This document discusses trends related to emerging technologies and their impact on the future, with a focus on mobility and real estate. It notes that by 2025, most of the world's population will have access to all information through a handheld device. Examples show how technologies like smartphones, apps, and the internet of things are being adopted much faster than previous innovations. The document advocates that real estate professionals focus on mobile strategies like mobile apps to engage home buyers and leverage emerging technologies like beacons.

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The future as we know it
February 2014
Deven K. Spear, CEO

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The future ain't what it used to be.
Yogi Berra (1925 - )
Men have become the tools of their tools.
Henry David Thoreau (1817 - 1862)
Any sufficiently advanced technology is
indistinguishable from magic.
Arthur C. Clarke (1917 - 2008)

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A New Age
“By 2025, the majority of the
world’s population will, in one
generation, have gone from
having virtually no access to
unfiltered information to
accessing all of the world’s
information through a device
that fits in the palm of the
hand.”

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The future in context
Source: Asymco 2014

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Smart
Phone
2008
-­‐
2016
8
years
Telephone
1903
-­‐
1977
74
years
Color
TV
1966
-­‐
1987
21
years

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2013 Hype Cycle

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Top 10 Strategic Trends for 2014

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"In the next century, planet earth will don an electronic skin.
It will use the Internet as a scaffold to support and
transmit its sensations."
!
Neil Gross 1999

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Internet of Things (IoT)
26 billion units
installed in 2020
representing an
almost 30-fold
increase from 0.9
billion in 2009
hJp://postscapes.com/

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Deven’s Essential Trends Real Estate
1. Mobility
2. The Cloud
3. Internet of Things (IoT)
Start
here

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The Brick
• Dr. Martin Cooper made the first phone call
over a cellular network in 1973
• DynaTAC 8000x was sold as the first
commercial handheld cellular phone in 1983
• It offered 30 minutes of talk time and 8 hours
of standby, recall of 30 phone numbers
• It weighed 1.75 lb., stood 13 in.
• The DynaTAC's retail price, $3,995 ($9,460 in
present-day)

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Mobile adoption in US - January 2014
90% of American adults have a cell phone
58%of American adults have a smartphone
32%of American adults own an e-reader
42%of American adults own a tablet

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Smart Phone adoption in US

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Mobile Utility
• An April 2012 survey finds that some 86% of smartphone owners have used their
phones in the previous 30 days to perform at least one of the following activities:
• Coordinate a meeting or get-together — 41%
• Solve an unexpected problem that they or someone else had encountered — 35%
• Decide whether to visit a business, such as a restaurant — 30%
• Find information to help settle an argument they were having — 27%
• Look up a score of a sporting event — 23%
• Get up-to-the-minute traffic or public transit information to find the fastest way to
get somewhere — 20%

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Mobile Addiction?
• 67% of cell owners find themselves checking their phone for messages,
alerts, or calls — even when they don’t notice their phone ringing or
vibrating.
• 44% of cell owners have slept with their phone next to their bed
because they wanted to make sure they didn’t miss any calls, text
messages, or other updates during the night.
• 29% of cell owners describe their cell phone as “something they can’t
imagine living without.”

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Top 10 mobile apps (all users)
Source: GlobalWebIndex 2013

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It just happened….
As of January 2014, Americans spent 46.6% of their
total internet time with mobile apps, compared to
roughly 45.1% spent accessing the internet from a
desktop and the remaining 8.3% using mobile
browsers.

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App Tipping Point
Source: Comscore

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Mobile Technologies - 2015 & 2016
Source: Gartner 2014
High-Precision Location
Sensing
Wi-Fi, imaging, ultrasonic
beacons and geomagnetics
Bluetooth Smart
!
Wearable Devices
on-body healthcare
sensors, smart jewelry,
smart watches, display
devices
Mobile-Connected Smart Objects
Affluent households in a mature market
will contain several hundred smart
objects, including LED light bulbs, toys,
domestic appliances, sports equipment,
medical devices and controllable power
sockets
LTE and LTE-A
downlink speeds of up to 1 Gbps

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Its all about Apps
In 2013, the U.S. consumer spent an average of 2 hours
and 38 minutes per day on smartphones and tablets.
80% of that time (2 hours and 7 minutes) was spent
inside apps and 20% (31 minutes) was spent on the
mobile web.

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Mobile Apps
Source: Adobe 2013

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Mobile Apps Future
By 2017, mobile apps will be downloaded more
than 268 billion times, generating revenue of
more than $77 billion and making apps one of
the most popular computing tools for users
across the globe, according to Gartner, Inc. As a
result, Gartner predicts that mobile users will
provide personalized data streams to more
than 100 apps and services every day.
Source: Gartner Jan. 2014

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iBeacons

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So what does this mean
for Real Estate?

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Focus on Your Phone

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Beamly
beamly.net & twitter: @BeamlyApp

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Deven’s Mobile Strategy Checklist
• Test your (community) mobile experience
• Invest (personal) time in using mobile apps
• Live like your buyers
• Evaluate offering/publishing a mobile App
• Explore opportunities with partners (Brokers, Builders)
• Think about Proximity locations
• Study the data!

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Thank You
!
deven@brightdoor.com