HubEngage is a universal loyalty program developed by Mobinett Interactive that allows users to earn rewards at participating local businesses. By checking in using the HubEngage loyalty card or app, users accumulate points from visits and purchases that can then be redeemed for rewards at favorite stores. The app also lets users keep track of deals, share offers with friends to earn more points, discover new rewarding businesses, and get directions to locations.
We change the way you sell
Introducing Khobaib Chowdhury, founder of Online Kenakata, an ecommerce platform startup based in Dhaka, Bangladesh. Online Kenakata offers retail stores a dedicated mobile app solution to help them launch an online store within 2 weeks, without needing technical expertise. The platform targets small and medium retailers and provides benefits like no upfront costs, 3 months free trial, and push notification marketing to customers' phones. After the trial period, Online Kenakata charges a 1.2% transaction fee to provide an all-in-one ecommerce solution for retailers.
InNaviDeals, short for Indoor Navigation + Deals is a deal finder mobile application to help regular shoppers on the mall find the most interesting deals on the spot and navigate via indoor navigation in the palm of their hand.
The MyDealsApp is a deal aggregator app that finds hot local deals and discounts in over 119 cities across North America. It uses the Yipit API to source deals from 865 daily deal sites. Key features allow customers to filter deals by location, interests, and categories, and the app automatically detects the user's location to display relevant deals. Deals are displayed in a list and also shown on a map.
The document discusses the key aspects of developing a taxi booking app. It explains that such an app requires separate driver and rider apps connected to an admin portal. It highlights benefits like boosting a taxi business by automating booking, management of taxis and drivers. The document also outlines important features for an online taxi booking app such as registration, choosing vehicle type, entering pickup/drop off points, payment options and providing feedback.
Mobile marketing apps can increase customer engagement and loyalty by allowing customers to access your business anytime. They make it easy to share your app with potential new customers. Having a mobile app also gives businesses analytics to understand how customers use the app and view locations. The document provides examples of how different types of businesses like salons, realtors, and restaurants can benefit from mobile apps to boost reservations, sales, and customer retention.
The document discusses the benefits of mobile apps for businesses. It notes that the mobile industry is growing rapidly, with over 20 billion apps downloaded, and that mobile devices will soon outsell computers. Creating a mobile app allows businesses to reach customers anytime and display information, menus, locations, reviews and more. It also provides analytics on app usage and lets businesses send push notifications to update customers. Mobile app development services are offered starting at $100.
Cross platform app development comes in handy numerous places. Be it health, shopping, games or security, every tech based solution needs to run on all sorts of platforms without any glitches.
HubEngage is a universal loyalty program developed by Mobinett Interactive that allows users to earn rewards at participating local businesses. By checking in using the HubEngage loyalty card or app, users accumulate points from visits and purchases that can then be redeemed for rewards at favorite stores. The app also lets users keep track of deals, share offers with friends to earn more points, discover new rewarding businesses, and get directions to locations.
We change the way you sell
Introducing Khobaib Chowdhury, founder of Online Kenakata, an ecommerce platform startup based in Dhaka, Bangladesh. Online Kenakata offers retail stores a dedicated mobile app solution to help them launch an online store within 2 weeks, without needing technical expertise. The platform targets small and medium retailers and provides benefits like no upfront costs, 3 months free trial, and push notification marketing to customers' phones. After the trial period, Online Kenakata charges a 1.2% transaction fee to provide an all-in-one ecommerce solution for retailers.
InNaviDeals, short for Indoor Navigation + Deals is a deal finder mobile application to help regular shoppers on the mall find the most interesting deals on the spot and navigate via indoor navigation in the palm of their hand.
The MyDealsApp is a deal aggregator app that finds hot local deals and discounts in over 119 cities across North America. It uses the Yipit API to source deals from 865 daily deal sites. Key features allow customers to filter deals by location, interests, and categories, and the app automatically detects the user's location to display relevant deals. Deals are displayed in a list and also shown on a map.
The document discusses the key aspects of developing a taxi booking app. It explains that such an app requires separate driver and rider apps connected to an admin portal. It highlights benefits like boosting a taxi business by automating booking, management of taxis and drivers. The document also outlines important features for an online taxi booking app such as registration, choosing vehicle type, entering pickup/drop off points, payment options and providing feedback.
Mobile marketing apps can increase customer engagement and loyalty by allowing customers to access your business anytime. They make it easy to share your app with potential new customers. Having a mobile app also gives businesses analytics to understand how customers use the app and view locations. The document provides examples of how different types of businesses like salons, realtors, and restaurants can benefit from mobile apps to boost reservations, sales, and customer retention.
The document discusses the benefits of mobile apps for businesses. It notes that the mobile industry is growing rapidly, with over 20 billion apps downloaded, and that mobile devices will soon outsell computers. Creating a mobile app allows businesses to reach customers anytime and display information, menus, locations, reviews and more. It also provides analytics on app usage and lets businesses send push notifications to update customers. Mobile app development services are offered starting at $100.
Cross platform app development comes in handy numerous places. Be it health, shopping, games or security, every tech based solution needs to run on all sorts of platforms without any glitches.
Setting up your grocery delivery orders launching Instacart Clone App. This app comes with a 100% white-label solution that allows you to customize the app suiting your business requirements. for more info visit: https://www.v3cube.com/grocery-delivery-app-clone/
A survey of 500 small businesses with both mobile apps and websites found that most reported higher returns on investment, customer preference and acquisition, and loyalty from mobile apps over mobile websites. Specifically, 73% reported higher returns, 81% said customers preferred apps, and 86% found apps better for retaining repeat customers. However, the document concludes that both mobile apps and websites are important for a complete mobile marketing strategy.
This document provides a marketing plan for a fashion app called FUSION. The app will provide an online collection of trending fashions from different countries. It will allow users to make profiles, upload outfit photos, and gain followers. Users can also access discounts, rewards, and weekly spins. The target market is people aged 18-30 interested in versatility and diversity. The plan outlines tactics like free and premium app versions, social media campaigns, and implementing a project team to manage development and administration.
On-demand app development is a unique set of solutions that customers value and is accessed by the users anytime whenever they need. On-demand app development technologies leveraging the on-demand economy and now almost all the mobile app development companies are providing on-demand services.
TrendyAppBuilder is making mobile apps & mobile websites simple and affordable for businesses of all sizes. Easy mobile app builder for Android iPhone iPad & HTML5.
www.abcmob.com | sales@abcmob.com | +1 (657) 214-1590
abcRetail will easily allow us to create a mobile application for your retail store or series of stores. The application will allow users to go through items, photos, reviews, product details and prices from their handsets. Users can also get recommendations or offers from their handsets allowing them to discover new items or discounted offers.
The application offers a simple dashboard through which you can control the items viewable by users. Retail store owners can offer discounts, offer packages, make some items/products more appealing to users and recommend products depending on users previous purchasing behaviors.
ShopPay is a Web 2.0 application that allows users to search for and share information about products they want to purchase. Merchants and non-profits can create ShopPay widgets to promote their latest products, prices, and promotions. Any updates to the widgets will automatically be reflected on all embedded instances due to the use of RSS and permalinks. The application aims to enhance the online shopping experience through social sharing and interactivity across various online and mobile channels.
How to earn and Earn more from your mobile apps.
I am Mahendra Sharma, from NicheTech, we are creators of Gujarati Pride and Indian Pride range of language mobile apps.
We are using Admob as ads platform for our apps, We have implemented some simple techniques to earn more from our apps using ads.
Those techniques are described here in this presentation, I hope you will like it.
This document discusses the benefits of mobile websites versus mobile apps. It provides statistics on mobile usage and shopping behaviors. For mobile websites, it lists universal compatibility, short development time, integration with content management systems, and mobile search engine optimization as key benefits. Example success stories of mobile websites for Singapore businesses are provided. Mobile apps allow access to device features, offline use, and monetization through in-app purchases. Example success stories of mobile apps for Singapore organizations are also highlighted. The document concludes by identifying industries that benefit from each approach.
RestroApp - Create Your Own Restaurant AppBrian Merrick
Create a powerful and professional mobile app for your restaurant with RestroApp. We help you put your customers first and engage them 24X7 on the go. We build great mobile apps that are easy to use and manage. We create mobile apps that change lives. With Restro App you will be able to interact, deliver and put your menu along with locations directly into your customers hands. Our team is working hard to make your entry into mobile markets simple and pain-free.
Merchants mobile app_builder London 11 June_2016Mehdi Moustaoui
The Mobile App Builder allows distributors to sell a new app building tool to small and medium businesses for 500 Euro, much less than the typical 2000-3000 Euro price. The app provides value to merchants by allowing them to do things like read barcodes and QR codes, act as a groupon, and include a map and call button. It also benefits the OneCoin network by preparing merchants to accept OneCoin as a payment method and increasing the merchant network. Distributors can earn money immediately from app sales while helping the merchant gain new customers and grow their business.
Fluid has created an artificially intelligent virtual personal shopping assistant called Fluid Expert Personal Shopper (XPS) that uses cognitive computing and natural language processing to provide a highly personalized shopping experience. XPS engages shoppers in a dialogue to understand their needs and preferences in order to recommend precisely the products that best suit them. It can have natural conversations with shoppers about products, similar to talking with an in-store expert. Fluid believes XPS can transform online shopping by delivering fast, accurate, and consistent product recommendations through personalized conversations.
Real-world applications of AI - Daniel Hulme @ PAPIs ConnectPAPIs.io
This talk will offer answers to the following questions: What is data-driven decision making? What is AI? What is Business Intelligence? Why are these concepts important? What are the biggest challenges and opportunities?
Daniel is the CEO of Satalia that provides AI inspired solutions to solve industries hardest problems. He’s the co-founder of the ASI that transitions scientists into data scientists. Daniel has a MSci and EngD in AI from UCL, and is Director of UCL’s Business Analytics MSc; applying AI to solve business/social problems. Daniel has many Advisory and Executive positions, holds an international Kauffman Global Entrepreneur Scholarship and actively promotes innovation across the globe.
These are the slides for my keynote lecture "AI Techniques for Smart Grids" at the 2014 IEEE Innovative Smart Grid Technologies - Asia conference where I discussed the role and potential of self-organization in the smart grid.
1) The document discusses the future of shopping and the rise of personal digital assistants to enhance the shopping experience.
2) Personal digital assistants will use contextual information like location, purchase history, preferences to provide personalized notifications and recommendations to shoppers.
3) Retailers are implementing beacon technology and geo-fencing to trigger notifications when shoppers are nearby and integrate this with CRM data to provide context-aware, personalized assistance to shoppers through their mobile devices and wearables.
This document presents a personal shopping assistant software that aims to make shopping less tiring and more enjoyable. The software is deployed in malls and supermarkets using RFID and Wi-Fi technologies. It allows customers to locate items on a cart-mounted screen, bookmark items, view their bill total, and check out without waiting in line. The software provides product recommendations, tracks customer preferences, and scans product information. It is intended to revolutionize the shopping experience by saving time previously spent searching for items and waiting in lines.
Personal Shopping Assistant - A Big Data ProblemArvind Rapaka
The document describes Smart Personal Shopping Assistant (SPA), a system that uses artificial intelligence to act as a personal shopper for online stores. SPA uses speech recognition, image analysis, and question answering to have natural conversations with customers about products. It draws from a knowledge database built using techniques like topic modeling and entity extraction. SPA can identify products from images and place orders based on conversations. The system is designed to scale using SpotDy's BigAITM platform to handle large volumes of requests.
Artificial intelligence is applied in many domains including finance, hospitals, heavy industry, telecommunications, gaming, music, and antivirus software. In finance, AI is used for operations, investing, loan investigations and ATM design. In hospitals, AI organizes bed schedules, staff rotation, and provides medical information. Robots are effectively used in heavy industry for dangerous, repetitive, or degrading jobs. Telecommunications companies use AI for workforce scheduling. AI is also applied to video games through bots and to music composition, performance, and sound processing. Antivirus detection has increasingly integrated AI techniques to improve performance.
Machine Intelligence Applications for IoT Slam Dec 1st 2016Sudha Jamthe
IoT makes things smart while AI makes them intelligent. Come hear about Machine Intelligence, the power behind AI that drives business applications in all realms of life and industry. It ranges from looking for pathogens in human cells, to making Robots and Drones autonomous to drive prediction of demand or parts failure in factories. Machine Intelligence applications can drive business impact based on harnessing the underlying technologies of Machine Learning, Computer Vision, Facial Recognition and Speech to Text. Come find out how to take Machine Intelligence from the realm of quants and Data Scientists to build business applications for your business.
TEDx Manchester: AI & The Future of WorkVolker Hirsch
TEDx Manchester talk on artificial intelligence (AI) and how the ascent of AI and robotics impacts our future work environments.
The video of the talk is now also available here: https://youtu.be/dRw4d2Si8LA
Setting up your grocery delivery orders launching Instacart Clone App. This app comes with a 100% white-label solution that allows you to customize the app suiting your business requirements. for more info visit: https://www.v3cube.com/grocery-delivery-app-clone/
A survey of 500 small businesses with both mobile apps and websites found that most reported higher returns on investment, customer preference and acquisition, and loyalty from mobile apps over mobile websites. Specifically, 73% reported higher returns, 81% said customers preferred apps, and 86% found apps better for retaining repeat customers. However, the document concludes that both mobile apps and websites are important for a complete mobile marketing strategy.
This document provides a marketing plan for a fashion app called FUSION. The app will provide an online collection of trending fashions from different countries. It will allow users to make profiles, upload outfit photos, and gain followers. Users can also access discounts, rewards, and weekly spins. The target market is people aged 18-30 interested in versatility and diversity. The plan outlines tactics like free and premium app versions, social media campaigns, and implementing a project team to manage development and administration.
On-demand app development is a unique set of solutions that customers value and is accessed by the users anytime whenever they need. On-demand app development technologies leveraging the on-demand economy and now almost all the mobile app development companies are providing on-demand services.
TrendyAppBuilder is making mobile apps & mobile websites simple and affordable for businesses of all sizes. Easy mobile app builder for Android iPhone iPad & HTML5.
www.abcmob.com | sales@abcmob.com | +1 (657) 214-1590
abcRetail will easily allow us to create a mobile application for your retail store or series of stores. The application will allow users to go through items, photos, reviews, product details and prices from their handsets. Users can also get recommendations or offers from their handsets allowing them to discover new items or discounted offers.
The application offers a simple dashboard through which you can control the items viewable by users. Retail store owners can offer discounts, offer packages, make some items/products more appealing to users and recommend products depending on users previous purchasing behaviors.
ShopPay is a Web 2.0 application that allows users to search for and share information about products they want to purchase. Merchants and non-profits can create ShopPay widgets to promote their latest products, prices, and promotions. Any updates to the widgets will automatically be reflected on all embedded instances due to the use of RSS and permalinks. The application aims to enhance the online shopping experience through social sharing and interactivity across various online and mobile channels.
How to earn and Earn more from your mobile apps.
I am Mahendra Sharma, from NicheTech, we are creators of Gujarati Pride and Indian Pride range of language mobile apps.
We are using Admob as ads platform for our apps, We have implemented some simple techniques to earn more from our apps using ads.
Those techniques are described here in this presentation, I hope you will like it.
This document discusses the benefits of mobile websites versus mobile apps. It provides statistics on mobile usage and shopping behaviors. For mobile websites, it lists universal compatibility, short development time, integration with content management systems, and mobile search engine optimization as key benefits. Example success stories of mobile websites for Singapore businesses are provided. Mobile apps allow access to device features, offline use, and monetization through in-app purchases. Example success stories of mobile apps for Singapore organizations are also highlighted. The document concludes by identifying industries that benefit from each approach.
RestroApp - Create Your Own Restaurant AppBrian Merrick
Create a powerful and professional mobile app for your restaurant with RestroApp. We help you put your customers first and engage them 24X7 on the go. We build great mobile apps that are easy to use and manage. We create mobile apps that change lives. With Restro App you will be able to interact, deliver and put your menu along with locations directly into your customers hands. Our team is working hard to make your entry into mobile markets simple and pain-free.
Merchants mobile app_builder London 11 June_2016Mehdi Moustaoui
The Mobile App Builder allows distributors to sell a new app building tool to small and medium businesses for 500 Euro, much less than the typical 2000-3000 Euro price. The app provides value to merchants by allowing them to do things like read barcodes and QR codes, act as a groupon, and include a map and call button. It also benefits the OneCoin network by preparing merchants to accept OneCoin as a payment method and increasing the merchant network. Distributors can earn money immediately from app sales while helping the merchant gain new customers and grow their business.
Fluid has created an artificially intelligent virtual personal shopping assistant called Fluid Expert Personal Shopper (XPS) that uses cognitive computing and natural language processing to provide a highly personalized shopping experience. XPS engages shoppers in a dialogue to understand their needs and preferences in order to recommend precisely the products that best suit them. It can have natural conversations with shoppers about products, similar to talking with an in-store expert. Fluid believes XPS can transform online shopping by delivering fast, accurate, and consistent product recommendations through personalized conversations.
Real-world applications of AI - Daniel Hulme @ PAPIs ConnectPAPIs.io
This talk will offer answers to the following questions: What is data-driven decision making? What is AI? What is Business Intelligence? Why are these concepts important? What are the biggest challenges and opportunities?
Daniel is the CEO of Satalia that provides AI inspired solutions to solve industries hardest problems. He’s the co-founder of the ASI that transitions scientists into data scientists. Daniel has a MSci and EngD in AI from UCL, and is Director of UCL’s Business Analytics MSc; applying AI to solve business/social problems. Daniel has many Advisory and Executive positions, holds an international Kauffman Global Entrepreneur Scholarship and actively promotes innovation across the globe.
These are the slides for my keynote lecture "AI Techniques for Smart Grids" at the 2014 IEEE Innovative Smart Grid Technologies - Asia conference where I discussed the role and potential of self-organization in the smart grid.
1) The document discusses the future of shopping and the rise of personal digital assistants to enhance the shopping experience.
2) Personal digital assistants will use contextual information like location, purchase history, preferences to provide personalized notifications and recommendations to shoppers.
3) Retailers are implementing beacon technology and geo-fencing to trigger notifications when shoppers are nearby and integrate this with CRM data to provide context-aware, personalized assistance to shoppers through their mobile devices and wearables.
This document presents a personal shopping assistant software that aims to make shopping less tiring and more enjoyable. The software is deployed in malls and supermarkets using RFID and Wi-Fi technologies. It allows customers to locate items on a cart-mounted screen, bookmark items, view their bill total, and check out without waiting in line. The software provides product recommendations, tracks customer preferences, and scans product information. It is intended to revolutionize the shopping experience by saving time previously spent searching for items and waiting in lines.
Personal Shopping Assistant - A Big Data ProblemArvind Rapaka
The document describes Smart Personal Shopping Assistant (SPA), a system that uses artificial intelligence to act as a personal shopper for online stores. SPA uses speech recognition, image analysis, and question answering to have natural conversations with customers about products. It draws from a knowledge database built using techniques like topic modeling and entity extraction. SPA can identify products from images and place orders based on conversations. The system is designed to scale using SpotDy's BigAITM platform to handle large volumes of requests.
Artificial intelligence is applied in many domains including finance, hospitals, heavy industry, telecommunications, gaming, music, and antivirus software. In finance, AI is used for operations, investing, loan investigations and ATM design. In hospitals, AI organizes bed schedules, staff rotation, and provides medical information. Robots are effectively used in heavy industry for dangerous, repetitive, or degrading jobs. Telecommunications companies use AI for workforce scheduling. AI is also applied to video games through bots and to music composition, performance, and sound processing. Antivirus detection has increasingly integrated AI techniques to improve performance.
Machine Intelligence Applications for IoT Slam Dec 1st 2016Sudha Jamthe
IoT makes things smart while AI makes them intelligent. Come hear about Machine Intelligence, the power behind AI that drives business applications in all realms of life and industry. It ranges from looking for pathogens in human cells, to making Robots and Drones autonomous to drive prediction of demand or parts failure in factories. Machine Intelligence applications can drive business impact based on harnessing the underlying technologies of Machine Learning, Computer Vision, Facial Recognition and Speech to Text. Come find out how to take Machine Intelligence from the realm of quants and Data Scientists to build business applications for your business.
TEDx Manchester: AI & The Future of WorkVolker Hirsch
TEDx Manchester talk on artificial intelligence (AI) and how the ascent of AI and robotics impacts our future work environments.
The video of the talk is now also available here: https://youtu.be/dRw4d2Si8LA
The document outlines the development of a business model over 5 days for a mobile app called et al. that provides outfit suggestions and personal styling services. On day 1, the founders hypothesized targeting suburban millennials but learned users were not motivated to purchase full outfits. They pivoted to targeting city-dwelling millennials. On day 2, they learned styling was most important and validated targeting cities. On day 3, they added stylists as customers. On day 4, they added retail stores and subscription revenue. On day 5, they finalized targeting stay-at-home moms and offering stylists additional income through the app. The founders concluded they need to further validate customer needs and pricing models to reduce risk.
The marketing plan proposes an Android app called Virtual Plaza that allows customers to shop from virtual stores displayed in public places like metro stations. By scanning QR codes on product displays with their smartphones, customers can add items to their online shopping cart and arrange delivery. The plan details how the app works, the company's core competencies in suiting busy lifestyles, and revenue strategies like partnerships and in-app ads. Target customers are metro city residents seeking convenient shopping options without retail visits. The plan outlines tactics for free and premium app versions, a phased launch schedule, and brand building strategies.
The document describes several retail apps built on the MAAS (Mobile Advertising and Analytics Suite) platform, including:
- Flash Coupons, which allows local businesses to publish coupons within a 50 mile radius and helps manage coupon analytics.
- Flash Deals, which provides instant deals to users and allows filtering by category like restaurants. It also integrates social media APIs and uses geo-fencing.
- Additional apps described are DesiDime, Coupon Shopping, Style Match, Pinnum, Joy, NewU - each with their own unique features for providing deals, coupons, product discovery, and rewards for users.
The document outlines a marketing plan for a vehicle zone app that helps customers choose suitable vehicles based on their needs, budget, and features. The app aims to get permissions from all vehicle brands and showroom dealers, and achieve 100,000 customers in one year by acting as an intermediary between customers and banks/finance companies for vehicle loans. The strategy involves targeting working professionals and recent graduates through showrooms, companies, and sales/marketing firms.
Libaaso is an Online Market Platform that connects manufacturers and wholesalers. Manufacturers will list their designs and wholesalers can contact them for further dealings if interested in their designs
business models of book my show.tutor vista,share it...sanjana desmon
The document provides information on several companies and their business models. It discusses:
- TutorVista, an online education company founded in 2005 in Bangalore, India that was later acquired by Pearson Education. It offers online classes, tutoring, and test prep help.
- Oyo Rooms, a hotel chain startup founded in 2013 that has grown to 7,000 hotels across India through standardization, affordability, and a technology-driven approach. It generates revenue through commissions and premium bookings.
- BookMyShow, the largest entertainment ticketing platform in India. It generates revenue through convenience fees and solutions for events. It has a large market share and partnerships with major theaters and events.
Ayush Agarwal is developing a mobile app called LaundryBasket to provide an on-demand laundry service in Kolkata. Users will be able to schedule pickups and track orders through the app, with clothes being washed, dried, folded, and delivered for affordable prices. LaundryBasket aims to save users time by handling laundry needs fully remotely. It will focus initially on young professionals, students, and families in Kolkata, addressing the pain point of the time consuming nature of laundry.
The company profile allows you to get a deep insight into the mission, vision and conduct of the company. It also throws light on the various business offerings from Endive Software.
The marketing plan summarizes LocoShop, an e-commerce platform connecting local retailers and service providers to customers in India. It notes that the Indian e-commerce market is growing rapidly due to increasing internet and mobile usage. LocoShop aims to serve as a one-stop shop for both online and local products, including groceries, home services, doctor consultations, and more. The plan outlines goals to achieve 1 million users within 5 years, expand operations to 5 metro cities and 12 tier-2 cities in 3 years, and reach $100 million in revenue. Key strategies include collaborating with local retailers and service providers and promoting through social media, events, and word of mouth.
NerdFighter is launching a new Android app to become the biggest service provider for book lovers in India. The app will help 15 million people by providing textbooks, auctions, classifieds and teacher evaluations. It targets college students and aims to break even initially with costs including app development, designers, bloggers and translators. The executive summary outlines goals, strategy, tactics, implementation and performance evaluation.
This document discusses strategies for converting online visitors into offline customers through a "Web to Store" approach. It recommends using techniques like store locators, coupons, scavenger hunts, and digital experiences in stores to engage customers throughout the sales funnel from their initial online contact through to physical point of sales conversion and retention. The goal is to create qualified in-store traffic and increase sales by providing a positive user experience across online and offline channels.
The importance of Mobile Application in the emerging market and its potential for increasing your business worth. It helps in driving repeat business, generating revenue and increasing customer engagement.
- Tesco created a mobile app using PowaTag technology to allow customers to pay for meal deals quicker through their smartphones.
- T-Mobile added 14 new music streaming services like Google Play Music and SoundCloud to their Music Freedom program which allows unlimited streaming without using data.
- Facebook introduced Privacy Basics to provide interactive guides answering common questions about privacy settings and controls on Facebook.
Retail-On-Demand: The Impending Disruption Of EcommerceG3 Communications
Webinar from #CCSeries:
The future of mobile retail is already here. Get a glimpse of how once-simple mobile apps have now become platforms of their own, making way for entirely new retail and ecommerce channels. We’ll look at forward-thinking use cases within platforms such as Facebook Messenger, LINE, Pinterest, WeChat, Twitter and even look ahead to new on-demand trends with newcomers such as Uber and Operator.
Digital and Social Media Marketing-Samuel Ashley.pptxSamuelAshley4
This document discusses digital and social media marketing. It first defines digital marketing as online activities like social media, websites, blogging, and SEO. It then outlines objectives for digital media using the 4E framework: excite customers, educate customers, let customers experience the product, and engage customers. Next, it presents the 7C online marketing framework including core goals, context, content, community, communication, commerce, and connection. The document continues discussing engaging customers on social media and how the information, connected, network, dynamic, and timeliness effects influence engagement. It also notes the importance of mobile marketing and different app models. Finally, it briefly introduces influencer marketing and different types of influencers.
Indian consumers desire high quality products at low prices. The app aims to provide deals and discounts from local merchants without compromising quality. It also offers loyalty points for purchases. The goals are to gain 40,000 subscribers in 8 months by offering initial benefits and referral programs, and partnering with local sellers in launch areas. Revenue will come from paid subscriptions, ads, and seller fees. The strategy is to target price conscious middle class customers, especially students, through social media ads, billboards, and referrals. A free version offers deals while a $0.99 premium version adds faster delivery and early access to deals. Implementation will develop the app, acquire merchants, then focus on subscribers and customizing the experience based on user
MeraMedicare is a healthcare based startup which focuses on ensuring maximum customer satisfaction.The Following slide is a proposed idea regarding how it can attract more ideal customers and helping everyone use its solid healthcare model.Mera Medicare provides an effective-tail platform to both healthcare professionals and customers while solving their key challenges
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
2. An app which will connect shoppers to stylists
and personal shopping assistants
Consumers have haphazard knowledge about
latest trends. In their busy days, this app comes
to rescue
4. Anyone who wants to shop!!!
Mostly the elite would prefer an assistant for
shopping.
5. The company aims to provide employment
opportunities to personal shoppers
6.
7. 3 factors
• We work with stylists and
shopping assistants
• We provide services to people of
all ages especially to those who
hire trained professionals to
design their outfits
• We are different in the point that
we also design clothes according
to the customer’s expectations
• We also provide fashion updates
and send notifications of sale and
discounts from different outlets
• Free access initially and then the
user should pay to access the
services
8.
9. • An app which will provide
• Fashion updates
• Notifications of
discounts
• Latest trends
• Designer wear
• Access to personal
stylists
• Blog for posting and
brainstorming
• On-the-go access to
shopping assistants
10. • The services can be
accessed anywhere,
anytime
• The cost per service will
depend on how much the
shopping assistant will
charge
• Commission will be given
to each consultant and
revenue will be generated
from taxes
11. • Name: ClosetBuzz
• Logo:
• Slogan: Shopping made
easy
• The brand will establish
itself as an easily accessible
and changeable to all users
12. Incentives
• Free access for a month to
all new users
• After one month, they need
to pay to access all services
except blog, fashion articles
and updates
• Pricing will be Rs.550 per
month
13. • Advertising in TV
• Social media
marketing
• Word of mouth
• e-mails from shopping
websites
• Billboards
• Internet ads
14. Distribution
• Company employees will get
discounts to services
• Users can meet consultants or
talk to them personally or over a
chat
• Collaborators will be endorsed
when their service is used on
our app
• Payments should be done
through mobile wallets
15. Implementation
• Infrastructure: App on
Google Playstore, Windows
store and iStore
• Scheduling:
• Develop a BCM
• Figure out partners
• Funding
• Construct the app
• Launch
• Marketing
18. Disclaimer:
This presentation was made by
Sindhuja Nanduri, BITS Pilani,
Hyderabad Campus during
Marketing internship under
Prof.Sameer Mathur, IIM
Lucknow