This document provides 7 tips for improving SEO rankings in 2015. The tips include focusing on local SEO and mobile optimization, optimizing for search engines beyond just Google like Bing and Yahoo, analyzing ROI metrics to improve keyword targeting, using an integrated social media approach, earning links from authoritative sites, and conducting thorough keyword research to understand user behavior. Following these tips will help websites reign supreme on search engines and secure the top ranking spot.

1. SEO Tips And Tricks
by Omar Bin Sulaiman

2. • Avoiding penalization and securing the top spot
within Google doesn’t have to be a difficult task.
On the contrary, there are some savvy ways to
reign supreme within Google. You can ensure
maximum success. But, do be prepared to put in
the legwork. This will take time and success
cannot be attained overnight.
• Let’s take a look at seven SEO tips and tricks that
will guarantee rankings in 2015.

3. 1. It’s Time to Hit More Traffic
and Focus on the Local
• In life, no one wants more traffic, aside from the SEO whizz. So, now it’s
time to make sure that you are focusing on attaining more traffic to your
site. Your website needs to be optimized for success. This means that you
need to include your location on your site. Hit directories. Use citations.
These are all fundamental ways of growing your business and making
sure that you are getting on board with local SEO. Local SEO is one of the
best ways of making your rank higher. What is more, it’s going to be a
key way to ensure higher rankings going into 2015.

4. 2. Optimize Your Site With
Mobile in Mind
• Mobile optimization is not just user-friendly, it is Google friendly too. So, if
you want to make sure that you are ranking higher than before, you need to
devise a strategy with mobile in mind. Apps and responsive design are vital to
your success. Google has stated that it loves responsive design as it feels that
it has the customer in mind. Google has a number of mobile-friendly tests
that you can take to ensure that your site is hitting all of the right notes. If
your site is not as responsive as it should, or it does not pass the Google
mobile-friendly test with top marks, it’s time to devise a new site. Yes, this can
be expensive. But, it’s a keen way of ensuring success in 2015. Do bear in
mind that mobile traffic is paving the way to a brighter future.

5. 3. Don’t Forget About Bing and
Yahoo (Yes, Really)
• Okay, so coveting the top spot on Google is the ultimate dream. But, you
need to think outside of the Google box. With this in mind, consider the
other search engines. Yes, there are others. Bing and Yahoo are used widely
by a lot of people. Yahoo is going to be the default search engine within
Firefox. What is more, the Google deal with Safari is drawing to an end in
2015. While Google is a great place to start thinking about rankings, you
need to make sure that you are thinking about the other search engines too.
These options are becoming more commonplace with internet users, so don’t
alienate a potential customer or viewer base by solely focusing on Google.

6. 4. Take a Look at ROI Metrics
• Keywords are vital. But don’t forget to take a look at your ROI metrics. In the
coming year, this is essential that you do this. You need to ensure that you
are looking at metrics, so that you can see what is working for you and what
is not. This means that you can look more closely at conversions and
viewership. Then, you can ascertain whether this has seen a definite return on
investment. You can then hone and adopt new keywords to ensure that you
are targeting the right people.

7. 5. An Integrated Social Media Approach:
Make Social Media Your Focus
• Social media is so much more than merely sharing content. Of course, we
should never forget the importance of content. But, you need to make social
media your focus in 2015 if you want to get ranked. According to Jacob
Maslow, social media is a positive marketing channel. But it can also be used
as a customer service focal point. You need to engage with your brand and
talk to your clients and viewers. Without this, you are just another faceless
business. It’s time to get personal. Focus on the main social media sites.
Facebook, Twitter and LinkedIn. Don’t sign up to every social media site under
the sun and spam relentlessly. A loyal customer base is vital. But, you can also
generate more revenue from doing this.

8. 6. Earn Your Links
• Earning links is now going to be the best way of ensuring that much-coveted
number one spot. Inbound links are essential. You need to ensure that you are
earning your links. This should be done on high authority sites. Do ensure that
you are not spamming or using too many links all over the place. This is not
the way to achieve success. What’s more, you may incur a Google penalty in
the process.

9. 7. Keywords, Keywords, Keywords!
• Keywords are still a mainstay for SEO experts. But, you need to ensure that
you are researching your keywords in a more robust way. You need to
understand traffic patterns, buying habits and purchase patterns. This helps
you target people in a more robust way. What is more, you can guarantee
more success from using this kind of in-depth keyword research.

10. This presentation was created by Omar Bin Sulaiman
.