This was a presentation I gave to about 100 attendees at the 2010 San Juan County Tourism Conference held on November 30, 2010, at Goulding\'s Lodge in San Juan County, Utah. The main message was encouraging hospitality and tourism related businesses to dive into social, mobile and digital.
Going Social- Break out session Presentation on Social Media.Isaac Owusu Asare
In his first Presentation as 'Social Media' Editor, Isaac in this interactive session in Cape Town [February 2014] takes the keen audience through the world of social media. He tries to answer questions like "Why Social Media?", Techniques of 'Social Media Marketing on Facebook and Twitter" plus many more.
10 Tech Innovations That Will Revolutionize the SectorJulia Campbell
The nonprofit technology landscape moves so quickly, it’s hard to keep up.
Technology in the nonprofit space means more than simply posting on Facebook or getting set up with the best CRM. When used wisely and strategically, nonprofit technology can often mean better and more efficient ways to raise money, to build relationships with your community and to accomplish your mission.
In this presentation, Julia Campbell will walk you through the current landscape and highlight some of the most prominent trends in #NPTECH. She will also detail 10 tech innovations that you can start using today that have the possibility to revolutionize the sector.
Social Media Series: Tweet for Success 2017Julia Campbell
What’s a hashtag? What should you tweet…and when? With 302 million active users, Twitter is a marketing powerhouse. Learn how to set up an account, get more followers, build a community and establish thought leadership in your industry.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Freeman Web Meeting event on 9/29/16.
Stories have the power to spark movements, raise armies of volunteers, and even change the world. But stories with impact don’t just happen—they require intention and heart. So once you have the right story, how can you make the most of it across social media?
In this 60 minute webinar with Jereme Bivins of The Rockefeller Foundation and Kimaya Dixit of Hattaway Communications, we explored how to use your organization’s best stories across channels for better outreach, fundraising, and impact reporting.
Nonprofit Online Awareness Campaigns - What Works and How To Do ItJulia Campbell
To cut through the clutter and get your message heard on digital channels, especially social media, can seem like a Herculean feat. For nonprofits that have little to no marketing staff, how can they build their online communities, grow engagement, and strengthen connections with supporters through a dynamic online awareness campaign?
In this small group, deep dive intensive workshop, we will review actual case studies from nonprofits that had success with their online awareness and marketing campaigns. Using their examples, we will go into detail each step necessary to run a successful online awareness and marketing campaign for your nonprofit.
During this 2 hour, small group workshop, you will learn:
How to plan and prepare for a successful campaign
How to set SMART goals for the campaign
How to set up your website, email, and social media channels for maximum success
How to identify and recruit Social Media Ambassadors to spread the word
How to launch your campaign with a bang
How to use a Campaign Calendar to consistently promote the campaign after launch
How to measure the success of the campaign
How to build on momentum and keep your new supporters motivated and engaged after the campaign
About our Presenter: Julia C. Campbell, Digital Marketing Strategist, Founder of J Campbell Social Marketing. Julia Campbell has been involved with the social good sector her whole life, from coordinating food drives as a child to volunteering at homeless shelters in high school to assisting NGOs in Senegal, West Africa and beyond.
In her current position, she consults and trains nonprofits on the best ways to use digital tools to raise money and awareness for their organizations. Her blog is consistently featured in the list of Top 150 Nonprofit Blogs in the world, and she is currently publishing a book on storytelling and social media with Charity Channel Press.
Going Social- Break out session Presentation on Social Media.Isaac Owusu Asare
In his first Presentation as 'Social Media' Editor, Isaac in this interactive session in Cape Town [February 2014] takes the keen audience through the world of social media. He tries to answer questions like "Why Social Media?", Techniques of 'Social Media Marketing on Facebook and Twitter" plus many more.
10 Tech Innovations That Will Revolutionize the SectorJulia Campbell
The nonprofit technology landscape moves so quickly, it’s hard to keep up.
Technology in the nonprofit space means more than simply posting on Facebook or getting set up with the best CRM. When used wisely and strategically, nonprofit technology can often mean better and more efficient ways to raise money, to build relationships with your community and to accomplish your mission.
In this presentation, Julia Campbell will walk you through the current landscape and highlight some of the most prominent trends in #NPTECH. She will also detail 10 tech innovations that you can start using today that have the possibility to revolutionize the sector.
Social Media Series: Tweet for Success 2017Julia Campbell
What’s a hashtag? What should you tweet…and when? With 302 million active users, Twitter is a marketing powerhouse. Learn how to set up an account, get more followers, build a community and establish thought leadership in your industry.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Freeman Web Meeting event on 9/29/16.
Stories have the power to spark movements, raise armies of volunteers, and even change the world. But stories with impact don’t just happen—they require intention and heart. So once you have the right story, how can you make the most of it across social media?
In this 60 minute webinar with Jereme Bivins of The Rockefeller Foundation and Kimaya Dixit of Hattaway Communications, we explored how to use your organization’s best stories across channels for better outreach, fundraising, and impact reporting.
Nonprofit Online Awareness Campaigns - What Works and How To Do ItJulia Campbell
To cut through the clutter and get your message heard on digital channels, especially social media, can seem like a Herculean feat. For nonprofits that have little to no marketing staff, how can they build their online communities, grow engagement, and strengthen connections with supporters through a dynamic online awareness campaign?
In this small group, deep dive intensive workshop, we will review actual case studies from nonprofits that had success with their online awareness and marketing campaigns. Using their examples, we will go into detail each step necessary to run a successful online awareness and marketing campaign for your nonprofit.
During this 2 hour, small group workshop, you will learn:
How to plan and prepare for a successful campaign
How to set SMART goals for the campaign
How to set up your website, email, and social media channels for maximum success
How to identify and recruit Social Media Ambassadors to spread the word
How to launch your campaign with a bang
How to use a Campaign Calendar to consistently promote the campaign after launch
How to measure the success of the campaign
How to build on momentum and keep your new supporters motivated and engaged after the campaign
About our Presenter: Julia C. Campbell, Digital Marketing Strategist, Founder of J Campbell Social Marketing. Julia Campbell has been involved with the social good sector her whole life, from coordinating food drives as a child to volunteering at homeless shelters in high school to assisting NGOs in Senegal, West Africa and beyond.
In her current position, she consults and trains nonprofits on the best ways to use digital tools to raise money and awareness for their organizations. Her blog is consistently featured in the list of Top 150 Nonprofit Blogs in the world, and she is currently publishing a book on storytelling and social media with Charity Channel Press.
It’s almost Thanksgiving and that means people (read: your prospective donors!) are looking back on the year with gratitude and renewed feelings of generosity. If you haven’t had the time to put together a year-end giving campaign, guess what? It’s not too late to pull one off! Kate Rose went over a step-by-step look at the importance of year-end giving, advice for setting the right goal, tips on choosing a theme, and guidance to find ways (through social media) to have a successful fundraising campaign to close out 2015. Watch the webinar recording here: http://socialmedia4nonprofits.org/its-not-too-late-close-out-2015-strong-with-year-end-giving/
Creating a strategy for using social media is no longer optional for nonprofits. Social media tools include a fast-changing and constantly growing collection of web-based and mobile technologies. These tools turn formerly broadcast and one-way messages into an interactive conversation and can be hugely effective for social change organizations. In this session, Julia Campbell outlined the 11 steps that your organization can take to create a strategy and plan for your social media efforts. A little planning goes a long way!
140 characters and a constant feed can seem like a waste of time. But, if you know how to navigate the good from the stuff that’s for the birds, you can definitely find a pipeline. Stephanie St Martin showed #SM4NP Boston how to use tools like Twitter lists, find influencers, and find potential volunteers from those tweeting.
Discuss the lifecycle of your customer as well as the importance of having clear conversion goals set for your business. Tips and insights on how you can achieve those goals quickly and efficiently!
Is Your Content & SEO Strategy Intent-ional?Britt Brouse
What do your visitors really want? In this session, Britt will take you through the travel planning cycle to analyze what visitors and planners want, how they search and interact with your digital content, and how to better engage your audience. Take away actionable SEO and content best practices for maximizing visibility and reach.
How to Tackle Social Media in the Time of Coronavirus & Times of UnrestJulia Campbell
Human behavior is shifting towards online and digital as we social distance and slowly open our economies, carefully, to slow the spread of COVID-19. People are staying inside, working remotely, and as a result, the in-person events, gatherings, and other celebrations that so many of us have counted on to build our communities are changing.
Nonprofits, libraries, and organizations across the globe are asking:
How can we continue to post on social media about changes occuring due to the pandemic?
How can we stay focused on mission-related content while still addressing COVID-19 and current events and unrest?
How do we as communicators start thinking about the best ways to get our message across and to connect with our followers in a different way, in this new environment?
We'll tackle all of these questions and more, and you'll be on your way to creating a crisis-proof social media strategy to guide your organization in years to come.
Bio: Julia Campbell is nonprofit consultant and speaker, focused on digital storytelling, social media marketing, and online fundraising. She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. Julia wrote her book Storytelling in the Digital Age: A Guide for Nonprofits as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published this year.
You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
Larry Kim - The Top 10 Facebook and Twitter Advertising Content Promotion Hac...INBOUND
Learn unusual tips, strategies and processes for getting 10-100x more value from paid ad campaigns on Facebook and Twitter, including how to drive exponentially more traffic to your content and convert 3-5x more of those clicks into leads and sales - all for less than $50 per campaign. You'll take away critical insights into how the algorithms of paid social media advertising really work, and 10 ALL-NEW ridiculously powerful content promotion and conversion strategies, like how to get getting your content to the top of Digg, Hacker News, Reddit, Medium, Linkedin Pulse and other alternative channels.
Join us as Ansley Sudderth (For Rent Media Solutions™) provides guidance for leveraging, measuring and increasing ROI of your social media marketing. This seminar teaches how to find, post and measure the effectiveness of compelling social media content. Attendees will learn:
-How to determine which sites are the best targets for social media efforts.
-What property managers and onsite teams need to know about SEO.
-What analytical tools are available and how they can be used most effectively used to measure ROI.
-Best practices for developing compelling content.
-Tips for measuring and improving engagement.
-The inside scoop on the value of paid social media advertising.
-The value of blogging and tips for making it easy.
-How and why social sites can be used to promote contests.
For Rent Media Solutions’ Ansley Sudderth is a self-proclaimed social media dabbler and plugged-in Millennial. Ansley has spoken at events across the US, and she is known to have a passion for helping others navigate the dynamic world of social media by offering bite-sized pieces of information that audiences can implement into their own respective marketing strategies.
9th Marketing Forum (Cyprus): How To Make Your Digital Heart BeatPeopleizers
Not many innovations have impacted humanity on such a global level as the internet and social media do. Although technologies change, we – the
humans – still remain social beings who long for meaning, love and happiness. Every brand should cater to these needs. In his presentation, Eleftherios Hatziioannou (Lefti) shares his lessons as a social marketer, community manager and new media consultant. His credo: Become a brand among
friends.
Socially Helpful: How to Inject Value into Your Online StrategyAnsley Sudderth
Social media has evolved from being primarily used as an entertainment-based platform to a medium connecting brands to consumers across every vertical. In a social world full of calls to action, mission statements, marketing messages and brand promotion, it’s easy to make it more about the brand and less about the consumer.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com® for this month’s #RESocialChat focusing on injecting more consumer-centered content into your online initiatives.
Expect to walk away with knowledge on:
-Online tactics to help your target audience recognize your services can fill a void and meet a need.
-Best ways to use apps and social channels to establish yourself or your community as a social helper!
5 Essential Stories to Drive Donations At Year-End presented by Julia CampbellJulia Campbell
Learn how to use storytelling, social media, and email to drive even more donations at year-end; the kinds of stories that donors want to hear, read, and watch; and how to collect and craft the most impactful stories about your work at year-end.
How do you communicate value to your managers? How do you know that your strategy is actually working?
Metrics are a tricky and commonly misunderstood subject. In this Twitter chat, we asked Helen Lawrence of mOSa about why she looks at and how to ensure you're getting the information you need.
Integrating Content Marketing and Social Media Strategy Mike Brown
Tightly integrating a brand’s content marketing and social media strategies makes both more successful. Research suggests effective content marketers are 5 times more likely to work from a documented content strategy and are using more social platforms than those falling behind.
This presentation excerpt identifies smart opportunities for effectively and efficiently integrating content and social strategies to deliver stronger business results. It includes questions to develop an audience persona as the foundation to identify business opportunities where content marketing makes sense, smart content topics any business can develop, and the types of conversion-oriented messages to incorporate in the brand's content stream.
SOMO - The State of Social & Mobile Media Charlevoix Chamber Presentation Nov...ATI Marketing LLC
Today We Will Cover:
Social & Mobile Stats
What’s New in Facebook
How to Make Sure You Get Seen
Social Media ROI?
Social Staff – How Many?
Combining Social & Traditional Media
Real Time/Social Search
Social Commerce
What Kind of Mobile Media Do You Need?
Useful App Ideas
What’s the HOTTEST New Social Site?
It’s almost Thanksgiving and that means people (read: your prospective donors!) are looking back on the year with gratitude and renewed feelings of generosity. If you haven’t had the time to put together a year-end giving campaign, guess what? It’s not too late to pull one off! Kate Rose went over a step-by-step look at the importance of year-end giving, advice for setting the right goal, tips on choosing a theme, and guidance to find ways (through social media) to have a successful fundraising campaign to close out 2015. Watch the webinar recording here: http://socialmedia4nonprofits.org/its-not-too-late-close-out-2015-strong-with-year-end-giving/
Creating a strategy for using social media is no longer optional for nonprofits. Social media tools include a fast-changing and constantly growing collection of web-based and mobile technologies. These tools turn formerly broadcast and one-way messages into an interactive conversation and can be hugely effective for social change organizations. In this session, Julia Campbell outlined the 11 steps that your organization can take to create a strategy and plan for your social media efforts. A little planning goes a long way!
140 characters and a constant feed can seem like a waste of time. But, if you know how to navigate the good from the stuff that’s for the birds, you can definitely find a pipeline. Stephanie St Martin showed #SM4NP Boston how to use tools like Twitter lists, find influencers, and find potential volunteers from those tweeting.
Discuss the lifecycle of your customer as well as the importance of having clear conversion goals set for your business. Tips and insights on how you can achieve those goals quickly and efficiently!
Is Your Content & SEO Strategy Intent-ional?Britt Brouse
What do your visitors really want? In this session, Britt will take you through the travel planning cycle to analyze what visitors and planners want, how they search and interact with your digital content, and how to better engage your audience. Take away actionable SEO and content best practices for maximizing visibility and reach.
How to Tackle Social Media in the Time of Coronavirus & Times of UnrestJulia Campbell
Human behavior is shifting towards online and digital as we social distance and slowly open our economies, carefully, to slow the spread of COVID-19. People are staying inside, working remotely, and as a result, the in-person events, gatherings, and other celebrations that so many of us have counted on to build our communities are changing.
Nonprofits, libraries, and organizations across the globe are asking:
How can we continue to post on social media about changes occuring due to the pandemic?
How can we stay focused on mission-related content while still addressing COVID-19 and current events and unrest?
How do we as communicators start thinking about the best ways to get our message across and to connect with our followers in a different way, in this new environment?
We'll tackle all of these questions and more, and you'll be on your way to creating a crisis-proof social media strategy to guide your organization in years to come.
Bio: Julia Campbell is nonprofit consultant and speaker, focused on digital storytelling, social media marketing, and online fundraising. She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. Julia wrote her book Storytelling in the Digital Age: A Guide for Nonprofits as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published this year.
You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
Larry Kim - The Top 10 Facebook and Twitter Advertising Content Promotion Hac...INBOUND
Learn unusual tips, strategies and processes for getting 10-100x more value from paid ad campaigns on Facebook and Twitter, including how to drive exponentially more traffic to your content and convert 3-5x more of those clicks into leads and sales - all for less than $50 per campaign. You'll take away critical insights into how the algorithms of paid social media advertising really work, and 10 ALL-NEW ridiculously powerful content promotion and conversion strategies, like how to get getting your content to the top of Digg, Hacker News, Reddit, Medium, Linkedin Pulse and other alternative channels.
Join us as Ansley Sudderth (For Rent Media Solutions™) provides guidance for leveraging, measuring and increasing ROI of your social media marketing. This seminar teaches how to find, post and measure the effectiveness of compelling social media content. Attendees will learn:
-How to determine which sites are the best targets for social media efforts.
-What property managers and onsite teams need to know about SEO.
-What analytical tools are available and how they can be used most effectively used to measure ROI.
-Best practices for developing compelling content.
-Tips for measuring and improving engagement.
-The inside scoop on the value of paid social media advertising.
-The value of blogging and tips for making it easy.
-How and why social sites can be used to promote contests.
For Rent Media Solutions’ Ansley Sudderth is a self-proclaimed social media dabbler and plugged-in Millennial. Ansley has spoken at events across the US, and she is known to have a passion for helping others navigate the dynamic world of social media by offering bite-sized pieces of information that audiences can implement into their own respective marketing strategies.
9th Marketing Forum (Cyprus): How To Make Your Digital Heart BeatPeopleizers
Not many innovations have impacted humanity on such a global level as the internet and social media do. Although technologies change, we – the
humans – still remain social beings who long for meaning, love and happiness. Every brand should cater to these needs. In his presentation, Eleftherios Hatziioannou (Lefti) shares his lessons as a social marketer, community manager and new media consultant. His credo: Become a brand among
friends.
Socially Helpful: How to Inject Value into Your Online StrategyAnsley Sudderth
Social media has evolved from being primarily used as an entertainment-based platform to a medium connecting brands to consumers across every vertical. In a social world full of calls to action, mission statements, marketing messages and brand promotion, it’s easy to make it more about the brand and less about the consumer.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com® for this month’s #RESocialChat focusing on injecting more consumer-centered content into your online initiatives.
Expect to walk away with knowledge on:
-Online tactics to help your target audience recognize your services can fill a void and meet a need.
-Best ways to use apps and social channels to establish yourself or your community as a social helper!
5 Essential Stories to Drive Donations At Year-End presented by Julia CampbellJulia Campbell
Learn how to use storytelling, social media, and email to drive even more donations at year-end; the kinds of stories that donors want to hear, read, and watch; and how to collect and craft the most impactful stories about your work at year-end.
How do you communicate value to your managers? How do you know that your strategy is actually working?
Metrics are a tricky and commonly misunderstood subject. In this Twitter chat, we asked Helen Lawrence of mOSa about why she looks at and how to ensure you're getting the information you need.
Integrating Content Marketing and Social Media Strategy Mike Brown
Tightly integrating a brand’s content marketing and social media strategies makes both more successful. Research suggests effective content marketers are 5 times more likely to work from a documented content strategy and are using more social platforms than those falling behind.
This presentation excerpt identifies smart opportunities for effectively and efficiently integrating content and social strategies to deliver stronger business results. It includes questions to develop an audience persona as the foundation to identify business opportunities where content marketing makes sense, smart content topics any business can develop, and the types of conversion-oriented messages to incorporate in the brand's content stream.
SOMO - The State of Social & Mobile Media Charlevoix Chamber Presentation Nov...ATI Marketing LLC
Today We Will Cover:
Social & Mobile Stats
What’s New in Facebook
How to Make Sure You Get Seen
Social Media ROI?
Social Staff – How Many?
Combining Social & Traditional Media
Real Time/Social Search
Social Commerce
What Kind of Mobile Media Do You Need?
Useful App Ideas
What’s the HOTTEST New Social Site?
The world of social marketing is changing quickly. This is meant as an update to our 2012 predictions, with a bit of content around PR agencies and how they can use social.
8 ways to get more website traffic using social media 10.06.16Kenny Soto
A presentation I gave showcasing information I've curated throughout 2016 on social media marketing tips I use for my clients. The biggest point made during this presentation—all of this stuff is going to be outdated within the first two months of 2017 (if we're lucky).
How can your brand leverage social platforms to reach out, build + engage wit...Chanchul Sakhrani
Do you ever find yourself asking these questions:
What are the latest digital and online channels available for community outreach?
How to identify the best digital platforms to engage the community?
How to create effective social media messages that capture the attention of target audience?
How to effectively sustain online engagement with the community?
How to successfully integrate digital channels into traditional engagement methods?
Here's a little insight on how to go about answering these digitally timeless questions :)
Osceola County Online Marketing & Technology TrainingMichelle LeFeve
Courtland Team Members (Michelle LeFeve and Sharon Spence) and 834 Design & Marketing (Adrienne Wallace) delivered online marketing and technology training to local businesses and organizations in Osceola County, Michigan in Reed City and Evart. Attendees learned about Internet trends, social media strategies and tactics, importance and influence of customer review sites, Michigan eLibrary business resources, QR Code use, and email marketing tips. The training event was co-sponsored in partnership with Osceola County Economic Development Dept, Connect Michigan, Reed City Area Chamber of Commerce, and the Evart Local Development Finance Authority.
Online Marketing Bootcamp - Mobile | October 2014Media Matters
October’s online marketing bootcamp focused on mobile marketing. In this presentation we take a look at the importance of optimising websites and emails for mobile, as well as social networks and mobile apps. We have also outlined the rising trends in mobile and impact that these can have on the performance of digital marketing.
Why Your Website is Still Relevant in a Social Media WorldChris Remington
The recent focus on Social Media has caused many marketers and business owners to take their attention from their website. With limited time and resources, their websites have fallen into neglect as they chase after new business on Twitter. Some even go as far as claiming that, because they have a Facebook page, they don't even need a website. This deck not only demonstrates why that is a huge mistake, but also how working strategically and effectively, your website can remain the bullseye of your marketing efforts and work in concert with your Social Media efforts to create a marketing tandem that is greater than each individually tool if used separately.
Storytelling and Digital Strategy to Help Your Organization SucceedScott Swanson
Moonsail North was invited to give a presentation at the Michigan Association of United Ways' Annual Meeting at Crystal Mountain in June 2015. The presentation focused on storytelling and digital strategies with a limited budget.
Web analytics and social media metrics provide you with powerful ways to track how people interact with your content and what they’re saying about your foundation. They help you understand what works (and what doesn’t!) with your constituents and donors.
This colorful slide deck quickly addresses: What are the best social media networks for Realtors? What are the demographics of Facebook, LinkedIn? Why are Facebook ads and live Facebook video so important? Take a look!
Its running cost is among the diverse vital aspects you must consider before buying an electric scooter. Calculate the cost of getting e-scooter charge for your regular usage to calculate its economic efficiency, similar to people who investigate the mileage of petrol or diesel-driven scooters.
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
The Cherry Blossom season in Hunza begins in the second week of March and lasts until the end of April, varying with altitude. During this enchanting period, tourists from around the world flock to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates visitors.
About the Company:
The Cherry Blossom season in Hunza starts in the second week of March and extends until the end of April, depending on the altitude. During this enchanting period, tourists from around the globe travel to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates all who visit. For the best experience, join Hunza Adventure Tours, the top tour company in Pakistan, and immerse yourself in this breathtaking seasonal spectacle.
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
Discover Palmer, Puerto Rico, through an immersive cultural tour that unveils its rich history and vibrant traditions. Experience lively festivals, savor authentic cuisine, and explore local markets. Visit historical landmarks, museums, and stunning colonial architecture. Engage with friendly locals, enjoy live music, and hike scenic nature trails, all while participating in cultural workshops and discovering unique artisan crafts.
How To Change Name On Volaris Ticket.pdfnamechange763
How to change name on Volaris ticket? This is one of the most common questions asked by travelers flying with Volaris Airlines. The mentioned details can help you with your name rectification on the airline ticket. If you are still facing difficulties call the consolidation desk at +1-800-865-1848.
Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
Discover the wonders of the Wenatchee River with a variety of river tours in Monitor, WA. Whether you're seeking thrilling whitewater rafting, peaceful kayaking, family-friendly float trips, or scenic sunset cruises, there's something for everyone. Enjoy fishing, wildlife spotting, bird watching, and more in this beautiful natural setting, perfect for outdoor enthusiasts and families alike.
MC INTERNATIONALS | TRAVEL COMPANY IN JHANGAshBhatt4
Experience the world with MC Internationals travel and tourism. From foreign getways to cultural concentration, we tailor unforgettable journeys for every traveler. Let us turn your dream into reality and create lasting memories. Explore with us today. #TRAVEL,COMPANY #BEST,TRAVEL,COMPANY #VISIT,VISA #EMPLOYMENT,VISA #STUDY,VISA #HAJJ,AND,UMRAH
London Country Tours, the foremost travel partner offers customized Stonehenge tours from London coming with private tour guides and direct access to the inner circles. Visit: https://www.londoncountrytours.co.uk/tour/tours-to-stonehenge-oxford/
Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to VisitSpade & Palacio Tours
Montreal boasts a vibrant artistic heritage, showcased in its top art galleries and museums. From the expansive collections at the Montreal Museum of Fine Arts to the cutting-edge exhibits at the Musée d'art contemporain, discover the city's rich cultural landscape. Experience dynamic street art, indigenous works, and contemporary pieces, reflecting Montreal's diverse and innovative art scene.
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16. The Funnel is broken.
We need to stop trying to
fix the funnel.
• the traditional advertising funnel:
ads>awareness>consideration>preference>action>
rinse>dry>repeat
17. No one ever asked
Hemingway which
pencils he used to write
his books.
-Chris Brogan
18. Digital is different.
• digital is incremental, experimental,
continually optimized -- "perpetual
beta" -- and never, ever finished.”
--Fast Company, The Future of
Advertising, November 17, 2010
21. What happens in Vegas
stays in Vegas.
• But what happens at your place can
get published all over the internet in
an instant.
• Engage with social web tools as a
listening channel, feedback loop,
realtime customer service touchpoint.
• If people are talking about you, you
need to be part of the conversation.
22. So where do we start?
• If you thought SEO was
confusing...just wait.
• Who in my business will manage all
this new stuff?
• Where’s the ROI?
• I don’t think my customers are using
this stuff.
23. Facebook
• 500 million users spend 700 billion
minutes per month on Facebook.
• Everybody is on Facebook. Seriously.
• You need to be there too. Period.
• Facebook is more than a social
network, it’s reorganizing the content
of the web.
25. 5 Tactics for Facebook
• Start a Fan Page for your Business.
• Connect your website to your Fan Page
via FB Social Plugins i.e. the “Like”
button.
• Build up your Fan Base i.e. the “other
Like” button.
• Engage with your FB Fans.
• Connect and Share.
26. Mobile
• Whether it’s mobile web browsing or
apps, mobile usage is on the rise with
Leisure Travelers.
• 85% of leisure travelers used mobile
devices during trip, 58% used them to
plan before.
• By 2013, mobile phones will overtake
PCs as the most common Web access
device worldwide.
32. Links and stuff...
• Fastest growing Demo on Facebook:
http://www.inc.com/news/articles/2010/08/users-over-50-are-fastest-growing-
social-media-demographic.html
• More interesting stats on Facebook:
http://www.facebook.com/press/info.php?statistics
• Facebook Developer’s Roadmap/Changes coming to
FBML:
http://developers.facebook.com/roadmap
• Gartner’s Prediction for IT and Technology for 2010
and Beyond:
http://www.gartner.com/it/page.jsp?id=1278413
• July 2010 Mobile Travel Stats (Parsed by
Travel2.0’s Troy Thompson:
http://travel2dot0.com/2010/07/travel-trends-mobile-travel-stats-flipboard-
dmo-spending/
33. Thank you! Try the
Navajo Taco.
• Get this presentation: I’ll post a link to
this presentation on my LinkedIn
profile in the next week or so:
http://www.linkedin.com/in/thomascooke
• Get in touch for consultation, or to
just chat about motorcycles:
email: itsallaboutthebike@me.com
twitter: motorad666
blog: www.itsallaboutthebike.com
Editor's Notes
One by one, click these icons in and see if you can get people in the crowd to interact and guess what they represent right off the bat. We’re not going to talk about all of these. That would be a LONG day.\n
One by one, click these icons in and see if you can get people in the crowd to interact and guess what they represent right off the bat. We’re not going to talk about all of these. That would be a LONG day.\n
One by one, click these icons in and see if you can get people in the crowd to interact and guess what they represent right off the bat. We’re not going to talk about all of these. That would be a LONG day.\n
One by one, click these icons in and see if you can get people in the crowd to interact and guess what they represent right off the bat. We’re not going to talk about all of these. That would be a LONG day.\n
One by one, click these icons in and see if you can get people in the crowd to interact and guess what they represent right off the bat. We’re not going to talk about all of these. That would be a LONG day.\n
One by one, click these icons in and see if you can get people in the crowd to interact and guess what they represent right off the bat. We’re not going to talk about all of these. That would be a LONG day.\n
One by one, click these icons in and see if you can get people in the crowd to interact and guess what they represent right off the bat. We’re not going to talk about all of these. That would be a LONG day.\n
One by one, click these icons in and see if you can get people in the crowd to interact and guess what they represent right off the bat. We’re not going to talk about all of these. That would be a LONG day.\n
One by one, click these icons in and see if you can get people in the crowd to interact and guess what they represent right off the bat. We’re not going to talk about all of these. That would be a LONG day.\n
One by one, click these icons in and see if you can get people in the crowd to interact and guess what they represent right off the bat. We’re not going to talk about all of these. That would be a LONG day.\n
One by one, click these icons in and see if you can get people in the crowd to interact and guess what they represent right off the bat. We’re not going to talk about all of these. That would be a LONG day.\n
One by one, click these icons in and see if you can get people in the crowd to interact and guess what they represent right off the bat. We’re not going to talk about all of these. That would be a LONG day.\n
One by one, click these icons in and see if you can get people in the crowd to interact and guess what they represent right off the bat. We’re not going to talk about all of these. That would be a LONG day.\n
One by one, click these icons in and see if you can get people in the crowd to interact and guess what they represent right off the bat. We’re not going to talk about all of these. That would be a LONG day.\n
Marketing used to be relatively easy. Why is the old broadcast model broken? Why are there so many holes in the old reliable marketing funnel? That’s the topic of previous year’s presentations, but in short, it’s the impact of digital technologies and the evolution of the read/write web. Newsflash: Facebook is not going away anytime soon. You don’t have any more time to wait and see. Your customers don’t get their news from TV or newspapers anymore. They are connected to the internet 24-7 thanks to mobile. It’s time to rethink the funnel. \n
There are so many new media tools out there, with new platforms popping up every day. Just when you start thinking you might need to jump on Twitter and see what is going on, there is a flood of location based services like Gowalla, Foursquare, Facebook Places, what’s next?When you are telling your story using social media, focus more on the story, not the pencils. It’s easy to get caught up in “shiny new syndrome.” Many of these platforms are “free” to explore, but your time is not. Figuring out which ones can help your business is half the battle.\n
This quote comes from an expose written about a digital bootcamp of sorts for Madison Avenue high-level ad execs. The execs who attend this program are trying to come to grips with how much digital has rocked their world and their careers. They are struggling to come to grips with the rapid evolution of technologies they don’t understand. They are worried of becoming dinosaurs. Here’s the thing: there is hope. You don’t need to be a computer science major or a software engineer to understand this stuff. It’s not about computers, it’s about people. That’s why it’s called social media. The platforms are really just the tools. The main skills to develop to succeed with digital and new media platforms: curiosity & a hacker’s mentality. For a specific example, if you wanted to learn how to build a custom welcome tab for your Facebook Brand Page (more on this later), Google it. You’ll find plenty of blog posts and how-to’s.\n
Yes, there actually is a site called “Let me google that for you” or www.lmgtfy.com. Really fun for messing with co-workers who are always asking you questions they could find the answers to using a little resource out there on the web called Google.\n
Pages and pages of how-to’s ranging from free services that let you build a free page with no programming skills required, to tutorials that dive into basic FBML coding if you want to start from scratch. This is how you start getting your feet wet.\n
At the very least, you need to know what is being said about your business. Reviews, good or bad, are amplified on the web. From blogs to Facebook posts to comments posted on Twitter, word travels fast. You’ve heard the old saying: no news is good news. On the web, no news is bad news. It means nobody is talking about you, and you are invisible. \n
\n
How many people here manage or have oversight of the company website? How many of you see analytics on your site’s performance? Referral traffic? Where does Facebook rank in terms of referrals? In the last 12 months, my clients have seen Facebook become their top referring URL, after organic search. Even if you don’t buy into any of this social mumbo jumbo, you probably care about increasing traffic to your site, right? Let’s talk about Facebook’s mantra: Share and Connect. \n
Facebook is the place where you lie to your friends and family. Twitter is the the place where you are completely honest with total strangers. --anonymous\nFB Open Graph: Google organizes the web like this: everything is a document. Which document ranks higher depends on how many other documents link to it. Google serves information based on relevancy to what you type in a search box. That’s all they know about you, the intent of your search. Facebook organizes the web like this: everything is a social object: people, places, links, photos, videos, businesses. Everything is connected socially in this space. You are served information that is relevant to you. You find as restaurant because 5 of your friends have been there and are Fans of their page. Facebook knows what you like, what your friends like, etc. They know A LOT about you, because you gave them this information. Scary? Some pundits think so. But come on, we gave up our privacy a long time ago...\nFBML: facebook markup language is a simplified variant of html that allows custom pages, content and applications to be read and published by Facebook’s servers. FB is doing away with FBML applications by the end of 2010, so if you want to build that custom welcome tab for your fan page, do it soon!\n
Facebook is the place where you lie to your friends and family. Twitter is the the place where you are completely honest with total strangers. --anonymous\nFB Open Graph: Google organizes the web like this: everything is a document. Which document ranks higher depends on how many other documents link to it. Google serves information based on relevancy to what you type in a search box. That’s all they know about you, the intent of your search. Facebook organizes the web like this: everything is a social object: people, places, links, photos, videos, businesses. Everything is connected socially in this space. You are served information that is relevant to you. You find as restaurant because 5 of your friends have been there and are Fans of their page. Facebook knows what you like, what your friends like, etc. They know A LOT about you, because you gave them this information. Scary? Some pundits think so. But come on, we gave up our privacy a long time ago...\nFBML: facebook markup language is a simplified variant of html that allows custom pages, content and applications to be read and published by Facebook’s servers. FB is doing away with FBML applications by the end of 2010, so if you want to build that custom welcome tab for your fan page, do it soon!\n
There is a lot to consider when diving into mobile: mobile ad platforms, sms text marketing, investing in App development, but let’s focus on the simplest and most important thing people are doing with smartphones: mobile web browsing. Simply Googling lodging in Moab from their iPhone, iPad, Android phone or Blackberry. Does your homepage have a big old Flash slideshow rotating pretty images of your destination? Guess what Mobile Web Browsers see: (next slide)\n
My friend Colin Fryer is going to think I’m picking on him, but I’m not. I know how successful his business is, so I’m going to give some free consultation here. Let’s look at his site: The browser version of the homepage has a toll free phone number, a starburst for Last Minute Deals, something I’d be interested in if I were heading in that direction on the road. But when a mobile browser sees this page, you don’t see the header graphics, the phone number, or the last minute deal offer. If leisure travelers are 2.5x more likely to be accessing your content from a mobile device by the year 2013, we need to make sure they see what we want them to see. The top 1/3rd in the Browser is your goldmine. Make sure that’s where the gold is.\n
My friend Colin Fryer is going to think I’m picking on him, but I’m not. I know how successful his business is, so I’m going to give some free consultation here. Let’s look at his site: The browser version of the homepage has a toll free phone number, a starburst for Last Minute Deals, something I’d be interested in if I were heading in that direction on the road. But when a mobile browser sees this page, you don’t see the header graphics, the phone number, or the last minute deal offer. If leisure travelers are 2.5x more likely to be accessing your content from a mobile device by the year 2013, we need to make sure they see what we want them to see. The top 1/3rd in the Browser is your goldmine. Make sure that’s where the gold is.\n
My friend Colin Fryer is going to think I’m picking on him, but I’m not. I know how successful his business is, so I’m going to give some free consultation here. Let’s look at his site: The browser version of the homepage has a toll free phone number, a starburst for Last Minute Deals, something I’d be interested in if I were heading in that direction on the road. But when a mobile browser sees this page, you don’t see the header graphics, the phone number, or the last minute deal offer. If leisure travelers are 2.5x more likely to be accessing your content from a mobile device by the year 2013, we need to make sure they see what we want them to see. The top 1/3rd in the Browser is your goldmine. Make sure that’s where the gold is.\n