SlideShare a Scribd company logo
Question 3. What kind of media
institution might distribute your
media product and why?
Lauren Hurley
Provoking The Demon
HIP PICTURES
My production company is modern
and specialises in horror films. I feel
that the logo portrays this perfectly.
Firstly, the logo is sharp and clear in a
legible modern uppercase font. This
allows the production company’s logo
to be seen quickly. The repetition of
the red ‘I’ in both ‘HIP’ and ‘PICTURES’
makes the logo unique from others.
Red also has connotations of blood
and death which is relevant as the
company specialises in the production
of horror films.
Lionsgate Films -
Distributor
Lionsgate films would be a good distributor to
distribute Provoking The Demon as they have had
a large amount of experience in distributing
horror films in the past.
Saw(2004) was released theatrically in America
by Lionsgate Films and made $18,276,468 on it’s
opening weekend in the USA. (source: IMDb)
The Last Exorcism(2010) was also distributed
theatrically in the USA by Lionsgate. The film
made $20,366,613 on its opening weekend in
America. (source: IMDb)
With Lionsgate’s experience in releasing horror
films theatrically overseas, Provoking The Demon
would have the advantage to be distributed
outside of the UK.
Lionsgate have also distributed films in the UK.
An example of this would be The Cabin in the
Woods(2012). Lionsgate distributed the film in
both the UK and the USA. In the UK the film mad
£5.27 million and in the USA the film made
$41.94 million (source: Rentrak EDI)
BFI – British Film Institute
The British Film Institute are the lead
organisation for film in the United
Kingdom. They are responsible for
distributing lottery funds for different
films from a Film Fund. This is available
for both emerging and established
filmmakers. The British Film Institute
may also support with distribution and
exhibition funding too.
g321 q3
g321 q3

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g321 q3

  • 1. Question 3. What kind of media institution might distribute your media product and why? Lauren Hurley Provoking The Demon
  • 2. HIP PICTURES My production company is modern and specialises in horror films. I feel that the logo portrays this perfectly. Firstly, the logo is sharp and clear in a legible modern uppercase font. This allows the production company’s logo to be seen quickly. The repetition of the red ‘I’ in both ‘HIP’ and ‘PICTURES’ makes the logo unique from others. Red also has connotations of blood and death which is relevant as the company specialises in the production of horror films.
  • 3. Lionsgate Films - Distributor Lionsgate films would be a good distributor to distribute Provoking The Demon as they have had a large amount of experience in distributing horror films in the past. Saw(2004) was released theatrically in America by Lionsgate Films and made $18,276,468 on it’s opening weekend in the USA. (source: IMDb) The Last Exorcism(2010) was also distributed theatrically in the USA by Lionsgate. The film made $20,366,613 on its opening weekend in America. (source: IMDb) With Lionsgate’s experience in releasing horror films theatrically overseas, Provoking The Demon would have the advantage to be distributed outside of the UK. Lionsgate have also distributed films in the UK. An example of this would be The Cabin in the Woods(2012). Lionsgate distributed the film in both the UK and the USA. In the UK the film mad £5.27 million and in the USA the film made $41.94 million (source: Rentrak EDI)
  • 4. BFI – British Film Institute The British Film Institute are the lead organisation for film in the United Kingdom. They are responsible for distributing lottery funds for different films from a Film Fund. This is available for both emerging and established filmmakers. The British Film Institute may also support with distribution and exhibition funding too.