Gadgitech ME is a distributor of gadgets and accessories for smartphones, tablets and laptops across the MENA region. It was founded in 2007 and has offices in the UAE, KSA, Kuwait and Lebanon. The company sources the latest trendy gadgets and uses its experience to understand consumer needs in the region. It distributes products through retailers, independent stores, and its own website.

1. COMPANY
PROFILE
Gadgitech me

2. About
US
• Gadgitech
ME
was
founded
in
2007
and
since,
distributes
the
trendiest
and
latest
gadgets
and
accessories
for
Smartphones,
Tablets
and
Laptops
across
the
MENA
and
GCC
region.
• We
operate
in
the
MENA
region,
with
offices
in
the
United
Arab
Emirates,
Kuwait,
Saudi
Arabia
and
Lebanon.
With
plans
to
expand
our
direct
presence
into
other
countries
in
2015
• Our
knowledge
and
experience
over
the
last
7
years
has
helped
us
understand
what
the
consumer
in
MENA
region
is
looking
for.
Which
in
turn
allows
us
to
help
the
channel
manage
the
category
beTer
• Our
Vision:
To
bring
to
our
consumers
the
trendiest
and
coolest
accessories
for
electronic
devices

3. Our
Opera=ons
Head Quarter and Distribution Centre in the UAE
Dubai Jumeirah Lake Towers Free Zone servicing the region.
Nad Al Hamar, Al Wahda Building (Dubai)
Warehouse in Ras el Khor (Dubai)
Office/ Direct Representation
UAE since 2007 (handles Oman,Qatar)
KSA since 2008, Riyadh, Jeddah, (Bahrain from Dammam)
Kuwait since 2014
MENA Region
Egypt –direct to key retail (office postponed)
Lebanon since 2011
Many independents in the GCC, Levant and North Africa handled by UAE wholesale.

4. Geographic
responsibili=es
!!Source:!!IMF!World!Economic!Outlook!April!2010!
ALGERIA
MOROCCO
TUNISIA
EGYPT
OMAN
SYRIA
LEBANON KUWAIT
BAHRAIN
QATAR
U.A.E.
SAUDI
ARABIA
SUDAN
North Africa
Population: 128.6m
GDP: $439.6 billion
Per Capita: $3419
Egypt
Population: 78.2m
GDP: $ 215.8 billion
Per Capita: $2759
Yemen
Population: 24.4m
GDP: $31.1 billion
Per Capita: $1274
Levant
Population: 62.9m
GDP: $202.2 billion
Per Capita: $3213
GCC
Population: 40.2m+
GDP: $1021.3 billion
Per Capita: $25,379
North Africa
Egypt Levant
Gulf Countries

5. Ac=vi=es
and
services
! Ensures quality product presentation to
consumers
! Use of Point of Sales (“POS “) materials
! Feedback of data to Key Account Managers
! Advises and manages the trade accounts,
including space allocation, stock levels, range
rationalisation, offering a category management
service.
! Trains key retail staff on products.
! Plans and executes trade marketing &
promotional activities in-store.
! Achievement of launch day targets
! Back-catalogue drives
! Acquires and assimilates marketing and
promotional themes from Vendors.
! Disseminates to Gadgitech me teams, trade
clients and media partners
! Organises regular internal & external meetings
for the above including one-on-one sessions
training key retail staff, trade presentations
! Recruits, trains & deploys promotional
personnel to work in retail
! Conducts various promotions such as midnight
launches, in-store activities, visual displays etc.
! Concentrates on ‘sell through’ and ensures that
the trade is kept ‘clean’ of slow moving
products, which are a key competitive
advantages
! Uses sales history, installed bases, and relative
strength of franchise to establish launch day
sell-ins
! Monitors sell-through/stock in trade from
compilation of weekly/monthly Key Client
reports
! Feedback provided to Vendors if required on
agreed basis to ensure adequate provisions
taken.
! Recommends pricing/promotional actions.
! Creates, develops and maintains relations with
the region’s top media across print, online and
broadcast categories
! Monitors media, feedback on products
! Organizes press events to showcase publisher
portfolio
! Submitting for TRA approval in all countries
! SASO certification ,
! ASMA approval and conformity testing
Key Account Management Merchandising Stock Management through the trade
Local Government Liaison
Marketing Communication – co-
ordinate press relations
Marketing Communication - marketing
plans
Marketing Communication – product
information
Localisation
! Translation for box and manuals when needed
! Advises vendors on ‘contentious’ content/
packaging
Efficient Delivery Service &
Accurate Order Capture
POS Materials & Display Support
Business Building
Promotions
Category
Management
Value-
added
services
Core
services

6. Key
Challenges
• The Middle East is a center for trading and has been so for the last 50 odd years, the demand for
gaming software, hardware and accessories has driven the wholesale channel over time to build up
supply chains from all across the world.
• Stock is sourced from where ever it is available first before day one launch and where ever it is
cheapest after day one. Promotions and price drops anywhere in the world lead to stock coming in
to the MENA region immediately.
• With Emirates ,Etihad and Qatar airways building their networks steadily, stock can be in the GCC within
24 hours or less from any major city in the world.
• In order to combat this and maximize both our businesses it is key to be agile on pricing and promotions
as it is necessary to react to promotions in different parts of the world in order to protect the
business and block Grey/parallel imports
• Localizing product is one way to do that on particular sku’s, it is absolutely essential to protect the
MENA business by ensuring that this is the only territory that gets the Arabic language sku. This also
ensures that stock is easily identified if it leaves our territories.

7. Our
Partners

8. Accessory to app-cessory
Gadgitech me is now evolving and is introducing new brands that are not only
accessories but more an app-cessories in people’s daily lives.
Almost everything revolves around SMART nowadays and all public seeks SMART
products, it can be smart home, smart play, smart cooking and for that reason,
Gadgitech me brings you the latest and trendiest in SMART products.
We are proud to have recently partnered up with those new brands:For large size use of the logo For small si

9. Apple Reseller
Since 2005 Gadgitech me is an appointed Authorised Apple Reseller for the Region. We
are specialised in selling Apple products though the following channels: schools,
corporate institutions, independent retail entities.

10. Wholesale channel in KSA
The wholesale channel plays a large role in the Middle East, primarily in Saudi Arabia. This stems from an
underdeveloped retail sector coupled with other factors such as huge geographical size, remote locations
and traditional purchasing habits. About 70% of all gaming sales in KSA happens in the Wholesale/Indy
channel. Key retail like Jarrir, Extra superstore, Hyper Panda, Tokyo games and Computer house only
represent about 30% of the total gaming business in KSA.
Retail however is on the up. Chief among these growth factors are economic growth and retail landscape
development. KSA’s economy proved resilient during the global economic downturn, while disposable
income levels were further boosted by increased government spending and a new minimum wage level.
These trends encouraged stronger spending on retailing. We have seen strong investment in the country's
retail landscape, particularly in the form of shopping malls. This is helping to encourage a marked shift
from traditional to modern retailers and boosted retailing in general but at a slow pace.

11. Independents
The wholesale channel wouldn’t exist if it were not for the huge network of indies. As seen in the previous slide, 70% of all
gaming business in KSA goes through the wholesale/Indy channel. With this vast network of indies playing a key role,
Gadgitech Me puts a huge emphasis on servicing and monitoring them. Daily price checks across the territory, frequent
visits ensure business .
250+ indies across KSA 30+ major indies across Kuwait
30+ major indies across Qatar 10+ major indies across Bahrain
20+ major indies across UAE
Visits are split as daily, weekly, monthly (& half-yearly / yearly for the lesser independents).
KSA Indie Visit Frequency (Store Specific):
Daily 10 stores visits
Weekly 89 stores visits (These are independent of daily visits)
Monthly 120 stores visits (These are independent of weekly or monthly visits)
These numbers increase between 50-75% when including retail visits also.

12. Our Added Values
• Weekly Sell Through
• Sales vs. Forecast
• Release Schedule & Forecast
• Comparative Performance Reports
• Weekly Re-order Analysis
• Business Planning
• Quarterly Middle East Market Report
• Stock in trade details across customers / product lines
• Tailored reporting as required by publishers

13. Other Added Values
• Trade Planning & Execution Documentation
• Trade Presentation
• Monitoring available elements and maintaining comprehensive current data on all elements in trade
(price/dimensions/etc.)
• Gadgitech ME play the role of a category manager for all key retailers in the region.

14. Our
Partners
(UAE)

15. Online
shopping
Our
Partners
(UAE)

16. Our
Partners
(KSA)

17. Our
partners
(KUWAIT)

18. Our
partners
(Lebanon)

19. Our
partners
(Qatar)

20. EVENTS
Gitex

21. EVENTS
Distree

22. Product
Launch
Deira City Center (Sharaf) Dubai Mall (Sharaf)
Dubai Mall (VIrgin) Mall of the Emirates (Virgin)

23. ! 10 man dedicated merchandising team (UAE / KSA / Kuwait).
! On-going sales floor representation and dominance of existing range throughout the trade.
! Journey planning & tracking to maximize outlet and call coverage.
! Maintaining product checklists in line with agreed frequencies.
! Attractively merchandised products that appeals to consumers and conform with customer
requirements.
! On time trade plan execution.
! High quality evidence collection of in-store displays & trade plan elements.
! Assisting logistics & marketing for receipt of orders and/or setup of in store promotions.
! Implementing creative strong day one product launches.
! Creatively using existing POS material to ensure a strong message is conveyed to the end
consumer.
! Maintain strong in-store presence of product width and appropriate depth throughout product
range.
! Creative and powerful key product displays that maximize consumer day one off take.
! Ensuring product is labelled with the latest price updates.
Merchandising
strategy

24. Ac=ve
Outlet
Overview
Description Channel Total KSA UAE Other
Duty Free Stores Duty Free 10 3 3 4
Primarily Books Bookstores 33 29 1 3
Primarily Musics, Movies, Games Entertainment Specialist 24 4 7 13
Primarily Toys Toys 26 0 17 9
Console Hardware & Software Video Games 61 31 14 16
Big Food Stores with Non Food Sections Hypermarkets 57 0 30 27
Consumers Electricals Electrical Stores 131 35 52 44
Individually Owned or Small Chain Selling Mainly Video
Games
Independents 691 425 48 218
Account Selling in Volume of 100+ Units to Indies Wholesalers 38 9 6 23
Total 1,071.00 536 178 357
Channel % By Outlet Quantity >>>
Retail % 342 19% 70% 32%
Indy / Wholesale % 729 81% 30% 68%

25. Top
5
retailers
(UAE,
KSA,
Kuwait,
Qatar)
Country Ranking Retailer Country Ranking Retailer
UAE
1 Virgin Group
Kuwait
1 Al Ghanim
2 Geekay 2 Eureka Trading Co.
3 Sharaf DG 3 TECC Kuwait
4 Dubai Duty Free 4 Carrefour
5 Carrefour 5 Jarir Bookstore
KSA
1 Jarir Bookstore
Qatar
1 Virgin Group
2 Tokyo Games 2 Jarir Bookstore
3 Extra 3 Qatar Duty Free
4 Virgin Group 4 Lulu
5 Emax 5 Sharaf DG

26. UAE KSA Lebanon Riyadh
+971
4
333
2949
+971
4
333
2940
78481
Dubai,
UAE
Waha
Community
Nad
Al
Hamar
Road
Dubai,
UAE
+966
126483350
+966
126484237
19901
Jeddah,
KSA
+9611738166
+9611738213
115429
Beirut,
Labanon
6th
Floor
Minkara
Bldg.
Mme
Curie
St.
Korei_m,
Beirut,
Lebanon
+966114958213
+966114957131
facebook.com/gadgitechme
@gadgitechme
@gadgitechme
pinterest.com/gadgitechme
Social
Media
www.gadgitechme.com