Fundraising and information technology for nonprofits

Fundraising and
Information Technology

PRESENTED BY

Who Are We?

Alowetta Terrien
Owner, thin air
Consultant, Third Sector Innovations

Abby Landmeier
Housing Advocate, Grand Junction Housing Authority
Author, Facebook’s “Confessions of a Young Nonprofit
Professional”

www.thirdsectoronline.com www.thinairweb.com

What’s on Tap for Today?

How you can use the internet and technology to:
Increase your presence among donors and
supporters
Gain a larger following of those mentioned
above
Reach out to new generations
Publish up-to-date information about your
events, services, and activities
Increase donations to your organization


How Do You Do That?

Your Marketing Plan should include:
Website
Donor information tracking
Blog
Email marketing
Social media and social networking


Let’s Talk Stats
According to Convio, 39% of According to the donorCentrics™
consumers reported making an Internet Giving Collaborative
online donation after visiting a Benchmarking Project,
charity website in 2009. online donors are younger and
have higher incomes than
According to a Kintera study, over traditional, primarily direct mail
60% of all donors - online and donors.
offline - did research online before
giving. Donors are not only Online donors give much larger
researching your organization on gifts than traditional donors.
your website, but also all over the
Internet--from blogs to rating
organizations, thanks to the Donors in the southwest and
increasing power of search mountain regions of the United
engines. States are disproportionately
more likely to give online.


Let’s Talk Stats
Direct mail response rates Your peers are already using
continue to decline. Nonprofits social media. A study by
raising money online had a Common Knowledge and The
median increase in online Port found that 74% of
nonprofits have a presence on
donors of 315% over the past Facebook – with an average
five years, while offline donors community size of 5,391 – and
declined a median -6% over the 80% are committing at least one
same period, according to the quarter of an employee’s time
donorCentric study. to social media
Three Major Factors in online
giving are:
28% of people who gave offline
Convenience
said they couldn’t locate a
Speed
donation place on a website,
didn’t know they could donate To react quickly to some
online, or didn’t think of it when urgent need
donating. 2007 American Express
Charitable Gift Survey


An Example

Haiti – A Tipping Point for Giving (by Kate Rogers)

An estimated 6.5 million people used their cell phones to donate
in the days following the disaster, according to research by
Convio

28 percent of respondents with a mobile Facebook application
texted a gift to Haiti

“Mobile technology presents a huge opportunity for nonprofits
that want to reach specific groups of people -- likely to be
younger -- and provide them with information in a convenient
and immediate format.” (Pam Loeb, principal at Edge Research)


Let’s Get Started

Websites are:
The most efficient use of marketing dollars
They work for you 24/7/365

Websites are not:
A re-creation of your brochure, meant to be
touched once or twice a year


Websites

Three major focus areas:

Visual Impact
Quality of Content
Ease of Use (by the consumer)


Visual Impact


The “F” Factor


Quality of Content


Page Content
GOOD YOUR READERS
Title DON’T STAY
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris
elementum consectetur orci, ut consectetur ligula porta id. Nunc
vehicula egestas felis, sed convallis libero elementum aliquam. elementum consectetur orci, ut consectetur ligula porta id. Nunc vehicula
Pellentesque id arcu dui, a aliquam massa. Nullam at eros quam, egestas felis, sed convallis libero elementum aliquam. Pellentesque id
vel porttitor orci. arcu dui, a aliquam massa. Nullam at eros quam, vel porttitor orci. Duis
viverra placerat quam, vel condimentum eros consectetur vitae. Sed
Duis viverra placerat quam, vel condimentum eros consectetur suscipit purus eget neque ornare suscipit. Praesent velit risus,
vitae. Sed suscipit purus eget neque ornare suscipit. Praesent velit condimentum at rhoncus ac, laoreet vitae est. Aliquam faucibus mi non
risus, condimentum at rhoncus ac, laoreet vitae est. Aliquam
faucibus mi non elit convallis auctor. Curabitur leo nulla, cursus vel elit convallis auctor. Curabitur leo nulla, cursus vel porttitor eget, tempus
porttitor eget, tempus at elit. at elit. Nulla feugiat magna in enim varius rutrum. Nulla et semper nunc.
Class aptent taciti sociosqu ad litora torquent per conubia nostra, per
• Praesent id metus massa, ut blandit odio. Proin quis tortor inceptos himenaeos. Vestibulum a velit quam. Morbi arcu erat, aliquet ac
• Etiam scelerisque, nunc ac egestas consequat, odio nibh dignissim ut, imperdiet nec odio. Nulla pretium porta auctor. Etiam purus
• Nunc eu ullamcorper orci. Quisque eget odio ac metus, pharetra eu lacinia a, viverra non justo. Curabitur quis ante metus.
• Vivamus luctus urna sed urna ultricies Nam non eros ipsum.Etiam enim tellus, rhoncus ac molestie et, dictum
• Vivamus hendrerit arcu sed erat non dolor. Integer quis risus ligula, at volutpat nibh. Maecenas semper,
leo vitae porttitor aliquam, purus sem mattis felis, nec tristique massa felis
ut ipsum. Phasellus dictum turpis posuere quam accumsan semper. Duis
Sub Title id dui non urna tincidunt porta in id turpis. Integer id odio elit. Donec
dictum hendrerit accumsan. Duis elit quam, congue sit amet mollis
Etiam enim tellus, rhoncus ac molestie et, dictum non dolor. adipiscing, vulputate ut purus. Proin vitae dui nisl, feugiat placerat neque.
Integer quis risus ligula, at volutpat nibh. Maecenas semper, leo Donec faucibus laoreet nunc, facilisis
vitae porttitor aliquam, purus sem mattis felis, nec.


Ease of Use


Control Your Content

Website changes should happen often
Use a Content Management System
Search Bots - spyders - search content for
changes
No matter what other mechanisms (Twitter,
Facebook, Email), the primary purpose is to
get people to your website
regular updates - commit at least one hour
per week to internet marketing


Drive the Donor


Take the Donation

Merchant Account
Your bank, Quickbooks
Third Party Processors
Paypal, Network for Good, Google Checkout
eCRM – nonprofit processing services
DonorPerfect, The Raiser’s Edge, Blackbaud


Pros/Cons
TYPE PRO CON
Merchant Account Your Name on Donor’s Complicated fee structures;
CC statement; funds variable charges
come quickly
3rd Party Process Easy setup; lower cost Bigger lag time getting
donation; your npo name
not on donor CC statement
eCRM - online Keeps track of all kinds Most costly
customer of donor info, including
relationship CC numbers, profiles,
management etc. very secure


One Example

Network for Good
o $200 Set up fee
o $29.95/month fee
o 3% transaction fee
$100 donation costs you $3.00 in addition to the
monthly fee
$1,000 in one month from 4 people ($250 each)
o $7.50 per transaction = $30
o Monthly fee = $29.95
Net total = $940.05


Other Online Donor Opportunities
Givingfirst.org - Denver-based for donors to
give online to nonprofits (Community First
Foundation)
Goodsearch.com - donations made through
use of search engine
Donorschoose.org - donations for teachers
and class projects
Missionfish.org - part of Ebay, online auctions,
donors contribute profits from sales
Causes.com - part of Facebook (will address
later)


What about Blogs


Email Marketing

• Use a Secure Email Software
Constant Contact
Mail Chimp
Email Now, from Network for Good
Campaign Monitor
Emma
Be regular and consistent
Don’t always ask for money, but always
have donate as a possibility on your email


Email Marketing


Social Media & Networking

Social Networking
• Twitter
• Facebook
• MySpace
• LinkedIn
Blogs
• Different platforms, can be built into your
website again content is king.


“You’re Gonna Lose That Girl”

Generation Y
• Not contributing the bulk of donations, but
courting is necessary.
• Social networking, engaging in different
forms of media that fit your NPO offers a
connection point.


Thanking Donors


Facebook Fan Page


Facebook Fan Page

Point
Point
Point


House Keeping: Dust Prevention

www.thirdsectoronline.com
www.thinairweb.com

Facebook Causes

www.thinairweb.com

All a Twitter

www.thinairweb.com

Twitter VS Facebook

Twitter
Can update frequently, good for if you have an event occurring
and you want to be reporting on how it is going live.
Limited to 140 characters
Facebook
Posts can be longer, but general rule of thumb is to update less
often.
Causes Page VS Fan Page
Causes Page is a free portal to collect donations, update less
frequently than Fan Page

www.thinairweb.com

What about time?

How do you deal
with all this
and

your REAL job?


Management Tools

Seesmic
Hootsuite
Digsby
NutshellMail (new from Constant Contact)
Twitter and Facebook can be connected
doing one update
Update in TWITTER FIRST
Text Updates, or via mobile applications


What do I SAY!?

• Google Alerts
• Set up a Google Account and then updates can come
as you want them for specific terms.
• i.e. “the cause I am giving my blood sweat and tears for”
• “animal abuse” “terrier abuse”
• Also – your name

• Read the Local News
• This gives you a point of contact and can allow you
to point out how your NPO is necessary to the
community and the events transpiring.


Where Are YOUR Eggs?

Essential to have involvement in different
social networking sites, in addition to your
website. Make sure they speak to your donor
base, or who you are looking to cultivate as
donors.
Sustainable
Are your efforts sustainable?
Go with mainstream sources


Fundraising and information technology for nonprofits

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