activities that happen online every minute, including videos watched, photos shared, and time spent on apps, as well as worldwide internet user distribution by region.
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Selfies are dead. Long live the user generated content!
Selfies are dead. Long live the user generated content!
How consumers use technology and its impact on their lives
How consumers use technology and its impact on their lives
Jolene jenkins 86065383 unit 1 assignment 2 task 1 evolution of digital marke...
Jolene jenkins 86065383 unit 1 assignment 2 task 1 evolution of digital marke...
Assignment 2 task 1 - How consumers use technology and its impact on their lives
Assignment 2 task 1 - How consumers use technology and its impact on their lives
Similar to Assignment 2 task 1
Assignment_2 Technology!!.pdf (4).pdf
The document discusses how technology has impacted consumer behavior and lifestyles. It notes that internet usage has skyrocketed globally with over 4.7 billion users in 2022. Consumers now rely heavily on digital devices like smartphones and tablets to access the internet anywhere. People use search engines and social media extensively to find information and make purchasing decisions. E-commerce has surged with consumers buying a wide range of products online. Online video consumption through platforms like YouTube has also increased significantly shaping entertainment and marketing. Over the past 3-5 years, trends show mobile dominance and demand for personalized content and voice control.
How Audiences use Technology and its impact on their lives
The document discusses the evolution of the internet and online video consumption. It provides an overview of how the internet started in the 1960s for government data sharing and has now transformed into a platform for global communication. Billions of people now access the internet daily on smartphones and other devices to search for information, watch videos, and make online purchases. Popular websites like Google, YouTube, and Facebook receive hundreds of millions of daily visits. The top streaming services are also summarized, showing how online video viewing has become a primary activity on various devices worldwide.
The Impact of Technology
- Technology is now integrated into everyday life and influences behaviors and purchase decisions. It shapes how consumers access information and how organizations market online.
- Smartphones are the most widely used digital device due to their accessibility and diverse functionality. Social media platforms are commonly used for communication, entertainment and staying informed.
- Online searches are shifting from traditional search engines to include more visual and voice searches via platforms like Google, social media, and image recognition tools.
The evolution of internet
Technology has transformed how we access the internet, use digital devices, search for information, shop online, and consume videos and media. It has allowed people to work, learn, communicate, and access services remotely. During the COVID-19 pandemic, technology played a crucial role as people relied on virtual tools for work, school, healthcare, and social connections. The widespread adoption of smartphones and internet access has significantly impacted consumer behaviors and trends in recent years.
How Consumers Use Technology
This document discusses how consumers use technology and their online behaviors. It outlines the history of internet access from the 1960s to today. The number of global internet users has grown tremendously from 3 billion in 2014 to over 4.5 billion currently. People now access the internet using a variety of devices, primarily mobile phones and laptops/desktops. Online searches are also increasingly conducted via mobile. Consumers are watching more online video content than ever before, averaging around 7 hours per day. What people buy online varies, but clothing is very popular. Trends show consumers care more about sustainability and convenience.
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The document discusses the evolution of digital technology and its impact on our lives and marketing. Some key points include:
- The internet has grown dramatically in the last 10 years, with over 55% of the world's population now online. Mobile internet usage accounts for 50% of total usage.
- Devices people use to access the internet have shifted heavily to mobile phones over laptops and desktops. 65% of internet access is now through mobile phones.
- How people search for products has changed significantly, with most consumers beginning searches online rather than in physical stores. Social media recommendations also influence over 75% of younger consumers.
- E-commerce has grown enormously, now representing over 16% of total retail spending globally
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In the last four years, we’ve seen tremendous upheavals in social channels, mobile adoption across the globe, and software that’s changed the way we live and work.
Technology has reshaped marketing.
To adapt to this new world, marketers need to first understand it. Here are some of the key technology macro trends that have redefined our industry.
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Percolate is a marketing technology company with a mission to help brands of all sizes create great content and distribute it to the right audience. With an end-to-end suite of web-based and mobile tools, Percolate allows brands, agencies and other external partners to work within a single platform.
Learn more at: http://percolate.com
A PROJECT REPORT ON INTERNET MARKETING SUBMITTED BY
This document provides an overview of internet marketing. It discusses the growth of internet usage globally and in India, with India emerging as the second largest internet market in Asia. The document outlines the key activities people engage in online like social networking, shopping, banking, etc. It also discusses the characteristics of internet users in India and how their behaviors are evolving. Finally, it compares traditional marketing approaches to internet marketing, highlighting the advantages the internet provides like customization, interactivity, and the ability to closely track user actions.
File156453 (1)
The document discusses how the digital economy is growing exponentially due to increasing mobile connectivity, social media usage, and data availability. It notes that digital technologies are being adopted faster than ever, with each new technology reaching 1 billion users in less time than the previous. The digital economy is transforming the insurance industry in India. By 2020, it is estimated that three out of four insurance policies in India will be influenced by digital channels like online purchasing. The document argues that Indian insurers need to act now to capitalize on the opportunities of the digital economy by setting digital goals, adapting business models and capabilities, and accelerating existing digital initiatives.
File156453
The document discusses how the digital economy is growing exponentially due to increasing mobile connectivity, social media usage, and data availability. It notes that digital technologies are being adopted faster than ever, with each new technology reaching 1 billion users in less time than the previous. The digital economy is transforming the insurance industry in India. By 2020, it is estimated that three out of four insurance policies in India will be influenced by digital channels like online purchasing. The document argues that Indian insurers need to act now to capitalize on the opportunities of the digital economy by setting digital goals, adapting business models and capabilities, and accelerating existing digital initiatives.
file156453
The document discusses how digital is transforming the insurance industry globally and in India. It notes that:
- Digital is growing exponentially worldwide, driven by increased mobile usage, social media engagement, and big data capabilities.
- This digital transformation will significantly impact the insurance industry, both positively as an opportunity and negatively as a threat if insurers do not adapt.
- In India specifically, digital influence on insurance is already substantial and expected to grow further, with three out of four insurance policies influenced by digital by 2020. Indian insurers must act now to address this digital disruption.
The impact of technology
The impact of technology on consumers' lives is massive. Technology allows consumers to do almost everything from their phones or computers with just a few clicks - shopping, communicating with friends, getting support for products, and more. As technology advances, consumers are adopting new updates and using their devices like smartphones for more activities. This has significantly changed consumers' behaviors and expectations - they want everything to be fast, simple, and easily accessible online without leaving their homes. Video consumption in particular has skyrocketed, with people preferring to watch videos over reading text to get information or solve problems. Overall, technology has transformed how consumers live their daily lives and interact with the world.
Future of Advertising (Digitalage Workshop 04-05-2010)
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Assignment 2 task 1 Evolution of digital marketing
The document discusses how digital technology has evolved and impacted consumers' lives and behaviors. Key points include how internet access has expanded globally through various devices. Most people now go online daily through smartphones and use search engines, social media, video and e-commerce sites. The COVID-19 pandemic has further accelerated digital adoption out of necessity. New trends also emerge like virtual influencers, voice shopping and personalized digital services.
how we use technology
Assignment 2, Task 2 entry explaining how we use technology and the impact on our lives. All references are listed.
167664071 blackbook-project-on-internet-marketing
This document is a project report on internet marketing submitted by Piyansh Mantry, a student at Usha Pravin Gandhi College of Management. The report includes a declaration signed by Piyansh, a certificate signed by the principal and project guide, and an acknowledgements section thanking various individuals who helped with the project. The report will cover topics such as the evolution of marketing, growth of internet usage globally and in India, an overview of Indian internet users, the 7Ps of internet marketing, tools of internet marketing, e-commerce, blogging as a business, challenges to internet marketing, and the future of internet marketing.
A Project Report On Internet Marketing hscprojects.com(3).docx
This document is a project report on internet marketing submitted by Piyansh Mantry, a student at Usha Pravin Gandhi College of Management. The 3-page report includes a declaration signed by the student, a certificate signed by the principal and project guide, and an acknowledgement recognizing those who helped with the project.
Evolution of the Internet
The evolution of the internet has shifted the equilibrium between brands and consumers by enabling individuals to actively search for information about products online rather than having information pushed to them by brands. The development of technologies like smartphones, tablets, and voice assistants has enabled the "brick-to-click" movement where consumers increasingly prefer online purchasing over physical stores. This poses challenges for businesses to utilize digital marketing across various online platforms and respond to this shift to digital consumption. The future expansion of the Internet of Things will continue to be driven by the demands of key demographics like Gen Z who are influenced by online reviews and value convenience when making purchase decisions online.
Impact of technology on our lives
The document discusses the evolution of the internet and how consumer usage of technology has impacted lives. It traces the brief history of the internet from its origins in the 1960s for university information sharing to today where it has revolutionized communication and created new industries and jobs. The document also examines how people currently use the internet for research, shopping, entertainment, and streaming videos. It notes a large growth in smartphone usage from 2008 to 2018 corresponding with increased access to digital technologies globally.
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How Audiences use Technology and its impact on their lives
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Assignment 2 task 1
- 1. THE EVOLUTION OF TECHNOLOGY IN MARKETING How audiences use technology and its impact on their lives
- 2. THE TREND OF INDIVIDUALS USING THE INTERNET GROWS EVERY YEAR The growth of internet users increasing year upon year is a clear indication of a world going online along bring a change of approach when it comes to marketing and its importance. ITU
- 3. DIGITAL DEVICES USED BY PEOPLE With 5G increasingly available mobile phone usage has seen a dramatically compared to the tra- ditional desktop. A 53% share in traffic during 2019 compared to 16.2% in 2013 across the world population.
- 4. HOW PEOPLE USE SEARCH ENGINES AND SEARCH ENGINE OPTIMISATION The first google.com domain was registered on the date of 15th September 1997 by Stanford students. The name itself comes from the play on words of ‘googol’, it’s a mathematical terminology for the number one which is followed by 100 zeros thereafter. The exact science of how search engines work is still a secret. But we do know they all work in a similar way. Today they use something called Web Crawlers or Spider bots, they search the world wide web in order to index content, then, after indexing they catago- rise this content and rank what they have found in order of usefulness. This could be determined by key words, image titles, other website links and freshness of content. Channels used to access information online varies, from social media to the desktop. Research, Shopping and Entertainment. People search, compare and then act. Mobile phone usage is increasing and with the use of social media, marketing in this field is becoming increasingly effective. Google’s expansion everyyear is an indication that online convenience plays a role in our behavior. TechCrunch.com
- 5. A combination of entertainment products comes out the winner online, where as perishable products, furniture and homeware, household appliances where personal observation is needed with a tactile approach is more desired in store. statista.com WHAT CONSUMERS BUY ONLINE
- 6. ONLINE VIDEO CONSUMPTION Age is proving an important factor when it comes to online video consumption. In particular with the 18-34 (Millennials). The generation more comfortable with technology. statista.com
- 7. CONSUMER TRENDS Here we can say chatting, shopping and entertainment takes the bulk of online activities. Smart phones are becoming a key device. Videos and movies are consumed more, while Facebook still the preferred social media platform. Pricing is very important when deciding to buy online. mrmw.net 3500 participants from Brazil, Germany, India, Indonesia, Mexico, Nigeria, Russia, Sau- di Arabia, South Africa, and the UAE were selected for the survey. 2019
- 8. MARKETING CONTENT ETING CONTENT Digital Marketing is ever changing along with society and technology. As technology improves, making purchasing more convenient so does marketing. Evidence shows that entertainment and shopping is increasingly moving online and expanding, moreover, it’s moving to mobile phones. So is social media usage moving to mobile phones which provides more opportunities to sell and promote products.
- 9. SOURCES • https://itu.foleon.com/itu/measuring-digital-development/internet-use/ • https://techcrunch.com/2013/09/26/google-improves-knowledge-graph-with-comparisons- and-filters-brings-cards-to-mobile-search-adds-cross-platform-notifications/ • https://www.statista.com/chart/1715/online-video-consumption/ • https://www.statista.com/chart/10292/shopping-online-and-in-store/ • https://mrmw.net/mapping-digital-consumer-trends-making-sense-digital-consumer-be haviour/