A global transmedia campaign is being developed based on the book "Half the Sky" to create educational games on mobile devices in developing countries like India, Kenya, and Tanzania. The games will be social games on Facebook and mobile games for girls and women in local communities through NGO partners. The goal is to engage millions of players to transform the lives of women and girls worldwide by integrating the stories from "Half the Sky" into the gameplay and having virtual goods support real-world aid.
2. A Global Transmedia Campaign Based on the bestselling book “Half the Sky” by Pulitzer-prize winning authors Nick Kristof and Sheryl WuDunn
3. Two Game Projects A social networking game: beyond the converted, new audiences, millions of players. Mobile in India and Africa: girls and women, families, community leaders through NGOs.
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6. Mobile Gaming - Four educational games for Java mobile devices in India, Kenya and Tanzania - Fully funded by USAID - In partnership with Indian developer ZMQ Direct impact on audiences most affected by the issues covered in the book.
