This document discusses how non-profits can effectively utilize social media and new technologies to engage supporters and drive real-world actions and impacts. It notes that while many people join causes online through sites like Facebook, most do not take additional offline actions, and highlights research finding that personality traits like extraversion and conscientiousness correlate with increased online and real-world civic engagement and volunteering. The document advocates using stories and images to motivate support for causes and emphasizes the importance of facilitating two-way communication through social networks to build relationships rather than just solicit donations.

1. Fundraising Ireland March 30 th 2011 Conor Byrne Brando @conorbyrne

53. “ Show pictures of cruelty cases before and after” “ Tell personal stories of animals and how the DSPCA helped them would motivate me and others to take action for animal welfare” “ show more of the cases that come through the doors”

64. NPO’s need to recognise the potential of new media tools for enhancing two way communications Seo, Kim & Yang, (2009 )

74. [email_address] www.conorbyrne.wordpress.com @conorbyrne