David S. Linthicum is a thought leader in cloud computing. He writes the #1 best-selling book on cloud computing, runs the #1 most read blog on cloud computing, and hosts the #1 most listened to podcast on cloud computing. Linthicum's presentation discusses the history and evolution of cloud computing, emerging trends like the rise of big data and the morphing of delivery models. The future of cloud computing includes its absorption into mainstream computing, a focus on security through centralized trust models, and the importance of centralized data and mobile devices. Linthicum recommends investing in PaaS providers, centralized identity management, and the rise of cloud aggregators.

1. David S. Linthicum
David@bluemountainlabs.com
Twitter: @DavidLinthicum
Are you Ready for the Future of Cloud Computing?

2. Topics
• The Big Picture
• Where we are now with cloud computing.
• Emerging cloud computing trends.
• What the future holds for cloud computing.
• Where to invest your time and money.
• Q&A

3. Where we can be found:
David S. Linthicum
david@bluemountainlabs.com
BLOGS WEEKLY PODCASTS
InfoWorld Cloud Computing Podcast
Enterprise Efficiency
Forbes
COLUMNS FOLLOW ME
SOA World Magazine on Twitter (@DavidLinthicum)
Enterprise Systems Journal

4. The Big Picture

5. Datacenters Emerge
1940
1950 Rise of Timesharing
1960
Distributed
1970
Computing
Grids
1980
1990
Rise of the PC
2000
Rise of Client/Server
Rise of the Web 2010
Rise of “The Cloud”

6. Hardware/Software/Infrastructure On-Demand
2010
2012 IT On-Demand
Rise of
“Big Data” 2014
Rise of
Rise of “IT In-a-Box”
“Home 2016
Clouds” Distributed
Rise of Service Sharing
“Commodity 2018
Data Services”
The “Big 2020
Migration” Begins Rise of Shared
Enterprise Business 2022
Services
2024

7. Where we are now with cloud computing.

8. Reflecting on the Hype!
• Gartner - Cloud computing revenue will soar faster than
expected and will exceed $150 billion within five years.
• Forrester - Cloud-Based Email Is Often Cheaper Than
On-Premise Email
• Vivek Kundra, CTO of Obama Government: “Growing
adoption of cloud computing could improve data sharing
and promote collaboration among federal, state and local
governments.” E.g: fedbizopps.gov
• Merrill Lynch: “By 2011 the volume of cloud computing
market opportunity would amount to $160bn, including
$95bn in business and productivity apps (email, office,
CRM, etc.) and $65bn in online advertising.”
• IDC: “Spending on IT cloud services will triple in the next
5 years, reaching $42 billion and capturing 25% of IT
spending growth in 2012.”
8
Sources: http://www.infosysblogs.com/cloudcomputing/2009/08/the_cloud_computing_quotes.htm and http://www.mytestbox.com

9. Latest News

12. Emerging cloud computing trends.

13. • Moving from talking cloud to doing
cloud.
• Government entering the cloud
computing game now.
• Security continues to be a priority.
• Little or no expertise in corporate
and government IT.
• Moving to IaaS and then PaaS.
• Leading with private clouds, but
public clouds are the destination.
• Rise of “Big Data.”

14. Why the focus on the data?

15. Big Data Trends
• Data aggregation in
the cloud for
common analytics
within verticals.
• Combining enterprise
data into common
data sets.
• Critical BI.

16. Where we are now with cloud computing.

17. NIST defines cloud computing as a set of characteristics, delivery
models, and deployment models
5 Characteristics
 On-demand self-service
 Ubiquitous network access 3 Delivery Models
 Software as a Service (SaaS)
 Resource pooling
 Platform as a Service (PaaS) 4 Deployment Models
 Rapid elasticity
 Private Cloud
 Infrastructure as a Service
 Pay per use
(IaaS)
 Community Cloud
 Public Cloud
 Hybrid Cloud

18. Delivery Models Morphing
• Software as a Service (SaaS)
– Applications as a Service
– Utilities as a Service
– Connected and Disconnected
• Platform as a Service (PaaS)
– Design as a Service
– Process as a Service
– Testing as a Service
• Infrastructure as a Service (IaaS)
– Database as a Service
– Management as a Service
– Middleware as a Service
– Integration as a Service
– Information as a Service
…and more.

19. New Stack Emerging
Testing-as-a-Service
Management/Governance-as-a-Service
Integration-as-a-Service
Application-as-a-Service
Security-as-a-Service
Process-as-a-Service
Platform-as-a-Service
Information-as-a-Service
Database-as-a-Service
Storage-as-a-Service
Infrastructure-as-a-Service

24. What the future holds for cloud computing.

26. Them: “Dave, let us tell you about our
cloud computing strategy.”
Me: “Aren’t you a bakery?”
Them: “Yes, but a bakery in the cloud.”

27. • Buzzword “cloud
computing” is absorbed
into computing.
• Focus on fit and function,
and not the hype.
• Security moves to
“centralized trust” models.
• Centralized data becomes a
key strategic advantage.
• Mobile devices become
more powerful, but thin.
• The rise of the “composite
cloud.”

28. Where to invest your time and money.

29. • Focus on the reorganization and
outplacement of data.
• Focus on PaaS, and service
companies that are good at PaaS.
• Focus on centralized trust,
including moving to identity
management models.
• SOA patterns and technology find
new value in the cloud.
• Continued focus on mobile
computing.
• Home clouds (e.g., iCloud) create a
new track of application and
appliance development.
• Rise of the “cloud aggregator.”

30. Q&A

31. The shift to Cloud
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