This concise report by Schieber Research interns, Anja Husemann and Dylan Chung, reviews 5 Trends: Affirmations, Upcycling, Digital identity, Subcultures, (un)certain times.
- COVID-19 created new awareness (environmental, societal) amongst Gen-Z consumers.
- This, along with the search for identity (typical of the age group in any generation), and the shift in social norms, connects to #subcultures, #nonbinary consumers, #upcycling and prevention of #foodwaste.
- We noticed the need to stand out in a virtual (onto the metaverse) world - meaning, #NFT or #skins are a sub-trend and not "the need".
- We noted that the rise in anxiety and the search for mental wellness in an isolated world brought with it the cultural trend of #affirmations, #bodypositivity and even #tarot cards.
5 Social Strategies Shaking Up the PyramidEverTrue
See how the University at Buffalo and the Oregon State University Foundation are transforming alumni engagement and fundraising using social insights.
Learn tactics every shop can adopt easily by using Facebook and LinkedIn to build relationships across the entire giving pyramid.
Whether you want to increase event attendance, convert new donors, or find new major gift prospects, you'll see how to start shaking up advancement-as-usual.
Watch this webinar in its entirety here: https://evertrue.wistia.com/medias/a8muxe3dsa
“Uniquely Gen Z,” the first in a three-part global study, explores Gen Zers’ technology preferences, “cyber-savviness” and economic influence. The rest of the series will look at ways to build strong brand relationships — both in growth and mature markets — and to create authentic omni-channel shopping experiences with Gen Zers. This study, co-sponsored by the IBM Institute of Business Value and the National Retail Federation, is one of the largest studies to date of the post-Millennial generation, surveying 15,600 members of Gen Z on six continents.
This concise report by Schieber Research interns, Anja Husemann and Dylan Chung, reviews 5 Trends: Affirmations, Upcycling, Digital identity, Subcultures, (un)certain times.
- COVID-19 created new awareness (environmental, societal) amongst Gen-Z consumers.
- This, along with the search for identity (typical of the age group in any generation), and the shift in social norms, connects to #subcultures, #nonbinary consumers, #upcycling and prevention of #foodwaste.
- We noticed the need to stand out in a virtual (onto the metaverse) world - meaning, #NFT or #skins are a sub-trend and not "the need".
- We noted that the rise in anxiety and the search for mental wellness in an isolated world brought with it the cultural trend of #affirmations, #bodypositivity and even #tarot cards.
5 Social Strategies Shaking Up the PyramidEverTrue
See how the University at Buffalo and the Oregon State University Foundation are transforming alumni engagement and fundraising using social insights.
Learn tactics every shop can adopt easily by using Facebook and LinkedIn to build relationships across the entire giving pyramid.
Whether you want to increase event attendance, convert new donors, or find new major gift prospects, you'll see how to start shaking up advancement-as-usual.
Watch this webinar in its entirety here: https://evertrue.wistia.com/medias/a8muxe3dsa
“Uniquely Gen Z,” the first in a three-part global study, explores Gen Zers’ technology preferences, “cyber-savviness” and economic influence. The rest of the series will look at ways to build strong brand relationships — both in growth and mature markets — and to create authentic omni-channel shopping experiences with Gen Zers. This study, co-sponsored by the IBM Institute of Business Value and the National Retail Federation, is one of the largest studies to date of the post-Millennial generation, surveying 15,600 members of Gen Z on six continents.
This E-Book peels back the layers and uncovers fundamental truths about demographics and lifestyle attributes Millennials share universally as well as how they can be segmented into unique groups. Take a closer look and see how wonderfully complex & awesome they are and how you can reach them more effectively.
The results of Aimia’s 2011 consumer
research in Canada, the UK and the
US reveal surprising insights into the
behavior of Generation Y and their
relationship to technology, data privacy,
brand loyalty and reward programs.
Everything Marketers Need to Know About Generation ZVision Critical
New data on Gen Z attitudes on media consumption, travel, financial services, health care, retail and more. This exclusive report also reveals important differences between Millennials and Generation Z.
Right now, an entire generation, larger than the Baby Boomers and with unprecedented discretionary spending power, is growing up knowing only a world that is always electronically connected, always portable and always customizable. How will this generation's immersion in today's technology challenge the world as we once knew it?
Understanding digital millennials is critical to maximizing and sustaining growth. The good news? Through extensive research, Resource Interactive has mapped the Millennials' daily digital interactions to shed light on their attitudes and behaviors.
Review this presentation and discover:
• Who digital millennials are
• How millennials perceive philanthropy
• How they are shaping the political landscapes
• What millennials expect from their shopping experiences
• What you can do to maximize your interactions with digital millennials
Time is Money: Customer Acquisition Researchparago
parago creates engaging solutions that inspire actions & impact results
As the most comprehensive single-source provider of incentives and engagement,
we deliver $2 billion in rewards to 50 million people worldwide each year using our
advanced technology. Our relentless focus on innovation drives better results,
making us the smart choice.
• consumer rebates & promotions
• employee rewards & recognition
• sales & channel management
• energy efficiency incentives
Generation Z encompasses ages 13 to 19, with a psychographic overlap with young Millennials ages 20 to 24. As digital natives with more familiarity with virtual worlds than previous generations, Generation Z is redefining the "new normal."
We consider this a grossly underestimated marketing audience. They wield more consumer power than many think and they are a beautifully unique and socially connected group. This presentation offers advice on both understanding and reaching today's seniors through messaging, media and marketing.
Relevant statistics about Millennials (those born in the 80s and 90s) as employees, leaders, entrepreneurs, consumers, and even parents.
The more you know about the Millennials the better equipped you’ll be to lead, communicate, and market to them.
Presented by Ryan Jenkins, Millennial & Generation Z keynote speaker and blogger. http://ryan-jenkins.com.
For our April buzzReport, Buzz Marketing Group is proud to present the third installment of our four-part 2015 Millennial Retail Report! Here, you will get the chance to dive into the world of the Millennial and gain insight into how they shop, what they buy, how much they spend, and how they want to interact with retailers.
This information is useful to any brand or retailer that hopes to better understand the Millennial generation. So what are you waiting for? Dive in!
Resilient. Trendy. Unapologetic. These are the words Multicultural Millennials use to define themselves. We're in a marketing season where consumers are defining themselves, and deciding how and where they see themselves. They're filtering out what doesn't serve their vision of themselves.
We hope this report inspires you to expand how you view Multicultural Millennials and the clear marketing opportunity that exists wth this unique demographic.
Millennial Moms conceptualize their families as more of a team that works together than a sky full of aircraft to be directed. This presentation will include insights into the roles of different family members, what is shifting in today's families and examples of marketers that are tapping into this theme.
Tomorrow's Digital Customer | Generational Study | WP Engine - Mark RandallWhiteChalkRoadMarketing
Overview of a groundbreaking multi-generational tracking study on digital attitudes. Mark Randall (WP Engine, Country Manager- Aust & NZ) presented a brief overview of ground-breaking research on the future of the digital experience and how businesses can stay relevant. Presented at White Chalk Road 20th anniversary event in Perth, March 21, 2019.
This E-Book peels back the layers and uncovers fundamental truths about demographics and lifestyle attributes Millennials share universally as well as how they can be segmented into unique groups. Take a closer look and see how wonderfully complex & awesome they are and how you can reach them more effectively.
The results of Aimia’s 2011 consumer
research in Canada, the UK and the
US reveal surprising insights into the
behavior of Generation Y and their
relationship to technology, data privacy,
brand loyalty and reward programs.
Everything Marketers Need to Know About Generation ZVision Critical
New data on Gen Z attitudes on media consumption, travel, financial services, health care, retail and more. This exclusive report also reveals important differences between Millennials and Generation Z.
Right now, an entire generation, larger than the Baby Boomers and with unprecedented discretionary spending power, is growing up knowing only a world that is always electronically connected, always portable and always customizable. How will this generation's immersion in today's technology challenge the world as we once knew it?
Understanding digital millennials is critical to maximizing and sustaining growth. The good news? Through extensive research, Resource Interactive has mapped the Millennials' daily digital interactions to shed light on their attitudes and behaviors.
Review this presentation and discover:
• Who digital millennials are
• How millennials perceive philanthropy
• How they are shaping the political landscapes
• What millennials expect from their shopping experiences
• What you can do to maximize your interactions with digital millennials
Time is Money: Customer Acquisition Researchparago
parago creates engaging solutions that inspire actions & impact results
As the most comprehensive single-source provider of incentives and engagement,
we deliver $2 billion in rewards to 50 million people worldwide each year using our
advanced technology. Our relentless focus on innovation drives better results,
making us the smart choice.
• consumer rebates & promotions
• employee rewards & recognition
• sales & channel management
• energy efficiency incentives
Generation Z encompasses ages 13 to 19, with a psychographic overlap with young Millennials ages 20 to 24. As digital natives with more familiarity with virtual worlds than previous generations, Generation Z is redefining the "new normal."
We consider this a grossly underestimated marketing audience. They wield more consumer power than many think and they are a beautifully unique and socially connected group. This presentation offers advice on both understanding and reaching today's seniors through messaging, media and marketing.
Relevant statistics about Millennials (those born in the 80s and 90s) as employees, leaders, entrepreneurs, consumers, and even parents.
The more you know about the Millennials the better equipped you’ll be to lead, communicate, and market to them.
Presented by Ryan Jenkins, Millennial & Generation Z keynote speaker and blogger. http://ryan-jenkins.com.
For our April buzzReport, Buzz Marketing Group is proud to present the third installment of our four-part 2015 Millennial Retail Report! Here, you will get the chance to dive into the world of the Millennial and gain insight into how they shop, what they buy, how much they spend, and how they want to interact with retailers.
This information is useful to any brand or retailer that hopes to better understand the Millennial generation. So what are you waiting for? Dive in!
Resilient. Trendy. Unapologetic. These are the words Multicultural Millennials use to define themselves. We're in a marketing season where consumers are defining themselves, and deciding how and where they see themselves. They're filtering out what doesn't serve their vision of themselves.
We hope this report inspires you to expand how you view Multicultural Millennials and the clear marketing opportunity that exists wth this unique demographic.
Millennial Moms conceptualize their families as more of a team that works together than a sky full of aircraft to be directed. This presentation will include insights into the roles of different family members, what is shifting in today's families and examples of marketers that are tapping into this theme.
Tomorrow's Digital Customer | Generational Study | WP Engine - Mark RandallWhiteChalkRoadMarketing
Overview of a groundbreaking multi-generational tracking study on digital attitudes. Mark Randall (WP Engine, Country Manager- Aust & NZ) presented a brief overview of ground-breaking research on the future of the digital experience and how businesses can stay relevant. Presented at White Chalk Road 20th anniversary event in Perth, March 21, 2019.
Fundraising Today and Tomorrow: The Next Generation of Canadian Giving - Fund...hjc
Michael and Ken discussed fundraising trends such as social media, mobile, and crowdfunding and other can’t-miss insights from the 2013 Next Generation of Canadian Giving study.
Generational Giving, The Charitable Habits of Generation Baby Boomers and Mat...Blackbaud
Presented by Michael Johnston President and Founder of HJC
All generations are not created equal. Are you optimizing your outreach and
fundraising to connect with each group? In this 45 min session Michael will lead us
through key giving treads for the baby boomers and matures, offering tips and
tricks on how to optimize your fundraising efforts and much more. Boomers
contribute 43% of all giving, are you neglecting this important generation in your
everyday efforts?
Fundraising Today and Tomorrow and the Next Generation of Canadian Givinghjc
Canadian Fundraising Today and Tomorrow
Michael Johnston, Founder and President, hjc, gives a profile of four generations of Canadian donors: how do they give, where do they give, and how can you build the most effective relationship with them.
Toronto Seminar, October 22 2013
In this presentation, you will learn about the differences and similarities among Matures, Baby Boomers, Generation X and Y in their approaches to giving. You'll also hear how experts at Amnesty International USA and AARP/AARP Foundation are using age segmentation to achieve better fundraising and communications results.
In this webinar, you will learn about the differences and similarities among Matures, Baby Boomers, Generation X and Y in their approaches to giving. You'll also hear how experts at Amnesty International USA and AARP/AARP Foundation are using age segmentation to achieve better fundraising and communications results.
Parachute Digital benchmarked 100 Australian website donation pages against 59 points of criteria and got donor insights from a survey and in dept interviews with donors.
DMA Non Profit Conference - Diversity in Giving & how to reach all your suppo...dennis mccarthy
A review of the 2014 Diversity in Giving report along side presentations by Russ Reid Inc and Operation Smile on how they are reaching out to Hispanic Americans
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Next Generation of American Giving -- AFP 2014 conference
1. The Next Generation of
American Giving: How
Generations X, Y, Baby
Boomers, and Matures
Donate
2. The Next Generation of American Giving: How
Generations X, Y, Baby Boomers, and Matures
Donate
Presented by:
• Dennis McCarthy, Blackbaud
• Mark Rovner, Sea Change Strategies
#NextGenGiving
#afpICON
3. • Please ask questions but don’t be offended if we hold some of
them til the end of the presentation.
• Please tweet and share content shamelessly via social.
Channel your inner Jimmy Fallon #NextGenGiving
• The deck will be posted on slideshare later today or email
Mark and Dennis and we’ll send it to you.
Rules for the next 45 minutes
4. Survey instrument developed and refined from 2010 survey – identical
methodology
Online survey of 1,014 US Donors
Adults 18+ who report donating
to a charitable cause in the last 12
months (beyond school, place of
worship, union)
Conducted May 13-24, 2013
Follow CASRO/industry best practices
Data is self-reported, not transactional
Report Methodology
Gen Y ages 18-32
(b. 1981-1995)
Gen X ages 33-48
(b. 1965-1980)
Boomers ages 49-67
(b. 1946-1964)
Matures age 68+
(b. 1945 or earlier
6. Americans’ Generosity Increases With
Age
6
% Giving
Totalannualgiving
$0
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
40% 50% 60% 70% 80% 90% 100%
Gen Y
Gen X
Boomers
Matures
Bubble size is ‘Estimated Annual Contributions’
60% Give
32.8M donors
$481 yr/avg
3.3 charities
$15.8 B/yr
88% Give
27.1M donors
$1367 yr/avg
6.2 charities
$37.0 B/yr
72% Give
51.0M donors
$1212 yr/avg
4.5 charities
$61.9 B/yr
59% Give
39.5M donors
$732 yr/avg
3.9 charities
$28.9 B/yr
Annual Giving by Generation
(% of total dollars)
#nextgengiving
7. The Significance of Boomers
7
Gen Y
11%
Gen X
20%
Boomers
43%
Matures
26%
Generations
Contribution to Total
Giving
(% of total dollars)
#nextgengiving
8. Tweet This Now
Why Boomer? That’s where
the money is (kudos Willie
Sutton)
70% of $$$ comes from
donors 50+
#NextGenGiving
9. Multi-channel Is the New Normal
9
Checkout Donation 51%
Purchase for Proceeds 42%
Online Donation 40%
Pledge 39%
Street Canvassing 29%
Retail giving 27%
Responded to mailing 22%
Checkout Donation 52%
Online Donation 47%
Purchase for Proceeds 39%
Retail giving 29%
Street Canvassing 25%
Pledge 22%
Responded to mailing 10%
Checkout Donation 53%
Online Donation 42%
Honor/Tribute Gift 42%
Purchase for Proceeds 41%
Responded to mailing 40%
Pledge 39%
Street canvassing 26%
Responded to mailing 52%
Checkout Donation 44%
Honor/Tribute Gift 42%
Pledge 38%
Purchase for Proceeds 36%
Online Donation 27%
Gen Y
*Arrows indicate statistical significance between 2010 and 2013.
Gen X
Boomers
Matures
Which of the following charitable giving methods have you used in the past two years?
#nextgengiving
10. Tweet This Now
For Boomers, %Online
Giving=%Direct Mail
Everybody does
everything
#NextGenGiving
11. What’s the Deal with Direct
Mail?
11
66%
53%
10%
64%
58%
22%
61%
61%
40%
56%
64%
52%
Mail from a
charity is very or
smwt acceptable
Mail is important
way for charity to
stay in touch
Gave a donation
in response to a
mail appeal in
the last 2 yrs
Gen Y Gen X Boomers Matures
#nextgengiving
12. Who Is Connecting Online?
12
86%
78%
74%
58%
Gen Y Gen X Boomers Matures
engage
with
charities
online
#nextgengiving
13. Does Money Matter Most?
Blackbaud Confidential 13
How do you feel you can make the biggest difference?
Donate money
25%
Donate money
36%
Donate money
45%
Donate money
48%
Y
X
B
M
Other=fundraising, advocacy,
donating goods
Word-of-
mouth 18%
Volunteer
30%
WOM
11%
Volunteer
31%
WOM
13%
Volunteer
20%
Other 14%
Volunteer
24%
Other 23%
Other 19%
Other 16%
WOM
8%
#nextgengiving
14. Spreading the Word
14
Comfort-level Sharing Info about Charities Support
Gen Y
65% very comfortable telling
others
Gen X
56% very comfortable
telling others
Boomers
45% very comfortable
Matures
47% very comfortable
#nextgengiving
15. How Social Are Donors?
15
Gen Y Gen X Boomers Matures
43% Y and X
Think OK to post on social networking site
and ask for donation
20% Boomers
6% Matures
Social Media Activities Doing
with Charities Today
55%
50%
30%
8%
47%
38%
22%
10%
27%
19%
5%
5%
12%
9%
2%
1%
Follow on social media
Share about charity on
FB
Follow charity’s
Twitter feed
Made a donation
through
FB, Twitter, etc
#nextgengiving
17. Social Media Usage Overall
17
74%
59%
28%
24%
21%
21%
90%
97%
55%
43%
55%
37%
Use regularly Use, not regularly
62%
46%
24%
21%
14%
13%
77%
92%
57%
43%
31%
29%
Use regularly Use, not regularly
*Arrows indicate statistical significance between 2010 and 2013.
45%
24%
13%
7%
5%
2%
71%
81%
46%
22%
20%
9%
Use regularly Use, not regularly
Gen Y: 100% use social media
Gen X: 96% use social media
Boomers: 91% use social media
Matures: 78% use social media
27%
11%
4%
4%
2%
59%
58%
31%
9%
11%
2%
Use regularly Use, not regularly
#nextgengiving
22. Mobile
22
Yes, 4
7%
Yes, 1
1%
Yes, 6
2%
Yes, 2
0%
Would
donate
via
mobile
98%
Gen Y
86%
Gen X
60%
Boomers
30%
Matures
Would
donate
via
mobile
Primary phone
#nextgengiving
26. Impact and Accountability
26
57%
49%
37%
33%
See the impact of my donation
Seeing the Impact of My Donation
Would Motivate Me to Make a Larger
Donation to Charity
Gen Y Gen X Boomers Matures
#nextgengiving
27. Tweet This Now
#For Gen Y, effectiveness is the new
black or is it brown?
#NextGenGiving
28. Who Gets the Money?
28
All causes give to
% giving to cause
Priority cause
would continue to give if had only
half as much money to give
Average 3.6 causes Average 2.3 causes
Other
organizations
97%
Local
social
services
44%
Place of
worship
41%
Other
organizations
84%
Local
social
services
31%
Place of
worship
36%
% Give
%
Priorit
y Give
Local social
service
44% 31%
Place of worship 41% 36%
Health charities 39% 21%
Children’s
charities
34% 25%
Education 29% 16%
Emergency relief 27% 14%
Animal rescue/
protection
25% 17%
Troops/veterans 23% 13%
Top Causes
#nextgengiving
29. Future Giving is Status Quo
29
15%
52%
21%
16%
54%
18%
14%
63%
10%
13%
64%
10%
%
anticipate
an
increase in
$ amount
%
anticipate
no change
%
anticipate a
decrease
+6 +2 -4 -3Net
(increase – decrease)
#nextgengiving
30. Tweet This Now
For now, fundraising is a
zero sum game No one is adding
#NextGenGiving
31. Top Tweetable Takeaways
Blackbaud Confidential 31
1. Follow the money
2. Multi-channel is the new normal
3. Direct mail won’t live forever
4. Why ask Y?
5. Why don’t you ever listen?
6. Are you as smart as a smartphone?
7. Show me you love me
8. Burn your playbook
#nextgengiving
32. The Integrated Market Advisory
Board
Blackbaud Confidential 32
• Promoting active discussion
of integrated marketing
in the nonprofit sector
• Sign up to find
inspiration through:
• Case studies
• Fresh ideas
• Practical tips
www.imabgroup.net
Twitter: @TheIMAB
#nextgengiving
33. For More Information
Dennis McCarthy
Dennis.McCarthy@blackbaud.com
Mark Rovner
Mark.Rovner@SeaChangeStrategies.com
For more information, resources, and
conversations, visit:
http://www.npengage.com/
33
#nextgengiving
MARK***Q07: In the last 12 months, in which of the following ways have you supported non-profit organizations and/or charitable causes? [must answer‘Donated money’ to qualify for survey]Q9. Approximately how many non-profit organizations and charitable causes have you donated money to in the past 12 months? Please exclude your trade union, children’s school, alma mater, and place of worship.Q11. Approximately how much did you give in total in the last 12 months to all charitable or cause-oriented organizations, excluding your union, schools and place of worship?
MARK***Q11. Approximately how much did you give in total in the last 12 months to all charitable or cause-oriented organizations, excluding your union, schools and place of worship?
Dennis***Q18: Which of the following charitable giving methods have you used in the past two years? Please select all that apply.
DENNIS***Q18: Which of the following charitable giving methods have you used in the past two years? Please select all that apply. Q24: Now thinking broadly about all of the charities you support, financially and otherwise, how are you currently involved with these charities? Please select only those items that you currently do with those organizations. Please select all that apply.Q26: How important are each of the following as a way to stay in touch with charities that you financially support?Q30: Below are a variety of ways that a charity may approach you and ask for a donation. How acceptable are each of the following to you personally?
DENNIS***Q36: Following are some ways that charities and causes connect online with their supporters. For each, please indicate how often you do that activity, if at all. If you have not taken part in that activity, please indicate if you are likely to consider that activity in the future.
DENNIS***Q17: How do you feel you can make the biggest difference with the charities you support? Please select one.
MARK***Q35: Which of the following best describes how comfortable you are sharing information with others about the charities you support? Please select one.
MARK***Q36: Following are some ways that charities and causes connect online with their supporters. For each, please indicate how often you do that activity, if at all. If you have not taken part in that activity, please indicate if you are likely to consider that activity in the future.
MARK***Q41: Following are some online publications, social networks and other online services. For each, please indicate how often you use each.
DENNIS***Q32: In the last twelve months, how often (if at all) have you supported someone you know who was raising money on behalf of an organization via participation in a run, walk, race, contest, party, or some other event? Select one.Q33: When you make a financial donation to a person you know who is fundraising on behalf of a charity/group, is it more about supporting the individual, or supporting the organization? Please select one.Q34: In the past twelve months, how many times (if at all) have you fundraised on behalf of an organization via participation in a run, walk, race, contest, party, or some other event? Please select one.
DENNIS***Q20. One type of charitable giving involves making a purchase where a portion of the proceeds goes toward an organization. Examples include [Nike’s “Livestrong” gear and apparel and the Gap (RED) t-shirt campaign]. In the last 12 months, have you made a purchase where a portion of the proceeds went toward these or any other charitable organizations?Q21: Thinking of the purchase where a portion of the proceeds went to a charitable organization, how important were each of the following in motivating you to make this purchase?Q22: Which of the following applies to you? Please select all that apply.
DENNISNEED TO DISTINGUISH BETWEEN GIVING BY TEXT VS. GIVING BY MOBILE PHONEBack in 2010, when were in the field with the first generation of this study, the earthquake in Haiti had just happened, and donors were participating in droves in text-to-donate drives. At the time, we wondered if this was the tipping point for mobile giving as a donor channel? Bottom line, that was probably the hey-day of SMS giving. Giving by text appears to be going nowhere, BUT giving via mobile device is a different story. Gen Y and X are more comfortable doing this; older generations have greater reservations.However, even 6-in-10 Boomers say that their mobile phone is their primary phone. As they get more comfortable using this device for most of their communication, our hypothesis is that the % who donate via mobile device will increase***Q31: When thinking about making online donations to charities, would you ever donate using a mobile device such as a Smartphone or tablet? Please select all that apply.Q42: Which of the following best describes you when it comes to phone usage? Please select one.
MARK***Q37: Have you ever donated to a charitable organization through a “crowdfunding” site? [explanation of crowdfunding given]Q38: Which of the following crowdfunding sites have you used?Q39: How likely would you be to donate through crowdfunding in the future?
MARK***Q27: When donating to a charity, which of the following do you prefer to do?Q28: How much impact would each of the following have on motivating you to make a larger donation to a charity?
DENNIS***Q10: Which of the following best describes the types of non-profit organizations and charitable causes to which you made a donation(s) in the past 12 months? Please select all that apply.Q10B: Of the different types of non-profit and charitable organizations to which you've donated in the past 12 months, which ones would you continue to give to if you had only half as much money to give next year? Please select all that apply.
MARK***Q15: Due to personal or economic circumstances, donors sometimes need to make changes in the amount of charitable donations they make. What about you? In the next 12 months, will you most likely increase the overall dollar amount of charitable donations, decrease, or remain the same.Q16: And will you give to more charities, fewer charities, or the same number of charities?