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This document outlines an agenda for a webinar on holiday planning in June. The webinar will be presented by Jessica Lewis and Zach Zimmel and will cover why nonprofits should start holiday planning early in June, how to plan an effective campaign through setting objectives and understanding audiences, and tips for online advertising and testing. Key points to be discussed include starting campaigns in the summer to convert fall donors and leverage ecards and tax emails while continually testing messaging.
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- What is a Giving Day, and why your nonprofit should start now
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This document provides an agenda and overview for a two-day masterclass on attracting, motivating, and retaining young donors. Day one covers characteristics of Generations X and Y and journey mapping. Day two discusses case studies and organizational change. Additional sections discuss tactics for engaging Generations Y and Z, including event participation, social media, gamification, and fundraising in schools. Generational giving patterns are shown, and acceptable solicitation channels by generation are discussed.
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This document summarizes the findings of a study on generational giving trends in Canada. The study found that while baby boomers currently give the most money to non-profits annually, younger generations are emerging as an important source of donations. Generational preferences for causes, donation methods, and communication channels were identified to help non-profits adapt their fundraising strategies to different age groups. Specific recommendations are provided to better engage Generation X donors and appeal to Generation Y supporters through online giving programs.
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This document discusses strategies for unlocking the potential of event participants through journey mapping and relationship building. It recommends segmenting participants based on things like donation amounts and past participation. Focusing communications like phone calls, emails and social media on top performers and using data to guide these efforts. Implementing tools like surveys to gather feedback and improve the participant experience is also suggested. The goal is to deepen engagement, increase donations over time and move participants to other giving streams through strategic communications.
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hands on examples of everything from customer experience to personalizing donor journeys
a fool proof system for uncovering, cultivating, and soliciting existing and new donors
how to implement a multi-channel presence
best practices on the do's and donts' of creating a good supporter survey
how to measure success of breakthrough fundraising results
Heather McLean, Senior Fundraising Advisor of hjc, and Brian Walsh, CX Architect North American Applications of Oracle, will show you how your organization can tap into your donor base and build deeper relationships through a multi-channel presence. Using the latest data and riveting case studies, you’ll learn how to maximize your organization’s fundraising potential.
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This document provides an agenda and overview for a two-day masterclass on attracting, motivating, and retaining young donors. Day one covers characteristics of Generations X and Y and journey mapping. Day two discusses case studies and organizational change. Additional sections discuss tactics for engaging Generations Y and Z, including event participation, social media, gamification, and fundraising in schools. Generational giving patterns are shown, and acceptable solicitation channels by generation are discussed.
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This document summarizes the findings of a study on generational giving trends in Canada. The study found that while baby boomers currently give the most money to non-profits annually, younger generations are emerging as an important source of donations. Generational preferences for causes, donation methods, and communication channels were identified to help non-profits adapt their fundraising strategies to different age groups. Specific recommendations are provided to better engage Generation X donors and appeal to Generation Y supporters through online giving programs.
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On September 16, Mike Johnston gave a presentation on Peer-to-peer fundraising, and best practices at the Internet Fundraising Seminar Toronto
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View this webinar to learn:
- How crowdfunding can find you new supporters
- How to use what’s working in the commercial world and bring the right elements over to make your charitable crowdfunding successful
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Using best practices and up-to-date case studies, learn how to do more than just raise money to make potato salad – learn how to raise money, find new supporters, build brand and make your organization stronger with crowdfunding.
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This document outlines the planning process for a holiday fundraising campaign. It recommends starting with two planning meetings to set goals and brainstorm themes. Key elements to develop include the campaign concept, stories, imagery, call to action, and marketing channels. Examples of campaign components include a landing page, donation form, emails, social media posts and videos. The document provides tips on writing compelling copy that focuses on donors and beneficiaries. It stresses starting the planning process early to allow sufficient time for design, implementation, copywriting and evaluation.
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Using examples and data from the new Index, and adding data from last year's major study of generational giving in Canada, we’ll challenge your strategic thinking and help you understand how to be more successful as fundraisers, marketers and industry leaders.
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In this session, Michael Johnston, Founder and President at hjc, and Ken Kuhler, Interactive Strategy Manager at Blackbaud, cover the following topics:
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The document provides information on using social media for non-profits. It summarizes data on the social media preferences and behaviors of different generations (Gen Y, Gen X, Boomers, Civics). The key findings are that Gen Y is most active on social media, Facebook and YouTube are most popular, and most donors are willing to share/promote causes. It provides tips on building awareness, engagement and revenue through social media efforts focused on images, videos, and conversations.
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- 2. Q: