The document describes an Event Driven System (EDS) for generating wealth. The system involves sponsoring live events that are filmed and streamed online. Sponsors, performers, and nonprofit organizations involved in each event get links from the EDS website to drive affiliate marketing revenue. 10% of this revenue goes back to supporting more events, while 65% funds local schools and 25% supports peace initiatives. The goal is for each EDS to generate $5 million within two years through combining fundraising, advertising, sales, and entertainment around sponsored live events.

1. What is EDS?
An explanation of the
Event/Driven/System
By Deborah J. Boyd
ProsperityCoalitionLLC@gmail
.com

2. Generating Wealth
 An event can be anything from a play to
a sporting event.
 There are events for all age groups,
genders, and cultures.
 Events have been used for years to do
fundraising but my system will turn a single
event into a wealth generator.
 Fundraising can no longer depend on
good will to survive.

3. Generating Wealth 2
 My system gives an opportunity to new
talent to perform
 My system gives a huge market to local
merchants through affiliate marketing.
 My system gives advertising to merchants
local and multi-national.
 My system attracts a cause-driven
Internet Community

4. Phase 1: In the Beginning!
 Each event must start with a sponsor that
puts in $1 M USD.
 The sponsor gets good will from being the
anchor as well as 2 years of custom TV
work from Iceman TV of Toronto, Canada
 The value of the service of Iceman is
between 25 & 50 M USD – determined by
industry and marketing cooperation.

5. Phase 2 Staging the Event
 Using money from the sponsors contribution
we produce the event.
 Each event is insured
 All participants volunteer their services
 All performers have expenses paid for
 An event can cost from $100,000 – 500,000
depending on style and type of event.
 Filming the event is done with 5 cameras and
these people are paid for the active time
they are engaged in filming the event as well
as any expenses.

6. Phase 3 Implementing the
System = EDS
 System is used to describe the
combination of the live event + the filming
of the live event + the website dedicated
to the EDS.
 The anchor sponsor, all the performers, &
two non-profit organizations, as well as 9
junior sponsors get a link from the EDS to
their own website. This is Affiliate
Marketing.

7. Phase 3 Implementing 2
 All entities that have a link sign on to returning 10%
of the revenue generated by the EDS to the EDS.
 Funds of this nature from affiliate marketing are
distributed as follows: 10% for administrative, 65%
for local school district, 25% for Peace by 2027.
 Unspent funds from the Anchor Sponsor become
the revenue for Iceman TV Production.
 The unique factor of EDS is that it combines
fundraising, advertising, sales, & entertainment
 Each EDS should be generating $5 M USD within 2
years.

8. Phase 4 Endless wealth
 Once we have a local Producer that has a vested
interest in the school system we can do as many
events as the producer can set up by just
changing the theme and performers.
 We may need to get a new sponsor for many
reasons. Each sponsor is only committed to and
guaranteed the one event. (Mostly applies to the
anchor sponsor.
 Even during the Great Depression people found
money for entertainment.
 Entertainment + Education + Prosperity = Peace

9. EDS Conclusion
 All schools have parents, grandparents, and a community that
want to see the students do well.
 All of these “stakeholders” buy products each week from groceries
to Netflix to cable TV.
 The dynamic wealth generated here is simply updating a system
that has been used for years. $100 grocery card gives $10 -20 to
the organization that sells the card.
 Advertising with social Internet multi-media is starting to take hold
and will only grow in importance as each EDS delivers the funding
for the school system that helps supplement and keep taxes lower.
 Win/Win/Win/Win = new & improved economic stimulus
 Deborah J. Boyd
 Organizational Architect MS(IT)
 Washington, DC 703-534-2166