FUSION
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This document provides a marketing plan for a fashion app called FUSION. The app will provide an online collection of trending fashions from different countries. It will allow users to make profiles, upload outfit photos, and gain followers. Users can also access discounts, rewards, and weekly spins. The target market is people aged 18-30 interested in versatility and diversity. The plan outlines tactics like free and premium app versions, social media campaigns, and implementing a project team to manage development and administration.
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3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
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Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
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Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
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How to use AI to optimize your content
How to find topics that algorithms love
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• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
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Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Google Ads Vs Social Media Ads-A comparative analysis
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FUSION
- 1. FUSION
- 4. Fashion is a Statement •Fashion is about expressing oneself which influenced by society and culture. •Online shopping made easy for shoppers to buy through a virtual shop. •Other fashion app’s provide convenience, Review,save time and price.
- 8. FUSION •Online shopping app providing a collection for the trending fashion of the different countries (Top seven based on popularity). •Offers wide range of clothing that fits the need of market and follow the trending fashion. •Offers,Rewards and Discount.
- 9. Points of DifferencesCompetitors •Customers have to make a profile in which they upload their pictures in the outfit purchased from the app. •People can like, comment and follow. •Every month, customers are titled as the FASHIONISTA and the Top buyer on the basis of followers and purchases and the winners will display on the home page.
- 10. •They can link their account to Social Networking sites like Facebook, Instagram etc. so to get more followers. •Also they can access the collection of different cultures from different countries. •There will be weekly spin and winner’s are awarded.
- 17. •Daily access of 12,000 customers •Daily transaction of 3000 customers •Attract more brand and fashion designers to collaborate •Attracting advertisement for more revenues.
- 18. STRATEGY
- 20. Target Market
- 21. Customer needs •Get updated with the trending fashion globally •User friendly app •Quality of the product •Cost effective •Brand Association
- 22. Potential Customers Collaboration •Fashion designers •Fashion Stylists •Prominrnt Brands •Courier delivery companies •People within age group of 18 and 30. •Believes in Versatility and Diversity. •Women
- 27. Tactics
- 28. Product •Free Version free version allows the customers to find the product and based on their liking download it •Premium version It will look for customer choice and get paid for the subscribed app -One month membership -Discounts and weekly spin -Free Delivery
- 29. Communication and distribution •social media campaign •free camps and workshop
- 30. Implementation
- 32. •Project Manager •Build a project team and manage it. Formulating actions for Project plan. •Project sponsor •Initiating and monitoring the project and budget.Appointing the project manager. •System Administration •Overall set up and technical administration. Control all the activities of the system. •Information Technology •Handles technical responsibilities. •Coordinatores •Assist in the project •Trailner •Leads training