This document discusses clicktivism, which is defined as using social media and online methods to promote causes. It notes that while clicktivism can raise awareness, many people who support causes online do not take real-world action. The document explores various clicktivist tactics like signing petitions and crowdfunding. It also addresses criticisms of "slacktivism," where people mainly support causes online to signal their values rather than meaningfully help. Overall, the document examines the power and limitations of online activism for enacting social change.

1. Social Media For
Social Good
THE POWER OF CLICKTIVISM
By: Lauren Stewart

2. What is Clicktivism?
THE OXFORD ENGLISH DICTIONARY DEFINES
CLICKTIVISM AS “THE USE OF SOCIAL MEDIA AND
OTHER ONLINE METHODS TO PROMOTE A
CAUSE.”
"That’s a good starting
point, however it is a tad
narrow given the scope of
all online activism..."
5.

3. “Clicktivismistheuse
ofdigitalmediafor
facilitatingsocial
changeandactivism.
Moreoftenthannot
thistakestheformof
supportingand
promotingacauseon
socialmedia,butit
canincludeawholea
rangeofactivities...”
8.

4. INCLUDING:
1. ORGANIZING PROTESTS
2. FACILITATING BOYCOTTS
3. SIGNING PETITIONS
4. HACKTIVISM
4. CROWDFUNDING
5. ONLINE PARODY AND SATIRE
6. GOOGLE BOMBING
7.CIRCUMVENTING
NEWS BLACKOUTS/KEEPING PEOPLE
INFORMED
5.

5. Is it Successful?
1. ICE BUCKET CHALLENGE:
Helped the ALS foundation increase donations "800
percent over what was raised during the same period last
year"
8.

6. 2.MOBILEGIVINGHASAN85%
RETENTIONRATE
9.

7. 3. PAYPALMAKESITEASYTO
GIVEWHILESHOPPINGONLINE
THEYRAISED$6.31MILLION
DOLLARSIN2013
9.

8. HOWHASONLINEACTIVISM
CHANGEDTHEINDUSTRY?

9. 1. New methods are used to raise
awareness and donations
INCLUDING: TWITTER,
FACEBOOK, INSTAGRAM,
KICKSTARTER, GO FUND ME
AND GENEROSITY

10. "CROWDFUNDINGFIRSTBECAME
KNOWNASAWAYFORINDEPENDENT
ARTISTS,FILMMAKERSANDOTHERS
TORAISEMONEYFORTHEIR
PROJECTS...ITISNOWBEINGUSED
FORAWIDEVARIETYOFMORE
PERSONALNEEDS,INCLUDINGPAYING
FORCOLLEGE."
2. New sectors are receiving funding:
6.

11. But why is online activism popular?

12. 1.SOCIETIESINCREASINGUSAGE
OFSOCIALMEDIAPLATFORMS
-
500MILLIONPEOPLELOGINTO
FACEBOOKEVERYDAYAND175
MILLIONTWEETSARESENT
AROUNDTHEWORLDDAILY.
3.

13. 2.THEABILITYFORONETO
CREATEA"SOCIALGOOD
FOOTPRINT"-MILLENNIALS
CAREWHATOTHER'STHINK
9.

14. 3.ITCANBEASEASYAS
THECLICKOFAMOUSE...
LEADINGTOEASY&
IMPULSIVEDONATIONS
2.

15. What about Slacktivism?

16. ASLACKTIVISTISSOMEONEWHOBELIEVESIT
ISMOREIMPORTANTTOBESEENTOHELP
THANTOACTUALLYHELP.HEWILLWEARAT-
SHIRTTORAISEAWARENESS.SHEWILLWEAR
AWRISTBANDTODEMONSTRATESUPPORT,
SIGNAPETITIONTOADDHERVOICE,SHAREA
VIDEOTOSPREADTHEMESSAGE,EVENPOUR
ABUCKETOFICEOVERHERHEAD.
1.

17. THEONETHING
SLACKTIVISTSDON’T
DOISHELPBY
GIVINGMONEYOR
TIMETOTHOSEWHO
ARETRULYMAKING
THEWORLDA
BETTERPLACE.
1.

18. "OF70PERCENTWHO
SAIDTHEYUSEDDIGITAL
MEDIATOLEARNABOUT
CHANGESTHEYCAN
MAKEINTHEIRLIVESTO
CREATEPOSITIVESOCIAL
ORENVIRONMENTAL
CHANGE,ONLY25PER
CENTACTUALLYMADE
CHANGES."
As According to Cone Communications'
Digital Activism Study:
7.

19. However,
clicktivism
still has its
merits...

20. ANYEFFORTTOAMPLIFYACAUSES
MESSAGEISWORTHWHILE.
ITISTHEFIRSTSTEPONTHE
ENGAGEMENTLADDERAND
ULTIMATELYREMOVESBARRIERS
TOPARTICIPATIONAND
GENERATESAWARENESS.
9.

21. "Expandingpoliticalactivismon social
media shouldnotsubstituteeffortsundertaken
intheofflineworld....
Itisimportanttoregard theinternet asa
means,notanend,forpoliticalaction."
4.
In Conclusion:

22. Photos:inorderofappearance:
1.CanvaFreePhotos
2.Pexels(CC0License)
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7.Pexels(CC0License)
8.Pexels(CC0License)
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12.CanvaFreePhotos
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16.CanvaFreePhotos
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http://www.macleans.ca/society/the-real-problem-with-slacktivism/
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changed-political-campaigns-38-degrees-change
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RetrievedJune01,2017,fromhttp://www.timescolonist.com/life/global-voices-liking-must-be-followed-up-
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8.R.(2014,August20).StopPouringIceonClicktivism.RetrievedJune01,2017,from
http://www.huffingtonpost.com/ritusharma/stop-pouring-ice-on-click_b_5692555.html
9.SidneyeveMatrix–Module4Lecture
References: