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Wa e tapestry session

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Questions? Email me at jayme.winebrenner@etapestry.com

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Wa e tapestry session

  1. 1. Embracing technology as a nonprofit : <br />Dial in Number: 866.410.7442<br />Conference code: 497 865 6669<br />
  2. 2. Internet marketing and online fundraising trends <br />An integrated SaaS fundraising solution <br />Website Solutions by eTapestry <br />Website Trends<br />Take Action!<br />Agenda: <br />
  3. 3. What Matters In The Online Space?<br />Online is Thriving<br />First Impressions Count<br />Email Is Alive and Well<br />Social - Everybody’s Doing It<br />Multichannel Giving Is Hot<br />Mobile - Get on the Move<br />http://www.flickr.com/photos/bfsminid/<br />
  4. 4. The World Is Moving Online<br />79% of American adults use the Internet.<br />http://www.flickr.com/photos/jakojellema/ <br />
  5. 5. The Blackbaud Index of Online Giving reports- <br />online revenue increased by 16.2 percent for the 3 months ending 2010 <br />as compared to the same period in 2009.<br />http://www.flickr.com/photos/jakojellema/ <br />
  6. 6. 60% of donors visit a non-profits website before giving.<br />http://www.flickr.com/photos/7817522@N05/<br />
  7. 7. Social Media Isn’t a Fad, It’s a revolution<br />Facebook has over 600 Million users and half of them log in each day. Over 30 Billion pieces of content are shared monthly.<br />
  8. 8. It’s all about Connecting…<br />These little guy’s are growing up with it.<br />Those 45-65 showed the strongest growth in 2010<br />Boomers<br />Gen “I”<br />
  9. 9. Donor DatabaseeCommerce Advanced Email Website <br />
  10. 10. Let’s take a look - The Donors View<br />
  11. 11. Your website – the first place a potential donor will go<br />
  12. 12.
  13. 13.
  14. 14. The view from the non profit(demo) <br />
  15. 15. eCommerce for online donations<br />
  16. 16. Cart for online registration, item sales, volunteer sign-up etc<br />
  17. 17. Personal Fundraising<br />
  18. 18. eMail and Hard Copy Communication – all in one<br />
  19. 19. WHAT’S HOT?<br />
  20. 20. Multichannel is HOT … !<br />Median revenue/donor: $339 <br />First year retention: 51% <br />30% for offline donors<br />22% for online donors<br />Compared to $88 for offline<br />Compared to $170 for online<br />Multi-year donors retained: 75% <br />59% for offline donors<br />52% for online donors<br />http://www.flickr.com/photos/insouciance/<br />
  21. 21. Single Channel is not …<br />First Year Retention is 29.3% for single channel donors<br />http://www.flickr.com/photos/jakojellema/ <br />
  22. 22. 280,000,000+<br />websites on the internet<br />1,500,000+non-profit organizations in the US<br />200,000+<br />non-profit websites in the US<br />
  23. 23. eTapestry has built over 300 websites and currently is hosting more than 400 <br />Our website portfolio provides a flexible, easy to use and maintain platform that does not require a backend data base purchase, and we offer immediate implementation times<br />CMS Website Templates: <br />
  24. 24. CMS Template websites<br />
  25. 25. Custom Designed Content management system (cms) <br />
  26. 26. First Impressions Matter<br />It takes less than 3 seconds to evaluate another person based on their appearance, body language, demeanor, mannerisms and dress.<br />http://www.flickr.com/photos/batcave13/<br />
  27. 27. Visitors will decide to stay or leave your website in 4 seconds or less.<br /> It continues to shrink.<br />http://www.flickr.com/photos/jlz/<br />
  28. 28. First impressions Matter<br />Websites MUST Be Appealing & Engaging<br />Capture a visitor’s interest immediately<br />When a visitor scans the page they know what the Non-profit is about.<br />Easy-to-understand navigation and overall design. <br />Pages load quickly<br />Most eye-catching elements to load first and near the top of the page.<br />
  29. 29. Who we have helped<br />
  30. 30. You need an integrated online and offline solution <br />You need to move beyond business as usual<br />You need to drive results<br />You need greater efficiencies<br />You need increased productivity<br />You need greater reporting<br />6 Reasons You Need an integrated Software Solution<br />Everyone’s Doing It …<br />
  31. 31. What’s next? <br />eTapestry can partner with your nonprofit organization to provide you with an integrated solution including: <br />Database<br />eCommerce <br />Website <br />Personal Fundraising <br />Shopping Cart <br />And much more! <br />Contact us for a free personal needs analysis <br />http://etapestry.com/mobile_access/<br />

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