F.Irl.Blogging Presentation July1st


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Presentation made at Fundraising Ireland July 1st 2009 on Blogging

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  • First Question I should try answer isWhat is a Blog
  • One of the most NBcharacterisitics of a Blog is that CONTENT IS KINGYou need to keep content fresh
  • Here are some Facts you should know
  • We are no longer in the age of talking at or to people, we need to communicate with
  • As far as I am concerned YesIt could and maybe should even take over from your website (more on that later)Why should you start a blog
  • Why should you…..It’s a relevant way to speak to supportersIts an authentic way to engage, its written how you speakIts vibrant, or at least it should be vibrant by being fresh (remember Content is King)It is Real communication, it is 2 wayYou cant hide behind it, its totally transparent, your comments will let you know whatBy doing these things you will Build TrustYou will be more human so you will build relationshipsYou start to be more donor focussedSo many arent doing it, it can allow Be Remarkable in your fieldMost importantly……….
  • Most importantlyIt’s the futureNot just the future in terms of technology but think about who your organisations future donors are and where they are communicatiingEG Michael Jackson
  • But having said Yes you should start a Blog….here is the warning
  • Make sure you have the timeMake sure you have the people
  • Make the commitmentRead other blogsComment on other blogsRespond to CommentsRemember its 2 way, its new communicationPost regularlyBe RelevantHave dialogue
  • So you have decided to start a Blog…what do you do.
  • Well go take a look at one of these, the two most popular Free Sites.Wordpress which I useOr BloggerTake a look at them, play around with them
  • So then you need to work out what you are going to talk aboutMy advice is
  • Talk about youMore importantly talk about what it is you (your organisation) doesHow you are making a differenceHow your donor is helping you make a difference
  • Anyone…..maybe not everyone?CEO should and couldDir of Fundraising should a couldDir of ServicesFront line staffUsers…..know this they a lot of them are already blogging about you or their experiences with you, engage themYour fundraisers (I got a mail yesterday about someone who is doing a challenge, wouldn’t it have been cool if he linked me to a blog where I can read about his training…think powerade campaign)
  • Heres one for the smaller organisations….Jessicas Trust is a 1 or 2 man band in the UK
  • So is Bullying UK
  • This isnt actually being written by IAA but by a mum who has children with Autism about her experiences but also about what the charity is doing.3rd party blogging is a great way to get started. Anyone here from Down Syndrome Ireland? Here is one for you
  • Contact Downs Dad Nick MCGivneyCopywriting blogging about being a dad to a child with Downs Syndrome. Its great stuff
  • Today Im here to speak to you in my capacity as a Blog
  • And on the right you will see links and towards the bottom there is a Blog Roll that is a great resource of some great blogsI want to finish with 2 guys who know more about most things than I do and here is what Seth Godin and Tom Peters have to say about blogging
  • There is some diagreement but I think yes you canHere is a great example from McCann Erickson in Dublin who have switched off their website in place of this BlogStaff and Senior Managers post about their clients, work and also about things they likeYou can see too that they have all the usual linksThat’s only a small example of blogs. There are a lot of Blogs that arent charity blogs but are in the Non profit world so if yougo to
  • F.Irl.Blogging Presentation July1st

    1. 1. BLOGGING<br />Conor Byrne<br />July 1st 2009<br />
    2. 2. What is a Blog?<br />An online Journal<br />Commentary<br />Field of Expertise<br />Made up of Articles (called Posts)<br />Easily Accessed<br />Talking with - Not At<br />
    3. 3. CONTENT IS KING<br />
    4. 4.
    5. 5. 200 Million Blogs!<br />
    6. 6. 73% <br />of active online users<br />have read a Blog<br />
    7. 7. 45% <br />have started their own<br />
    8. 8. This is NOT a<br />fad <br />It is a SHIFT in how we COMMUNICATE<br />
    9. 9. It’s a 2 way conversation<br />
    10. 10. SHOULD <br />YOU START A BLOG<br />
    11. 11.
    12. 12. Authentic Conversation<br />Be Relevant<br />Real Communication<br />Vibrant<br />Builds Trust<br />Transparent<br />Builds Relationships<br />Tell Your Story<br />Donor Focussed<br />FREE!<br />Remarkable<br />
    13. 13. THE FUTURE<br />Who Are your Future Donors<br />Where are they now?<br />
    15. 15.
    16. 16. Make the Commitment<br />Post Regularly<br />Read Comments<br />Respond to comments<br />Read other Blogs<br />Comment on other Blogs<br />Be Relevant<br />
    17. 17.
    18. 18.
    19. 19.
    20. 20. TALK ABOUT WHAT YOU KNOW<br />Your Organisation<br />Donors Impact<br />
    21. 21. Don’t use organisation speak!<br />
    22. 22. WHO DOES THE TALKING?<br /><ul><li>CEO (could and should)
    23. 23. Director of Fundraising
    24. 24. Director of Services
    25. 25. Front Line Staff
    26. 26. Service users (they are already)
    27. 27. Fundraisers </li></li></ul><li>
    28. 28.
    29. 29.
    30. 30.
    31. 31.
    32. 32.
    33. 33.
    34. 34. Small Can = Blogging too<br />
    35. 35.
    36. 36. External blogger<br />
    37. 37.
    38. 38. For more examples…..<br />www.conorbyrne.wordpress.com<br />
    39. 39.
    40. 40. Can we ditch our Website?<br />
    41. 41. YouTube: Let’s Hear it for the Blog, Seth Godin & Tom Peters<br />
    42. 42. www.conorbyrne.wordpress.com<br />conorsfundraisingblog@gmail.com<br />http://twitter.com/conorbyrne<br />http://www.linkedin.com/in/conorbyrne<br />
    43. 43. THANKS<br />