This document discusses the convergence of the physical and digital worlds through sensors and data. It notes that physical objects are increasingly generating digital data and non-video internet traffic. Examples mentioned include sensors in phones like the iPhone constantly uploading location data. It also discusses the idea of making data and information visible and how social games can incorporate real-world interactions to bring aspects of games like focus and challenge into everyday life.

1. Toby Barnes
Convergence and Opportunity.
Convergence and Opportunity.

2. Toby Barnes
Connected worlds and
playfulness.
Connected worlds and
playfulness.

20. Making the
invisible visible

21. Data Everyware
Data Shadows, Data Clouds, Data Trails.
Alan Westen, 1967

22. Physical
generation of
digital assets
This flow is increasingly coming from physical
objects

23. • Gartner top 10 predications 2009
• By the end 2012 physical sensors will create 20
percent of non-video internet traffic

24. iphone
• Sensors, GPS etc
• But network always on

25. Stamen
KULER, over time 2008 25

26. Social collider

27. Matt Jones
“Media doesn’t need to interpret use as
damage
Our content itself gets smarter as it
aggregates its thoughts about it”

28. “When we play games, we experience
relaxation, concentration, cohesion,
elation, adventurous thinking, constant
challenge, focus, and relief.
We want more of these things in
everyday life.”
Jane McGonigal

29. An urban ‘ socialgame’
played in real life.

30. CHROMAROMA
An Urban Social Game played in real life.

31. Thank you.

32. Thank you.
Sorry.

33. Thank you.
Toby Barnes
www.twitter.com/tobybarnes
www.wearemudlark.com
www.pixel-lab.co.uk