Workshop I co-teach on video gaming for libraries. basic intro to equipment as well as basic stats on who games and what a big business it is. And it's hands-on, we bring in Wii, iPad, DS, iPhones, etc. Funnest class ever! This presentation was edited via the Keynote app on an iPad. (Version - January 2012)

1. Gaming & your Library
Scott Kehoe, Advisor - Technology Specialist
Massachusetts Library System (MLS), Marlborough, Mass.
866-627-7228 x308 / scott@masslibsystem.org / www.masslibsystem.org
IM me on AIM - scottatmls
revised: 01/11/12 1
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2. Gaming
not just for kids!
• increased popularity across all ages
• gaming generation is in the work force! ...and librarians
• libraries circulating games, check WorldCat.org!
• explosion of Mobile / Casual gaming = Angry Birds
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3. 42% of all adults
own a console
Almost 2/3 of adults
18-46 own a console
Data from:
Pew Research Center -
Internet & American Life
Project, Feb. 2011
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4. Who’s got Game?
Pew Internet & American Life Surveys
Report, Sept. 2008 & Data Memo, December 2008
• Gamer Profile:
55% male
56% urbanites
57% college educated
62% annual income $50,000+
no significant ethnic differences among game players
• 53% of all American adults play video games
• 81% of 18-29 year olds play video games
• 21% adult gamers play every day
• 36% of age 65+ gamers play everyday
• 76% teens play online games
• 66% of parents with children under 18 play games
• 2% of gamers overall / 11% teens visit virtual worlds (e.g. Second Life)
• 9% of gamers overall / 21% teens play MMOGs
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(Massive Multiplayer Online Games: World of Warcraft, Lord of the Rings, Star Wars)
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5. Who’s got Game?
The Gaming Industry Story
Entertainment Software Assoc. (ESA) - http://www.theesa.com/
• 2010, 26% over 50 play video games, an increase from 9% in 1999
• 67% of U.S. households play computer/video games
• Average age of gamers = 34 (26% over 50 / 49% 18-49)
• 64% gamers play with others in person
• 42% gamers play on wireless devices (smart/cell phones, iPads)
• 48% of parents play video games w/ kids weekly
• 73% of parent-gamers are regular voters
• 93% of gamers read books or newspapers on a daily basis
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6. Gaming Industry
fun facts
• U.S. computer and video game sales generated $15.9 billion in 2010
• Over 273 million video games sold in U.S. for 2009
• Average salary for gaming employees is $90,000 (2010)
• Massachusetts = top 5 states for employment in video game industry (4,600+)
figures above taken from ESA Essential Facts 2010
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7. $equel = $$$
★ FPS - First Person Shooters & RPG - Role Playing Games
★ Call of Duty / Halo / Battlefield / Half-Life / Dragon Age / Sims
Grand Theft Auto / Portal / Gears of War / Crysis / Mass Effect
★ Exclusive Platform Franchises
★ Wii - Mario games
★ XBox - Halo
★ PC - WoW
★ World of Warcraft
(MMORPG = massively multiplayer online role-playing game)
★ World’s biggest MMORPG -12 million subscribers
★ ...after buying the game ($20+), monthly fee to play, $13-$15 per
month + in-game upgrades /add-ons
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8. CALL OF $$$
★ Call of Duty franchise - Activision / Infinity Ward
★ Modern Warfare 3 = 6.5 million copies sold in first 24 hours grossing $400 million (Oct. 2011)
★ MW3 grossed $1 billion throughout the world in 16 days of availability, beating Avatar’s
record of 17 days.
★ Black Ops = 5.6 million copies sold in first 24 hours (Nov. 2010) / $1 billion by mid-Dec.'2010 /
25 million sold (Aug‘2011)
★ Black Ops earns $360 million in first 24 hours (Harry Potter & the Deathly Hallows $154 million
opening weekend)
★ Predecessor, Modern Warfare 2, Generates $1 Billion in 2 months
(Academy Award winning Titanic generates $1 billion in 3 months)
★ MW2 = “largest 'army' of players in the world” 8 million players in first 5 days / 25 million+
currently
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9. "Ca$ual" gaming
• FarmVille & CityVille = Facebook = breakout hits!
• Monthly users =147+ million
• Words with Friends - smartphone app = iPhone & Android
• John Mayer tweets on October 5 2009 that Words With Friends “is the new
Twitter”
• 10 million downloads to date (Aug. 2011)
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10. $how me the "bird$"
• Angry Birds - Rovio
•Released Dec'09 for iOS only (iPhone / iPod Touch)
• sales 1st yr = 50mil / 12mil iOS / 10mil Android
• worldwide downloads = 500 million (Nov. 2011)
• 125 active players monthly (Aug. 2011)
• sell 1 million plush toys per month at $13+ each (Aug. 2011)
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11. Video Game Ratings!?
Schwarze ne gger v.
ti on
En te rt ai nmen t Merch an ts Ass oc ia
U.S. Su preme Co urt, Fa ll 2010
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st ores
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th at se ll vi olen t vide o games to pe1op le un de
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ayer in cl udes ki lli ng , m aiCO ing, di sm
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or se xu al ly as saul ti ngRan
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te re st s” an d lack s “s er io us literar y,
BY arti st ic,
po lit ic al or sc ie nt if ic va lue.”
[Adam Lip tak , N.Y. Times 11/2/10]
Schwarzenegger v. Entertainment Merchants Association
U.S. Supreme Court, argued Nov. 2010, ruling June 2011.
wikipedia.org/wiki/Schwarzenegger_v._Entertainment_Merchants_Association
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12. Gaming consoles
get your exercise!
➡ Nintendo Wii
➡ Microsoft XBox 360
➡ Sony PlayStation 3 / PlayStation 2
➡ Library games
➡ Dance, Dance, Revolution
➡ Guitar Hero
➡ Wii Sports
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13. Nintendo DS Lite - DSi - DS-XL - 3DS
• Sales: U.S.= 49+ million / Worldwide= 136+ million / 400,000+ 3DS in first week April 2011
• WiFi
• touch-screen
• built-in microphone
• games for all ages
• memory building games for grown-ups (Big Brain Academy & Brian Age)
• relatively affordable device & games
• shop for used!
• Library Programming:
• Nintendogs
• Super Mario Brothers
• MarioKarts
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14. Nintendo Wii
• WiFi
• wireless controllers / wired(!) sensor bar
• games for all ages & interests
• getting cheaper, new model in late 2011?
• Library Programing:
• WiiSports (golf, bowling, tennis, baseball)
• MarioKarts team racing
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15. SITES FOR MORE INFO
Library Success Wiki - libraries share ideas that work!
http://www.libsuccess.org/index.php?title=Gaming
Pew Internet & American Life Project - non-partisan research foundation
http://pewinternet.org/topics/Gaming.aspx
Machinima - 3rd largest web channel on YouTube (after Vevo & WB music videos):
17 million uniques visitors / month, equivalent to number of Pandora users (WSJ, 8/29/11)
ESA - Gaming Industry - http://www.theesa.com/
ESRB - Ratings - http://www.esrb.org/
Board Game Geeks - everything about every board game ever:
http://www.boardgamegeek.com
MLS links for this workshop and more @: delicious.com/bibliotechy/gaming
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