Holiday Planning HJC Style
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This document outlines the planning process for a holiday fundraising campaign. It recommends starting with two planning meetings to set goals and brainstorm themes. Key elements to develop include the campaign concept, stories, imagery, call to action, and marketing channels. Examples of campaign components include a landing page, donation form, emails, social media posts and videos. The document provides tips on writing compelling copy that focuses on donors and beneficiaries. It stresses starting the planning process early to allow sufficient time for design, implementation, copywriting and evaluation.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help alleviate symptoms of mental illness and boost overall mental well-being.
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Comprehensive Guide to Balcony Waterproofing Repairs
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Leaking balconies, roofs, and rooftop terraces can cause catastrophic damage to structures below. Water leaks may cause not only aesthetic and superficial damage but can also compromise the structural integrity of the building envelope. If a failed waterproofing membrane is the cause, re-grouting or surface sealing is merely a temporary fix. Such band-aid methods will eventually fail, causing cracks in tiles, grout, and membranes as the balcony moves.
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The construction industry is undergoing significant changes, particularly in waterproofing. Poor practices have caught the attention of regulators, and changes are coming soon. AIW will keep members informed about these developments. We aim to eliminate subpar contractors who compromise the industry with inadequate work.
Everyone makes mistakes occasionally, but persistent issues arise from those who consistently cut corners, using insufficient materials in unsafe conditions. These practices must end.
Summer Waterproofing Challenges
As summer approaches, common questions arise regarding membrane application in hot or humid conditions:
Is it too hot or humid to apply a membrane?
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How to address blistering if it happens?
Should a warranty be issued for such membranes?
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Project Reference: QLD Public Hospital
Overview
Property Type: QLD Public Hospital
Contractor/Applicator: Waterstop Solutions
Testing: International Leak Detection Australia (ILD)
Category: Membrane Renewal
Products Used: A specialized bitumen-modified highly flexible waterproofing membrane installed in multiple layers over a moisture barrier primer system.
Project Details: The project involved renewing the waterproofing membrane on two leaking concrete tanks, critical for the hospital’s fire sprinkling system. Challenges included identifying all leaks and adhering to noise and downtime restrictions. The solution involved thorough surface preparation and the use of a compatible, highly flexible membrane, ensuring long-term effectiveness and compliance with Australian Standards.
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Find Sim Owner Details | +447490809237 | Paid Sim Details
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- 1. HOLIDAY PLANNING HJC STYLE! 9/4/2014 1
- 2. AGENDA 9/4/2014 2 • Introductions • Planning Your Campaign • The Campaign Concept • Santa’s Wish List • Communicating Your Campaign • Planning Your Time
- 3. WHO AM I? 9/4/2014 3
- 4. 9/4/2014 4
- 5. 9/4/2014 5 I have to raise how much?!?!?!
- 6. Planning Your Holiday campaign 9/4/2014 6 Start at square one! Book two meetings: 1) With the fundraising team: focused on setting your goals 2) With the whole team: a brainstorm on the theme and messaging
- 7. Planning Your Holiday campaign Meeting #1 What is the goal (financial and non-financial)? Who is the audience (current house list, outside list, what demographic range, etc) What are the best methods to reach this list(s) (tv, radio, phone, mail, email, social media? What is the timing? What else is happening at the organization during the campaign time – DM, telemarketing, phoning campaigns, events, peer to peer, etc? 9/4/2014 7
- 8. Planning Your Holiday campaign Meeting #2 What is the theme or the big idea? And how does it connect to the mission? What stories can be told and how to tell them best? What are your main messages, call to action, and/or tag lines? What images match the theme and will work for the campaign? Are you able to access or create new video? 9/4/2014 8
- 9. 9/4/2014 9 I’m feeling a bit better But what’s next…
- 10. The Campaign Concept • Campaign name • Theme and high level messaging • List of stories that could be leveraged • What type of imagery should be used • What is the Call-to-Action • Promotion and marketing channels • Identification of constituent segments • What elements will be part of the campaign (landing page, donation form, DM, social media, etc) 9/4/2014 10
- 11. 9/4/2014 11 What elements should be part of your campaign? Create your Christmas Wish List New email stationary Responsive landing page Video PlayStation eCards Homepage banner Facebook posts
- 12. Santa’s Wish List 9/4/2014 12 • Strong stories that connect with readers • Video • Imagery that is personable
- 13. What is hjc’s Wish List? • Campaign landing page • Interior pages template • Donation form • eCards • Email Stationary • Web banners • Marketing pieces • Print design as needed • Short Videos of holiday stories used for the campaign 9/4/2014 13
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- 15. 9/4/2014 15 Everything looks pretty but how to I ask for money?
- 16. 9/4/2014 16 Email #3 Email #4 Ecard Email #5 Email #6 Email #7 FB Post FB Post FB Post FB Post FB Post FB Post FB Post FB Post eNews
- 17. Tips for the Copy • Short and sweet • Focus on the donor – how are they helping and who are they helping? • Make it personal – Dear friend • Interesting subject line • Teaser preview pane • Ask for a donation! (more than once) 9/4/2014 17
- 18. Marketing Your Campaign 9/4/2014 18
- 19. Timing – When to Start Planning 9/4/2014 19 Start Early!
- 20. Timing – When to Start Planning Deliverable Duration Meeting #1 1/2 day Meeting #2 2 hours Campaign Concept Development 1-2 weeks Design phase 3-4 Weeks Implementation 2-3 weeks Copy Phase 4-5 weeks Marketing Plan 1 week Campaign Duration 4-8 weeks 9/4/2014 20
- 21. Sit back and Enjoy the Holidays! 9/4/2014 21 Need help? emma.cosgrove@hjcnewmedia.com