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Open APIs
What’s HOT
What’s NOT
John	
  Musser,	
  ProgrammableWeb	
  
           @johnmusser	
  
           GlueCon	
  2012	
  
                     	
  
                     	
  
yea  rs	
  
7	
                  Is	
  
      ,000 	
  AP                 tor ies	
  
 6
               	
  new      s	
  s
   3   ,000
HOT or NOT
A VC fund for your API




  HOT or NOT
$250,000

$1,000,000
$1,000,000

$2,000,000
HOT or NOT
API Growth Rate



2006       2012

 HOT or NOT
API growth rate
Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
8	
  Years	
  




               API growth rate
Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
18	
  Months	
  


                      8	
  Years	
  




               API growth rate
Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
9	
  Months	
  


                                                  18	
  Months	
  


                      8	
  Years	
  




               API growth rate
Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
6	
  Months	
  


                                                              9	
  Months	
  


                                                  18	
  Months	
  


                      8	
  Years	
  




               API growth rate
Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
4	
  Months	
  


                                                                     6	
  Months	
  


                                                              9	
  Months	
  


                                                  18	
  Months	
  


                      8	
  Years	
  




               API growth rate
Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
3	
  Months	
  


                                                                         4	
  Months	
  


                                                                     6	
  Months	
  


                                                              9	
  Months	
  


                                                  18	
  Months	
  


                      8	
  Years	
  




               API growth rate
Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
POST	
  /GetStock	
  HTTP/1.1	
                      GET	
  hXp://example.org/stock/IBM	
  
Host:	
  www.example.org	
  
Content-­‐Type:	
  applicaNon/soap+xml	
  
	
  
<?xml	
  version="1.0"?>	
  
<soap:Envelope	
  
xmlns:soap="hXp://www.w3.org/2001/12/soap-­‐
envelope"	
  
soap:encodingStyle="hXp://www.w3.org/
2001/12/soap-­‐encoding">	
  
	
  
<soap:Body	
  xmlns:m="hXp://www.example.org/
stock">	
  
	
  	
  <m:GetStockPrice>	
  
	
  	
  	
  	
  <m:StockName>IBM</m:StockName>	
  
	
  	
  </m:GetStockPrice>	
  
</soap:Body>	
  
</soap:Envelope>	
  



                         HOT or NOT
SOAP                                             REST
POST	
  /GetStock	
  HTTP/1.1	
                      GET	
  hXp://example.org/stock/IBM	
  
Host:	
  www.example.org	
  
Content-­‐Type:	
  applicaNon/soap+xml	
  
	
  
<?xml	
  version="1.0"?>	
  
<soap:Envelope	
  
xmlns:soap="hXp://www.w3.org/2001/12/soap-­‐
envelope"	
  
soap:encodingStyle="hXp://www.w3.org/
2001/12/soap-­‐encoding">	
  
	
  
<soap:Body	
  xmlns:m="hXp://www.example.org/
stock">	
  
	
  	
  <m:GetStockPrice>	
  
	
  	
  	
  	
  <m:StockName>IBM</m:StockName>	
  
	
  	
  </m:GetStockPrice>	
  
</soap:Body>	
  
</soap:Envelope>	
  



                         HOT or NOT
API protocols and styles
Based on directory of 5,100 web APIs listed at ProgrammableWeb, February 2012
{	
                                       <?xml	
  version="1.0"?>	
  
	
  	
  	
  	
  "symbol":	
  ”IBM",	
     <soap:Envelope	
  
	
  	
  	
  	
  "price":	
  94.72,	
      xmlns:soap="hXp://www.w3.org/2001/12/soap-­‐
                                          envelope"	
  
}	
  
                                          soap:encodingStyle="hXp://www.w3.org/
                                          2001/12/soap-­‐encoding">	
  
                                          	
  
                                          <soap:Body	
  xmlns:m="hXp://www.example.org/
                                          stock">	
  
                                          	
  	
  <m:GetStockPriceResponse>	
  
                                          	
  	
  	
  	
  <m:Price>34.5</m:Price>	
  
                                          	
  	
  </m:GetStockPriceResponse>	
  
                                          </soap:Body>	
  
                                          	
  
                                          </soap:Envelope>	
  




                           HOT or NOT
JSON                                             XML
{	
                                       <?xml	
  version="1.0"?>	
  
	
  	
  	
  	
  "symbol":	
  ”IBM",	
     <soap:Envelope	
  
	
  	
  	
  	
  "price":	
  94.72,	
      xmlns:soap="hXp://www.w3.org/2001/12/soap-­‐
                                          envelope"	
  
}	
  
                                          soap:encodingStyle="hXp://www.w3.org/
                                          2001/12/soap-­‐encoding">	
  
                                          	
  
                                          <soap:Body	
  xmlns:m="hXp://www.example.org/
                                          stock">	
  
                                          	
  	
  <m:GetStockPriceResponse>	
  
                                          	
  	
  	
  	
  <m:Price>34.5</m:Price>	
  
                                          	
  	
  </m:GetStockPriceResponse>	
  
                                          </soap:Body>	
  
                                          	
  
                                          </soap:Envelope>	
  




                           HOT or NOT
Percentage of REST APIs supporting JSON
      Based on directory of 5,800 web APIs listed at ProgrammableWeb, May 2012
1,000,000   1,000,000,000




    HOT or NOT
API Billionaires Club
1,000,000    1,000,000,000




    HOT or NOT
API Billionaires Club
  13 billion API calls / day (May 2011)
  5 billion API calls / day     (April 2010)



  5 billion API calls / day (October 2009)

  1.4 billion API calls / day (May 2012)

  1.1 billion API calls / day (April 2011)

  1 billion API calls / day (May 2012)
  1 billion API calls / day     (Q1 2012)


  1 billion API calls / day     (January 2012)
API Billionaires Club
  13 billion API calls / day (May 2011)
  5 billion API calls / day     (April 2010)



  5 billion API calls / day (October 2009)

  1.4 billion API calls / day (May 2012)

  1.1 billion API calls / day (April 2011)

  1 billion API calls / day (May 2012)
  1 billion API calls / day     (Q1 2012)


  1 billion API calls / day      (January 2012)
More API Billionaires
  12 billion API calls / month (May 2011)
  5 billion API calls / month (May 2011)
  3.7 billion calls / month (August 2011)
  3 billion API calls / month (July 2011)

  2.5 billion API calls / month (April 2012)

  6 billion API calls / month (February 2011)

  3.2 billion API-delivered stories / month (October 2011)

  2 billion API calls / month (December 2010)
APIs, now a billion $ business
                            =	
  	
  	
  $2	
  billion/year	
  
      Affiliate Network




  “90%	
  of	
  what	
  we	
  do	
  is	
  	
  
  business	
  through	
  APIs”	
  
                      John	
  Wa0on,	
  Expedia	
  Affiliate	
  Network,	
  Travolu@on.co.uk,	
  April	
  2012	
  
1,000,000,000 1,000,000,000,000




      HOT or NOT
API Trillionaires
1,000,000,000 1,000,000,000,000




      HOT or NOT
905 billion S3 objects
(+ 1 billion/day)
HOT or NOT
Hackathons




HOT or NOT
Hackathons
   # hackathons Q1 2012:
   Jan: 35 Feb: 57 Mar: 68

max prize in 2011 >= $100,000
                        data via @kinlane
HOT or NOT
Separated at Birth?




 HOT or HOT
API as Product




customer == developer
API as Brand
New API       “Powered by”
          =
          =
Free!	
     Free!	
  



  HOT or NOT
Monetizing APIs

            Free!	
  



HOT or NOT
API Business Models
API Business Models, 2012




Note:	
  models	
  are	
  not	
  exclusive	
  -­‐	
  one	
  API	
  can	
  support	
  mul@ple	
  models	
  
API Business Models
API Business Models
API Business Models
API Business Models
HOT or NOT
Invisible Mashups



Ooyala = EC2 + S3 + SQS

      HOT or NOT
+	
  


Operating system = invisible mashup
A VC fund for your API
        API growth rate
              REST
              JSON
API billionaires & trillionaires
         API as product
          Hackathons
        Monetizing APIs
      Invisible mashups
Thank You

 QuesNons,	
  ideas,	
  comments?
john@programmableweb.com	
  
       @johnmusser	
  
                 	
  
Photo	
  credits	
  
Hackers:	
  hXp://www.flickr.com/photos/hackny/5684846071/	
  
Money:	
  hXp://www.flickr.com/photos/amagill/3366720659	
  
Million	
  dollars:	
  hXp://www.flickr.com/photos/ari/3706865646/	
  
Pennies:	
  hXp://www.flickr.com/photos/puuikibeach/6746802715/	
  
Bored	
  conference:	
  hXp://www.flickr.com/photos/padorange/2580180117/	
  
	
  
	
  

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Open APIs: What's Hot, What's Not?

  • 1. Open APIs What’s HOT What’s NOT John  Musser,  ProgrammableWeb   @johnmusser   GlueCon  2012      
  • 2. yea rs   7   Is   ,000  AP tor ies   6  new s  s 3 ,000
  • 4. A VC fund for your API HOT or NOT
  • 7. API Growth Rate 2006 2012 HOT or NOT
  • 8. API growth rate Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
  • 9. 8  Years   API growth rate Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
  • 10. 18  Months   8  Years   API growth rate Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
  • 11. 9  Months   18  Months   8  Years   API growth rate Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
  • 12. 6  Months   9  Months   18  Months   8  Years   API growth rate Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
  • 13. 4  Months   6  Months   9  Months   18  Months   8  Years   API growth rate Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
  • 14. 3  Months   4  Months   6  Months   9  Months   18  Months   8  Years   API growth rate Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
  • 15. POST  /GetStock  HTTP/1.1   GET  hXp://example.org/stock/IBM   Host:  www.example.org   Content-­‐Type:  applicaNon/soap+xml     <?xml  version="1.0"?>   <soap:Envelope   xmlns:soap="hXp://www.w3.org/2001/12/soap-­‐ envelope"   soap:encodingStyle="hXp://www.w3.org/ 2001/12/soap-­‐encoding">     <soap:Body  xmlns:m="hXp://www.example.org/ stock">      <m:GetStockPrice>          <m:StockName>IBM</m:StockName>      </m:GetStockPrice>   </soap:Body>   </soap:Envelope>   HOT or NOT
  • 16. SOAP REST POST  /GetStock  HTTP/1.1   GET  hXp://example.org/stock/IBM   Host:  www.example.org   Content-­‐Type:  applicaNon/soap+xml     <?xml  version="1.0"?>   <soap:Envelope   xmlns:soap="hXp://www.w3.org/2001/12/soap-­‐ envelope"   soap:encodingStyle="hXp://www.w3.org/ 2001/12/soap-­‐encoding">     <soap:Body  xmlns:m="hXp://www.example.org/ stock">      <m:GetStockPrice>          <m:StockName>IBM</m:StockName>      </m:GetStockPrice>   </soap:Body>   </soap:Envelope>   HOT or NOT
  • 17. API protocols and styles Based on directory of 5,100 web APIs listed at ProgrammableWeb, February 2012
  • 18. {   <?xml  version="1.0"?>          "symbol":  ”IBM",   <soap:Envelope          "price":  94.72,   xmlns:soap="hXp://www.w3.org/2001/12/soap-­‐ envelope"   }   soap:encodingStyle="hXp://www.w3.org/ 2001/12/soap-­‐encoding">     <soap:Body  xmlns:m="hXp://www.example.org/ stock">      <m:GetStockPriceResponse>          <m:Price>34.5</m:Price>      </m:GetStockPriceResponse>   </soap:Body>     </soap:Envelope>   HOT or NOT
  • 19. JSON XML {   <?xml  version="1.0"?>          "symbol":  ”IBM",   <soap:Envelope          "price":  94.72,   xmlns:soap="hXp://www.w3.org/2001/12/soap-­‐ envelope"   }   soap:encodingStyle="hXp://www.w3.org/ 2001/12/soap-­‐encoding">     <soap:Body  xmlns:m="hXp://www.example.org/ stock">      <m:GetStockPriceResponse>          <m:Price>34.5</m:Price>      </m:GetStockPriceResponse>   </soap:Body>     </soap:Envelope>   HOT or NOT
  • 20. Percentage of REST APIs supporting JSON Based on directory of 5,800 web APIs listed at ProgrammableWeb, May 2012
  • 21. 1,000,000 1,000,000,000 HOT or NOT
  • 22. API Billionaires Club 1,000,000 1,000,000,000 HOT or NOT
  • 23. API Billionaires Club 13 billion API calls / day (May 2011) 5 billion API calls / day (April 2010) 5 billion API calls / day (October 2009) 1.4 billion API calls / day (May 2012) 1.1 billion API calls / day (April 2011) 1 billion API calls / day (May 2012) 1 billion API calls / day (Q1 2012) 1 billion API calls / day (January 2012)
  • 24. API Billionaires Club 13 billion API calls / day (May 2011) 5 billion API calls / day (April 2010) 5 billion API calls / day (October 2009) 1.4 billion API calls / day (May 2012) 1.1 billion API calls / day (April 2011) 1 billion API calls / day (May 2012) 1 billion API calls / day (Q1 2012) 1 billion API calls / day (January 2012)
  • 25. More API Billionaires 12 billion API calls / month (May 2011) 5 billion API calls / month (May 2011) 3.7 billion calls / month (August 2011) 3 billion API calls / month (July 2011) 2.5 billion API calls / month (April 2012) 6 billion API calls / month (February 2011) 3.2 billion API-delivered stories / month (October 2011) 2 billion API calls / month (December 2010)
  • 26. APIs, now a billion $ business =      $2  billion/year   Affiliate Network “90%  of  what  we  do  is     business  through  APIs”   John  Wa0on,  Expedia  Affiliate  Network,  Travolu@on.co.uk,  April  2012  
  • 29. 905 billion S3 objects (+ 1 billion/day)
  • 32. Hackathons # hackathons Q1 2012: Jan: 35 Feb: 57 Mar: 68 max prize in 2011 >= $100,000 data via @kinlane
  • 34. Separated at Birth? HOT or HOT
  • 35. API as Product customer == developer
  • 36. API as Brand New API “Powered by” = =
  • 37. Free!   Free!   HOT or NOT
  • 38. Monetizing APIs Free!   HOT or NOT
  • 40. API Business Models, 2012 Note:  models  are  not  exclusive  -­‐  one  API  can  support  mul@ple  models  
  • 46. Invisible Mashups Ooyala = EC2 + S3 + SQS HOT or NOT
  • 47. +   Operating system = invisible mashup
  • 48. A VC fund for your API API growth rate REST JSON API billionaires & trillionaires API as product Hackathons Monetizing APIs Invisible mashups
  • 49. Thank You QuesNons,  ideas,  comments? john@programmableweb.com   @johnmusser    
  • 50. Photo  credits   Hackers:  hXp://www.flickr.com/photos/hackny/5684846071/   Money:  hXp://www.flickr.com/photos/amagill/3366720659   Million  dollars:  hXp://www.flickr.com/photos/ari/3706865646/   Pennies:  hXp://www.flickr.com/photos/puuikibeach/6746802715/   Bored  conference:  hXp://www.flickr.com/photos/padorange/2580180117/