Michael Johnston, Founder and President, hjc, gives a profile of four generations of Canadian donors: how do they give, where do they give and how can you build the most effective relationship with them.
Fundraising Today and Tomorrow and the Next Generation of Canadian Givinghjc
Canadian Fundraising Today and Tomorrow
Michael Johnston, Founder and President, hjc, gives a profile of four generations of Canadian donors: how do they give, where do they give, and how can you build the most effective relationship with them.
Toronto Seminar, October 22 2013
The Next Generation of Canadian Giving AFP Manitobahjc
This document summarizes the findings of a study on generational giving trends in Canada. The study found that while baby boomers currently give the most money to non-profits annually, younger generations are emerging as an important source of donations. Generational preferences for causes, donation methods, and communication channels were identified to help non-profits adapt their fundraising strategies to different age groups. Specific recommendations are provided to better engage Generation X donors and appeal to Generation Y supporters through online giving programs.
This document summarizes fundraising trends and benchmarking data from 2014. Key points include:
- Overall charitable giving in the US rose 4.4% in 2014 to $335 billion, with individual giving up 4.2% and bequests up 8.7%.
- Giving to education increased 8.9%, led by alumni donations.
- The Voluntary Support of Education survey found a 9% increase in gifts to $33.8 billion, though the number of alumni donors declined 1.7%.
- Benchmarking data on phonathon programs showed contact and pledge rates tend to be higher when mobile phone numbers are obtained and called.
Generational Giving, The Charitable Habits of Generation Baby Boomers and Mat...Blackbaud
Presented by Michael Johnston President and Founder of HJC
All generations are not created equal. Are you optimizing your outreach and
fundraising to connect with each group? In this 45 min session Michael will lead us
through key giving treads for the baby boomers and matures, offering tips and
tricks on how to optimize your fundraising efforts and much more. Boomers
contribute 43% of all giving, are you neglecting this important generation in your
everyday efforts?
The Collaborative Nonprofit: Building better relationships between fundraisin...Abila
Fundraising and finance departments are critical to leading the growth and success of nonprofit organizations. Yet, nearly 55 percent of fundraising and 45 percent of finance professionals believe their departments are not at all or only “somewhat” collaborative with each other. Abila surveyed both nonprofit finance and fundraising professionals to better understand the collaborative nature of the two departments, and the biggest challenges they face when working together. Based on the study findings, we dive into strategies for improving cross-departmental collaboration including demystifying commonly misunderstood jargon, management strategies to empower emerging leaders, and new opportunities for information sharing.
Full study: www.abila.com/CollaborationStudy
Speakers:
Rich Dietz, Director of Fundraising Strategy
Erika May McNichol, Director of Product Marketing
Maximize Your Database for Fundraising Success (AFP Cincy - Jan 2020)Bloomerang
https://bloomerang.co/resources/speaking/
Within your donor database lies untold lifetime value. Unfortunately, many nonprofits fail to properly nurture and steward their donors, and are content with high acquisition and high churn.
Why let this enormous asset go underutilized?
In this session, we will cover the tenets of effective database management, no matter what program or vendor you use. We will show examples of best practices in data management, communication segmenting, engagement tracking and reporting in order to help your team work smarter, not harder.
Learning Outcomes:
Be familiar with data management techniques that maximize the capabilities of your database and increase productivity
Understand segmenting strategies lead to higher response rates from your donor communications
Learn how to generate meaningful reports that will impact your internal procedures
This document provides tips and strategies for retaining first-time donors based on research. It finds that 43.6% of first-time donors do not give a second gift. However, providing a fast personal thank you, such as within 48 hours, can increase the likelihood of a second gift by 4x. Other key factors that influence donor retention and commitment include the donor perceiving the organization is effective, knowing what to expect from communications, receiving timely thanks and impact reports, and feeling appreciated. The document recommends segmentation of donors and strong storytelling focused on outcomes to improve retention.
Fundraising Today and Tomorrow and the Next Generation of Canadian Givinghjc
Canadian Fundraising Today and Tomorrow
Michael Johnston, Founder and President, hjc, gives a profile of four generations of Canadian donors: how do they give, where do they give, and how can you build the most effective relationship with them.
Toronto Seminar, October 22 2013
The Next Generation of Canadian Giving AFP Manitobahjc
This document summarizes the findings of a study on generational giving trends in Canada. The study found that while baby boomers currently give the most money to non-profits annually, younger generations are emerging as an important source of donations. Generational preferences for causes, donation methods, and communication channels were identified to help non-profits adapt their fundraising strategies to different age groups. Specific recommendations are provided to better engage Generation X donors and appeal to Generation Y supporters through online giving programs.
This document summarizes fundraising trends and benchmarking data from 2014. Key points include:
- Overall charitable giving in the US rose 4.4% in 2014 to $335 billion, with individual giving up 4.2% and bequests up 8.7%.
- Giving to education increased 8.9%, led by alumni donations.
- The Voluntary Support of Education survey found a 9% increase in gifts to $33.8 billion, though the number of alumni donors declined 1.7%.
- Benchmarking data on phonathon programs showed contact and pledge rates tend to be higher when mobile phone numbers are obtained and called.
Generational Giving, The Charitable Habits of Generation Baby Boomers and Mat...Blackbaud
Presented by Michael Johnston President and Founder of HJC
All generations are not created equal. Are you optimizing your outreach and
fundraising to connect with each group? In this 45 min session Michael will lead us
through key giving treads for the baby boomers and matures, offering tips and
tricks on how to optimize your fundraising efforts and much more. Boomers
contribute 43% of all giving, are you neglecting this important generation in your
everyday efforts?
The Collaborative Nonprofit: Building better relationships between fundraisin...Abila
Fundraising and finance departments are critical to leading the growth and success of nonprofit organizations. Yet, nearly 55 percent of fundraising and 45 percent of finance professionals believe their departments are not at all or only “somewhat” collaborative with each other. Abila surveyed both nonprofit finance and fundraising professionals to better understand the collaborative nature of the two departments, and the biggest challenges they face when working together. Based on the study findings, we dive into strategies for improving cross-departmental collaboration including demystifying commonly misunderstood jargon, management strategies to empower emerging leaders, and new opportunities for information sharing.
Full study: www.abila.com/CollaborationStudy
Speakers:
Rich Dietz, Director of Fundraising Strategy
Erika May McNichol, Director of Product Marketing
Maximize Your Database for Fundraising Success (AFP Cincy - Jan 2020)Bloomerang
https://bloomerang.co/resources/speaking/
Within your donor database lies untold lifetime value. Unfortunately, many nonprofits fail to properly nurture and steward their donors, and are content with high acquisition and high churn.
Why let this enormous asset go underutilized?
In this session, we will cover the tenets of effective database management, no matter what program or vendor you use. We will show examples of best practices in data management, communication segmenting, engagement tracking and reporting in order to help your team work smarter, not harder.
Learning Outcomes:
Be familiar with data management techniques that maximize the capabilities of your database and increase productivity
Understand segmenting strategies lead to higher response rates from your donor communications
Learn how to generate meaningful reports that will impact your internal procedures
This document provides tips and strategies for retaining first-time donors based on research. It finds that 43.6% of first-time donors do not give a second gift. However, providing a fast personal thank you, such as within 48 hours, can increase the likelihood of a second gift by 4x. Other key factors that influence donor retention and commitment include the donor perceiving the organization is effective, knowing what to expect from communications, receiving timely thanks and impact reports, and feeling appreciated. The document recommends segmentation of donors and strong storytelling focused on outcomes to improve retention.
Finalfinal blackbaud and hjc session may 31 2012 mwjhjc
This document summarizes a presentation on fundraising best practices for health-related organizations in Canada. It discusses integrating online and offline fundraising strategies, maximizing recurring giving and peer-to-peer fundraising, using mobile technologies, and redesigning websites. Survey results from over 30 organizations show that most revenue still comes from traditional channels like direct mail but online is growing. The presentation provides examples of campaigns that improved results by combining online and direct mail fundraising.
Fundraising Today and Tomorrow: The Next Generation of Canadian Giving - Fund...hjc
Michael and Ken discussed fundraising trends such as social media, mobile, and crowdfunding and other can’t-miss insights from the 2013 Next Generation of Canadian Giving study.
The document summarizes findings from a survey about charitable giving trends across generations. Some key findings include:
1) While older donors give more total dollars annually, younger generations are more likely to engage with charities online and through social media.
2) Multi-channel fundraising is increasingly important, though direct mail remains significant for older donors.
3) Younger donors are more comfortable sharing about charities on social media and engaging in new forms of giving like crowdfunding.
4) Most donors expect their giving amounts to remain steady in the future.
Infographic: U.S. Fundraising Operations: Facts, Figures & InsightsCDS Global, Inc.
In a recent white paper, “Fundraising Operations: Making Every Dollar Count,” several nonprofit executives gathered for a lively roundtable discussion about challenges, best practices and efficiencies in fundraising operations. This infographic features a visual representation of the participants comments, along with supporting industry statistics and research.
Digging Deeper Into Donor Preferences | AFPFC 2016Abila
At the 2015 AFP International Fundraising Conference, Abila debuted its Donor Engagement Study, diving into the disconnect between nonprofit best practices and donor preferences. We wanted to take that study one step further with our 2016 Donor Engagement Study, digging deeper into donor engagement preferences specifically around content, recognition, events, and volunteering. This session was a special sneak preview of the results, where we shared key findings and insights into how donors want to be engaged and what activities nonprofits are doing that drive them away.
Full study available: www.abila.com/DonorLoyaltyStudy
Speakers:
Rich Dietz, Director of Fundraising Strategy
Tad Druart, VP of Marketing
Stratégies Nouveaux Médias : comment créer la meilleure stratégie fundraising...optimus
Découvrez comment une stratégie nouveaux médias (SMS, Internet) peut payer : RoI incroyables, croissance importante des bases donateurs, renforcement de votre marque... Objectifs de la session ? Mixer bonnes pratiques et cas concrets, en sortir une formule qui vous mènera jusqu’au succès ; vous proposer une vision d'ensemble des programmes de collecte par les nouveaux médias et les résultats associés. Cette session expérimentale vous donnera les moyens de créer votre plan nouveaux médias sur 3 ans.
The survey found that:
- 69% of respondents are active on social media daily and spend most of their time on Facebook.
- 71% of active social media users donated to charity in the past year, and 59% donated online.
- Personal relationships are a strong motivator for donations, with in-person requests most effective.
- While social media influences some giving, respondents were more likely to increase donations in retail locations than online.
- Social sharing of donations showed mixed results, with 34% unwilling to share but 40% willing.
Une approche à 360° pour comprendre comment la stratégie onlineoptimus
Les outils, stratégies et autres techniques e-marketing peuvent aider toutes les sphères de votre stratégie de collecte : de votre campagne annuelle, à votre “capital campaign”, ou encore à votre stratégie Grands Donateurs. Cette session est destinée aux personnes responsables de la mise en place des stratégies fundraising en ligne. A la fin de la session, les participants sauront comment intégrer le don en ligne à chaque pierre de leur stratégie fundraising : des cas pratiques généraux aux pièges à éviter dans le rapport offline/online, quels sont les outils qui peuvent aider une organisation à conduire, soutenir TOUT type de fundraising en ligne ?
Women in Philanthropy: Insights and Trends You Can ApplyGraham-Pelton
Graham-Pelton's President, Elizabeth Zeigler, spoke at this year's CASE Europe Conference on Women in Philanthropy: Insights and Trends You Can Apply. In this era of “Lean In,” women are emerging boldly in the for-profit and non-profit sectors – including as campaign volunteer leaders and lead donors. Major gift fundraisers will benefit from current data about women and their philanthropy in order to develop sound engagement and solicitation strategies. We will provide an analysis of women making 1M+ gifts, spotlight trends that will affect the future, and share actionable insights.
Maximize Your Team and Database for Fundraising Success (AFP Hampton Roads 2021)Bloomerang
https://bloomerang.co/resources/speaking/
Within your donor database lies untold lifetime value. Unfortunately, many nonprofits fail to properly nurture and steward their donors, and are content with high acquisition and high churn.
Why let this enormous asset go underutilized?
In this session, we will cover the tenets of effective database management, no matter what program or vendor you use. We will show examples of best practices in data management, communication segmenting, engagement tracking and reporting in order to help your team work smarter, not harder.
Learning Outcomes:
Be familiar with data management techniques that maximize the capabilities of your database and increase productivity
Understand segmenting strategies lead to higher response rates from your donor communications
Learn how to generate meaningful reports that will impact your internal procedures
Finalfinal blackbaud and hjc session may 31 2012 mwj (2)Ashley Donald
This document summarizes a presentation about fundraising best practices for health-related organizations in Canada. It discusses integrating different fundraising channels like online, events, peer-to-peer, and planned giving. It shows that organizations receive a higher percentage of donations offline than online currently but that online donations are expected to become more important over the next 10 years. It also discusses using tools like mobile apps and redesigning websites to engage donors through different channels.
Guidelines and interesting facts for Holiday Givinggivecentral
The holidays are always a great time for giving thanks. Sharing gifts with each other, helping others makes your relationships better. In Canada, people give charities to many trusts for Holiday Giving.
Just be sure about the charity trusts and the causes for which you are raising funds in the year end fundraising events.
Diamonds in Your Database - Navigate 2021Bloomerang
This document discusses strategies for identifying and cultivating potential major donors from an organization's existing donor database. It provides tips on focusing stewardship efforts on long-time loyal donors who have given consistently for 3-5+ years, monthly donors, volunteers who haven't yet donated, out-of-town donors, current/former service recipients, and others who show signals of higher capacity or engagement with the organization. The key message is that the best prospects are often hidden in plain sight in an organization's existing donor data, rather than relying solely on wealthy strangers.
30 Ideas to Amplify Your Millennial ParticipationJosh Robertson
This document provides 30 ideas for higher education institutions to engage millennial alumni in philanthropic participation. Some of the key ideas include using targeted digital advertising and geo-location tools to reach millennials where they spend their time online and on campus. It also recommends developing student philanthropy programs early, engaging millennials as volunteers, using crowdfunding and social media, creating customized and mobile-optimized donation pages, partnering with career services, and developing recurring giving programs to foster long-term donor relationships. The overall goal is to meet millennials through digital channels and passion points to build a culture of philanthropy.
Donor Retention Education w/ Steven Shattuck (FREML)Bloomerang
The document discusses strategies for improving donor retention rates. It notes that less than 45% of fundraisers know their current retention rate and discusses how to calculate it. The key points are that first-time donor retention is only 29% currently, but repeat donor retention is higher at 64%. It provides tips for increasing retention such as focusing on first-time and above-average donors, thanking donors quickly and personally, and implementing a stewardship plan with segmented communications. Overall, the document emphasizes the importance of calculating retention rates, segmenting donors, and providing timely and personalized stewardship communications to improve donor loyalty and retention.
The document discusses trends in nonprofit fundraising. It notes that while overall charitable giving is growing slowly since 2007, online giving is increasing much faster than other channels. Retention of donors is a major challenge, as nearly 60% of donors from the previous year do not renew. Email is identified as a very important tool, as it allows for personalized engagement with donors. The document advocates for a diversified fundraising strategy that incorporates online, email, and multichannel approaches to maximize donor retention and lifetime value.
Professor Janine Jacques presented on new opportunities for online fundraising. She discussed how the economic downturn negatively impacted charitable giving but religious organizations saw increases. While online giving is growing, it remains a small percentage of total donations. Successful online fundraising campaigns use social media, capture email addresses, and emphasize why people donate. Online raffles have consistently raised $25 per ticket on average and can be very profitable for nonprofits.
The document discusses making online fundraising more personal. It provides examples of how organizations have personalized fundraising campaigns through multi-step signups, data-driven content and asks, storytelling, and recognition. The American Cancer Society case study details their 2010 year-end campaign that tested different subject lines, content, and donation forms across six emails. Personalizing the content and asks based on attributes like location, donation history, and survivor status improved click-through rates, open rates, and donation amounts. The presentation aims to provide actionable examples for personalizing online fundraising.
Next Gen and Diversity in Giving presentation at Public Affairs Conferencedennis mccarthy
The document summarizes findings from surveys on generational giving patterns in the United States. The surveys examined how Generations X, Y, Boomers, and Matures donate to non-profits in terms of amounts given, causes supported, and engagement methods. Key findings include: (1) Boomers contribute the most total dollars of any generation due to higher average donations amounts; (2) older generations are more likely to donate and support more causes than younger ones; (3) digital engagement increases with younger generations while direct mail remains important for older donors.
Finalfinal blackbaud and hjc session may 31 2012 mwjhjc
This document summarizes a presentation on fundraising best practices for health-related organizations in Canada. It discusses integrating online and offline fundraising strategies, maximizing recurring giving and peer-to-peer fundraising, using mobile technologies, and redesigning websites. Survey results from over 30 organizations show that most revenue still comes from traditional channels like direct mail but online is growing. The presentation provides examples of campaigns that improved results by combining online and direct mail fundraising.
Fundraising Today and Tomorrow: The Next Generation of Canadian Giving - Fund...hjc
Michael and Ken discussed fundraising trends such as social media, mobile, and crowdfunding and other can’t-miss insights from the 2013 Next Generation of Canadian Giving study.
The document summarizes findings from a survey about charitable giving trends across generations. Some key findings include:
1) While older donors give more total dollars annually, younger generations are more likely to engage with charities online and through social media.
2) Multi-channel fundraising is increasingly important, though direct mail remains significant for older donors.
3) Younger donors are more comfortable sharing about charities on social media and engaging in new forms of giving like crowdfunding.
4) Most donors expect their giving amounts to remain steady in the future.
Infographic: U.S. Fundraising Operations: Facts, Figures & InsightsCDS Global, Inc.
In a recent white paper, “Fundraising Operations: Making Every Dollar Count,” several nonprofit executives gathered for a lively roundtable discussion about challenges, best practices and efficiencies in fundraising operations. This infographic features a visual representation of the participants comments, along with supporting industry statistics and research.
Digging Deeper Into Donor Preferences | AFPFC 2016Abila
At the 2015 AFP International Fundraising Conference, Abila debuted its Donor Engagement Study, diving into the disconnect between nonprofit best practices and donor preferences. We wanted to take that study one step further with our 2016 Donor Engagement Study, digging deeper into donor engagement preferences specifically around content, recognition, events, and volunteering. This session was a special sneak preview of the results, where we shared key findings and insights into how donors want to be engaged and what activities nonprofits are doing that drive them away.
Full study available: www.abila.com/DonorLoyaltyStudy
Speakers:
Rich Dietz, Director of Fundraising Strategy
Tad Druart, VP of Marketing
Stratégies Nouveaux Médias : comment créer la meilleure stratégie fundraising...optimus
Découvrez comment une stratégie nouveaux médias (SMS, Internet) peut payer : RoI incroyables, croissance importante des bases donateurs, renforcement de votre marque... Objectifs de la session ? Mixer bonnes pratiques et cas concrets, en sortir une formule qui vous mènera jusqu’au succès ; vous proposer une vision d'ensemble des programmes de collecte par les nouveaux médias et les résultats associés. Cette session expérimentale vous donnera les moyens de créer votre plan nouveaux médias sur 3 ans.
The survey found that:
- 69% of respondents are active on social media daily and spend most of their time on Facebook.
- 71% of active social media users donated to charity in the past year, and 59% donated online.
- Personal relationships are a strong motivator for donations, with in-person requests most effective.
- While social media influences some giving, respondents were more likely to increase donations in retail locations than online.
- Social sharing of donations showed mixed results, with 34% unwilling to share but 40% willing.
Une approche à 360° pour comprendre comment la stratégie onlineoptimus
Les outils, stratégies et autres techniques e-marketing peuvent aider toutes les sphères de votre stratégie de collecte : de votre campagne annuelle, à votre “capital campaign”, ou encore à votre stratégie Grands Donateurs. Cette session est destinée aux personnes responsables de la mise en place des stratégies fundraising en ligne. A la fin de la session, les participants sauront comment intégrer le don en ligne à chaque pierre de leur stratégie fundraising : des cas pratiques généraux aux pièges à éviter dans le rapport offline/online, quels sont les outils qui peuvent aider une organisation à conduire, soutenir TOUT type de fundraising en ligne ?
Women in Philanthropy: Insights and Trends You Can ApplyGraham-Pelton
Graham-Pelton's President, Elizabeth Zeigler, spoke at this year's CASE Europe Conference on Women in Philanthropy: Insights and Trends You Can Apply. In this era of “Lean In,” women are emerging boldly in the for-profit and non-profit sectors – including as campaign volunteer leaders and lead donors. Major gift fundraisers will benefit from current data about women and their philanthropy in order to develop sound engagement and solicitation strategies. We will provide an analysis of women making 1M+ gifts, spotlight trends that will affect the future, and share actionable insights.
Maximize Your Team and Database for Fundraising Success (AFP Hampton Roads 2021)Bloomerang
https://bloomerang.co/resources/speaking/
Within your donor database lies untold lifetime value. Unfortunately, many nonprofits fail to properly nurture and steward their donors, and are content with high acquisition and high churn.
Why let this enormous asset go underutilized?
In this session, we will cover the tenets of effective database management, no matter what program or vendor you use. We will show examples of best practices in data management, communication segmenting, engagement tracking and reporting in order to help your team work smarter, not harder.
Learning Outcomes:
Be familiar with data management techniques that maximize the capabilities of your database and increase productivity
Understand segmenting strategies lead to higher response rates from your donor communications
Learn how to generate meaningful reports that will impact your internal procedures
Finalfinal blackbaud and hjc session may 31 2012 mwj (2)Ashley Donald
This document summarizes a presentation about fundraising best practices for health-related organizations in Canada. It discusses integrating different fundraising channels like online, events, peer-to-peer, and planned giving. It shows that organizations receive a higher percentage of donations offline than online currently but that online donations are expected to become more important over the next 10 years. It also discusses using tools like mobile apps and redesigning websites to engage donors through different channels.
Guidelines and interesting facts for Holiday Givinggivecentral
The holidays are always a great time for giving thanks. Sharing gifts with each other, helping others makes your relationships better. In Canada, people give charities to many trusts for Holiday Giving.
Just be sure about the charity trusts and the causes for which you are raising funds in the year end fundraising events.
Diamonds in Your Database - Navigate 2021Bloomerang
This document discusses strategies for identifying and cultivating potential major donors from an organization's existing donor database. It provides tips on focusing stewardship efforts on long-time loyal donors who have given consistently for 3-5+ years, monthly donors, volunteers who haven't yet donated, out-of-town donors, current/former service recipients, and others who show signals of higher capacity or engagement with the organization. The key message is that the best prospects are often hidden in plain sight in an organization's existing donor data, rather than relying solely on wealthy strangers.
30 Ideas to Amplify Your Millennial ParticipationJosh Robertson
This document provides 30 ideas for higher education institutions to engage millennial alumni in philanthropic participation. Some of the key ideas include using targeted digital advertising and geo-location tools to reach millennials where they spend their time online and on campus. It also recommends developing student philanthropy programs early, engaging millennials as volunteers, using crowdfunding and social media, creating customized and mobile-optimized donation pages, partnering with career services, and developing recurring giving programs to foster long-term donor relationships. The overall goal is to meet millennials through digital channels and passion points to build a culture of philanthropy.
Donor Retention Education w/ Steven Shattuck (FREML)Bloomerang
The document discusses strategies for improving donor retention rates. It notes that less than 45% of fundraisers know their current retention rate and discusses how to calculate it. The key points are that first-time donor retention is only 29% currently, but repeat donor retention is higher at 64%. It provides tips for increasing retention such as focusing on first-time and above-average donors, thanking donors quickly and personally, and implementing a stewardship plan with segmented communications. Overall, the document emphasizes the importance of calculating retention rates, segmenting donors, and providing timely and personalized stewardship communications to improve donor loyalty and retention.
The document discusses trends in nonprofit fundraising. It notes that while overall charitable giving is growing slowly since 2007, online giving is increasing much faster than other channels. Retention of donors is a major challenge, as nearly 60% of donors from the previous year do not renew. Email is identified as a very important tool, as it allows for personalized engagement with donors. The document advocates for a diversified fundraising strategy that incorporates online, email, and multichannel approaches to maximize donor retention and lifetime value.
Professor Janine Jacques presented on new opportunities for online fundraising. She discussed how the economic downturn negatively impacted charitable giving but religious organizations saw increases. While online giving is growing, it remains a small percentage of total donations. Successful online fundraising campaigns use social media, capture email addresses, and emphasize why people donate. Online raffles have consistently raised $25 per ticket on average and can be very profitable for nonprofits.
The document discusses making online fundraising more personal. It provides examples of how organizations have personalized fundraising campaigns through multi-step signups, data-driven content and asks, storytelling, and recognition. The American Cancer Society case study details their 2010 year-end campaign that tested different subject lines, content, and donation forms across six emails. Personalizing the content and asks based on attributes like location, donation history, and survivor status improved click-through rates, open rates, and donation amounts. The presentation aims to provide actionable examples for personalizing online fundraising.
Next Gen and Diversity in Giving presentation at Public Affairs Conferencedennis mccarthy
The document summarizes findings from surveys on generational giving patterns in the United States. The surveys examined how Generations X, Y, Boomers, and Matures donate to non-profits in terms of amounts given, causes supported, and engagement methods. Key findings include: (1) Boomers contribute the most total dollars of any generation due to higher average donations amounts; (2) older generations are more likely to donate and support more causes than younger ones; (3) digital engagement increases with younger generations while direct mail remains important for older donors.
This document contains information about the Childhood Saved nonprofit organization including its mission, finances, fundraising strategies, operations, and future plans. It provides financial forecasts, details on revenue sources such as donations and grants, expenses including advertising and therapy costs. It also outlines the organization's strengths, weaknesses, opportunities, and threats. Future plans discussed include starting a housing project, implementing support groups, and organizing a bike ride fundraiser.
The document summarizes findings from a survey about charitable giving trends across generations. Some key findings include:
1) While older donors give more total dollars annually, younger generations are more likely to engage with charities online and use social media.
2) Multi-channel fundraising is increasingly important, though direct mail remains significant for older donors.
3) Younger donors are more comfortable sharing about charities on social media and engaging in new forms of giving like crowdfunding.
4) Most donors expect their giving amounts to remain steady in the future, though many want to see the impact of their donations.
6 Simple Breakthrough Ideas for your next Pledge EventPaul Onge
1) The document provides 6 ways to achieve breakthrough results for a pledge event, including using data and key performance indicators (KPIs) to drive the event, leveraging the website and surveys, using social media, segmentation and stewardship, and multi-channel communication.
2) It emphasizes establishing meaningful KPIs such as number of events, participant satisfaction, number of participants, fundraising revenue, team participation, and renewal/attrition rates to benchmark and improve events.
3) Data from past events is shown measuring participants, fundraising, and segmentation of fundraisers to understand donor lifetime value.
The document discusses trends in volunteering in the UK. It notes that while the proportion of people volunteering has remained steady over time, the demographics of volunteers are changing as the population ages. Motivations for volunteering are also evolving, with more volunteers looking to gain skills. The impact of digital technology on volunteering organizations has not been as transformative as it has been in other sectors.
In this presentation, you will learn about the differences and similarities among Matures, Baby Boomers, Generation X and Y in their approaches to giving. You'll also hear how experts at Amnesty International USA and AARP/AARP Foundation are using age segmentation to achieve better fundraising and communications results.
In this webinar, you will learn about the differences and similarities among Matures, Baby Boomers, Generation X and Y in their approaches to giving. You'll also hear how experts at Amnesty International USA and AARP/AARP Foundation are using age segmentation to achieve better fundraising and communications results.
Here’s a copy of the project we did for the OPRF Infant Welfare Society. Through our research, we discovered what motivates the community to donate, join, participate and engage with non-profit organizations, specifically seeking to understand why people give both locally and outside their community.
25 Ways to Kick Start your Cross-Channel Fundraisinghjc
The document discusses 25 ways to kick start cross-channel fundraising. Some key points include:
- Cross-channel fundraising uses multiple channels like online, direct mail, phone to raise more money and build donor relationships.
- Different age groups prefer different channels, so an integrated approach is important.
- Testing showed coordinating direct mail and email increased donations. Using catalogs online and in direct mail also increased returns.
- Phone calls to thank and ask for referrals from online donors increased conversion rates.
Things that are making regular giving programs flourish.
Covering budgeting, channel opportunities, communications planning, growing value, measurement and retention
Infographic: Canadian Fundraising Operations: Facts, Figures & InsightsCDS Global, Inc.
In a recent white paper, “Fundraising Operations: Making Every Dollar Count,” several nonprofit executives from top Canadian charities gathered for a lively roundtable discussion about challenges, best practices and efficiencies in fundraising operations. This infographic features a visual representation of the participants comments, along with supporting industry statistics and research.
This document discusses using demographic data to improve segmentation and targeting in direct marketing. It provides examples showing that males and certain age groups tend to be more valuable donors. Specifically, males on average give 46% higher gifts and are 50% more valuable donors. Donors ages 45-54 generate the highest revenue per donor of all age groups. The document recommends testing gender and age-based segmentation, list selection, and messaging to acquire and upgrade more valuable male and certain age range donors.
This document summarizes a presentation analyzing United Way of Allegheny County's (UWAC) social media utilization. It discusses key findings regarding UWAC's current supporters and online presence. Regarding supporters, UWAC relies heavily on corporate donations from a diverse mix of organizations, and targets donors between ages 25-44. For online presence, UWAC's website is text-heavy and its social media lacks engaging content like photos and videos. The presentation evaluates UWAC's channels, content, and supporters to develop recommendations for strengthening UWAC's online community and donor engagement.
The document discusses building a major gifts program and trends in nonprofit fundraising. It provides statistics on US giving in 2009 from Giving USA. It also discusses various online and digital fundraising strategies and tools including video, email, websites, social media, and how these can integrate with and enhance offline major donor communications and fundraising efforts. Time management tips for fundraising professionals are also mentioned.
Maximizing Your Donor Database for Fundraising Success with Steven Shattuck ...Bloomerang
https://bloomerang.co/resources/speaking/
Within your donor database lies untold lifetime value. Unfortunately, many nonprofits fail to properly nurture and steward their donors, and are content with high acquisition and high churn.
Why let this enormous asset go underutilized?
In this session, we will cover the tenets of effective database management, no matter what program or vendor you use. We will show examples of best practices in data management, communication segmenting, engagement tracking and reporting in order to help your team work smarter, not harder.
Learning Outcomes:
An overview of the donor database product landscape
Be familiar with data management techniques that maximize the capabilities of your database and increase productivity
Understand segmenting strategies lead to higher response rates from your donor communications
Learn how to generate meaningful reports that will impact your internal procedures
Your Website Successfully Secured Donors, But How Do You Keep Them Giving Yea...Bloomerang
Retention is your most important fundraising strategy, and your online donors are seriously at risk. Among all your donors, they are the least likely to renew their gifts – unless you take specific, creative steps to engage and thank them.
This session will help you discover how to maximize the retention rates of your digital donors. We will examine the attributes of online donors, and outline the retention strategies that work best for this slice of your donor database.
Learning Outcomes:
Understand what makes online donors tick (their habits, patterns, likes and dislikes)
Learn how to formulate a retention strategy for online donors
Understand best practices in digital communications, including email gift acknowledgement and social media content.
This document summarizes a survey of Big Brothers Big Sisters of Metropolitan Detroit volunteers. Key findings include:
- The survey received 125 responses, a 3% response rate. Respondents were evenly split between male and female.
- Volunteers were motivated to join for altruistic reasons like making a difference in a child's life. Activities with Littles focused on attractions, movies, and fitness.
- Most were satisfied with the orientation and support from BBBSMD. Site-based volunteers saw more improvement in Littles over time.
- A proposed benefits program was well-received, especially discounts, rewards, and activities connecting volunteers. Recommendations included a DIY mobile app, discount card
Similar to Next Generation of Fundraising Today and Tomorrow (20)
This document outlines an agenda for a webinar on holiday planning in June. The webinar will be presented by Jessica Lewis and Zach Zimmel and will cover why nonprofits should start holiday planning early in June, how to plan an effective campaign through setting objectives and understanding audiences, and tips for online advertising and testing. Key points to be discussed include starting campaigns in the summer to convert fall donors and leverage ecards and tax emails while continually testing messaging.
Michael Johnston introduces the concept of customer journey mapping and its importance for understanding the customer experience. He outlines the agenda, which includes an overview of CX, a discussion of a case study using journey mapping, and applying the concepts in the social impact sector. Journey mapping is presented as a technique to gain a deeper understanding of a customer's needs throughout their entire experience with an organization in order to improve processes and design better experiences.
Giving Days & the Great Canadian Fundraising Landscape hjc
This week, hjc and Kimbia presents Giving Days & the Great Canadian Landscape webinar. Register for this webinar to learn:
- What is a Giving Day, and why your nonprofit should start now
- The state of the Canadian Fundraising landscape
- Real life case studies and how to benchmark yourselves
Whether you have a bit of experience or you're brand new to code, this webinar is right for you. Walk away with:
Valuable resources that will save you time during the holiday season
The ability to update your email design like a veteran developer
Tips on how to to update your HTML more efficiently
A decrease in daily frustrations when making web updates and more!
SPEAKERS: Heather McLean, hjc, Brian Walsh, Oracle
Is your nonprofit struggling to get your donor to make a second gift? Has your nonprofit thought about integrating a multi-channel presence to reach your donors? You can’t ignore it: a one-channel touch point just isn’t cutting it anymore and donor communication preferences are becoming more complex and demanding. This exciting session will explore a new and innovative way of thinking when it comes to attracting, motivating, and retaining your donor base through different touchpoints. Using best practices and up-to-date case studies that introduce the new Oracle methodology, Heather McLean, Senior Fundraising Advisor of hjc, and Brian Walsh, CX Architect North American Applications of Oracle, will show you how your organization can tap into your donor base and build deeper relationships through a multi-channel presence.
Play it Again, Sam: Monthly Giving Programs for Sustaining Donations "As Time...hjc
Speakers: SPEAKERS: Wendy Marinaccio Husman, Donordigital, Drew Seman, Senior Manager of Fundraising and Outreach, Ocean Conservancy
This session will highlight efforts you can take to grow your organization's monthly donor program. We’ll feature examples from The Ocean Conservancy, No Kid Hungry, and other nonprofits representing a variety of organization and sustainer program sizes. Learn strategies for monthly donor recruitment, upgrades, retention, and reinstatement; gather ideas for sustainer campaigns and conversion tactics; and come away with some information you can put to use right away.
Speed Dating the Data Geeks: What you need to know about Nonprofit Analytic T...hjc
Speakers: Richard Becker, Blackbaud, John Blackwell, INtegral, Joe Churpek, Analytical Ones, John Ernst, Integral, Julie Wilson, Integral
With more nonprofits investing in advanced measurement technologies and analytics to drive their multi-channel fundraising programs, the need to understand what to measure, what to model and what to expect from an analytic partner is greater than ever. Join leaders from some of the nonprofit industry’s top analytic consulting firms for a candid panel discussion on how programs at every maturity level should approach analytics.
Let it Go! Let it Go!: Adapting Fundraising and Engagement Messaging to Today...hjc
The document discusses a webinar presentation by Madeline Stanionis of M+R about fundraising strategies for Mozilla. It provides tips for fundraising campaigns, including knowing your supporters, giving people things to do to engage them, riding momentum from successful campaigns, leveraging supporter voices, setting parameters rather than rigid rules, and using inspiration from other successful campaigns. The webinar was sponsored by M+R and covered Mozilla's results from testing different fundraising email content, finding a 26.3% increase in donors and 21.6% more revenue with the same average gift.
Integrated Direct Response: Basics From the On and Offline Sides of the Marke...hjc
Speakers: Andrew Magnuson, American Heart Association Sherry Minton, American Heart Association
Do you work in digital fundraising and have no idea what your offline direct response colleagues mean when they talk about nickel packages and lot splits? Are you a direct mail guru who can’t figure out why your digital counterpart is obsessing over canonical tags and concatenation? Join us for this integrated direct marketing session and find out what really happens on the other side of the aisle. The leads of the on and offline direct response fundraising programs for the American Heart Association will take us through what they’ve learned about the similarities and differences of fundraising in their respective channels. We’ll examine whether the goals, planning cycles, metrics, donor life cycles, creative approaches, etc. are all that different, or is it, as the saying goes, “the more things change the more they remain the same"?
This document provides an agenda and overview for a two-day masterclass on attracting, motivating, and retaining young donors. Day one covers characteristics of Generations X and Y and journey mapping. Day two discusses case studies and organizational change. Additional sections discuss tactics for engaging Generations Y and Z, including event participation, social media, gamification, and fundraising in schools. Generational giving patterns are shown, and acceptable solicitation channels by generation are discussed.
View this webinar to learn:
- How crowdfunding can find you new supporters
- How to use what’s working in the commercial world and bring the right elements over to make your charitable crowdfunding successful
- How to benchmark for success in crowdfunding
Using best practices and up-to-date case studies, learn how to do more than just raise money to make potato salad – learn how to raise money, find new supporters, build brand and make your organization stronger with crowdfunding.
This document outlines the planning process for a holiday fundraising campaign. It recommends starting with two planning meetings to set goals and brainstorm themes. Key elements to develop include the campaign concept, stories, imagery, call to action, and marketing channels. Examples of campaign components include a landing page, donation form, emails, social media posts and videos. The document provides tips on writing compelling copy that focuses on donors and beneficiaries. It stresses starting the planning process early to allow sufficient time for design, implementation, copywriting and evaluation.
Unlock the true potential of your event participantshjc
This document discusses strategies for unlocking the potential of event participants through journey mapping and relationship building. It recommends segmenting participants based on things like donation amounts and past participation. Focusing communications like phone calls, emails and social media on top performers and using data to guide these efforts. Implementing tools like surveys to gather feedback and improve the participant experience is also suggested. The goal is to deepen engagement, increase donations over time and move participants to other giving streams through strategic communications.
The Donor Journey: A Step-by-Step Guide to Lifecycle Marketing for your Nonpr...hjc
Join hjc and Oracle where we'll explain the importance of integrating a multi-channel presence to build stronger and long lasting relationships. You will walk away with:
hands on examples of everything from customer experience to personalizing donor journeys
a fool proof system for uncovering, cultivating, and soliciting existing and new donors
how to implement a multi-channel presence
best practices on the do's and donts' of creating a good supporter survey
how to measure success of breakthrough fundraising results
Heather McLean, Senior Fundraising Advisor of hjc, and Brian Walsh, CX Architect North American Applications of Oracle, will show you how your organization can tap into your donor base and build deeper relationships through a multi-channel presence. Using the latest data and riveting case studies, you’ll learn how to maximize your organization’s fundraising potential.
Using examples and data from the Blackbaud 2013 benchmark study; we’ll challenge your strategic thinking and help you understand how to be more successful as fundraisers, marketers and industry leaders.
How the young will inherit the fundraising world elise slideshjc
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help alleviate symptoms of mental illness and boost overall mental well-being.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
2. AGENDA
9:30-11:00
Canadian Fundraising Today and Tomorrow
Michael Johnston
11:00-11:30 COFFEE AND NETWORKING
11:30-12:15
The Constituent Engagement Journey: Growing Engagement, Loyalty,
and Lifetime Value
Ken Kuhler
12:15 – 1:30 LUNCH AND NETWORKING
1:30-2:00
Monthly Giving and the Next Generation of Giving
Harvey McKinnon
2:00-3:00
Fundraising Trends in 2013
Michael Johnston and Ken Kuhler
3. At the end of the session, we’ll ask you to go online and fill out
our integration survey. We’ll select 1 WINNER to receive
complimentary 1-hour hjc/hma/Blackbaud digital and
integrated fundraising consulting session
http://www.surveymonkey.com/s/HBBRTHG
Take our survey at the end of
the session!
7. • DONOR FILES AND ACQUISITION LIST
SOURCES ARE SHRINKING – A MORE
COMPETITIVE ENVIRONMENT
Current Fundraising Reality
Aging Donor Base
8. • REVENUES ARE FLAT AND – IN MANY
CASES – ARE FALLING
DIRECT MAIL AND OTHER TRADITIONAL
CHANNEL COSTS/ROI ARE INCREASING/
FUNDRAISING MARGINS ARE SHRINKING
Current Fundraising Reality
10. What are the preferred giving channels of
each generation?
What are the preferred communications and
engagement channels?
Does age influence who you give to?
What are the basic dos and don’ts for
fundraisers in 2013 and beyond?
Hail Angry Peasant! what skullduggery do
you intend with that pitchfork?
How could thoust deny the vital nutritional
content of this fine homebrewed ale?
12. WHERE CAN WE IMPROVE?
• Underdeveloped Advocacy
• 8.2% of total email files in Canada are
advocates vs. 12% in the United States
• Only 6.8% of online advocates are donors in
Canada vs. double that in the United States
13. ACTION TAKERS ARE STRONGER
PROSPECTS
Non-donors who’d taken action online were 2.3x more likely to donate
than non-donors in the email file who hadn’t
14. ACTION TAKERS ARE STRONGER
DONORS
Source: Charitable Memberships, Volunteering and Discounts: Evidence from a Large-Scale Online Field Experiment. May
2009, National Bureau of Economic Research, A. Lange, A. Stocking.
15. AMNESTY INTERNATIONAL: E-PETITION AND
TELEPHONE FOLLOW UP
Phone number: Ask!
Counter: social
proof
Comments: priority for
calls
Subscribe:
for cultivation
More info:
legitimacy
17. COST PER MONTHLY DONOR $75.00
• 1000 phone calls – 74 monthly donors giving
$9.66 every month
18. WHAT ARE WE DOING WELL?
• A Less Cluttered Market
• 14.34% open rates in the United States vs. 22.98% open rates in Canada
• That maintains a similar advantage the year before
• Monthly Giving
• Next Generation of Giving comparison – still higher in Canada
• Online monthly giving is also bigger in Canada: 14% of Canadian online
revenue is from monthly sustainer vs. 8% of US online revenue
• HOWEVER… US online sustainer revenue increased from 6% the year
before while the Canadian % remained the same at 14%.
• We shouldn’t be standing still!
• This is paralleled in the offline, Next Gen Study
19. WHAT ELSE?
• Are we doing enough?
• Even though the US market is more mature in online fundraising, they still
have a higher online gross revenue increase of 10% vs. 5% in Canada
• Is this a parallel of our more conservative, steady economic approach to
growth?
• Are we spamming?
• In the US, there was a 1.2% increase in overall charitable email volume but
there was an 18% increase in Canada
• If we are sending more, is it segmented and personalized?
20. THE INTEGRATED, NEXT
GENERATION OF GIVING IN CANADA
Prospects
One-off
Monthly
Major
Wills
One-off
Prospect
Monthly
Major
Wills
21. • The cultivation survey:
– Sent to 57,400 donors
– 3 key segments: Monthly, Active &
Lapsed
– 5,530 responses (response rate of 11%)
– Raised $17,574 – a bonus!
– Reactivated 30 donors
– Found 85 expectances and 292 legacy
leads
– 143 middle and major donor leads!
– Shared budgeting!
– Surveymonkey and RE
CANADA LEADING THE PACK
22. 1. Donors from 35 to 45 were thinking of legacy gifts
2. Shown to be 300% over represented on LinkedIn
3. Open to Gifts of Stock
4. Now…. A LinkedIn Strategy for a Legacy Gift for
younger donors….
HAPPY SURPRISES!
26. % Of Generation Giving
Totalannualgiving
$0
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
$1,800
55% 65% 75% 85% 95%
79% Give
5.8 M donors
$831 yr/avg
4.5 charities
$4.8 B/yr
62% Give
4.5M donors
$639 yr/avg
4.0 charities
$2.9 B/yr
78% Give
6.9 M donors
$942 yr/avg
4.9 charities
$6.5 B/yr
87% Give
3.1 M donors
$1507 yr/avg
7.0 charities
$4.7 B/yr
Gen Y
Gen X
Boomers
Matures
GENERATIONAL GIVING
Bubble size is ‘Estimated Annual Contributions’
An overview of annual giving by generation confirms the importance of Boomers
in the charitable giving space.
26
Born: 81-91
Born: before 1946
Born: 46-64
Born: 65-80
30. CAUSES – TOP TIER
GEN Y GEN X BOOMERS MATURES
PRIORITY CAUSE
45% 50% 50% 55%
21% 31% 31% 36%
32% 40% 38% 28%
18% 25% 23% 40%
15% 17% 17% 14%
12% 14% 11% 14%
50%
30%
35%
26%
16%
13%
71%
48%
46%
33%
23%
22%
Health charities
Local social service
Children’s charities
Place of worship
Animal
rescue/protection
Emergency relief
Priority Cause Overall Giving
% donating overall to causes
*Bolding indicates statistical significance among audiences. Arrows indicate statistical significance between 2010 and 2013.
• Health charities have the
largest % of donors
across generations
• For all top tier causes
capture, at least half of
donors see it as a
priority. Places of
worship and children’s
charities have the largest
%
• Emergency giving
dropped as a priority
cause across
generations
↓
↓
↓
↓ ↓ ↓ ↓
↓
↓ ↓
↓
↓ ↓
31. CAUSES – BOTTOM TIER
GEN Y GEN X BOOMERS MATURES
PRIORITY CAUSE
10% 8% 6% 10%
13% 8% 6% 9%
6% 8% 8% 10%
3% 3% 7% 10%
6% 5% 6% 4%
2% 3% 2% 6%
4% 4% 3% 4%
2% 3% 2% 7%
3% 4% 2% 3%
0% - 0% -
8%
9%
8%
6%
5%
3%
4%
4%
3%
0%
18%
16%
16%
11%
10%
9%
8%
7%
6%
1%
Education
Human
rights, internation…
Environmental, cons
ervation
Arts/art-related
Victims of crime or
abuse
Election campaigns
First responders
Troops/veterans
Advocacy
Trade union
Priority Cause Overall Giving
% donating overall to causes
*Bolding indicates statistical significance among audiences. Arrows indicate statistical significance between 2010 and 2013.
↓
↑
↓
↓ ↓
36. GEN Y GEN X BOOMERS MATURES
55% 54% 58% 55%
45% 55% 35% 31%
21% 35% 47% 56%
36% 39% 38% 30%
29% 33% 40% 37%
11% 23% 36% 58%
22% 29% 37% 34%
22% 24% 29% 29%
24% 20% 25% 20%
25% 19% 11% 9%
15% 14% 12% 14%
5% 9% 15% 18%
7% 5% 4% 9%
4% 9% 4% 4%
5% 8% 4% 3%
12% 4% 2% -
6% 4% 3% 2%
1% 2% 3% 2%
Donated this way in last 2 years
56%
41%
41%
36%
35%
32%
32%
26%
22%
15%
13%
12%
6%
5%
5%
4%
4%
2%
Checkout Donation
Online Donation
Honor/Tribute
Purchase for Proceeds
Pledge at Event
Mailed Check/Credit…
Door to Door*
Monthly Debit
Street Canvassing*
Third Party Vendor
Email*
Phone
Radio/TV*
Online Ad*
Will/Planned Gift
Mobile/Text
Social Networking Site
Stocks, Bonds, Property
GIVING CHANNELS
Bolding indicates statistical significance among audiences. Arrows indicate statistical significance between 2010 and 2013.
36
*New or changed attribute, no tracking data
↑
↑
↑
↓
↑
↓
↑
↑
↓
↑
↑
↓
37. 1%
1%
5%
6%
12%
18%
25%
33%
34%
34%
35%
43%
3%
6%
9%
9%
12%
14%
25%
16%
21%
23%
25%
24%
34%
36%
36%
30%
34%
29%
22%
15%
17%
16%
12%
9%
47%
41%
23%
18%
15%
11%
4%
8%
3%
6%
2%
1%
Acceptable Solicitation Channel
(from organizations with an established relationship)
Very AcceptableVery Unacceptable
NET GEN Y GEN X BOOMERS MATURES
+77 +78 +87 +77 +63
+69 +70 +76 +68 +62
+46 +53 +40 +46 +47
+34 +51 +43 +30 +13
+25 +50 +41 +11 +5
+8 +45 +26 -2 -33
-24 -4 -21 -37 -24
-26 +24 -5 -46 -65
-35 -6 -29 -49 -46
-35 -26 -38 -41 -30
-46 -17 -38 -54 -67
-57 -29 -48 -76 -63
Friend
Friend's
child/grandchild
Letter/message
Radio or TV program
Email
Opt-in for extra charge
on ticket/recording
Phone call
Message via social
media
Voice message
Door-to-door
canvassing
Street canvassing
Text message
ACCEPTABLE SOLICITATION CHANNEL
Net (Acceptable – Unacceptable)
Smwt Smwt
Channels with a personal connection are most acceptable, followed by letters or TV/radio.
*Bolding indicates statistical significance among audiences. Arrows indicate statistical significance between 2010 and 2013.
38.
39. MAKING A DIFFERENCE
30%
36%
7%
14%
9%
2%
Gen Y
43%
21%
7%
14%
8%
1%
56%18%
7%
9%
5%
1%
Boomers
55%
19%
10%
7%
4%
2%
Matures
As we saw in the 2010 research, the feeling that monetary donations are the way to
make the biggest difference increases with age. Gen Y – with more time than money --
is the one generational cohort that places more emphasis on volunteering.
Gen X
Money Volunteer Donate goods Spread word Fundraise Advocate
41. 24%
22%
49%
26%
18%
53%
23% 25%
46%
10%
40%
43%
Directed donation Unrestricted
donation
Either is fine
Directed Giving Preferences
Gen Y Gen X Boomers Matures
27%
55%
7% 5%
22%
44%
6%
1%
22%
34%
5%
0
14%
28%
7%
2%
Decide where funds goSee the impact of my donationThank you giftPublic recognition
Would Motivate Me a Great Deal
to Make a Larger Donation to
Charity
*Bolding indicates statistical significance among audiences. Arrows indicate statistical significance between 2010 and 2013.
Engagement: Directed Giving
42.
43.
44. HOW DO YOUR DONORS
LOOK AT
TRANSACTIONS, ENGAGEM
ENT, AND OUTREACH?
45. TRANSACTIONAL: DIRECT MAIL
63%
56%
13%
11%
56%
50%
22%
23%
58%
55%
28%
36%
63%
64%
28%
58%
Mail from a charity
is very or smwt
acceptable
Mail is important
way for charity to
stay in touch
Receive information
in the mail
Gave a donation in
response to a mail
appeal in the last 2
yrs
Gen Y Gen X Boomers Matures
• While donors say that direct mail
is an acceptable and important
way for charities to keep in touch
with supporters …
• … There is a substantial drop
across generations in the
number who remember
receiving info in the mail; and a
big difference, except among
Matures, in the number who say
they have responded to direct
mail
46. • Donors say that a charity’s website is
an important way to stay in
touch, yet far fewer report actually
visiting these sites
• However, the website is an
important transaction channel –
especially with Gen X. More say
they contributed in this way across
generations in 2013 than in 2010
TRANSACTIONAL: ONLINE
85%
41%
45%
76%
29%
55%
60%
25%
35%
45%
16%
31%
Visiting website is
important way to
stay in touch with
charity
Visit website of
charities you
support
Made a donation
through org's
website in last 2
years
Gen Y Gen X Boomers Matures
Website
Credit card 90%
Paypal 38%
Amazon payment 2%
Ways Would Pay
2010
41%
37%
29%
24%
↑
47. ENGAGEMENT: WORKPLACE
60%
36%
58%
40%
49% 50%
25%
75%
Have given in the
workplace
Have not given in
workplace
Workplace giving is more prevalent among younger workers. Gen Y is likely to give this way
just once, while Boomers are more likely to give through payroll.
Workplace Giving GEN Y GEN X BOOMERS MATURES
Participated in a
workplace fundraiser
30% 33% 30% 13%
Made a one-time
donation through
your workplace
24% 16% 20% 4%
Made a donation
through payroll
deduction
11% 18% 24% 4%
Volunteered through
your workplace
19% 12% 16% 4%
Made a donation
where your employer
matched the gift
15% 15% 11% 4%
Participated in a
workplace
walk/run/challenge
15% 11% 13% 8%
Gen Y Gen X Boomers Matures
(filtered among those employed or student)
*Bolding indicates statistical significance among audiences. Arrows indicate statistical significance between 2010 and 2013.
48.
49.
50.
51. • Corporate Donors phoned/mailed/emailed proposal
• Lead to Starbucks doing a coin collection at 90 of their retail stores.
• Also led to online Employee Giving campaign (138 employees (almost
all new donors) gave over $4,000 in lieu of Christmas gifts
52. ENGAGEMENT: RETAIL GIVING
Retail
giving, last
12 mos
34%
No retail
giving
43%
Not sure
23%
Gen Y: 54%
Gen X: 38%
Boomers: 29%
Matures: 19%
Motivations
(Single most important reason)
Total Y X B M
Cause 64% 58% 69% 64% 61%
Product 19% 28% 18% 25% 18%
Total Y X B M
Given to cause before 24% 21% 18% 31% 29%
Would have given anyway 35% 30% 39% 34% 42%
Have given since purchase 11% 17% 9% 8% 11%
Plan to give directly in future 28% 27% 30% 20% 42%
Will retail give to this charity in future 48% 40% 45% 56% 55%
None of these (1x gift) 10% 16% 12% 2% 13%
Relationship to Cause
• Gen Y & X are more likely to give by retail
purchase
• All are primarily motivated by cause over
product
• Responses suggest that retail is a good way to
increase donations and raise awareness, but
many of these will not convert into regular
donations beyond retail
*Bolding indicates statistical significance among audiences. Arrows indicate statistical significance between 2010 and 2013.
53. ENGAGEMENT: WORD OF MOUTH
18% 17% 13% 13%
40% 43%
34% 33%
25% 16%
17% 21%
12%
16%
23% 23%
1% 7% 10% 11%
Gen Y Gen X Boomers Matures
53
Comfort-level Sharing Info about Charities Support
Not comfortable at all, it is inappropriate
Not too comfortable, tend to be private
Somewhat comfortable, but cautious
Very comfortable, but only bring it up if
asked
Very comfortable, often tell others
Younger generations are slightly more comfortable sharing information about
the charities they support than older generations.
54.
55. CHANNEL ECOSYSTEM
NO SILVER BULLET: FUTURE IS INTEGRATED
Work
place
Retail
giving
Check in
the mail
Mobile
Social
media
Online
Email
Crowd
funding
Text/
SMS
Peer-to-
Peer
Transactional OutreachEngagement
Direct
mail
Website
Volunteer/
Meetups
Monthly
giving
Directed
giving
55
56. KEY NEXT GEN FUNDRAISING QUESTIONS
TO ASK YOURSELF
57. HAVE I UNDERINVESTED IN FUNDRAISING
TO BABY BOOMERS, WHERE THE BULK OF
MONEY WILL COME FOR THE
FORESEEABLE FUTURE?
58. HAVE I IGNORED THE UP AND COMING
YOUNGER GENERATIONS; OR RELEGATED
THEM TO AN UN-STRATEGIC SOCIAL MEDIA
EFFORT?
59. DOES MY FUNDRAISING CHANNEL MIX
INCLUDE DIRECT MAIL FOR YOUNGER
DONORS AND DIGITAL COMMUNICATIONS
FOR OLDER ONES (HINT: IT SHOULD)?
60. AM I PREPARING FOR THE FUTURE BY
ADDRESSING THE CULTURAL DEMANDS
GENERATIONS X AND Y ARE PLACING ON
INSTITUTIONS (SUCH AS TRANSPARENCY)?
61. AM I EMPOWERING MY MOST
ENTHUSIASTIC SUPPORTERS TO
FUNDRAISE AND EVANGELIZE ON MY
BEHALF?
63. OUR KEY
RECOMMENDATIONS
MAKE DONORS HAPPY.
NOW IS THE TIME TO CREATE AND TRACK DONOR
SATISFACTION METRICS AND TO CLOSELY TRACK
RETENTION BY CHANNEL AND BY GENERATION.
IT’S ALSO TIME TO PAY MORE ATTENTION TO INBOUND
COMMUNICATIONS BY DONORS.
64. OUR KEY
RECOMMENDATIONS
PREPARE FOR THE FUTURE TODAY. THERE ARE
THINGS ORGANIZATIONS CAN AND SHOULD DO TODAY
TO ATTRACT YOUNGER SUPPORTERS (GEN X, Y, Z)
AND A SHARE OF THE ROUGHLY $6 BILLION THEY GIVE
EACH YEAR.
IT’S NOT JUST ABOUT TWEAKING THE TACTICS. MANY
OF THE BIGGEST IMPEDIMENTS TO EFFECTIVE
MULTICHANNEL FUNDRAISING ARE ORGANIZATIONAL
AND POLITICAL.
HOW ABOUT YOURS?
65. CONCULSION
THE FUTURE HAS ARRIVED
IT IS A MULTI-CHANNEL FUNDRAISING WORLD
IT IS ALSO A FUNDRAISING ENVIRONMENT IN WHICH
THE DONOR DEMANDS, AND RESPONDS TO AN
INTEGRATED RELATIONSHIP
ARE YOU READY?
66. REMEMBER THE CHILDREN…
• 3 of the top 10
fundraisers for an
organization that
raises over $90
million a year are
under 15
• Do you have an
integrated plan for
supporters under 15?
67. At the end of the session, we’ll ask you to go online and fill out
our integration survey. We’ll select 1 WINNER to receive
complimentary 1-hour hjc/hma/Blackbaud digital and
integrated fundraising consulting session
http://www.surveymonkey.com/s/HBBRTHG
Take our survey at the end of
the session!
Editor's Notes
Dennis
Dennis
Win a multi-channel consulting session
M
M
M
M
M
M
M
Dennis
Dennis
The recipients were sent to an epetition directed at key Parliamentarians who were on the Committee that reviewed the bill.Note some important aspects to the petition:#1 phone number – we asked. Does this suppress signatures? That’s a debate. We make it a non-mandatory field – and find that about 30% fill it out anyway. It’s worth it#2 counter - why? “social proof”. participants see that 1000s are doing this#3 comments – these are streamed – they build momentum and act as examples – they give participants the confidence to write their own words#4 subscribe – this builds a list for e-cultivation – you can’t use your big list all the time – this filters out the best activists for higher touch cultivation#5 more info – a minor link so as not to distract, but important for legitimacy to show the depth of research/legitimacy of actionother – use of photo, clear action statement, target is obvious, message is clear, opportunity to add personal comments, required fields clearly indicated, link to more comments to increase comfort level of participants3 weeks later, on November 1st, there were 2792 signatureshttp://www.amnesty.ca/urgentappeal/2009/CorpAcct/
Dennis
Dennis
A
M
M
Dennis
Q07: In the last 12 months, in which of the following ways have you supported non-profit organizations and/or charitable causes? [must answer‘Donated money’ to qualify for survey]Q9. Approximately how many non-profit organizations and charitable causes have you donated money to in the past 12 months? Please exclude your trade union, children’s school, alma mater, and place of worship.Q11. Approximately how much did you give in total in the last 12 months to all charitable or cause-oriented organizations, excluding your union, schools and place of worship?
M
M
Mike
Q10: Which of the following best describes the types of non-profit organizations and charitable causes to which you made a donation(s) in the past 12 months? Please select all that apply.Q10B: Of the different types of non-profit and charitable organizations to which you've donated in the past 12 months, which ones would you continue to give to if you had only half as much money to give next year? Please select all that apply.
Q10: Which of the following best describes the types of non-profit organizations and charitable causes to which you made a donation(s) in the past 12 months? Please select all that apply.Q10B: Of the different types of non-profit and charitable organizations to which you've donated in the past 12 months, which ones would you continue to give to if you had only half as much money to give next year?Please select all that apply.
Lot of information on this chart. Two most common ways to “give back” are what I know some of you refer to as “tipping” – leaving a buck for charity here or there at the supermarket, etc; and of course check by mail. But what I really want to focus on is some of the generational differences. Gen Y most likely to give in small ways -- $1 at checkout type of gift. No one prevalent channel beyond that -- as likely to give via website as check, same numbers at gift shop, event, etc. More than 1-in-10 say they have participated in mobile philanthropy. Giving thru SM more prevalent than other generations, but still small. Gen X true multi-channel givers -- more likely to give through many of these channels than other generations. Most likely to make online donations (though still a little less than good old check). Both X and Y more likely to participate in something like Gap Red campaign where part of the proceeds fr third party vendor purchase goes to charity. In focus groups we heard that this is a way that they can easily and affordably be charitable. Win-win (i.e. Gap – “I shop there anyway, and it’s a way to feel good”). Matures (and Boomers) most likely to mail in a check. A third of Matures have made tribute gifts. More have given via phone solicitation than other generations (though still just a quarter).Q7: Which of the following giving methods have you used in the past 2 years (select all that apply).Bold numbering in the table on the right indicates significance at the 95% confidence level
US has a far greater reliance on direct mail than Canadian – especially for prospecting – Canadian donors are more likely to respond at fundraising events, give monthly or donate in honor/tribute. Mobile and social media are much more prolific in US. May bebecausemajor social network channels have been around for longer in the US. US mobile giving refulation much more freedom that in Canada. Regulations are only just now starting to open up. Checkout :58Mailed gift:27Website:32FR event: 41Honour/Tribute: 34Third party vendor: 17Monthly giving: 25Phone: 17Mobile: 3Social networking : 3
M
Mike
Q18: Which of the following charitable giving methods have you used in the past two years? Please select all that apply.
Q30. Below are a variety of ways that a charity may approach you and ask for a donation. How acceptable are each of the following to you personally?
M
Q17: How do you feel you can make the biggest difference with the charities you support? Please select one.
Mike
Q27: When donating to a charity, which of the following do you prefer to do?Q28: How much impact would each of the following have on motivating you to make a larger donation to a charity?
Q27: When donating to a charity, which of the following do you prefer to do?Q28: How much impact would each of the following have on motivating you to make a larger donation to a charity?
Tools also available to schedule all your posts in advance. Removes some of the work, but must remember to actively monitor!
M
Q18: Which of the following charitable giving methods have you used in the past two years? Please select all that apply. Q24: Now thinking broadly about all of the charities you support, financially and otherwise, how are you currently involved with these charities? Please select only those items that you currently do with those organizations. Please select all that apply.Q26: How important are each of the following as a way to stay in touch with charities that you financially support? (shown: extremely+very+somewhat important)Q30: Below are a variety of ways that a charity may approach you and ask for a donation. How acceptable are each of the following to you personally?
Q18: Which of the following charitable giving methods have you used in the past two years? Please select all that apply. Q19: You said that you have donated to charities online. Which of the following payment options would you use if it was available? Please select all that apply.Q24: Now thinking broadly about all of the charities you support, financially and otherwise, how are you currently involved with these charities? Please select only those items that you currently do with those organizations. Please select all that apply.Q26: How important are each of the following as a way to stay in touch with charities that you financially support? (shown: extremely+very+somewhat important)
Q23: Some employers encourage their employees to support charities. In the last 12 months, have you done any of the following? Please select all that apply.
M
M
A
A
Q20. One type of charitable giving involves making a purchase where a portion of the proceeds goes toward an organization. Examples include [Nike’s “Livestrong” gear and apparel and the Gap (RED) t-shirt campaign]. In the last 12 months, have you made a purchase where a portion of the proceeds went toward these or any other charitable organizations?Q21: Thinking of the purchase where a portion of the proceeds went to a charitable organization, how important were each of the following in motivating you to make this purchase?Q22: Which of the following applies to you? Please select all that apply.
Q35: Which of the following best describes how comfortable you are sharing information with others about the charities you support? Please select one.