Horror films translate well into other entertainment experiences beyond movies. Some examples include Fright Nights which are popular Halloween events where participants try to escape actors portraying monsters in theme park settings. Theme parks also associate themselves with horror franchises through rides themed to films like Saw that aim to invoke fear through their design and use of film props. Horror films also inspire various merchandise like t-shirts, mugs, posters and Halloween costumes featuring the films' antagonists.
2. The horror genre is known for often generating
merchandise sales, attractions and events. Successful
horror films are often blessed (or cursed?) with a
sequel, but there are other ways to show their
popularity. The purpose of a horror film is to create
fear and this translates well into the physical
adrenaline rush of going on a roller coaster, therefore
horror ideologies are popular in theme parks.
Furthermore, because the genre is so broad there is
multiple ways to produce different merchandise
based on either a specific film or a whole sub genre.
Here are some examples about how horror franchises
have carried on in other ways than on screen..
3. Fright Nights
Over the last decade, grouped 'Fright Nights' have been proved to be more
and more popular. Smaller groups of participants in these entertainment
facilities can work a little like the classic murder mystery but with a lot more
added terror. The main principle delivers an experience that enables you to
feel as if you're in a real horror film, physically involved with all sorts of classic
antagonists. Popular categories are Zombie walks, where a location is chosen
(Inside or out) and actors play infected creatures that chase your group of
friends. Other choices include paranormal occurrences and slashers. Some
Fright Nights can be specific and suggest you think of game plans to escape
the enemies, where as some are just a light hearted chase so the participants
feel the core of the thrill. One of the most famous events to attend around
Halloween in the UK is Thorpe Park's Fright Night. Held in one of the country's
most popular theme parks this annual event attracts thousands. With a
different 'plot' theme every year the experience differs, but consistently
offers actors dressed as monsters, zombies, ghosts and murders that chase
the park-goers.
4.
5. Theme Park association
Again, horror films and theme park rides go well together in marketing as of
their physical connection in rushes of adrenaline. On Friday the
13th 2008, SAW - The Ride was announced to be opened in Thorpe
Park, England. This is the first and only horror themed ride to be
associated with a specific film. The themes of a specific horror movie will add
to the suspense of waiting/getting on a ride, the queuing area for this
attraction is decorated with similar props to the films This includes blood
splatters, dim lighting, broken items and weapons and all contribute to the
thrilling experience. The roller-coaster is also considered one of the most
extreme rides in the park, including a 100 foot vertical climb and drop. This
park also has another attraction in relation to the film Saw, Saw Alive. This is a
maze walk through that holds actors dressed as character from the film, who
are there to make the attraction a terrifying experience. This experience is
very similar to the Fright Night brought on Halloween from Thorpe Park, but
the maze is open all year. Also, Fright Nights take place around the whole
park, unlike the indoor maze attraction
8. Merchandise
Popular horror films (the majority of which have
sequels) have produced hugely successful
merchandise lines. T
shirts, mugs, posters, figurines, Halloween
costumes and antagonist weapons are common
products sold.