Book a Chair is a mobile app and website that allows users to make instant restaurant reservations in Doha, Qatar. It offers location-based reservation search and confirmation with menu details. Restaurants pay $1 per seated reservation while advertisers pay to display ads. The service aims to capitalize on Qatar's high smartphone and broadband penetration by targeting monthly diners and local advertisers. It has a phased implementation plan and financial projections estimating $20,000 in restaurant fees and $50,000 from advertisers by December 2015 from 10,000 active users.

1. Book a Chair
reservations made easy

2. Book a Chair
• Book a Chair is an iPhone and Android app with a landing
webpage that enables users to make a reservation at any
restaurant in Doha within seconds.
– Additional features and benefits
– Offers a wide range of different cuisines
– Shows nearby restaurants (location-based services)
– Instant reservation confirmation with directions (map
of the location), parking availability
(valet, street), hours and high resolution picture menu
with specials including prices.
– User reviews
– Points that can convert into drinks or desserts.

3. Book a Chair
• Target Customers
– Smartphone owners (consumers) who like to dine
out once a month or more.
– Local advertisers who seek to engage local
consumers.

4. Book a Chair
• Competitors
– OpenTable (not available in Doha yet, available in
Dubai)

5. Book a Chair
• Market Analysis
– Qatar: highest broadband penetration in the region
– Qatar: high smartphone penetration – 75%
– QNBN
– Digital economy and connected society – 2030 Vision
– 95% households will have 100mb/s by end of 2015
– Wi-Fi key to Qatar businesses growth
– 400+ restaurants in Doha

6. Book a Chair
• Marketing Plan (User)
– Product: iPhone and Android smartphones
– Website landing page with full service capacity
– Price: Free
– Place: Apple App Store and Google Play Store

7. Book a Chair
• Marketing Plan (Advertiser)
– Product: Offer local advertisers new way to
connect with consumers.
– Price: Restaurants pay $1 per person
seated, advertisers pay $XYZ for a full screen
colorful, dynamic or static ad.

8. Book a Chair
• Personnel and Implementation
– CEO, Designer
– Product Developer
– Database admin
– Paid/Unpaid interns
Phase 1:
Product
Development
/ 6 mo
Phase 2: User
Outreach – 5k
downloads /
6 mo
Phase 3:
Coverage
Expansion /
6mo
Phase 4: Ad
integration
Phase 5:
Partnerships
and
Investment

9. Book a Chair
• Financials
– 10,000 active users by Dec 2015
– Reservations once a month, 2 persons seated
– 20,000 * $1 = $20,000 from restaurant
– 100,000 impressions by Dec 2015
– $0.5 per impression
– 100,000 * $0.5 = $50,000 from advertisers

10. Book a Chair
• Challenges
– Outreach & promotion
– Low level of customer
participation in mobile apps
– Only 55% use smart phones
for goods and services
• Advantages
– Mobile connected country
– Mobile broadband
– Wi-Fi becoming popular
– Dining out is common for
locals and expats
– ICT Qatar Everything Mobile
forum
– 671k FB users
– ICTQatar 2013 report: 99%
mobile penetration
– Household connectivity: 69%
by smart phone

11. Book a Chair
We will take care of the reservation for you…
You enjoy your time and food…
Bon Appetite
Seymur RASULOV
Email: seymurrasulov@gmail.com Mobile: 77-5283-77